Foreign Computer Book Month Agreement 2004-03-05 14:09:41 Moderator: Liu Jiang long, we understand the channels of foreign book information basically limited to online bookstores such as Amazon, Barno, and foreign publishing houses with contacts, participation Related exhibitions, etc. The conclusion or impression thus drawn, but it is only a scales, and it is difficult to get a full view. Recently, I have participated in an international publication conference, and I have the opportunity to understand the overall situation of the global English computer book market, which has increased a lot of comprehensive understanding. In fact, I have seen some relevant market analysis reports before, but the data used in it tend to be in the actual situation, so conclusions will often lose thousands of miles. Today, with the famous survey company A. C. Nielsen is involved in the publishing market, creating Bookscan, starting to fully monitor retail data, and we finally have more accurate source of information. In the United States, from January 2001, the Bookscan's data acquisition retail bookstore reached 4,500, with a book variety, covering 65% of retail sales. In the UK, from its predecessor BookTrack, Bookscan has been 8 years of history. It has achieved perfect: 6200 collected bookstores, monitoring sales of 1.33 billion pounds, covering 85% of the market. In 2000, the Australian market began to monitor, in December 2002, it has covered more than 75%. At the end of 2002, the business expanded to Ireland and quickly covered 65% of retail sales. At present, the business development of other English markets is also planned. I don't know when the domestic monitoring system can achieve similar levels? Let's take a look at the Bookscan scanning, what is the entire global market: According to the current proportion of Bookscan, the total capacity of the global English computer book retail market is about 500 million US dollars, including more than 300 million US, UK 70 million, 130 million countries in other countries. Analyzed, you can see two trends: one is a series of books that have become market leadership. In the US market, 15 major series of books account for more than 50% of the sales specific gravity; in the UK market, sales proportion of non-books is only 44%. In the US market, Wiley has more than 10% of the share, and the PEARSON / PEACHPIT is about 5%, Step by Step (Microsoft Press), TEACH YourSelf (Pearson / Sams), Visually (Wiley) and Special Edition (pearson / sams) occupied between 4% to 3%. The second trend is that a small amount of bestseller has a huge contribution to the market share.
This can be found from the performance of the series, but the performance of the beautiful series of books, the old style of Changqing Tree Classroom in A Book (Pearson / Adobe Press) and these two-year military mission (O'Reilly) have 2 % And 3% of the share, count, probably the best-selling book "Adobe Photoshop Classroom in A Book" and "Mac OS X: The Missing Manual" single variety can have a market share of about 0.5% . These two trends in the domestic market have been initially exposed, but absolute numbers are more different from the world, such as "New Computer Classroom" series, "New Computer Classroom" series, such as the "New Computer Classroom" series, "New Computer Classroom" series The rate and 5% have a small gap. From this point of view, our market integration may continue, branding and relative monopoly should be inevitable. According to Publishers, the Pearson Group has a list of many brands (Addison-Wesley, Prentice Hall, Cisco Press, Peachpit, Que / Sams, BRADY GAMES, etc.), and its sales reach $ 200 million (close to its computer textbook ), The market share is higher than 30%; John Wiley father subsidiary after acquiring Hungry Minds, with the latter, the latter is long and unsailed for Dummies, Bible, etc., plus the original Wrox brand and the topic, It became another strong competitor in the market, sales also exceeded $ 100 million, the market share was 20%; if I expected, though. Net technical book is universally sold, but Microsoft Publishing House has a lot of growth in the past year, currently ranking third, mainly because of the more close cooperation with parent companies, more powerful promotion And the continuous launch of the new series, the total sales reached approximately 60 million, with a market share of about 10%; independent industry star O'Reilly held approximately 9% of the market share with 53 million sales, in the traditional market ( Unix) Not too boost, the company's non-book publishing business (online publishing, conference, technology website) expands rapidly in the case of cash, it can achieve such results, it is indeed, and the Osborne of McGraw-Hill relies on certification exam books. Consumer electronics books and close cooperation with famous companies (Oracle, RSA, etc.) have not been improved last year, sales of approximately 42 million, accounting for about 7%; other larger competitors have Sybex, Mainly relying on Mastering and certification exam books, sales at 22 million. Sales of the publishing company are basically no more than $ 5 million. Compared with domestic, the International English Book Market has been higher than that of several mergers, and the concentration formed is much higher. From the subject segmentation, the British and American markets are similar. In the US market, the biggest share of the category is a game Raiders, reaching 17%, only a brand of BRADYGAMES, with sales of 40 million US dollars.
In the British market, the game Raiders has only 5% of the share, and the maximum proportion is WindowsXP (11%). Some of these numbers should be said to be smaller than the feeling, mainly due to statistics, only considering the latest version. The overall trend and sorting and the country are basically consistent. Software Engineering, MacOS, Java, etc. are higher than that in China. It should be said that foreign market segmentation analyzes most categories directly into specific technology and applications, compared to the domestic passage, graphic images, network communication, etc., more targeted, industry People are more guiding. Foreign Publishing Houses have a brand-based book in competition, and they have a clear market targeted and competitive strategy, which is also worth learning. Not long ago, the 14th Jolt Awards finally released the list, provided us with another angle of observing the 2003 foreign computer books. The Jolt Award is issued annually by the US "Software Development" magazine, and its authority has always been recognized as the industry, especially the selection of books, and has always maintained a high level, with reference value. If this selection has included all the good books for more than ten years, there are some words, and that most of the selected books are classic, but it is almost difficult to argue. (Please note that the awards issued this year should be in 2003, while Martin Fowler "Enterprise Application Architecture Mode" and Robert Martin "Agile Software Development", the last year's winning work should be classified into 2002 When you conduct publicity, don't make a mistake.) There are 14 books in this year, including 6 common class, including: "The Art of Unix Programming" (Art) Eric S. Raymond Pearson / Addison-Wesley This book is from everyone. Although the theme is not fresh, it has been grinded for many years, not only from the open source creation model, but also has a strong technical consultant team composed of Kernighan and other giant. Do a backing, it is difficult to think that it is not a seat. The judges put them in a common class rather than the technical class, which can be said to be three of them, because the truly wonderful not UNIX programming technology is in this book, but a profound philosophical idea of UNIX. Related introductions See this column in September last year. "Beyond Software Architecture: Creating and Sustaining Winning Solutions" (Beyond Software Architecture: Creative and Maintaining Solutions) Luke Hohmann Pearson / Addison-Wesley This book belongs to the Signature Series of Martinfowler and Kentbeck. The two have been awarded in the series, which is the "enterprise application architecture mode" and "test driver development". As the name suggests, this book does not focus on the software architecture, but to tell the author's own problems related to the architecture of the architecture, in fact, cover the entire life cycle of product development, showing a new one. Angle - MarchIture. "Five Core Metrics" (five core metrics) Lawrence Putnam and Ware Myers Dorset House don't be misleaded by Metrics, which is not a description of the software metrics - the subtitle of this book is "Wisdom behind successful software management." The so-called five core measures are: time, manpower, scale, reliability and process productivity. Basically, all project management needs to be implemented. So this book is actually discussed by project management.
The author is a senior expert in the industry (MYERS is invited by magazines such as IEEE Software, and PUTNAM is an authority in software estimation), which has summed up some brilliance. the opinion of. "Lean Software Development: An Agile Toolkit" (Lean Software Development) Mary Poppendieck and Tom Poppendieck Pearson / Addison-Wesley This book is Pos "Software R & D" (2003, Machinery Industry Press) to explain agile method Member - Lean Method An Extension of an article. Like CMM, the main ideas of lean methods are also from manufacturing. It is the application of Toyota's famous quality control practice in software development, "of which" Encourage employee creativity "," early discovery issues "and other ideas and agile methods It is completely energetic. This book will definitely have certain enlightenment, but there is also a small disadvantage: although the author recognizes the huge difference in manufacturing and software industry, the examples used in the book seem to be more experience in 3M Company, and software R & D actually some diaphragms. "Waltzing with bears" (with bearings) Tom Demarco and Timothy Lister Dorset House "People" author's latest work, Chinese version seems to come out. The book is very thin, 100 comes. But it has been praised by the industry, there is no way, ginger is still old spicy, although I estimate that Demarco should have some years I don't directly engage in project development. Amazon's professional organization, ACM and other group purchase list, this book is ranked 2nd and 1st respectively. It is also a book for software project management. The STANDISH Group's software project reports have said that the success rate has been greatly improved. Why is this year to use so many project management? "Pragmatic Starter Kit" Dave Thomas and Andy Hunt actually a small book, divided into three skills that Pragmatic (paying attention to effective) programmers should master: version control, unit testing and automation. There are 8 technical classes, including: "About Face2.0" (Interaction Design Essence 2.0) Alan Cooper Wileyalan Cooper is a strange in the software development world, has always been a special taste. I have been fortunate to have heard his speech in California, full of artistic and creativity. It is also no wonder that the interactive software design he advocates has been opened, and the traditional software engineering method is not large, but it is similar to the number of Software for Use of Larry Constantine. The main idea is to design around the purpose of users, making the final product more easily and more interesting. Of course, this method is mainly applicable to the development of end products. The main content of this book is mostly related to the interface. As a result of the upgrade of the work of 7 years ago, most of the change is to keep up with the new situation of the web application. "PracticalCryptography" (Practical Cryptography) Niels Ferguson and Bruce Schneier Wiley See this column in January this year. Here is just a little cold water: because the current cryptographic work has gradually increased, the excellent exceptional, and "application cryptography" compared to the author's famous arrogance, this book does not matter to grasp.
"Code Reading: The Open Source Perspective" (Source Code Reading: Open Source Software Perspective) Diomidis Spinellis Pearson / Addison-Wesley Related introduction See this column in January this year. Some readers said that the content of this book is too complicated, although it can reflect the author's widespread, but it is not a good thing for teaching and learning. I also think that similar themes may be divided into a series. Because the current type of open source software is already very rich, read source code, there are many levels, which can meet many purposes, from learning programming skills, to study internal mechanisms, and even programs, the framework and architecture, and so on. "Agile Database Techniques" (agile Database Technology: Agile Software Developer's Efficient Strategy) Scott Ambler Wiley has been introduced in November last year, and the details do not have to be described. Flatherapy, Scott Ambler wrote books, the number of roads is similar to Martin Fowler, basically summed up. In contrast, Ambler's own things more, such as the EUP, Agile Modeling, Agile Data, which has been proposed, has a homemade. But and Martin Fowler will summarize the outcome of the previous person without leaving the ax, and often in the blue and blue compared to the blue, Ambler is a little lesson in the global organization of the book framework. Many of his works is a summary of our own magazine. The overall is slightly poor. There are similar regrets in this book. Probably Ambler is originally written in the Agile Data Methodology Declaration, but it has gradually found that many specific technologies related to the database are more practical, so "demand change" occurred. Although it is reconstructed, it is still in the trace of high-end talks. Of course, in the published work, you can summarize the database development related practices so complete, and maintain a good vision, nor the AMBLER is not available. "Head First Java" (Java Quick Start) Kathy Sierra and Bert Bates O'Reilly See September and January this year this column last year. "Contributing to Eclipse: Principle, Patternsand Plug-Ins" (Participated in Eclipse Development: Principle, Mode, and Plugin) Erich Gamma and Kent Beck Pearson / Addison-Wesley can develop plugins for E-clipse with the world's top programs, and understand Its principles behind it, choose, model, of course, our great blessings. There is also an eloquent narrowness of this book theme. Related introductions can be found in this column last year. Programming. Net Windows Applications "(NET Windows Application Design) JessieLiberty, O'Reilly, an inconspicuous book, Amazon and O'Reilly's own website without any readers. Of course, Liberty is still a popular technical writer, "Programming C #" and "Programming ASP. Net "is a popular work.
