Method and some ideas for design
Method and some ideas for design
These are some articles and my personal idea from Robin Williams Design Workshop (not bad kid, Robin Williams).
When you receive a task (whether business design or free creation is designed), first, reduce the selection, this is necessary to think before design, the first step is not to do, the second step is necessary Information (text, picture).
Reduce the selection surface:
1. Location and process (magazine is still newspaper or other places, this is very important)
2, customer requirements (standard layout, project requirements, font size, chart, etc.)
3, budget (on production cost, high cost can do something process or other things)
4, the final deadline (own schedule)
What you face is to control what information is communicated - this is the essence of design work. Design to select some visual effect to enhance the communication of information. Due to the form and style of the design, doing designers should do that style according to the needs of the project, rather than what style you like, and it is clear that we are not artists, and we must be responsible for customers. However, because each design work has specific information to express, we must strive to explore various conceptual and visual processing methods to give information unique personality, so often the designer is dancing, survive in the sash. People, a biggest key is to analyze, this process is very difficult, this is the experienced designer and no experience.
What is "atmospheric"
With an enterprise-style look (work, there is no exception to look clean and neat, the organization is reasonable and predictable, giving people a trusted and reliable feeling.
1, distinct, clear lines
2, there is no extra content
3, the font should not be too weird
About typography
When a lot of information occurs
1, text content alignment, clear line column
2, white blank area is concentrated together, rather than spreading between many different elements (this is white)
3. Repeat the black strip in the top and bottom to organize information into neat overall (commonly used in magazines and newspapers)
4, conservative font combination
5, the relevant small piece information packets are put together; after reading a small piece of content, read the next small piece of content until reading full ad.
When the text content is more, you can use your eye-catching subtitles so that the audience can grasp the main content.
Handling a lot of pictures and texts (similar to magazines)
1. The size of the picture should not be too uniform, the size is a bit change, but must have an element that dominates. For the encyclopedia advertising, if you emphasize or focus, its effect will be better.
2. Simple changes, the dominant graphic is made, and each partial graphics are adjusted.
3. Strengthen the visual effect, guide the dominant graphics to see other graphics by one.
Don't think that every piece of work you can use must use a strange graphics, and good typography technology can also attract audiences.
When the design time is very short, how to solve the layout?
1, how is a very good look? The primary title uses a large classic liner font, and has a very compact character and a space spacing, and forms a distinct contrast with the small fonts.
2, the advertising main body text uses a simple liner font, consistent with the title font style
Change your habit of using the same font
When you try to make a font selection, it is easy to make a large number of mutual lightning design. Occasionally, you should change the design direction, try completely different fonts and a wide range of organizational methods.
According to market demand, you can use very special fonts (specific cases seeking implementation) can be used in the form of the rebel fonts, and even the most conservative works (this is also looking at you and how to use it)
Fonts in the box
The newcomers often add each box to the text, put them together, avoid messy, giving people a sense of security. However, there will be more than 12 pounds of Times or Helvetica fonts in the box, which makes the work look very amateur, in fact, this is the case. Tips that are placed in the box are a beautiful font and small font (this is also a typical way) and leaves a breather around the text. The box should be intentionally design elements, but should not be added because I don't know what to do.
I have already told me that a simple thing is very good. I also said that the master will pay attention to and retain each color to use each element. It is simple and not equally simple, so I don't like it. Do those stacked design, plus a lot of things, although this is also a design style, I think the design challenge is not in the stack, but how to control less, how to make simple The beautiful effect, because these are often the most college creative ability, design is a process of thinking and practicing, and this process is a need for designers to use sensibility and rational solution, and they must find sensibility and rationality. Balance points, and this is just my personal point of view.
These are only some of the author's experience and opinion, and everyone is also designed to do design, and you will also welcome everyone to discuss and communicate some experience in designing.
