Naver's victory and google failure
Why is Naver?
As the world's most innovative high-tech company, Google struggles in Korea to make big fell. At present, tens of thousands of people around the world use more than 100 languages every day through Google, the user value can be seen. However, since 2001, since the 2001, since the South Korea market, it has been occupied by about 1/2 search market in the world. According to statistics, Google's search market in Korea last month is only 1.6%. In contrast, the market share of Naver and DAUM Communications in Korea NHN Internet Corporation is 68.2% and 12.2%, respectively.
Why is Naver defeated Google. Our Naver South Korea's website http://www.naver.com found some interesting things:
Unlike the domestic portal, the first feeling of Naver's main page is refreshing. The color base uses the green and light greens representing life and health, and the homepage of the website also raises advertising and substantial floating advertisements. Survival domestic websites are simply incredible. Naver's layout and Yahoo will be almost the same. It is basically half of the three giants of China. It reflects the idea of effective vision. In NAVE I found a very interesting thing, as long as the column related to the search classification, NAVER places it soft green search box, and we also found that the top is green and soft search bar. One of the overalls of NAVER is: Search and life, search is to make Koreans' lives facilitate. Google also has some such thinking, but it is in order to make Americans' life convenience.
Google's development is mainly oral, because users who are satisfied with services often recommend this search engine to friends, but this kind of thing will not happen in Korea.
From the search results, NAVER has successfully brought together a large number of Korean network resources due to its knowledge, and South Korea is a small population of tens of millions, and the use of Korean use is not large. And South Korea is a relatively traditional East Asian country, the national English is weak, and it is unable to read English search results (even if, who is willing to read). In South Korea, due to the limited information, search engines often need more jobs, not just looking for search results.
NAVER's search mode is also different from search engines such as Google, and Naver's search is divided into several large blocks. The search results are the most preceding "Knowledge Search" service results, followed by the results of the search and other search. Naver's "Knowledge Search" service, the user raises questions and answers other users, and the NAVER reserves the rich database provided by the user. Compared to Google, these databases can be a sustained irreplaceable competitive advantage of NAVER.
Of course, the above situation is impossible to happen, because China is a big country, the knowledge of Chinese webpage is rich enough, and China's search is definitely not NAVER.
2. Why google can succeed in the world
There are many articles to describe the success of Google, but many people have not said something, why can Google make such success? Do you have a single technology?
Microsoft's core is the operating system. The core of Google is parallel technology, but for most use, they don't care that you are serial calculations or parallel computing, they just see the results.
The technology is the smog eggs that Google released, as a leader of technology, it is constantly telling others, you can do it because your technology is not as good as me, so it constantly introduces another competitor into the technology strange circle, and Very lucky, Microsoft and Yahoo and other companies have been went around, as a leader of an industry, the technology leader, the standard setter, the most powerful person of the industry, it is the happiest thing to make a big bunch of stupid Shouting the Knights in accordance with the rules it set. Those who are rigor in the desert, run away from the river that looks to the upper and unhappy river. But if you have easyible cola, we can get rid of the river that contains bacteria.
English language is a world-wide language, Google focuses on searching, as long as it can provide a rich English language result, it can be easily wins with almost no powerful competitors.
Although many countries do not use English as their mother tongue, these national welfare treatments and artificial terror are estimated to have no interest in this kind of thing in the forum, and cannot accumulate enough knowledge base.
3. Be defeated by Naver, does Google is idiot?
Google is a genius and innovation, and it is a lead in technology. It is a group of smart people, nature is not idiot.
NAVER's growth is the time in Google expansion, when Google focuses on listing, it has completed the original accumulation of knowledge. The ability of irreplaceable sustainable development has already been met, and South Korea is not a very huge market. Google can't afford to provoke a market that has limited potential and unfamiliar, a great company's impact is very big. of. However, if it doesn't pay much attention to this market, it is no problem.
