"There is no history in this country. Early Americans are immigrants in Europe and Africa. Most of them are the descendants of the British. They bleached the sea, the 3000 mile Atlantic - this is a very hard Journey, you need to grow up to a month, sometimes even a few months, but a long journey also gives them an opportunity to abandon many cultural garbage in the way, and start a completely different life in the new mainland. "The Western industrial civilization and rapid development are more powerful proven this ... the exception is" The Great Game "
Western industrial civilization has been developing quickly. They use the opportunity of the major industrial age from the World War and the establishment of its European and America's powerful industries, economy, civilization systems from the backward Africa and Far East national colonials. It is said that in various aspects, the domestic contained industrial structure and economic model take advantage of the opportunity and full advantage ... So what is the ease of use under this situation? Here is a paragraph of Don A. Norman to be certified:
The availability is not a luxury goods on the Internet. The availability design of the web page is not a luxury pursuit, but a basic survival means. This is a key technology to establish a good customer relationship. Remember, because the transfer cost is very low, pay attention to applicability will increase the return rate of customers who purchase products. It is more cost-effective to increase the importance of people-oriented design expenditures than double investment. Internet complies with a pure design of Darwinism: easy to survive.
For example, Norman encountered during shopping: Amazon.com: I am too bad in the printer manufacturer, so curiously go to my favorite book website to see. Written on the first page, "Hello, Donald A.Norman, we prepare recommended products for you."
Although those recommended products are quite attractive, I didn't care. Try "inkjet printer" in the search window, then click on a list of inkjet printers. This is evidence, just once I saw all printers, clear introductions and prices, delivery time and customer evaluation of each cargo. In this way, is I still strange to return to Amazon? Then you must ask if you have a difference in culturality, since there is a different severity and culture, how will we choose the ease of use? In fact, Norman has also pointed out that it is not only in China, even in Europe, the Americas, the application is not uncommon, because people often choose and design products, this is also easy to use. The place is, in fact, the cultural differences in the Central and Western Chinese and Western cultural differences in the basic psychological feelings and user experience are relatively reduced, and the difference is the understanding of the specific problems in the application, and in fact, the West has been subtle and influenced. user experience:
Case A. YAHOO SINA AND OTHER PORTAL - REAL SIMPLE? REAL COMPLEX? In the mid-1990s, domestic network users were probably the earliest contact is Yahoo, and then there are Sina, Netease and other domestic "portals", Today, Yahoo China has not been able to open the situation and the acquisition of the situation and the acquisition of the factors, which affect the three major portals of the thousand hammers. So the three major portals do not have any usefulness. Of course, the answer is negative - "Why is the successful website also have a usability design? This is mainly because there is not much website that is not available, although 90% of the website is very bad, people only spend 10% in these websites Time. Once people discover the website full of messy patterns and useless information, they will leave quickly. Metals are, no one will come back. If the user can't find the product they want, it will go Places, and they will often use the websites they think that they think are good. "Donald A.Norman A. Another huge picture advertisement. B. Massive and disorderly information content. C. Way behind passive browsing. Why? Because it is already a Web 2.0 era! ... In short, "Three Door" faces a reselection problem. Case B. Google Baidu .... Google wins at the beginning of "Simple", and this is the essence of USAbility, and there is such experience in China - we often say "open the door to see the mountain, cut the principle", and you can say this Google I really got AccessBility genuine pass. Because, you have to understand whether the user is free to travel, the purpose is definitely not a high-income web fees to get useless, messy information, of course, unless you are a restricted Website. In this regard, several "plagiarism" of several domestic search engine providers have obviously been successful for the user experience. It can be seen that in some simple applications, the feelings of the Chinese and the West are different.
Case C. ICQ QQ MSN Skype Google Talk ... Once a senior software master said, the development of a product always experienced from simple-complex-simple, so reciprocated iterative process, but in fact, it is not necessarily experienced by each product. Successful "iteration", and because the reason for the product positioning and user strategy often directly or indirectly determines the market success or failure of the product: ICQ has won the Chinese and Western users with its novelty, and QQ has won the greatness in the localization strategy. Most local users, MSN low-key launches, experienced four years of steady development and continuous "User Experience" have become QQ powerful opponents, but they have never expected Skype and GoogleTalk and other combination of episodes from it, instant The competition in the Messaging market is so fierce, but we can roughly see the attractions from it is the study of users' research and new experience. The former Microsoft is a representative, the latter looks to Google!
