Programmer, build your business awareness
The programmer represents the owner of the technology, compared to other people, they have more powerful strength, and even say that it is the golden finger that has the legendary point stone. However, the transitional obsessed technology also makes many programmers can't get the secret, this book will tell the story of the programmer who has found the secret, and help you analyze how they find the secret.
Yan Hui
1.3 Business Consciousness Importance on Software Success
For a long time, our magazine tracks the development of the Microsoft Asian Institute, and exchanges with several dean and different employees. In the outside world, Microsoft Asian Research Institute is a frozen world, and a group of technical mad people create and invented their hearts. They are completely researchers' temperament, as if there is not much relationship with Microsoft in the outside world.
However, when you really walk into the internal and retrieval of the Microsoft Asian Institute, you will change your understanding after you have learned your development. Because, here, the dean guiding ideology, their business awareness is not in time, not guiding the development and advancement of the Microsoft Asian Institute. The Microsoft Asian Institute has a technical direction, including detailed arguments, including the market, and how to combine Microsoft's existing products, how to ensure that Microsoft can launch more competitive products in the next few years. and many more. From the first Li Kai's dean, their industrial experience makes Microsoft Asian Research Institutes continue to move along the business awareness. Dr. Zhang Yin has been told that although the Microsoft Asian Institute is to study the technology that will only be used in the next five - decade, it is necessary to combine Microsoft's development strategies and directions to lay the foundation for the long-term development of Microsoft. For example, Microsoft needs a lot of new technologies in the future human-computer interaction interface, so Microsoft Asia Research Institute has made great contributions in TableTPC technology, and it has also been a big attempt in smart digital pen, these The technical research is carried out under the major development strategy of the entire company, and only this, Microsoft Asia Institute has obtained recognition of Bill Gates and other colleagues. For the dean of the Institute, how to choose a good direction under the big frame is their duty. Now, with the emergence of the Microsoft Asian Academy of Engineering, this business awareness has been implemented in the development of products.
I noticed that when the programmer who has already worked for more than five years, especially the technical person in charge of the technical or project, they have shown that the impressive understanding of business consciousness often makes you deep understanding. Especially when the product made in the market, they found that it was not their own technology, nor the problem of product development cycle, but there is no sufficient investigation market demand, no business consciousness Guide yourself to do things.
When I interviewed Hanwang Technology, I have talked with the technical and product head of three different front lines. Two heads have worked in Hanwang for ten years. They used her own experience to verify the development of Hanwang's development. problem. Initially, the core technology of Hanwang is handwritten identification. Liu Yingjian, the founder of the company, is also a very good technician, and he has dried the core technology of handwritten recognition for decades. However, in the early days of Hanwang, they have spent a very difficult day. Later, there was a very good opportunity. This is the rise of PDA. At that time, Hengji Weiye's boss was invited by the Han Wang, but Hanwang believes this product of PDA There is no technical content, it is not optimistic, and finally I only get my own technical license, this is a huge gap compared to the future of Hengji Weiye, but now it seems that as the PDA market is fast and weak. Whether the original decision is appropriate to become a topic that cannot be said. However, Hanwang's later ideas have made good returns in the market. For example, Hanwang has begun to consider how to use these core technologies to make the products needed by users after handling techniques. "From the core technology to the product", this has become the cross mark of Hanwang. The business cards and text king are very representative, in fact, OCR software has already had a long time, and companies with this technology are not only Hanwang, but Han Wang uses these technologies to make a market in the market. Sales hot products. The business card is to solve it. Now everyone is frequent, the business card gathers too much, but it is not easy to find. It is said that when the salesman of the famous film, the salesman of the Microsoft's public relations department was originally unwilling to pay attention to it, but later he heard the introduction and read the presentation, she immediately purchased several sets. A black and white scanner and a set of software sales prices exceeding thousands of dollars.
For text king, even the other, this idea is a technician of Hanwang. He said at the time that there were a scanner in many units, but there were very few people. After the study found that the original OCR software needs to be more professional, first need to cooperate with scanning resolution, and scanned pictures need Correction, although this is a small dish for programmers. But these operations are not small to use for scanners. So he put forward the improvement of OCR software and scanner, so Hanwang put into a team to develop, better combination of OCR software and scanner, such as automatic correction, automatic identification, automatic output Word document, etc. . The effect obtained after the listing is shocking, and the feedback from the user is very enthusiastic.
This makes me recall the story of PDA initially inventive, I have created the first handheld Newton in Apple, which is ideal, but due to the large size, slow operation, and the problem of handwriting recognition effects are returned in the market. However, some people have seen the nature of the problem, first identifying from handwriting software, due to slow speed, identifying different hits of users have high requirements for CPU operations, so he invented a set of input methods, defining a set of " Any character must be written, although it still needs to be learned to the user, but the cost of learning is not big, and once you learn, the effect of identifying is very good, plus it on the computer's function. The continuous cut, only a few necessary functions, so that the size of the user needs, this product has been launched after the market, even from 3COM, this is Palm .
