The first stage: starting the website brand 1. Overall operation: Website is in place in the beginning of the initial business, with the goal of starting brand visibility, to quickly establish the basic work of the support brand operations to operate. 2. Website platform: Excellent website platform is the foundation of the brand. For the successful experience of the operation, the excellent platform can complete the task 20% advance in advance. Website platform includes: a, website platform planning in line with website positioning; B. Website design is beautiful, with international characteristics; C, website function operation is convenient, in line with customer needs; D, website content and rich information is rich, valuable. 3. Website promotion: Brand goals are mainly short-term goals, and must ensure that 80% of your goals have successfully completed. Specific attention includes: a, the target must be realized (enhanced operation confidence); B, pragmatic integration of existing available resources (talents, funds, time ...) C, system planning (what stage doing things, ideas To be clear) D, take out the team to think that objective assessment criteria, and strive to achieve it. (Experience can be quickly developed, there is no experience, you can negotiate together.) E, time schedule and control are heavy. (Time is the exception) 4. Human resources: hiring managed core talents, their experience is the key to the entire plan. In this regard, boldly appointment and decentralization and give long-term personal returns the most critical. 5. Company management: Just establish basic communication processes, and the basic employee industry management system, avoiding many systems, small implementation; during the start of the website brand, communication is more important than management. 6. Sales management: Excellent sales incentives are foundations, daily informal exchanges are means, fully mobilize enthusiasm, and play its subjective ability. The second stage: A well-known website 1 is achieved. Overall operation: At this time, the website has entered the secondary entrepreneurial phase, expansion, growth, and the occupation market is the weight, but please keep the head and calm, meticulous research, confidential analysis, to successfully operate the workplace experience of large websites, avoid blindness Time, money, talent waste caused by expansion. 2. Website platform: Website platform optimization is a key, systematically optimize the problems found in the first phase of operation, so that the whole website looks like a descent business person, there is no rotten meat, so that it really has become a website marketing platform. Let the existing customers and potential customers have happily use the platform; 3. Website promotion: Continue to do the basic promotion of the first phase, strive to improve other website resources, other traditional resources, large cooperation, improve the influence of website brand [such as collaboration, media cooperation ...]; do a good job in market research, data Analyze the work, effectively utilization technology to achieve monitoring of website platforms, transforming platform data into valuable decision data, this is critical; 4. Human resources: pay attention to high quality new blood introduction, expand the team, do the old employee's ideological work, internal promotion, external recruitment of backbone, to maintain the company's normal metabolism; therefore, hire an excellent manpower Resource Manager is the most important thing at this time.
