The original reputation of the US Long Island Railway Company is not high, they want to find opportunities to promote themselves. It is of course a way to spend money to make advertising, but the cost is big, the effect is not necessarily very good. Can you think about using a news media, eat a free lunch? After some plan, they finally found a way.
The station along the Long Island Railway Company is somewhat old, the company decided to make a paint on all stations. This is an extremely simple thing, just send a command, please have a batch of painters.
However, the Long Island Railway Company does not do so immediately. They put forward an idea: the railway is to serve everyone, what color is painted in the station, should be determined by the public. Therefore, the company logs up the advertisement, issued an instruction, requiring the severner of the passengers and railways along the Changha Railway to vote, and choose the ideal color of the station.
For a time, the public enthusiastically responded, let's let the letter, published your own opinions on the color of the station. The practice of the Long Island Railway Company quickly caught the attention of the press, and all news media have interviewed and reported. At this point, Changzhima Railway Company believes that the timing has matured, and the central station has held a grand "painting ceremony" in the center station, and the public announced the results of the public vote and officially painted.
The next day, the center station gathered, government officers and local celebrity were also invited to present. In the drum, the curtain on the wooden board selected in the selected color was uncovered in a cheer. Then, the paint of such a barrel was carried out, the local government empowerment took the paint brush, brushed the first in the wall of the center station, which means that the station of the Long Island Railway Company officially paint .
Such as a new "Pacific", "painted", which taken a large number of reporters, as their report Drums.
The inspiration for the Long Island Railway Company is that the publicity means is multifaceted. In addition to direct advertising, news propaganda is also a way to ignore. As long as you use well, the effect will far exceed direct advertising.
