Solution summary
Customer Name: East District Posts and Telecommunications Bureau
Customer Profile:
Beijing East District Post and Telecommunications Bureau is the largest revenue unit under the Beijing Post Administration, and 30 post and telecommunications bureaus, 156 post and telecommunications, 8 professional companies, 5 directly under units, more than 3,000 employees, transported more than 300 vehicles. In 2005, business revenue was 785 million yuan, and the profit was 402 million yuan, and the post savings balance has reached 8 billion yuan. The scope of its services is mainly Chaoyang, Dongcheng, two administrative districts, with a service area of more than 4 million, and the administrative region involves the Olympic business circle, Yansha Business Circle, CBD Central Service Area and Chang'an Street, with high-end office buildings in the world. More than 600, the world's top 500 companies more than 300 companies.
Facing questions:
1. Markers cannot provide customers with a variety of post-empty service programs and quotes to customers quickly and accurately.
2. Due to many types of postal products, the process is more complicated, and the price of many products often changes. It has brought great difficulties to the publicity and marketing work of postal products, causing a lot of business opportunities.
3. Customer information, visiting information and other layers report, and the servant has passed for a long time, and many business opportunities have been taken away when they have been analyzed and decisive, thus causing customer loss.
4. Marketing staff must go back to the bureau to enter information, so affecting the number of visits customers, reducing work efficiency, and overall marketing efficiency also decreases.
5. Marketing staff training, mainly in the way of concentrated training, occupying a lot of money for marketers. Indirect causing marketing efficiency and increase marketing costs.
Solution: Postal Intelligent Mobile Marketing System
income:
1. The customer service level has been significantly improved
2. Form a collaborative marketing, accelerating the market's response speed, enhanced the core competitiveness of postal, increase the opportunity to win a single
3. Overall efficiency of marketing work
4. Accelerate the speed of management personnel at all levels, reduce marketing costs
5. The revolutionary breakthrough of marketing concept marketing is extremely prosperous
6. Get a variety of marketing methods, the postal core competitiveness is greatly improved
7. Improvement of service level, realize the "win-win" of postal and customers
Partner: China Unicom
Software and services: Microsoft
Country / Region: China
solved problem:
1. Intelligent quote problem
2. Support problems of information
3. Customer loss problem
4. Overall marketing efficiency
5. Margin's less efficiency
(The following section is the body)
Facing questions:
Markers cannot provide customers with a variety of post-mail service programs and quotes to customers quickly and accurately. Due to many types of postal products, the process is more complicated, the price of many products often changes, bringing great difficulties to the publicity and marketing work of postal products, causing a lot of business opportunities. Customer information, visiting information and other layers are reported, and the competent department has passed for a long time, and many business opportunities have been taken away when analyzing and decision making, thus causing customer loss. Marketing staff must go back to the bureau to enter information, so I affected the number of visitors, reducing work efficiency, and the overall marketing efficiency also decreases. Marketing staff training, mainly using centralized training, occupying many valuable time of marketers. Indirect causing marketing efficiency and increase marketing costs.
solution:
Beijing East District Posts and Telecommunications Bureau adopts postal intelligent mobile marketing system, and is equipped with a Pocket PC 2003 Phone Edition, a postal intelligent mobile terminal. The postal intelligent mobile terminal uses Windows Mobile Pocket PC 2003 Phone Edition as the operating system, using China Unicom CDMA 1x wireless network to access the postal integrated network. The overall architecture is shown below:
The entire system relies on the existing postal integrated network base platform, the large customer center of the District Bureau access to the Beijing Post Information Bureau in a special line, connected to the postal integrated network. The "Post Smart Mobile Marketing System" is divided into "Pocket PC 2003 Phone Edition" and "Background Marketing Management Platform" and "Postal Smart Mobile Terminal Based on Pocket PC 2003 Phone Edition" B / S mode Access server. Its features include: customer management, product management, schedule management, etc. The application of Post Smart Mobile Marketing System can be said to be a revolution in the postal marketing. After the application of the Beijing Eastern District Post and Telecommunications Bureau, the system has achieved very obvious economic benefits and social benefits, and the construction of the marketing system of the Eastern District Post and Telecommunications has played an important role in the construction of leaders and related experts at all levels and the advice of users. Promote value.
Li Qingsheng, General Manager of Computer Center of Beijing Eastern District Post and Telecommunications Bureau
Revenue and return on investment
The development of the postal intelligent mobile marketing system has achieved scientific, information, standardized, convenientization, giving postal marketing organization and processes to build a customer-centric, developed from product development. Go to the market propaganda to market the whole process, monitoring, management, information real-time sharing, up and down linkage, scale operation, and organizational organization. The application of this system will bring significant economic benefits and social benefits.
(1) Analysis of economic benefits
1. Customer service level has been significantly improved
Use "Pocket PC 2003 Phone Edition" to make postal marketers provide customers with more accurate, more convenient, faster service, allows marketers to quickly grasp the price, time limit and process of the postal products. You can get real-time support from a powerful marketing team through the system, which can be found in the marketing system at any time.
Use "Pocket PC 2003 Phone Edition" postal smart mobile terminal "is a happy enjoyment, which has made our marketing performance greatly. It is a good helper that the marketing staff is inseparable!
Director Chen Yan
Ø The marketer can introduce all postal products, picture information, and various business processes to customers at the site.
Ø The marketer can list a variety of different ways, time limit, prices, and help users with reasonable post selections based on messages that users want to send by Pocket PC 2003 Phone Edition.
Ø The various issues of the relevant posts can be accurately solved by the Pocket PC query function.
2. Form a collaborative marketing, accelerating the market's response speed, enhanced postal core competitiveness, increase the opportunity to win a single
Ø Marketer logs in to the postal intelligent mobile marketing system through the Pocket PC, can communicate effective information with the business guidance of various professional companies, and the customer manager of the major customer center, form a collaborative marketing, and the overall speed of the postal company's response speed, enhanced The core competitiveness of the post has increased the opportunity to win.
3. Overall efficiency of marketing work
Ø Marketers can use the Pocket PC to enter the system, visiting information, visit information, etc., without having to return to the office, so you can save the working hours of 1/3 ~ 1/4 per day.
Ø Mar Marketman can get the latest postal business change in real time through Pocket PC, which is greatly improved than the speed of the previously issued file.
Ø Mar Markers can reduce the time occupied by the training through Pocket PC, reducing the time occupied by training and improving the efficiency of training.
4. Accelerated the speed of information from all levels, reducing the marketing cost Ø Post smart mobile marketing system concentrated on marketing, marketing human resources, marketing financial management functions, achieving customer information, project information, business revenue, arrears Information, real-time query of marketing performance, 56 reports realize multi-angle statistics, analysis, and comparison of marketing processes, professional products, business revenue, arrears, etc., meet the needs of all levels of management people's real-time understanding of information.
Ø Reported by the paper artificial reporting can be reported in real time using the "Pocket PC 2003 Phone Edition". Big Customer Center, professional company can monitor the marketing process in real time through the background marketing management system, real-time summary, real-time projects to guide the marketing process and interaction of marketing process and management process. This one has increased the delivery speed of marketing information by 30 working days and saves the corresponding manpower and material cost.
(2) Social benefits analysis
1. The revolutionary breakthrough of marketing concept marketing is extremely prospective
The online and application of the postal intelligent mobile marketing system is a successful attempt to develop the advanced productive forces in Postal, and realize the revolutionary breakthrough of postal traditional marketing concepts and marketing methods. It has greatly promoted the change of the postal business marketing management system. The banner has clearly proposed and realized the scientific, informationization, standardization, convenientization of postal marketing, with strong forward-looking, and to enhance the competitiveness of postal enterprises, adapt to the world economy globalization, and meet the needs of the development of major postals has positive Realistic meaning.
The postal intelligent mobile marketing system aims to provide technical foundation for the scientific construction of the postal marketing system, has been evaluated by experts as the most complex, most advanced, simplest marketing system in real time in China, and has a wide range of domestic and outside the industry. Promote the value of use. The system relies on state-of-the-art information technology not only displaying power in postal marketing, but also makes the entire enterprise in management, operation and even administrative office changes, there is a huge space in this industry and cross-industry. Further, there is a broad application prospect to change people's production life and learning exchange, and promote social civilization and progress.
2. Get a variety of marketing methods, the postal core competitiveness is greatly improved
The postal intelligent mobile marketing system is customized to improve the marketing capacity, becoming a must-have tool for marketing work and marketing management, achieving real-time marketing, three-dimensional marketing, program marketing, project marketing, intelligent marketing, team marketing and other marketing. The high interaction of the way, achieving a multi-dimensional intersection marketing of the regional bureau, professional company, branch office and all marketers of all marketers. District Bureau, professional company, branch office, and marketer rely on the support of the entire team to carry out marketing work, holding "Pocket PC 2003 Phone Edition's hand-based smart mobile terminal" marketing staff flexible, "one machine in hand, resources in the chest" , Avoiding the unidifination of single soldiers, greatly improving the core competitiveness of postal marketing.
3. Improvement of service level, realize the "win-win" of postal and customers
The postal intelligent mobile marketing system implements the entire marketing work wireless Internet instant operation, and the marketer with "Pocket PC 2003 Phone Edition" is in real time with a comprehensive business information resource in real time, and has an invisible integration support. The powerful team, not only when you answer questions, but also provide easy-time programs, and you can truly care about your customers, you can realize your personalized demand, to achieve the "win-win" of postal and customers.
more information
To learn more about Microsoft Windows Mobile products, please visit the website:
http://www.microsoft.com/china/windowsMobile/
To learn more about the products and services of the Computer Center of the Eastern District Post and Telecommunications Bureau, please visit the website: http://www.bjepost.com
