After eBay launched WAP technology, after WAP technology-based mobile shopping platform, Yi Guan International analyst was once known as "Blue Sea Strategy". This blue sea should have two things, which is the next thing is more in the eyes of this WAP shopping platform, and it is not easy to see the benefits of eBay. Because the product information database on the platform is not docked with the database on eBay eBay, the wireless payment function is not opened, but the SMS service function of the transaction information is opened. In other words, the orders reached on the mobile phone platform will eventually be paid through the Internet platform. Another thing is that eBay is easy to use this new business platform to partially circumvent the price war between the competitors, to the future mobile e-commerce transition reserved pipeline based on wireless payment.
Mobile e-commerce is nothing more than three modes: a Push mode, mainly used for transaction information, such as eBay eBay and TOM online launched transaction information SMS service; one is a Pull mode , That is, personal customization of information; there is an interactive service, such as mobile shopping, mobile games, mobile auctions, etc. EBAY is easy to develop on the mobile phone platform, if the time of development is good, wait until the WAP commercial time is ripe, you should be able to move to the interactive service, through the implementation of the database, payment, IM between WAP and the Internet , Advertising, search, etc., the docking of various functional services, the conversion of the value chain.
However, WAP-based mobile commerce also has its limitations. Although WAP can support most wireless devices (such as mobile phones, FLEX pagers, bidirectional radio communication devices) and most transmit networks (such as GSM, CDMA, PHS, etc.), but the most important limitations of WAP lies in their dependencies The wireless communication line bandwidth is too low. This is related to shortage of wireless channel resources, low connection reliability, and high bandwidth cost. Unless transitioned to 3G, the use of network bandwidth is further optimized, and network capacity is further increased, otherwise the WAP is not possible to support the minimum data transmission rate and flow required by the mobile commerce.
Domestic Open WAP website has been 78 years, and the website involved in the WAP business is even more than, but talks about the killer application of mobile commerce, but it is the number of flexible. Due to the industrial chain of terminal equipment manufacturers, network operators, basic software vendors, application software developers, system integrators, there is no mobile commerce as a commercial strategic field, truly large-scale Invested, so whether it is software such as a wireless e-wallet or a hardware such as personalized and easy-to-operate mobile devices, it is like a platform that does not use mobile terminal as a platform for purchases, sales, and personal users.
Ok, the transfer seems to have appeared. It is reported that China Mobile has also launched the "Global" WAP Commercial Test Network at the same time in Beijing, Tianjin, Guangzhou, Hangzhou, and Shenzhen. WAP mobile phone users can use roaming services in these six cities. Shanghai Mobile also launched a WAP portal site, and established mobile e-commerce systems for Merlin Zhengguang and Huaying Technology. And in front of the eBay eBay eBay, Alibaba, Tencent, Taobao and other e-commerce websites and Sina, Sohu and other portals have also or will have or will be launched by mobile e-commerce services.
There is data that the number of domestic WAP users has reached 80 million to 100 million. Among them, the active users are close to 30 million, such a large market capacity, WAP's commercial is obviously late, and rushed to run in large-scale commercial It is undoubtedly wise to migrate the strategic requirements and migrate a pre-burial pen to the future of the mobile commerce.
