■ Wen / Jiang Yuxiang Author: Jiang Yixiang, corporate strategy expert, General Manager of Sitan Management Consultant once there is such a story: there is a wolf in the big mountain to find something to eat, see a group of cats, 26 have 26. So much cat, scared a wolf. If the wolf is hungry, I am brave and ginking to a cat, the result is successful. The wolf is very proud, so I eat a cat, 26 days, and eat 26 cats. The wolf finished the cat, and I forag again. I was very far away. When I was hungry, I saw a big cat. This wolf is happy. I think that although I only have one, but it looks big, you can eat If you are full, you bite it. As a result, this cat is not only very strong, but also fierce, but in turn knocked down the wolf and talked. I didn't know that the wolf was eaten. This seemingly a cat's thing is not a cat, it is a tiger. In fact, the general manager's mistake is like this wolf. If you use the tiger as a cat, the company may encounter the disaster. So, what is the implementation of this impact company? First, how many companies pursuing perfect will pursue perfect as the company's purpose? How many people put the pursuit of perfection as a born belict? However, many companies are not imagined, putting the pursuit of perfection as a goal, regarding ideals, constantly pursuing (please pay attention to it is constant, and it is also another effort to implement) is a matter; but actual implementation Everything that is everything in the general manager is another matter. Excessive pursuit of perfection is actually a larger incorrection in the execution of the general manager. The primary goal of enterprises is to pursue excellent, pursue excellence, not perfect. Or pursuit of excellence, pursuing excellence is a cat, and the pursuit of perfection is a tiger. General Manager This "Wolf" should be understood, you can eat "excellent" or "excellence" again and again, and once you think that it is a big cat, it may be eaten by this big cat. The pursuit of perfection gives the absolute value to the perfect value, so in their brain, it is not worthless. From a psychological perspective, people who pursue perfect often have some degree of self-obsessive disorder. These people are difficult to tolerate, and they don't allow smile messy and filth, they pay attention to neat and order, everything must be checked, verify repeatedly. During the growth of life, these practices are indeed an advantage. It is an important reason for success: doing things seriously and reliable, follow the trustworthiness, and the well. But the problem is if you are already a leader, you have to face a number of employees with you, or have a huge change in your work, "the difficult factor of achieving the goal" is hard to control, you are still perfect The mentality of theism will cause "perfect forced disorder". The perfect mentality in the execution means that it is not worthless things. Therefore, a very valuable temporary result of a large number of executions is called "waste", thus forming "perfect forced disorder": It is always entangled with you in a perfect, and it is always entangled with you, and you can't stop it. No avoidance, long-term is in tension and anxiety. In fact, psychology believes that this "perfect forcing" is a "sexual obstacle", especially in successful people. Successful people are always troubled by repeated thinking content or behavioral impulse, knowing that this concept or behavior is unreasonable, but cannot control or terminate, for this pain, nervous, and uneasy. Therefore, people who pursue perfection are often the most easily abandoned, because they are difficult to endure the fear of failure. It is very difficult to pursue 100%.
Just like the pursuit of beauty in life, if you start the goal is to marry her, the possibility of achieving is almost no. But if you just want to eat a meal with her, this is much simpler. In fact, even 0.1 is also greater than 0, progress every day, it is much more likely to eat a fat man more than a bite. It was a very important factor in the world. It is a very important factor, which is the perfect function of the Japanese products, and pursues practicality. For this, a number of "fool products": the camera has a fool machine, the copier has Fool machine. Now, in addition to the professional camera, most people are not all fool machines? This is a very typical simple overcome complex, and it is not perfect to defeat perfect. Second, the second larger for the general manager of the reward is a matter of verbal, and the mechanism of institutional design is another thing. This is what we often say, reward misplaced. For example, in the planned economic period, the orally is allocated, but in fact the allocation system of state-owned enterprises, more is designed to have averageistist rice. This error is devastating on the company's implementation. However, like this reward misplaced phenomenon, it has repeatedly occurred in the enterprise. Some companies announce that its strategy is the leader in the market, but the company has average the salary standard, and the bonus is also averaged; some company statements will guarantee the long-term interests of shareholders as a strategic goal, but they are heavy In the short-term business performance, it leads to short-term behavior of executive personnel, abandoning or ignoring some work for the long-term development of the company; some companies are present to encourage innovation and adventure, but there are people who need material support because "creative" needs substance support. Enterprises have pushed three blocks four because of risks, and the conservative will is most encouraged. The world-class outstanding company is precisely in this area, what you want, encourage what. For example, the purpose of GE is that the employee work is faster, and it is better, its salary and reward system are: only rewards employees who have completed high difficult tasks. People are reluctant to change themselves unless you reward them like this. The general company takes the way is that you have much better, however, GE believes that the true purpose of the reward should encourage them to work more effort later. GE studies have shown that the bonus really actively plays, then you provide at least 10% of the basic wages of the rewards. Therefore, the key principle of GE in the design salary system is to link most of the compensation and work performance directly. This is the salary guidelines for GE: Guidelines 1: Do not tie their remuneration and power. If you continue to link the compensation with your position, you will build a unpacked team. Experts call these people as "neglected and irritated people"; guidelines 2: Let employees understand the salary system more clearly . If the company gives employees, they are deeply associated or ambiguous, and employees can't clarify the true value of incentives. The company should concise understand various additional income; guidelines three: large Zhangqi's promotion. When you award awards for a reward, you will spread this news as widely; the fourth: what you can't think about. To ensure that the salary system is successfully implemented, you must ensure that your system is different; guidelines 5: Don't be rewarded, the principles of the company are supreme. You can't bribe your children to complete the homework, you can't bribe your wife to do dinner, you can't bribe your employees to work for the company. Third, only the General Manager of the Star Employee, if the company said at the conference, our company has lost a certain one. It is because of his efforts, our company is how, you are idiot, only who is who is People who have contributed to the company.
Everyone wants to think, if the general manager always says, what impact will this star employee? When the general manager only has a star employee, the star employee has been encouraged, but in fact, he will fall into an enemy environment every day, others will think that since the company rely on him, then he is one by him. People do it, we look good. So everyone began to alienate him, with him, to make contradictions, let him end. Because the stars are not finished, others can not show value! This kind of thing is in our implementation level. After the president of HP China, Li Hansheng was in the past, Wang Chi announced the full responsibility of Li Hansheng, and Fang Zheng fully supported Li Hansheng's reform. However, Li Hannisheng took a series of reform measures, it didn't take long. why? The management of the start is still very support, but with the adjustment of the interest, over time, if the party is always emphasizing Li Hansheng, those who have sacrificed the interests will think that the sacrifices of these people have been No value, only Li Hansheng can save us, what are we doing? We believe that Fang Zheng people are willing to support Li Hansheng reform, and every square hopes to make the square. But if the company always says that only Li Hansheng can save the party, everyone will feel that they have nothing to do, this, every person will have a conscious or unconscious wish - Li Hansheng, you fail, you fail to explain our help. People are still useful! So, if you think some employees are very good, it is very simple: First, when you send a red envelope, you will not need to say that they will say that they are the company's savior; second, when promoting You can consider him, you can give more a little more, in addition, there are also ways to go abroad, training, etc., these are a good way to reward outstanding employees. In this way, all employees will understand that if we are done, we will get a chance to train, we will get a longer holiday with him, and we will get better remuneration. If you say that he is a savior in every occasion, you are harming him. So, the more you value an employee, the more you have to give him some opinions on the public. Everyone will think that this outstanding employee is doing well enough, can we do better than him? So everyone will feel that this company is doing well, all the results of our efforts. We must clarify that a company can do strong, must be the result of the team's efforts. So how do you get a strong team? First, you must emphasize that the collective performance is higher than personal performance. The team's role is that individuals can't do it. First, the team's companions can motivate each other; the second is that team performance is better than personal performance; the third is the team can complete the work of single individuals; four is the team will be brainstable, listen to multi-party perspectives; Fifth, the team's decision is more objective, less deviation; six is flexible in the team's combination and adapted to respond to organizational changes. Second, to form a communication atmosphere in the company. The study found that 10 people were divided into two groups, of which 5 were discussed first, and 70% were more willing to cooperate, and the other five people who have not discussed only 30% are willing to cooperate. Therefore, communication is in the most critical location in team cooperation. To go out of the difficulties in teamwork, you must communicate, communicate, and communicate. Fourth, the point is the focus. If you want to truly emphasize what, don't exceed three points, it is best to emphasize.
The reason is very simple, because our mind can't remember so much. You said ten o'clock, twentiend, the purpose is to say that our company has improved in many ways. However, if you can't remember something you can't remember, how do you let your employees remember, and do it better? Therefore, the focus on the implementation level is up to three points, preferably one. The easiest way to reflect the focus is one of the year. In principle, it is already very good to completely solve or improve an important issue facing enterprise every year. But some people have opposed, things are interrelated, and the light is not used. But in fact, the opposite, when you do it, most of you don't do anything. In this way, it is better to do only one thing. How do you determine the key points? Why is most of the management of chaos, financial management is still nice. These management confusion companies may not have the Human Resources Department, may also do bad in many ways, but his finance must do good, because in all the elements of management, if you don't even have finance, this The company has long been finished. Since all elements in management are related, why do everyone do finances? The reason is very simple, in the process of solving the problem, first starting this problem later, then solves this problem and then solves other problems. If you start, you will solve it. We all know that Lucent has encountered a lot of trouble during the telecom market recession, and even almost acquired by other companies. How to self-help in the adversity of Lucent Company? The answer is that there is only one focus. In 2002, Lucent gave himself to the goal: strive to survive until the order reflux. In order to achieve this goal, the primary task is to retain cash, which is to try to reduce accounts receivable and inventory to the lowest level, then sell unnecessary assets, outsourcing the outsourcing, reduce costs. The secondary task is to fully maintain existing customers, strive for new customers, and open the source and throducts. This is the strategic goal of Lucent 2002, only one thing, it is to live, and the logo that lives is an order reflux. At the same time, we can see that many companies have formulated a new year's work plan, summing up at least five to ten o'clock. Note that the next task is also five o'clock to ten o'clock. What is the fact that corresponds to this? Who will do that report as a real execution plan? Since there is no one to do it as an executive plan, then why do you want to do so much? Do less, do fine. Five, prematurely optimistic Vietnam War, the military officers of the US military ranks in Vietnam were the Navy. This level of the generals are very appealing, so, when the Vietnamese people most want to do, that is, I want to force this naval. In this case, how will the US Navy be able to come? The Navy's answer is that it is very simple. When I go in, I think it is not a death. So under any circumstances, the worst plan is to die, there is no thing that can be compared with death, I will come over. What kind of people can't live? The Navy will answer, and those who will come out soon after they think they will come. Because they feel that after being captured, Christmas will definitely come out; Christmas is over, then think about May Day; May Day, I think the second Christmas will come out, the second May Day meeting Out ... In the end, he will collapse. Without hope, I want to escape, escape the result, most of them can't live.
Similarly, when running the marathon, excellent players have never run in the first, excellent players are always in the middle, start to speed up, and start running the first player, and finally ran to the first . The business of the company is always a marathon, which is always a long-term process. If we have an optimistic attitude towards the results of the execution, or if we feel that we can succeed immediately, and finally it will be a heavy blow. Reality and ideals have a gap. Those who are lost, most of them are a hundred times of confidence, because they feel that this thing will be successful, so confidence is 100 times. After doing it, I will find that it is not that thing. I finally became lost, I felt that life was so eager. Only those people who will always take their career as a marathon, will always prepare forces for the last sprint to get the last success! Sixth, do not give up any chance, do not give up any chance, have become the oral language of the general manager, even the motto, this is a serious mistake. The opportunity is everywhere, there is always, there is a regular profit opportunity, there are strategic opportunities in the transition period, there is a chance to carry out new business, there is a chance to carry out new cooperation, there is a chance of reorganization, there is an opportunity to acquire ... but In the face of these opportunities, we are clear, face a chance, or a project, what is the primary consideration? People! Liu Chuanzhi once said: "If there is a project, I should first consider anyone. If someone is doing, I will do it. If no one is doing, I have to give up." In this sense Those companies that wish to develop rapidly, the most important thing is to immediately began to reserve human resources. If the human resources reserves are not enough, it is best not to expand. Enterprises who are eager to go to new projects or expansion must establish a powerful cultivator. First of all, build a recruiting channel to ensure that there is a reserve talent supply. Second, a large-scale dynamic phase-out is performed on existing personnel. This post only needs three people. Now I am stronger, I will eliminate two people after half a year, and then I will recruit alone. After half a year, I will eliminate alone. Three people left after one year is all elite. Then remove the elite, let each elite have a new business, then go to the newcomer. This elite can have the ability to do new business with a ten, enterprises. Many leaders or businesses are here when they expand, the big problem is here. Because the human resources reserves are not enough, they can only give more hope for existing people, and use greater expenses to do it better. But after they succeed, once you don't do it, you don't dare to move them, even if he makes a mistake, you have to reuse him, because you can't find an alternative. The result is that the system and culture have sacrificed the system and culture. The result of sacrificing the system and culture is that someone can achieve you today, so you can destroy you tomorrow. Coca-Cola once went to acquire the vineyard. I used to do a movie. I really defeated, and finally Coca-Cola simply gave my own ban, not doing the industry that is not related to the drink. If the business is metaphor, the profit is more than a child, don't just like children, think that Mrs. Mrs. Remember "The child is your own good, wife is also your own good", don't go to the "Mrs." of others, don't think that others make money, I can make money. Most of the company's loss occurs when "Flowers". 7. Another failure of superstitious innovation Coca-Cola Company occurs in innovation. On April 23, 1985, the Chairman of Coca-Cola Company, Robert Goy, announced an amazing decision.
He announced that Coca-Cola Co., Ltd. decided to give up a constant traditional formula. The reason is that the current consumers prefer a sweetened soft drink. In order to cater to this need, Coca-Cola decided to change the recipe to adjust the taste and launch a new generation of Coca-Cola. Why do you want to change? Because in the 1980s, Coca-Cola was challenged in the beverage market leader, and the growth rate of market growth fell from 13% per year to only 2%. Why is this? The main reason is that competitors have a hundred things that can be convinced, exceeding the development momentum of Coca-Cola. But in the "New Cola" listed, Coca-Cola has received more than 5,000 protests per day, and more snow-like protests, Coca-Cola, had to open 83 hotlines, hire more public relations personnel. To handle these complaints and criticism. Some customers say that Coca-Cola is a symbol of the United States. Some customers will threaten products that will not drink tea, never buy Coca-Cola, and people who are loyal to traditional Coca-Cola formulate "American old can drink" organization, in all The United States launched the "new cola" movement, and many people began to find the traditional delicious cola that has been discontinued, and these prices of "Old Coke" rose. Two months after the market, the sales of "Xin Cola" is far lower than the company's expectations, and many bottles have strongly demanded to change the sales of traditional delicious. The final Coca-Cola Company decided to restore the production of traditional formulations, and the innovation of Coca-Cola suffered huge losses. Coca-Cola is a failure of a new behavior, which has a big inspiration for execution. The implementation is to do simple things, which is often said, and make simple things are not simple. But many olders don't think so, they always feel that there is a shortcut to succeed quickly. Therefore, in many entrepreneurs, innovation is actually equivalent to getting the tape. In fact, how much is the success of the great business? IBM is not the inventor of a computer, but IBM is the largest beneficiary and leader of the computer. Quality management is invented by Americans, but truly benefiting is Japanese. For example, the best operating software from the computer comes from Apple, but the real lead is Microsoft. Huawei's Ren Zheng did once told one sentence: "Fang Zheng has a technology without management, Lenovo is managed without technology, Huawei has no technology and has not been managed." In these three companies, there is no management, and there is no management. Lenovo has no technical skills, Huawei has no technology and management, but it is best. What is this corresponding relationship? Description Excellent company is excellent, not technology, or even management, but a focus on business. Lenovo does not focus, diversified, how is it managed? Huawei has no technical nor management, but Huawei is very focused, and the overseas market has achieved more than 10 billion yuan, which is the biggest breakthrough in the high-tech field. Therefore, the important business company is focused, and innovation only happened in major changes. After many companies succeed, I would like to give successful experience to an innovative hat. In fact, if a company successfully operates for 100 years, then innovation is only less than 10 years, most of the time, this company is walking along the clear road, it is not swaying, this is the company's success . The success of Coca-Cola is also the case: consumers are not drinking cola, but in the consumption of delicious cultures. Therefore, Coca-Cola must do not think that consumers like its product taste. I understand this, I have a cocaek for hundreds of years. The seven mistakes in the implementation of the general manager are like the seven timing bombs buried on the company, and may explode at any time and destroy the projection of the entire company. For the general manager with the Zhizhi, if you don't make a mistake or less mistakes, they will undoubtedly go farther on the road of Changqing.
