"Flock effect" refers to a common phenomenon of market behavior of some companies in management. For example, a flock (collective) is a very scattered organization, usually everyone blindly rose. If a sheep discovers a fertile green grass, and has a fresh grass, the later flock will be on a ripping, chasing the grass there, completely, the wolf of the tiger, or can not see others Have better grass.
The emergence of the flock effect is generally in a very competitive industry, and there is a leader in this industry (leader) occupies the main attention, then the whole flock will continue to imitate the leading sheep, lead Where is the sheep to graze, and other sheep go to gold.
In the case of competition in this market, the action between the search engine is very concerned between the action between the opponents. Once a search engine has a new function, or enter a new field, numerous search engines Will try this new "water grass" is really fat, whether it is really profitable.
In the search engine industry, Since 2002, Google has established the position of leader, so the sheep has become the specimen of everyone.
1] 2003 Google acquisition blogger.com, enter the Blog Market MSN 2004 to release MSN Space Enter the Blog Market Yahoo 2005 Release Yahoo 360
2] Google acquisition Picasayahoo acquisition of Flickr
3] Yahoo has Map Google releases MAP services
4] Almost at the same time, Yahoo launched Video SearchGoogle, also released the video search, Video Search
5] 2004 Google Desksearch2004 MSN Desksearch2005 Yahoo Desksearch
6] Gmail Provides 1 g of space Yahoo Expansion MSN expanded to 250m
7] Google's AdWords makes money now has become a standard model.
Such an example will be convinced, as well as the public, such as the API, so the flock effect is good or bad?
Zheng: The flock effect is a strategy to reduce R & D and market research. Now it is now widely used in various industries, also known as "Copy Strategy". When a company puts the market's products through research and development, it will be easily replicated by opponents, and it is one of the sources that exacerbates competition. Anti-: The flock effect is more brought about by blindly horses and the blurred prospects that have not been adequately market research, and even a company's energy is dispersed. The so-called, there is no free lunch, the advantages and disadvantages of the flock effect can be made to make the right decisions, choose fertilizer grass. Let us predict the future "inevitable" events with the future: 1] Google will enter the personal portal (Personal Portal) This is followed by MSN Space and Yahoo 360 to blogger and existing services for Blogger and existing services such as Picasa, Gmail, etc. are integrated together to strengthen this competition. 2] MSN will integrate DeskSearch in the new OS. (The existing Windows Search is not search engine technology DeskSearch) 3] BAIDU and MSN will launch a business similar to Google AdSense page related ads. 4] MSN and Yahoo will provide audio and video blog. I believe that there will be a lot of things happen, and the flock effect is in cultivating such a group of convergence, but fiercely competitive groups.
