What kind of people are best for entrepreneurship?
The answer is: gambler.
The truth is very simple, and the entrepreneur is an adventure. The gambler is the most gut, dare to bet, I want to win, so they are best for entrepreneurship. Scientific research found that gamblers' psychological tolerance is far from ordinary people, while entrepreneurship is the most powerful psychological ability.
We have found in the study that all successful people have some degree of gambling, and the business community is especially. Shi Yuzhu's gambling everyone knows. In the same year, the M-6401 desktop printing system was developed in Shenzhen. There was only 4,000 yuan in Shi Yuzhu, but he set a 8400 yuan advertising version to the "Computer World". The only requirement is to pay after the first publication. . His deadline is only 15 days, and he allocated in the first 12 days, he received 3 remittances on the 13th day, with a total of 15820 yuan. After two months, he earned 100,000 yuan. Shi Yuzhu puts 100,000 yuan to all advertisements. After 4 months, Shi Yuzhu became a millionaire. This story is now in people, but I want to think about it. If I have passed the past, Shi Yuzhu received the money enough to pay the advertising fee? If the "Computer World" will send a debt declaration to Shi Yushu in the newspaper? We probably never see a vigorous histori pillar and a gambling Shi Yuzhu.
Many entrepreneurs have experience in "thrilling" on the road of entrepreneurship. This jump is successful, the merit is named, the day is flying; if you can't jump, you have to have a Phoenix. Zhou Feng took people to Tingmei, a project of 5 million yuan, has been doing more than 2 years, spent 4.4 million yuan or not. It's gone to see the money, the partners have lost their confidence, and Zhou Feng sells this project. Zhou Feng said that such a good project can not sell, and sell it to sell a good price. Partners say how such projects can sell so much money, or you have to buy this project. Zhou Feng took 50,000 yuan to buy this project. It turned out that everyone has a partnership. As a price, Zhou Feng gave up all the interests of this partnership, it is said to be tens of millions of yuan. Single Zhou Feng took 23 employees, morting their houses, with a total of 3 million yuan. He puts 50,000 yuan in account, and the other money, he counts, a total of two months of advertising can be played in Beijing. From the end of November to December, he told employees. This time, we became it, it couldn't make it, you divide it 50,000 yuan, and you don't owe your salary. Let's do this! These words move his employees to cry, when everyone is struggling to fight, and they are extremely unforgettable. As a result, Tingmei succeeded. Zhou Feng became billionaires, many of his employees became millions of people, millionaires. There are many professors in universities, market experts have many reasons for Zhou Feng and Tingmei success. In fact, things are not so complicated. To put it bluntly, it is just a suitable product, plus a leader of the nature, plus some suitable marketing tools, in such a successful case.
Sun Guangxin and Zhou Feng have the same work. "Forbes" China's rich grandson Guangxin did not have a small business in Urumqi. Such a small businessman is in a commercially tradition of Urumqi. Sun Guangxin started to do a restaurant. One day in the fall of 1989, Sun heard the boss of Guangdong Restaurant for Cantonese cuisine, because of debt. Sun Guangxin ran to it, um, this restaurant is good, the geographical location is good, the facade is not good, the line can be done, it is a chance. At that time, I borrowed 670,000 yuan, I took this Guangdong wine property, and I would like to come to the chef from Guangdong, enter the live seafood, fish, shrimp, 鳖, crab, there is a live snake. Previously, Sun Guangxin had never done a catering industry. Xinjiang people habled the beef and mutton, not interested in raw seafood, and interested people did not dare to easily. Head 4 months lost 170,000 yuan, lost Sun Guangxin's eyes. He insisted that the source will put the source through the fierce advertising fierce. Sun Guangxin earned money from the hotel. China's restaurant is much, the owners who make money are a lot, why now has Sun Guangxin famous? Because Sun Guangxin is nothing to observe his customers in the restaurant, pondering his customers. One time, a guest set a table of 5,000 yuan, and the Sun Guangxin was shocked. At that time, 5,000 yuan was not a decimal. He figured out, why do people have money, shouting so? One play, it turned out to be oil. I have listened again, I can't, I have to do oil so fat, so I can't make money. Sun Guangxin began to go to the oil. Later, Sun Guangxin became "Forbes" China's rich. Sun Guangxin is now doing something is the West. Even the country must have a total of three ways to feel the headache, he dares to do, and he has capital to do. Entrepreneurship requires guts and needs to take risks. Adventure is an important part of the spirit of entrepreneurs, but entrepreneurship is not gambling. The adventure of entrepreneurs is very different. There is a story: one person asks a philosopher, what is the adventure, what is the joining? The philosopher said, such as a cave, there is a barrel of gold in the cave, you go in to take the gold. If the cave is a wolf hole, you are an adventure; if the cave is a tiger hole, you are advancing. This person said it. The philosopher also said that if the cave is just a bundant of firewood, then even a dog hole, you are also advancing. What does this story mean? It means that the adventure is such a thing, you have been working, it is possible to get it, and that thing is worth you get. Otherwise, you just have to take it, it is not worth it. Entrepreneurs must distinguish between adventures and advancing, and distinguish what is brave, what is ignorant. The ignorance of ignorance will only make things worse, your behavior will become meaningless, and it is full of smile.
The wishes shared with others - sharing is not generous, sharing is wise
Under the governance of Songjiang, Liangshan is prosperous. The brothers have a big bowl, drinking a meat, big scale points, and it's not good. Song Jiang governance Liangshan relied on two means, one is to build a constitution, from Songjiang, the brothers arrange the fruit, the division of fruit, the division of labor, the division; the second is to share with the brothers, Song Jiang . Whenever "Trading" is won, Song Jiang always arranges the best of the credit, the brothers, and the profits will be fairly distributed according to the contribution of each person. "Water Margin" 120 times, never said that Song Gongming hurts more people to eat more, in private hunarily. According to the reason, Song Jiang is not amazing, the paper can not be a poem, speak Wu can't take a gun, but will take the Liangshan, a man, a post, the reason is very simple: Song Jiang's leaders will not let everyone lose. According to economists, even if someone does not accept him, it is the best choice for Song Jiang's head for the maximization of personal interests. As an entrepreneur, you must know how to share with others. An entrepreneur who don't know how to share with others, it is impossible to make a business.
A few years ago, I have interviewed a entrepreneur in Zhongguancun. The entrepreneur did product supply and demand information in Zhongguancun at the time. At that time, Zhongguancun did very little person, and thus the entrepreneur's income is considerable, I bought a car in a short time, I bought a house, but I've been a little for my employees, I can give less, never Give more points, he said this is a low cost operation. Now seven or eight years, the entrepreneur company has moved several times, but it always changed the appearance of the kind of cold gamber, and the employee is always so beautiful, and the employee is constantly replacing. Zhongguancun is fiercely competitive, and there will be many people's entrepreneurial dream into bubbles every day. So many years have passed, this entrepreneur still exists, still in Zhongguancun, there is his success. However, starting with him for almost time, do the same industry, and it is more than a good fortune. Now Guo Fasisheng's Hui Hui yield has already over 100 million. There are thousands of square meters of office area in modern office buildings, and there are dozens of branches across the country. Guo Fan sings have also become a millionaire.
Guo Fasheng and the difference between the entrepreneurs are to understand with everyone. HC was founded in 1991. The content of labor shares has been written in 1992 Huicheng. Guo Fasisheng, which studied the economy, explained his labor shares: "We stipulate that any people of Hui Cong must not exceed 10% of the total businesses, and the directors must not exceed 30% of the total businesses. At the time, I accounted for 50% of the company in the company. The shares of the entire directors are more than 70%, 20% are preparing stocks, but for more than 8 consecutive years, HC is a dividend division of more than 70% to the company who does not share stock, and our directors are very good. Clear, who left the company, this gold returns, do not allow stocks. So our directors are the company's president, vice president, and participation is also a knowledge dividend. When the HC is in early 1992, it has established a knowledge assignment The main distribution method. "It is said that when Guo Fan sings gave employees to employees, one employee has been divided into more than 3,000 yuan. That is the early 1990s, 3,000 yuan but a big money. The employee thought that the company made a mistake, did not believe that there would be "such a big boss", and then ran away after the night.
Guo Fan Sheng's high-tech enterprises in Zhongguancun and China did not have a high-level theory: "Zhongguancun companies have 1 million profits to split, there are 2 million profits to fight, why don't you do it? Just A boss, the boss takes the absolute benefit, and this company is not the capital of the boss, and when its main body becomes a knowledge, the company will continue to split, so Zhongguancun's business is not big, China's high-tech enterprises are not bigger. "Maslow, US psychologist, has a hierarchical theory, saying that people have five needs according to level, and the first is to survive, the second is safety needs, the third is social needs. The fourth is to respect the needs, the fifth is the need for self-realization. These five kinds of needs to be specific to the corporate environment, and the company's employees are required to share with employees. When the boss is paying, she is willing to share with employees, the survival needs of employees, safety needs, respecting the need to satisfy from the boss here. The employee is grateful, but also because of the fear of everything you have gained, you will have "self-realization needs", through self-realization, do more things for the boss, make more money, do greater contributions, Render of the boss. This constitutes a forward cycle of a company, a benign circulation. This should be the proper explanation of Maslow theory in the enterprise level.
When Zhou Feng successfully completed Tingmei "thrilling", he was unswervingly followed by his employees now enjoy it. Not only these employees, now all the employees of Tingmei are sharing the success of Zhou Feng and Tingmei. Now in Zhou Feng's company, more than 120 employee light cars have 96 vehicles. These cars are bonuses to employees as rewards. Zhou Feng stipulates that all employees working in the company for 3 years will give a small car, a set of Balance rice housing. Now Zhou Feng bought 28 sets of "ministerial" housing, each set of 150 square meters. Zhou Feng stipulates that employees working over more than 5 years have been working in the company.
Zhou Feng explained his success: I think there is such a successful factor, that is, I can share it with others. Zhou Feng of course also has his "Xiao Jiu". He said: I have now studied a lot of cases, such as how the businesses such as three plants, sun gods, how to fall. What kind of welfare treatments are both employees and major cadres after their success. We have a phenomenon in China, and once a emerging industry has been fired, it will burn it. It seems to be a product that brought a dapple opportunity to the boss, and then the company will quickly sell, this is a phenomenon worthy of our concern. For example, an oral liquid, after being fire, then there are many of the same oral liquids, you want to think, what is the people who do these oral fluids come? They are derived from the original company. There is a high salary excavation of the corner, more because of the reasons why the boss itself. The boss made money, and the depors will think that the boss earned, see my own money, still there is no rise. Well, I would rather not take you more than 5,000 months of money, I don't go out to give others, because I will give others, I may still take that point. I have a company. Several people have been pulling out alone, because others will not do it, I will look at you. Once made, I will become a millionaire. So this is constantly derived, today's fruit tea wars, tomorrow warm underwear wars, and all kinds of health products wars, basically this, but you see my business, basically there are people who have not followed. Why can Tingmei can show alone? The reason is that we have a team with a strong cohesiveness. For the company employees, if this business is developing, he also takes the money for thousands of money, he will have an idea. But if he can take a year of 300,000 yuan, if he will take it, he will consider that he is going out to be a boss, take the risk, not as good as it. This kind of economics determines that you will kill him for 5 years. You will consolidate in the future, and if you say it for 5 years, your brand is coming out. Others will compete with you to do the same thing, you have died him by the brand. Therefore, an entrepreneur should know how to share with others, share the interests, fair allocation. After doing this, you are honest, and one of a woven is the kind of sincerity, which will have a strong cohesiveness. In fact, doing this, but also protects yourself, for example, after you divide, you have to cancel the competition of each other with a larger ad. Now like me, the amount of advertisements per year will be reduced, and I still protect your own interests. Zhou Feng is so savvy, so will be accounting, and there is no wonder that he does the same thing. And as long as it is what he has done, it has done the first country. People who do business will be accountted, but some people have a big account, and some people have a small account. Business law: people who have a big account to make a big business, do a big business person; people who count the small account will only be a small business, be a little business person.
Sharing is not limited to enterprise or team inside, but also for entrepreneurs, the externally sharing is equally important. No matter when, Wang Jiangmin is a word for his business partners: there is money to earn. The growth history of Zhengtai Group, some people say that the history of Sinsho San Suan's continued shareholding diversion. In the history of Nanchanghui, there have been four large-scale equity diversion, from the initial shareholding of 100%, and then only hold 28% of the Zhengtai equity, every time, South Chai, dilute his equity, will Your own equity is taken out to others in the pocket, accompanied by the high-speed growth of the company. But South Model felt that he didn't suffer, because the cake was bigger, although the relative income was less, but absolute benefits were greatly improved. Sharing is not generous, for entrepreneurs, sharing is wise.
