Don't think that you are a boss! Some people found less than half a customer in the first year, and one million suddenly spent. After someone started, there is no big company's shade, "I feel like a stray dog." How can middle-aged entrepreneurs can do the opportunity to reduce the risk of entrepreneurship?
Look at the surface, free workers, small entrepreneurs seem to be free. When you are happy, you can sleep naturally. When you don't want to work, you can rush to the beach in the morning, and enjoy the beauty on the mountain. Don't have to get off on time every day, you don't have to face the same boss every day. This elasticity, freedom and autonomous life are almost envied by each office worker.
However, behind these seemingly free, the individual entrepreneur is really hard to have a hardship, in order to get out of their own path.
In the past, the South African Tourism Bureau was in office, and later, Taiwan and South Africa were broken, and the South African Tourism Bureau also ended in the operation. Lin Minhui, who is 40 years old and unemployed, deeply experienced, to help others, the right to work in others, refuse to work again, decide whether the next half will help yourself, and establish a Weisi International PR Consultant Company.
"Very terrible, the first year, one million will not see," I have entered the sixth year of entrepreneurship, and the company has grown to five people last year, and the annual turnover is 10 million yuan. When reviewing the first year, there is almost no customer, but the company still has to maintain the operation, she also wears a decent out of activities every day until the second year will gradually come in, and gradually enters better. Lin Minhui emphasized that the pocket did not have enough savings for at least one year, do not rank out of business or as a free worker.
Chen Youjuan holds a master's title of the United States, the United States, which was originally served in the advertising industry. Later, the establishment of a text boutique monopoly, I chose to leave the home of Yongkang Street in Taipei, I lived alone in Bayi Emerald Bay Building, with a face Small suite in the sea.
After starting a business, I know the boss is not good.
"Customers must think that I have passed the long days in the clouds in the clouds every day. In fact, I work in the room every day, I will look up at the sea." Writing book, translated, have done Microsoft, Fubon, Citi, Cantata, etc. Chen Youjuan, a beautiful introduction to the big company, laughing.
Chen Youjuan shared, started to set up a studio, no known, so small, many customers saw her, very cold, "I feel like a stray dog." Until the first, the second case was completed, and after cumulative reputation, she told her "to be a VIP dog." Her experience is "personal workers don't have a sign, there is no store, but there is a brand, the word of mouth is most important."
Out of office workers who have served in the enterprise in the past, I have to start a business, it is not so easy.
After the financial crisis in the Pacific Building, Xie Kai Psone, which was established to establish the Pacific International Marketing Company, said that although his company only had two and more staff workers, it has been a matter of course in the enterprise, and now it is not easy.
For example, if you have a salary every month, you know how difficult it is salary. Second, the office of the thirty ping, the phone will take millions for one month, and labor insurance, water and electricity, is not small overhead. "When I used to workers, I didn't think it was such a hard work." Xie Chi Song, a fifty-year-old smiled.
In addition, in the past, in the enterprise, all kinds of talents have, everyone only works. But come out to set up a company, from the development of business, implementation, service customers, and customer maintenance, payment, finance, "from the head to the end, it is not to come, not everyone is doing," a original in the construction industry For nearly two decades, in recent years, he has taken high-level administrators in the past, and the four-year-old respondents who have been developed to the political and economic businesses, EMBA, and transform them to individual consultants.
Even if you just set up a company, from the mentality to finance, from professional to interpersonal relationships, every link tests the process of entrepreneurship. Before the end, do you pay attention to what principles? Also avoid those mistakes? Many individuals who have started, provide valuable experience. Before starting a business, prepare four major conditions
1. The hard work of the major organization, more than ten years of experience.
To successfully create a small company, it is best to experience the tempering of the major organization. Because the organization can provide a large field of view.
When the President Chen was helped in the East East Schili Group, he came out to Zhou Yu, who was engaged in the public relations consultant, and felt that she had more visited in the East Trichi, not only in the group, not only a lot. Industry knowledge, and also hosted by listing, thousands of people gathered in the event, including the presidential level, etc., these are the best qualifications she later independent.
If the company has served, it is better than aware of the popularity. Zhang Yucheng, forty-year-old this year, joined in 1998, and after the establishment of the design department of the management of hexers, it was currently with another two different priority friends. Digital technology, in addition to the enterprise's web design, planning, online maintenance, etc., will also develop virtual real-world business, including HSBC and other enterprises.
Zhang Yutong said that although everything depends on himself, he has a certain social reputation, "as long as I do a certain position there," he said.
2. Establish a personal brand image
Zeng Yifen, general manager of Mo Vine Digital Human Power in Human Market Experience, pointed out that in the process of major organization, the trend of outsourcing, "The company's radope will be taken at any time." Therefore, employees working within the organization have to take themselves as a brand in addition to polishing the company.
3. A wide range of good sources, establish a person
Person, can be said to be one of the biggest capitals when you start your business. Especially from the initial period of the organization, we must deal with friends and family. Establishing a person, even a small secretary can also go out. Thirty-two-year-old Zhong Yuxin, the past is only a secretary of the Japanese business trading company, but after she joined the Japanese Secretary Secretary Association, she was unexpectedly part-time jobs that were translated, she was prepared beforehand, and afterwards, she will also go to the relevant knowledge. Let her continue to get a chance to translate.
Not only expands the humanity, but also enters the three-year public relations, program planning and production of cable TV, and is now established, and now is responsible for Japanese performance groups or companies to come to Taiwan, and plan Japan Tourism. "As long as you think that Japan will think of me," Zhong Yuxin self-expecting. "
4. Strengthen professional capabilities and integrate the capabilities
"There is no professional, the person can only use it once, no second chance," an independent worker emphasizes that impeccable professional ability is the foundation of everything. In addition to professional, it is necessary to stand out from many free workers, there are integrated capabilities in different professional fields.
"Today's workplace, you can't just do something, you must see yourself is a business body," US News Weekly "is suggested when talking about the US one-person company trend.
From the transformation of information technology workers to individual financial consultants, it is typical example.
Yu Lingjing was invested in five years in the company, only to sell funds, and customers were limited, and only more than 700,000 annual salary. Later, after leaving the organization, it was established a small company with only three people. She only served more than a dozen very rich elite customers. Each person has invested at least $ 500,000, helping them for the investment in the US stock market, providing real VIP financial management. service. Last year, the overall investment reward rate was 70%, which made him manage the commission of assets last year to 10 million.
Yu Lingxiao, 35 years old, has a degree in the master's degree in industrial engineering and financial management. At the beginning, it is the employee of the information department in Franklin. From the support department role, he slowly understands the idea of other departments, and later practice business and research department. "No matter which department, I have used myself as a boss," Yu Lingtong said. After starting a business, master the four major points
1. The initial mentality should be zero. There must be at least one year in the economy.
In the six years, the general manager of HP has served as the Chairman of the HP meeting for three years. After the summer of the Taiwan University, after the 30-year-old Huang Rong, gave him a great challenge.
He hopes to establish a local, like an internationally renowned McKinsey consultant, helping Taiwanese companies go to the international marketing road, and thus establishing a global consultant in the four months ago, hoping to attract in various fields, already have business management Experience, join his consultant team.
Removing the title and treatment of the chairman, now Huang Rong is often sitting in the MRT, and several employees stay in the office of only the top. Yellow River said that herself is cautious, so all kinds of preparedness have long been ready. Finance, ten years have no income, nor does it affect the family, the mood, everything is returned, "Just like a few pages of documents on the computer, it is noted, and it is not good. "He said.
2. Can't sing a fight, to form a team of flexible cooperation.
Due to the rapid market change, free personal workers are often a temporary team, especially needs flexible elasticity and teamwork.
Become the soul of the temporary team, the most competitive. "Just like playing the role of producers," said Huang Rong, chairman of the global chairman of the world.
The front editor-in-chief of the travel magazine "travel all over the world" is an example. Thirty-five-year-old Cao Yiwen, after leaving the "Drainage World" belonging to the Yulong Group, a free worker who has become a tourist report, she often follows the travel agency or airline, after passing, then find a beautiful, and Two, three writers work together. "We are all bosses of each other," Cao Yiwen's partner will also take the case, and then divibes cooperate.
3. Forever customer orientation
Huang Yue Enterprise Consultant General Manager Huang Shiyou pointed out that usually the company's outsourcing case, mostly there is no such talent inside, can't do it, or temporary, or limited time. "Customer demand may not be clear, and there is time pressure, but also to satisfy customers," he pointed out that free workers must have such a core ability.
4. Self-management and continuous learning
Leaving organizations will lose organization's learning resources, and free workers need time to study themselves, otherwise they cannot maintain advantages.
South Korea's book is reminded by "Elephant and Flea" book, continuing to learn, in order to surpass competition, especially to maintain the latest skills at any time. He suggested that it takes a year to learn from a year.
Four traps that should be avoided during business
Can not be chaos
Customer management can be said to be one of the biggest worries in small studios. Many people have to worry about it, and there is a case.
A word worker has had a painful experience. Not three months didn't pick a case, it is too many cases, every time I am so sad, I am crazy. After that, only one and a half years, he returned to the work. With his pain experience, he suggested that the SOHO family should not take a case, and have to explore a stable customer base for some time.
Art Network and program design free manufacturer Han Zhixin suggests, it is best to plan a stable case source, and there is a lot of money to pick some small cases. "Don't because some small cases make your life and work into a mess," I took ten cases last year. The annual income of $ 15 million, Han Zixin is not tied by the case, and there is time to go into repair. 2. Speak, can't be credible
Xu Shuyang, general manager of Baoyou Management Consultant, pointed out that credit is the key to continuing to customers. Therefore, the matter of promising customers must be completed as scheduled, saying, otherwise there is no cooperation opportunity.
3. To manage customer credits
Personal companies are retrofitted risk, which is much higher than that of the big business with a legal consultant.
Zhang Yucheng, who has been informing digital technology, has helped a five-star hotel to update the webpage. As a result, the hotel is easy to operate, and the window will change, let him have three months of white workers, more than 100,000 yuan confiscation . If the court is counted, consider whether there is no time to engage in these legal processes, have to pay.
However, after, Zhang Yutu learned to protect himself. Every case came in, both sides must first sign legal provisions. "These letters will enter the legal department of the other company, I am more secure."
4. Can't help but live
After leaving the total editorial position of "travel all over the world", Cao Yiwen suggested that if you often reject the customer's urgent case, it is difficult to have a cooperation opportunity in the future. Therefore, the case that cannot be followed, will introduce it to other friends, even when the case is too large, must Find other people assistance. "This will expand this source basis," she said.
