The 2005 "World Brand 500" list of World Brand Lab is exclusively announced on April 18. Coca-colas replaced the first, Microsoft replaced McDonald, and the Google replaced the third in Nokia. China has 4 basic brands of Haier, Lenovo, CCTV (CCTV) and Changhong.
The World's 500 Most Influential Brands is the world's influence of the brand. Brand influence refers to the ability to develop markets, occupy the market, and obtain profits. The basic indicators of the world brand laboratory evaluation brand include market share, Brand Loyal, and Global Leadership. The world brand laboratory has been investigated by 3,000 well-known brands in the world for more than half a year, and the world's most influential 500 brands will eventually introduce the world's most influential 500 brands.
This "World Brand 500" leaderboard is the second evaluation of the "World's most influential 100 brand" list last year. Last year Haier ranked 95, ranking 89 this year. The establishment agency only rushed to only 100 last year, expanded the scope of the preparation this year, and excavated more world-class brands, launched 500 brands in the world. In addition to Haier, there were three Chinese local brands in 2005: Lenovo ranked 148th, CCTV # 347 of Changhong ranked 477th. The world brand laboratory is a wholly-owned subsidiary (ICXO.COM), which is the Chairman of Robert Mundell, Professor Robert Mundell, is committed to brand assessment and brand. Training, brand management, etc.
As one of the international leading brand value assessment agencies, the brand assessment method adopted by the World Brand Laboratory is the current "Economic USE Method" currently recognized and passed by the financial and marketing community. Through the comprehensive analysis of sales revenue, profits, etc., judge the current profitability of the company, and use "Economic Additional Law" (EVA) to determine the profitability of the enterprise. At the same time, the "BRAND Value Added" (BRAND Value Added) using the World Brand Laboratory (Brand Value Added) is used to calculate the level of business revenue. And the proportion of brand contributions in future income. Finally, the brand value and its influence are evaluated by the risk analysis of the market, industry competition environment.
World Brand Lab in accordance with the three key indicators of Brand Influnce: Market Share Of, Brand Loyalty (Brand Loyalty) and Global Leadership The brand has been scored, 1 point representation is general, 5 points are extremely strong.
Brand influence BRAND Influnce
Market share Share of Market
Brand loyalty Brand Loyalty
Global Leadership Global LEADERSHIP
1
Coca-cola Coca-Cola
Coca-Cola is one of the world's largest soft drinks producers, one of the most famous most valuable trademarks in the world. In 1883, Pharmacist Pendbuburden invented Coca-Cola Formulation, in 1891, Coca-Cola Company was established, and the product was sold to the entire US within three years. After the explosion of the World War, the Coca-Cola in the promotion of the low-cost strategy, with the US military, and the output became the world first in the 1940s. The company's main products include carbonated beverages (Coca-Cola, Spribi, etc.), citrus and other juice products, tea beverages, sports drinks and coffee.
Brand age
Official website
industry
Evaluation results
119
Www.coca-cola.com
United States
food
5
5
5
5
2
Microsoft Microsoft
"What kind of development and use will be made in the future?" Because of this problem, Microsoft is born; because of this problem, Microsoft has always changed the whole world with its forgiveness. As the world's largest software company and the most valuable enterprise, Microsoft has improved people's lives, work and exchanges through their own products and technologies, bringing new computing experiences, providing platforms and business solutions to help companies improve their Overall competitiveness, develop new digital home technology and entertainment, promoting the development of mobile computing.
Brand age
Official website
country
industry
Evaluation results
30
Www.microsoft.com
United States
software
5
5
5
5
3
Google ancient brother
I haven't done a TV commercial, I have not passed a poster, relying entirely on the reputation of netizens. The brand of GOGLE GOOGLE is like this! Today it can be used in the search engine market. . Google's brand symbolizes innovation and up, it puts the interests of consumers in the first place, focusing and persistence, it has become a culture, so that the distance between everyone and any questions, only click on the mouse so far . Open Google's homepage, you can't see any ads, but in fact, advertising is the source of it created. Two Stanford University's doctoral Larry Page and Sergey BRIN found Google in 1998. They may not think that today's Google needs to receive 200 million queries every day, and search time is typically less than half seconds.
Brand age
Official website
country
industry
Evaluation results
Seduce
Www.google.com
United States
The internet
5
5
5
5
4
McDonalds McDonald's
McDonald's is the world's largest and most famous fast food service group, is also one of the most successful companies in the world. Now more than 30,000 restaurants have been established around the world. Her high quality, service, cleaning and excellent value value in the world. McDonald's announced on January 28, 2005 shows that in 2004, the company's profit was $ 2.28 billion, an increase of 55% from $ 1470 million in 2003. The report shows that last year McDonald's operating income has also increased from $ 1.71 billion in the previous year to $ 19.1 billion, an increase of 11%.
Brand age
Official website
country
industry
Evaluation results
50
Www.mcdonalds.com
United States
food
5
5
5
5
5
IBM International Commercial Machine
IBM is the world's largest information industry multinational company, currently has more than 300,000 employees, business over 160 countries and regions. IBM1914 created in the United States, in the past eighty years, the world economy is growing, the modern scientific date is different, IBM always leads the development of the global information industry with advanced technology, excellent management and unique products, ensuring the world Almost all industry users' all-round demand for information processing.
Brand age
Official website
country
industry
Evaluation results
91
Www.ibm.com
United States
Computer office equipment
5
5
5
5
6
Marlboro Wanbao Road
Things will not think of the world's Wanbao Road cigarette, who was in 1854, in 1908, officially registered in the form of brand Marlboro in the form of brand Marlboro, and established Philip Morris (the company's main product brand is in 1919 (the company's main product brand is Wanbao Road cigarettes), and a company announced in the 1940s. However, the road to Wanbao Road is so magical. The Wanbao Road stood up in a closed "ruins" and stood in the world of cigarettes in the past half century and created a miracle of the world's top brand.
Brand age
Official website
country
industry
Evaluation results
81
Www.marlboro.com
tobacco
5
5
5
5
Seduce
Intel Intel
Intel is the world's largest semiconductor chip manufacturer, founded in 1968. Start, Intel design and manufacture complex semiconductor chips have a history of more than 30 years of semiconductor chip product innovation and market leadership. In 1971, Intel launched the world's first microprocessor. This move not only changed the future of the company, but also has a profound impact on the entire industry. The computer and the Internet revolution brought by the microprocessor have changed the world.
Brand age
Official website
country
industry
Evaluation results
37
Www.intel.com
United States
semiconductor
5
5
5
5
8
Benz Mercedes
One of the top ten auto companies in the world, Germany is the first larger car company according to sales, ranking second in production. Founded in 1926, the founder is Karl Benz and Gottelib Davi. Its predecessor is the Mercedes-Benz Automobile Factory established in 1886. Mercedes is the oldest manufacturer in the world, but also a manufacturer consistent with a business style. Now, Mercedes-Benz Motors are famous for high quality, high-performance luxury cars, and it is also the most famous bus manufacturer in the world.
Brand age
Official website
country
industry
Evaluation results
119
Www.benz.com
Germany
Car and parts
5
5
5
5
9
Wal-Mart Wal-Mart
Wal-Mart Department Store Co., Ltd. was founded in Arkansas in 1962 by Mr. Sam Walton, a legendary character of the US retail industry. After more than 40 years of development, Wal-Mart Department Store Co., Ltd. has become the largest private employer in the United States and the world's largest chain retailer. By November 2004, there are more than 5,200 countries including China including China. Wal-Mart store. Wal-Mart has always pursued the "Talents Localization" policy, which has provided a large number of employment opportunities for local residents for a few years, and also cultivated a large number of talents in the local retail industry.
Brand age
Official website
country
industry
Evaluation results
43
Www.wal-mart.com
United States
retail
5
5
5
5
10
Harvard Harvard University
Harvard University was established in 1636, its cultural session was established in 1872, one of the oldest universities in the United States. He has developed 6 US President, 29 Nobel Prize winners and 27 PLP. Whether from the name of the school, equipment, professor lineup, or the quality of students, Harvard University is world-class. It has nearly 1.5 billion US dollars in assets to get the most sponsorship, with largest libraries in the world, first-run scholars and professors. Harvard University first pushed the best university in the United States, winning the world's recognized academic reputation and lofty international reputation.
Brand age
Official website
country
industry
Evaluation results
369
www.harvard.edu
United States
education
5
5
5
5
11
GE Universal Electric
General Electric (GE) is the world's largest diversified service company, as well as providers of high quality, high-tech industries and consumer products. In a corner of the world, there is a plane takeoff driven by the GE engine every 4 seconds. A medical worker has a medical device using GE to diagnose the disease for patients. From the famous free goddess, GE lighting lights up different sky; from P & G shampoo, Baoli's dashboard, to the slide of Duming Winter Olympics, I can see GE advanced materials everywhere. Mage.
Brand age
Official website
country
industry
Evaluation results
86
Www.ge.com
United States
Electronic electrical equipment
5
5
5
5
12
New York Times New York Times
The highest level of newspapers in the world is also the best newspapers that can be the inside American government. On September 16, 1851, enjoy the first phase of the first phase, selling price, one category in New York, the original name "New York Daily Times ", Use the current name on September 14, 1859. Because of the operation of not good payment, in 1896 Jews, Jews, bought it, proposing the slogan of "all the news" (all the news what fit to print), this move, making the newspaper issuance straight. After the death of Oaks, his son-in-law Athei Suzberg was a issuer and president. In 1963, he was successively served by the son of Suzberg. The New York Times is based on the report of the government's important documents and important characters, with saturated reports and insider reports as a winning magic treasure, and is therefore known as "archive record". The "New York Times" is one of the best-selling lists in the US authority book. Brand age
Official website
country
industry
Evaluation results
154
Www.nytimes.com
United States
media
5
5
5
5
13
Yahoo Yahoo
As many of the new things in the computer era, Yahoo! originated in an idea 10 years ago, then become a hobby, eventually became a business that made people. Yahoo is a global Internet newsletter, business and media companies. Its network provides diversified online services per month for more than 100 million users worldwide. Yahoo is the world's first website that provides Internet navigation services, is one of the most familiar and most valuable Internet brands.
Brand age
Official website
country
industry
Evaluation results
10
Www.yahoo.com
United States
The internet
5
5
5
5
14
Wall Street Journal Wall Street Journal
After 116 years, today's "Wall Street Journal" has become a commercial financial newspaper impact on worldwide, with 2 million daily issuance. At the same time published the Asian version, Europe, the online version, and the daily readers have about more than 2 million people. The newspaper has long been transferred from the "National Newspaper" (The Nation's Newspaper) to a worldwide newspaper. It is the public opinion supervision of the Wall Street Journal, so that the business company cannot do whatever; it is also the "Wall Street Journal" news public opinion through the sharp pen to purify the commercial market, and shoulder more social responsibility than other financial media. In 1882, in a basement in Wall Street, "stock market news" in three young financial reporters, is today's Dow Jones News Agency. 7 years later Dow Jones launched the first "Wall Street Journal", only four editions at the time. Today, "Wall Street Journal" is a compulsory course for major politicalers.
Brand age
Official website
country
industry
Evaluation results
116
Www.wsj.com
United States
media
5
5
5
5
15
CNN Wired News Net
The position of the elite audience, CNN is the world's first 24-hour news TV station, 25 years old, it has exceeded the British Reuters, jumping as the world's largest news collection, broadcasted institution. Americans Tede. At the beginning of the CNN founded in 1980, it is very clear that the first batch of audiences are mainly politicians, entrepreneurs and middle class. In the 1991 Gulf War, it was named to report to the traditional wireless commercial TV network in a row of more than 10 hours. "So far, all news comes from CNN." The United States is currently the vice president, and the Secretary for Defense Teni announced a new TV media era. The positioning and slogan of CNN is the "world news leader" transition into "the most trusted brand in the news", emphasizing the objectivity, fairness and authority of news reports.
Brand age
Official website
country
industry
Evaluation results
25
Www.cnn.com
United States
media
5
5
5
5
16
Nokia Nokia
Nokia is the global leader of mobile communications, which promotes the continuous development of a broader mobility industry. Nokia is committed to providing ease of use and innovative products, including mobile phones, images, games, media, and solutions for mobile network operators and corporate users, enriching people's lives and enhancing their work efficiency. Nokia stocks listed in five major securities markets worldwide, shareholders all over the world. Brand age
Official website
country
industry
Evaluation results
140
Www.nokia.com
Finland
Network communication equipment
5
5
5
5
In one
Disney Disney
Disney is a multimedia giant in one of the world's strongest brands, in the world animation world, created a series of animated animation images, such as rice mice, Tang Duck, etc. Disney combined with the color, excitement, magical expression of cartoons with the play of the amusement park, introduced the world's first modern theme park in 1955, 2005 Hong Kong Disneyland also put into construction. Between 1984 and 1997, Disney's total revenue increased from $ 1.22 billion from $ 1.2 billion to $ 67 billion from $ 2 billion to $ 67 billion.
Brand age
Official website
country
industry
Evaluation results
82
Www.disney.com
United States
entertainment
5
5
5
5
18
Time era
"Time" is undoubtedly the greatest news in the world. The "Times" in 1923, today's collection price is 1,000 US dollars. The cover is the case of the US House of Representatives, the Cover Story has only one column. "US News History" book records, Lus and his editor do not pretend to be a general concept of observant, they think that is myth. "Time" claims that it does not want to do itself, but rather than "fairness" as the goal it wants. The "Time" has been a ruler of the history of the record history since 1927. Although the "era" has a distinct opinion, this magazine rarely publishes editorial. Even if it is nominted in this year's US National Journal Award, the brand tradition and the accumulation of all kinds of cover composed of red frames still maintain the "era" supreme status.
Brand age
Official website
country
industry
Evaluation results
82
Www.time.com
United States
media
5
5
5
5
19
Reuters Reuters
Reuters are the first-to-year Global Financial News and Information Service Group. In 1851, the founder of the founder, and his wife rented two houses in the emperor exchange building of London Financial Street. She only hired a twelve-year-old boy to do employers. Nowadays, there is a very influential news distribution agency in the world. Employees are located in 220 cities around the world, with 26 languages, with 26 languages, with 700,000 terminals around the world. Reuters are always chasing and chasing speeds, 1850, founder Reuters used the "Air Fleet" composed of 45 pigeons to deliver stock information between Brussels and Germany, only for two hours, while railway transmission needs Six hours; two years later, he began to use the submarine telegram. When the technology of the on-site telegraph and the seabed cable, the accumulated business expanded from Europe to the Far East, South America; then wireless report technology, radio technology, now is network technology And mobile phones and PDA products ...
Brand age
Official website
country
industry
Evaluation results
154
Www.reuters.com
United Kingdom
media
5
5
5
5
20
National Geographic Society National Geographic Association
The National Geographic Society is the world's largest non-profit science education organization, with more than 10 million members, National Geographic Society through magazines, maps, books, movies, and interactive media, in depth, reflect all the world and the world. thing. The National Geography is: National Geographic magazine, National Geographic Video Corporation, National Geographic Map Company, National Geographic Society, National Geographic Adventure Committee, National Geographic Protection Fund and other physical institutions. Since January 13, 1888, the human exploration and scientific research program funded by the National Geographic Association has been funded by more than 7,000, published more than 2,000 books in 23 languages, and national geographic TV and movie programs have won more than 800 awards. Among them, 122 Amy Awards and 2 Oscar Awards nominations. Brand age
Official website
country
industry
Evaluation results
117
Www.nationalgeographic.com
United States
Non-profit organization
5
5
5
5
twenty one
NBA American Professional Basketball League
Relying on a basketball, NBA has become a world super brand. NBA is a huge business system wearing sports sweaters. It is nothing more than to make money, but the activities other than the NBA organizational games are well facing this substance! NBA is more than $ 41 billion per year. amount. In 1949, the six national basketball alliance (NBL) teams were incorporated into the American Basketball Association (BAA), and the newly established alliance was renamed the National Basketball Association, which is later NBA. NBA has a total of 30 teams in the United States and Canada, and its competitions and related programs are played in 43 different languages to 214 countries. NBA is a leader in the global sports market. NBA players are leaders of sports product spokespersons. Every season, there are many NBA players in the United States and global product promotion promotion.
Brand age
Official website
country
industry
Evaluation results
56
Www.nba.com
United States
physical education
5
5
5
5
twenty two
AP Associated Press
In order to cope with the challenge of the network, while maintaining its core values, the Associated Press is carrying E-based reform. Associated Press is the oldest and largest news agency in the United States. Its predecessor is the port news joint in 1848, which is established by 6 New York Daily to deal with increasingly fierce news competition. The news agency, its own self-contained, and loss, never accept the government funding or entering the share. Therefore, in terms of the subject, the Associated Press acts as a relatively independent economic entity, in order to attract more audiences, it must constantly reform the report and communication means, adapt to the varying taste and interest in the audience. This makes the Associated Press have won very high authority. The Journalists of the Associated Press are few by the bondage of writing rules, and every day will be 2 million words, 1 thousand photos, and nearly 20,000 media accept the social service.
Brand age
Official website
country
industry
Evaluation results
157
www.ap.org
United States
media
5
5
5
5
twenty three
HP HP
Hewlett-Packle Hewlett-Packard, established in 1939, as a supplier of global leading, imaging solutions and services. The HP of Compassionate, which has set off the news storm, and the industry expectations, and the most powerful corporate female supervisor on February 9, 2005: HP Chairman and CEO Kali-Fiolina's lightning resignation, take her to serve as HP Chairman is Patricia Dunn, people can't help but guess: What will HP be?
Brand age
Official website
country
industry
Evaluation results
66
Www.hp.com
United States
Computer office equipment
5
5
5
5
twenty four
Pepsi 100 things
Pepsi was founded in 1898 and is one of the most successful food and beverage consumer goods companies in the world. Pepsi is implemented by three departments in the international market: Pepsi International Group carries the carbonated drinks such as Pepsi, Seven Hi, and the United States, and the Pepsi Food International Group mainly produces leisure foods. It is best to have 10 casual foods in the US supermarket. The brand is owned by 9 for the company, in which the Lok's potato chips are the world's largest potato chips; the pure product is the world's largest juice producer. In 2001, Pepsi and Guigang were consolidated to returned to Guido and Guigi; in addition, Pepsi also had a bottle of Petronian and Starbucks, and the brand lineup was unprecedented. Brand age
Official website
country
industry
Evaluation results
107
Www.pepsico.com
United States
Food & Beverage
5
5
5
5
25
Dell Dell
Dell is the world's leading IT product and service provider, which includes helping customers build their own information technology and Internet infrastructure. Dell has become the root cause of market leaders: providing the best customer experience by providing products and services that meet industry standard technology directly to customers.
Brand age
Official website
country
industry
Evaluation results
twenty one
Www.dell.com
United States
Computer office equipment
5
5
5
5
26
Nestle Nestle
Nestlé is the leader of the food industry, is one of the most successful operators of the world's consumer packaging food and beverage industry. In 1867, the company started with baby wheat products and merged with Yingrui and three chocolate companies after entering the 20th century. In 1938, Nestlé created an instant coffee and quickly popular in the world. Since then, Nestlé mergers or acquires or invests in many companies. The company has continued to expand, eventually become a comprehensive enterprise across alley, chocolate and candy, cooking products, frozen foods and ice cream, pet food, drugs and cosmetics, with Nestlé A large number of famous brands such as coffee, beauty, and Mei Lu.
Brand age
Official website
country
industry
Evaluation results
138
Www.nestle.com
Switzerland
Food & Beverage
5
5
5
5
27
Fortune wealth
"Wealth" has done the influence of globalization, in the Far East, especially in mainland China, it symbolizes authority! For a long time, China translates its "happiness", so the Chinese have seen more "Happy" Magazine World 500 ". The core competitiveness of "Wealth" is the high authority of "Capitalist Business Successful Link" (Russian), which is known for the world's businessmen, and "wealth forum" and "500" Continue to maintain its hegemony in the field of finance. In 1929, American Henry Lus founded the "Fortune" magazine; 1955, magazine accepted a suggestion called Edgar, Smith, and began to take the above-year sales revenue for the main parameters to the United States 500 large Industrial companies are ranked; now "500" has symbolizes the hall of world-class companies!
Brand age
Official website
country
industry
Evaluation results
76
Www.fortune.com
United States
media
5
5
5
5
Twist
EBay Yibei
In 1995, when Silicon Valley Programmer Pierre Omedia created EBAY, the name was a unsteady AuctionWeb (auction network). The first auction item listed on the website is a broken laser printer, which is bought with 15 US dollars, when he sells creativity to venture capital companies: NO. Almost everyone thinks this idea is too bad. Today, eBay has more than 100 million registered members in the world! Rongden the Top Slap of the Top Top Shopping Station. eBay is kind to customers, give each buyer, the soldiers should have the trust and dignity, constantly improve the trading environment, create a relaxed, friendly community atmosphere, participating in the online bidding, can fully experience the entertainment of the browsing and trading process And stimulate. The mission of eBay is to provide a global trading platform that allows anyone to trade any items. Brand age
Official website
country
industry
Evaluation results
10
Www.ebay.com
United States
The internet
5
5
5
5
29
HBO Home Theater
HBO (Home Box Office) channel is recognized as a pioneer in the industry! The current most profitable TV network is not a three major TV network ABC, NBC, CBS, nor the Fox and the famous CNN, which are later hosted, but the Times Warner's pay TV network HBO. Since the beginning of 1972, HBO established a business model that rely on subscriber's charges and stipulations. HBO and its sister movie channel total subscribers have reached 40 million, accounting for 90% of the US pay TV channel market. In the international market, 26 million departments in more than 50 countries and regions. HBO is powerful with a series of numbers, it is the most dazzling film star. The DVD drama also made HBO's brand extension strategy has also achieved great success, and a multi-faceful entertainment media company HBO is indeed leading the world.
Brand age
Official website
country
industry
Evaluation results
33
Www.hbo.com
United States
media
5
5
5
5
30
BMW BMW
The history of BMW has begun in 1916, an initial aircraft engine manufacturer, 1928, BMW acquired an Essena Automotive Factory and started production of cars. BMW consistently with high-end brands, the Group has three brands of BMW, MINI and Rolls-Royce (Rolls Royce). These brands have occupied high-ends from small cars to top luxury sedals, making BMW Groups a manufacturer in the world focusing on high-end cars and motorcycles.
Brand age
Official website
country
industry
Evaluation results
89
Www.bmw.com
Germany
Car and parts
5
5
5
5
31
Citigroup US Citigroup
Citibank founded in 1812, Citigroup served as a global financial service company, which was created by Mr. Will's Traveler Group and Citicor Capital in 1998, aimed at creating a financial service supermarket . The main brands of Citibank, Citibank, Traveler Group, Solomon, Citifinancial and Primerica Financial Services Company. The Citigroup's business facility is extremely wide, and the wide range of services is a wide range of other financial institutions. Citigroup provides a wide range of more than 100 million customers in the world, providing a wide range of financial product services from consumer banking services and credit, enterprises and investment banking services, and to brokerage, insurance and asset management.
Brand age
Official website
country
industry
Evaluation results
80
Www.citigroup.com
United States
bank
5
5
5
5
32
Amazon Amazon
As the first network company that launches a virtual bookstore on the network, Amazon founded an unprecedented kingdom in the online business community, providing services to customers in more than 100 countries around the world. Its founder Beszos hopes to bring awareness to Amazon Network, which is really famous for this world. Brand age
Official website
country
industry
Evaluation results
10
Www.amazon.com
United States
The internet
5
5
5
5
33
Olympic International Olympic Board
The International Olympic Committee is a non-governmental, non-profit and permanent international sports organization. It is the highest authority to lead the Olympic movement and decide on the Olympic movement. Founded on June 23, 1894, a total of 49 sports organizations and 79 representatives of 12 countries participated in the establishment meeting held in Paris. At present, the International Olympic Committee set up 11 committees such as the Ethics Committee, Coordination Committee, and Drug Commission. The Olympic will be white, and five mutually printed rings are printed in the middle, that is, the Olympic ring we said. The color of the five rings is arranged in blue, yellow, black, green, red from left to right (also drawn by monochrome). The meaning of the five rings symbolizes the unity of five continents. The world's athletes will meet with a fair and frank competition and friendly spirit. Publication: "Olympic Monthly", "Olympic Newsletter".
Brand age
Official website
country
industry
Evaluation results
111
www.olympic.org
Switzerland
Non-profit organization
5
5
5
5
34
American Express US Express
American Express was established in 1850. After more than 150 years of innovation and gradual growth, US Express has become the world's most trusted top tourism service trademark. Its advanced quality control system, customer management system guarantees the continued growth of American Express. It is currently a service brand, especially in Europe and the United States. The American Express Credit Card has become "going abroad from home, and must not have".
Brand age
Official website
country
industry
Evaluation results
155
Www.amexpress.com
United States
Diversified finance
5
5
5
5
35
Bloomberg Bloomberg
Founded in 1981 Bloomberg Information (Bloomberg L.p.) is a global information service, news and media companies, headquartered in New York, hired 8,000 employees in more than 100 offices around the world. The 24-year-old Bloomberg still is still very strong, arrogant. It uses an appearance like a laptop, foldable, double-screen Bloomberg terminal, has changed a profit model of a industry, is a synonym of financial information is a source of success. Even in the face of online tides - it doesn't move. It corresponds to the way to enter the network, and Bloomberg information has not been eliminated by its own special line system. Because it is from 95% of the profit from this. Bloomberg Information terminal is not only valuable information channels, but also improves the identity and status of users. Independence, authority, richness is the success of Bloomberg.
Brand age
Official website
country
industry
Evaluation results
twenty four
Www.bloomberg.com
United States
media
5
5
5
5
36
Oracle Oracle
Oracle is the world's largest information management software and service provider, founded in 1977, headquartered in Redwood Shore, California, USA. 2000 fiscal 2000 (June 1990) The turnover is $ 10.1 billion, and the sales of Oracle's sales have increased its historical high, which has increased by 1.3 billion US dollars last year, and the profit increased by 61%, reaching $ 2.1 billion. Oracle has more than 36,000 employees, services throughout 145 countries around the world.
Brand age
Official website
country
industry
Evaluation results
Twist
Www.oracle.com
United States
software
5
5
5
5
37
Gillette Gillette
Ji Lee founded in 1901, by 1917, Gillette's domestic market share has reached 80%, which laid its leadership in the shaving knife. Since the 1920s, Ji Lee gradually entered the international market and quickly greeted to internationally renowned brands. During the 1970s, Gillette continued diversified operation. Brand age
Official website
country
industry
Evaluation results
104
Www.gillette.com
United States
Home supplies
5
5
5
5
38
Louis Vuitton Louis Vuitton
The first generation of Louis Vuitton is a technician who specializes in a travel bag specially for Wang Gong aristocrats in the 19th century. The quality of LV is only the most clear person. Often some people pointed to the LV leather bag, or took out the LV leather clip: "Used to use or LV is the most durable, this package has been 8 years." I have seen a 10-year-old LV key bag, only the color of the skin Slightly deeper, there is no obvious wear in the edge. An old and high-quality leather representative of the owner tastes refined.
Brand age
Official website
country
industry
Evaluation results
151
Www.vuitton.com
France
Clothing
5
5
5
4
39
Fox Fox
Although the positioning of Fox Self-advertising is also "fair, not", but Fox's employees show the public: "We are not only a reporter, we are more Americans!" This slogan fully demonstrates the political position of Fox to handle the news, patriotism Above the principle of the news. FOX was founded in 1996, founded by the Media Trushes, Rupert Murdoch, and the ratings exceeded the old American wired news network CNN. The Fox channel is favored by the American conservative person due to the clear "right" position and the pro-Republican speech, but also makes the liberals and democrats. But if someone asked, who is the most developed media in the history of the American mass transmission? Answer is, fox; if someone asks, which US media's news concept and report style are most controversial? Answer or Fox.
Brand age
Official website
country
industry
Evaluation results
9
Www.fox.com
United States
media
5
5
4
5
40
Cisco Cisco
Cisco Systems is a world leading Internet equipment and solution vendors. Since 1984, a pair of professors in Stanford has produced the first router in 1986, Cisco has become a market leader in each area they enter.
Brand age
Official website
country
industry
Evaluation results
20
Www.cisco.com
United States
Network communication equipment
5
5
4
5
