Windows Mobile: Microsoft's Third Revolution [Internet Tiandi]
Source: Qin Li Chao original-IT
Windows Mobile: Microsoft's third revolution
Issue: Microsoft has never been good at revolution. In the PC era, Microsoft dominated the world with Windows, and in the Internet era, Microsoft's efforts to invest in the development of IE browsers, making it the fastest network to become a historical noun. In the future, telecommunications and IT will truly fuse, the monopoly, the monopoly, will be the third revolution of Microsoft. . . . . .
After the April Fool's Day, Microsoft, Microsoft, once again became a focus of the world, which is more than just Microsoft's people's headache, but Microsoft truly moving into the intelligent mobile phone field. On the one hand, Microsoft and Sun have finally have new heads. A $ 1.95 billion lottery ticket made Microsoft and Sun becomes a partner. On the other hand, Microsoft works with China Unicom China Unicom to achieve its smartphone software Windows Mobile, which officially entered China's dreams, officially launched an attack on this world's largest mobile phone market. Microsoft's third revolution is in full swing. . . . . .
Microsoft's third revolution
Anyone needs the operating system, which is the operating system to hide the eyes of Microsoft. In this field, Microsoft has the most abundant combat experience: unified platform, open interface, let software developers around the world write a massive application for this platform. With the rapid development of smart phones, the potential intelligent mobile phone software "cake", Microsoft naturally never wants to look at others from eating.
With the arrival of the mobile multimedia era, voice call business is increasingly mature, and begins to go down the slope, the global mobile communications industry is experiencing the strategic transformation from voice service to data business, thereby promoting the change of mobile terminals. The mobile phone is gradually gradually developing from simple call tools. According to IDC, with the development of mobile data value-added services, the global high-end smartphone will grow at a high speed of more than 100% per year, and will climb to 20 million units in 2006. The vast market capacity contains rich "monet".
According to industry insiders, with rich software applications, mobile phones will have the same rich functionality and PC in the future, even possible to replace the computer to become the mainstream end network. The quiet shift of the mobile phone role makes mobile software a very important market, and the status of software in the mobile phone will be increasingly prominent. And this is the biggest opportunity of Microsoft. Experts predict that Microsoft's SMARTPHONE and POCKET PC mobile phone software mean it will enter a potential user market that exceeds 100 million potential users.
For Microsoft itself, with the increasing mature of the computer software market, Microsoft's computer main products Windows and Office software are facing the saturation of the market, the increasingly fierce competition in the industry and the infringement of piracy, the situation is growing, so huge The mobile phone software market is undoubtedly a new hope for Microsoft again.
At the beginning of 2002, Microsoft announced that the company's 2% sales revenue from 2005 will come from mobile phones, 25% of smartphones will run Microsoft's software platform - at this time, the Microsoft, and even have not officially launched a use Mobile phone for your own operating system. But at the end of 2003, the company CEO Steve Balmmer has developed the goal of selling 100 million palms and smartphones in 2007.
In the past few years, Microsoft's research and development funds used for smartphone operating system services have reached 300 million US dollars, and have launched a strong market propaganda, but until the autumn of last fall, Microsoft's business did not achieve significant Achievements.
In 2003, in addition to Orange used SPVs using Microsoft Smartphone 2002 operating systems, the mobile operators such as T-Mobile, the United Kingdom, the United States, have also begun to sell Microsoft-based Microsoft-based Pocket PC Phone Edition 2002 products with their own brands.
Both operating systems are for smartphones, where SmartPhone emphasizes one-handed operation, the phone is mainly, supplemented by the PDA function; the PCKET PC phone Edition with the touch screen pays attention to its PDA function, supplemented by phone. In 2003, Microsoft put these two in the name of Windows Mobile's operating system with Windows CE. Windows Mobile became a weapon for Microsoft to achieve the third revolution. According to industry expert analysis, although software giant Microsoft has also said that it is necessary to launch a smart phone of their own brand, its true purpose is not to grab mobile phone hardware market with major mobile phone manufacturers, but to make our own development. Smartphone operating systems have achieved a certain market position and eventually become the fact that the industry is actually technical standards. Microsoft hopes to play the old Windows legend in the mobile phone field through Windows Mobile.
Bumpy revolutionary course
In fact, for Microsoft, in the face of a mobile phone market that has grown rapidly, the prospect is broad, Microsoft has long been long, and in this revolution, it can be described as a bumpy, but it is more grateful. From the following Microsoft to participate in a series of movements in the field of mobile phone, we can peek:
l On June 15, 2000, Microsoft and Samsung Complete Network Mobile Phone
l On July 7, 2001, Microsoft kills the mobile Internet
l On July 25, 2001, Microsoft involved in mobile phone manufacturing
l On June 25, 2002, Microsoft teamed up to Europe 8 major operators master the mobile phone instant messaging service
l On October 24, 2002, Microsoft Smartphone Mobile Software
l On November 12, 2002, Sendo Change, Microsoft's smartphone fell into a lonely battle
l On February 20, 2003, Nokia, IBM, Oracle jointly blocked Microsoft into the mobile phone industry
l On March 5, 2003, the mobile phone market is fierce, and Microsoft is difficult.
l On July 14, 2003, Microsoft launched a second wave of impact to the smartphone market.
l On October 13, 2003, Bill Gats World Telecom Exhibition, "sell" mobile phone, alliance mobile phone old Davin
l On 14 October 2003, Microsoft, Vodafone announced that it will cooperate to establish mobile Internet service standards.
l October 15, 2003, Bill Gates personally showed Orange SPV-E200 mobile phone
l October 16, 2003, Bill Gates, to win 60% market share
l On April 2, 2004, Microsoft and SUN finally held a manual speech.
On April 16, 2004, Microsoft and China Unicom "marriage" jointly promoted Windows Mobile software in China.
The so-called "The future of the revolution is bright, the road is tortuous", Microsoft's mobile phone road is also full of helplessness and bumps. Although Microsoft is a single-step cloud in the computer operating system, it is refused to refused by mobile phone giants in the field of smartphone software, Nokia, Motorola and Ericsson and other mobile phone giants will abandon Microsoft to discard it. In 1998, Symbian, formed a smartphone operating system, developed. They indifferent to Microsoft, can't help but make Microsoft's founder Bill Gates very disappointed and upset.
Gates believes that Microsoft should cooperate with other small manufacturers very closely, should be a breakthrough with CDMA. The first small manufacturer is the UK Sendo. However, Microsoft and the company's cooperation have always been produced and dragged again. In the end, Sendo announced abandoning the development of Microsoft operating system phones, and turned to host the Symbian camp dominant.
Almost at the same time, Microsoft's other two important partners - Samsung and Mitsubishi - also signed with Symbian. Despite the launch of the British mobile operator Orange self-owned brand in October that in October, I saved Microsoft to the face, but at the end of 2002, the mobile phone manufacturers went to abandon Microsoft without exception. At the end of 2002, Microsoft's mobile phone industry was in the lowest valley. Although in 2003, Microsoft got support from ORATAT, the United Kingdom MMO2, US AT & T, but the sales of smartphones in 2003, no more than 10 million sales, while Microsoft's share is not enough. . In the world's largest mobile phone market China, Microsoft has only received some non-mainstream mobile phone manufacturers (Dopod, Lenovo), including waveguides, TCL, etc., domestic mobile phone giants, etc., most domestic mobile phone manufacturers are free from Microsoft's camp. . This is said to last year Bill. Gates in the European Science and Technology Round Table Exhibition in Berlin: "If the year's total market is 500 million, the Microsoft has reached 20 million, then we will easily reach 60 % Of the market share. "The goal is different.
A "marathon" long run
For smartphone software market, Microsoft is hosted too much expectations. The so-called "revolution is not yet successful, comrades still must work", in the field of smartphone software, Microsoft is not a short running, but a marathon long run. The resistance and obstacles facing are still heavy.
First, Microsoft Windows Mobile opponent Lin Li.
The current smartphone software market is the Warring States era of the group. Nokia-dominated Symbian is its most powerful competitor. The current authorized customer of the Symbian system accounts for more than 90% of the global market. Symbian is only a bottom platform, which does not provide users with user interfaces and matching applications to their authorized vendors. At present, the user interface on the Symbian platform has two options. First, Ericsson is responsible for developing and maintaining UIQ, the other is the Nokia's own 60 and 90 series interfaces. Currently, in all of Symbian's authorized vendors, only Sony Ericsson uses UIQ, and other participants have purchased 60 Series interfaces from Nokia without exception.
It is not difficult to find that Symbian's interests are more combined with Nokia. Therefore, Motorola exited the alliance - the move forced Nokia revealed its plan to become the largest beneficiary of mobile phone operating systems via Symbian. In contrast, facing Microsoft Windows Mobile, the most pressure is also Nokia, as the world's largest mobile phone manufacturer, Nokia's company has occupied 30% of the world's mobile phone market share, and UK Symbian, United Kingdom under Nokia Almost all of the world's first-line mobile phone manufacturers have been wrapped. Once Microsoft Windows Mobile has become a service standard for mobile Internet, it will be a heavy blow to Nokia.
Just as the communication equipment of Japan Nomuk Securities, Richard said: "Microsoft's move is Nokia ring alarm, which will force Nokia to adjust its corporate strategy. Otherwise, Nokia has to add Microsoft's strategy."
Also Symbian's shareholders, Siemens and Sony Ericsson are not firm Microsoft opponents. Linux has never been an object of people. Linux is from different companies to Motorola and Samsung, respectively from different companies, and the software developers is also different development tools. The procedures between the two cannot be seamless compatible, and seamlessly compatible, it is Microsoft use to attract A large proposition point for developers and manufacturers.
At the same time, Microsoft Windows Mobile will face PalmSource and Linux strong competition, because they have their own strengths with Windows Mobile, each with its own competitive advantage.
Second, many mobile phone manufacturers have a fear of Microsoft.
Some mobile phone manufacturers are worried that once Microsoft has sufficient strength, it will rule the entire mobile phone industry like a monopoly, in a monopoly, to defeat competitors in a monopoly. They are afraid to become the second IBM. "Dance with the Wolf" is not something that every mobile phone giant is trying. This is why the reason why Symbian is jointly forms a Symbian company in the early days, Nokia, Motorola and Ericsson and other mobile giants. From the current market status, Microsoft's Windows Mobile's use groups are concentrated in some mobile phones in the second and third lines. For these technologies are not very developing, they are in the development stage. Third-line mobile phone manufacturers, Windows Mobile is a good opportunity. In addition to the Symbian system, they have more choices. Therefore, last year, Microsoft Smartphone and Pocket PC mobile phone software were launched, and immediately received the welcome of mobile phone manufacturers such as Mitsubishi, China Lenovo, TCL and Taiwan. At present, Lenovo, Dopod and other mobile phone manufacturers in China use Microsoft mobile phone window CE operating system, production and mobile phone function, handheld, and smartphones. But these two, three-line mobile phone manufacturers are not enough to support Microsoft's big boats, and Microsoft wants to achieve the success of the third revolution, they must receive support of world mainstream mobile phone manufacturers. Motorola and Samsung's joining made Microsoft have seen hope.
But Motorola, Samsung adopted Windows Mobile is not only a single consideration in supporting Microsoft, more is the need for product market competition. On the cooperation with Microsoft, they have the same concerns about other mobile giants. So they do not give up other software while using Windows Mobile. In the process, they started the "two-faced".
Although Motorola announced to abandon Symbian, it was in close contact with Microsoft Windows Mobile, and also lined with Linux. The Samsung, which is flexible, is more flexible in this regard, who is more competitive, Samsung naturally will be more "close".
So, for Microsoft, I really want to make Windows Mobile 's industry standards in this industry, master the right to voice, is really not a matter.
Last year, Bill Gates said in an interview with the Financial Times: "Our income is from breakthrough technology. Our income today is from two or three years ago, it is very clear, in mobile phones In terms of business, you are concerned that you can survive in the market for many years, and conduct such investments in speech recognition, new communication applications and development tools, so people can build a variety of copies on this basis. Something. "Can Microsoft's third revolution succeeded? Can Microsoft become a miracle? We will wait and see.
