I was chatting with a doctor from Southwest Jiaotong University. I asked him what hot in the marketing academic world? He told me one is Data Marketing and one is welfare marketing. My eyes are bright, Data Marketing is really very close to my current working direction and effort. Currently Database Marketing and Data Mining are very hot, but I have the scope of these two nouns and my work. Not very satisfied, one is to pay only the internal data source, one is not out of the marketing target of data mining.
From a sources of data, Data Marketing not only includes Data Warehouse data support and Data Mining tool applications, but also by external data-driven Market Research.
From the perspective of research, Data Marketing is mainly marketing orientation and customer insight. Take a metaphor, DM is digitized to the marketing process, and BI may be more extensive. It is stronger to digitize the entire management process. Because there is a Marketing orientation, it is destined that Data Marketing mainly does not study the data statistics algorithm, but pays attention to the data marketing application of existing statistical technology.
From the online information, I have not found this for the time being, who first presents the Data Marketing this concept, http://www.totaldm.co.uk/default.aspx from this British company's website is more detailed introduction I think it is still very embarrassed.
What is data marketing?
. At it's core - it's a philosophy, a passion if you will, that knowledge of customers and their spend patterns is important This knowledge will help you with your business decisions to ultimately increase profitability by doing one of four things with customers:
Get More New Customers (Acquisition) And getting existing customers or to spend more by do spend (retention) or to stop the leaving (RETEN)
And knowledge of the customer. You to do this in a practical, Very Real Manner.
To do this - You NEED DATA, AND THENFORE, A Marketing Database of Some Description, ideally linking customers and their transportions.
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It's too hard.
Actually, In Concept - IT IS VERY SIMPLE. TOO MANY People Fees and their jargon. It's all nonsense. What you need it the right skill sets and extracers!
It's expensive.
IT Doesn't Have to Be. This is not about expensive software. If you are looking for a true push-button solution - TRY Star Trek. If you want a pragmatic, affordable solution, talk to someone like us.you ca Get to the data.
You can if you know how. All Systems Can Extract The Information With, Don't Let Your IT Department Tell You Otherwise!
IT's Only for B2C companies.
NOT TRUE - B2B Companies Are Amongst Our Biggest Clients. If you are b2b, you will invoice. If you invoice, you have the revenue data which is the most putowerful dataset.
What it does need is commitment - especially from management Not for budgets (although that is obviously important), but for time We will provide really good analysis, but you will need to spend time (with us, not on your own -.. So Fear NOT!) Applying this to your business. this is really the only key ingredient - your time.
A KEY Question - Is Data Marketing for you?
In our view, if you have a transactional relationship with your customers -. Then absolutely By this I mean a regular purchase, it does not have to be frequent -. Just not one off Spectacle retailers patterns are once every 2 years, but data Marketing is important to the. this Web site will show you how we can help.
IN Our Experience, Companies make Money from their customers in 4 Ways:
By getting more customer. By getting customer. By getting customer.. By getting customer off. And by stopping customers from going elsewhere.
Data Marketing using data to drive customer strategy. DM's aim is to provide analysis and interpretation of sales and customer data enabling businesses to influence customer behavior, with the goal of ensuring incremental profit and revenue year on year. DM give focus to businesses, telling them WIHOIR MOST VALUABLE CUSTOMERS Are, And How Best To Communicate With Them Personally.in One Word, Data Marketing Can Help Companies To Increase Profit by Undering and Managing Their Customers Better.
