Many learners believe that corporate culture will become a key factor in the future. Which company is able to lead to corporate culture, which company can build a competitive advantage. Corporate culture has always been developed with great development of enterprises and social culture. Therefore, the construction of corporate culture is the eternal theme of enterprises. So what exactly is a corporate culture? How is corporate culture formed? How does corporate culture do? At present, what is the impact of corporate culture to the development of enterprises? This article will be based on the above problems as the main content, and the impact of corporate culture on enterprise development is studied.
The new round of economic competition has come to us. The information age, the coming of the biological age, the development of the globalization of knowledge economy, China joins the World Trade Organization (WTO), the government vigorously implements sustainable development strategy, the scientific education strategy, the western development strategy, and jointly constitute the development of the Chinese enterprises 21st century Big background. On the international economic stage, Chinese companies will interpret a wonderful repertoire? After the Chinese society is open to the outside world, how will Chinese companies win survival and development in global competition? Many experts and scholars have conducted in-depth discussion on these issues. The corporate culture is increasingly incorporated into the focus range of attention.
I. Importance of corporate culture in business development
Corporate culture refers to the common consciousness, value concept, professional ethics, and guidelines, a common consciousness, values, professional ethics, and guidelines that have been formed by social practice under certain social and economic conditions.
Corporate culture is an intangible asset of an enterprise, so some people call them "soul legislation". Corporate culture is not a copy, nor is it to give others. It can be said that corporate culture is the soul of the company. Corporate culture is a declaration of operators to do a kind of business. Outside the corporate banner, it is a heart force. Therefore, a company is really valuable, attractive, things that can be circulated, is its corporate culture.
Corporate culture is very important to the development of enterprises. If a company has no core concept, it is equivalent to a religion without beliefs, and there is no purpose in an organization. In this competitive environment, people think that the highest realm of competition among enterprises is the competition of corporate culture. Regardless of our arrest of corporate culture, corporate culture is actually existed in the enterprise. The behavior of human behavior is accustomed to the role of thinking habits. If you don't work hard, you will form a bad culture.
First, corporate culture is an informal rules of regulations, which clearly indicates how people should be self-disciplined during most of the time.
Once the employees know the exact expectations of the organization's behavior, they will only cost small time to decide how to do it in a given situation. In the weak culture, employees are only trying to determine what should be done and how to do it. The impact of strong culture on productivity is amazing. It may be an extreme estimate that the company can get up to one to two hours from each person every day.
Second, corporate culture will make people feel comfortable to their work and is more likely to work hard.
People must understand the meaning of culture and how they work in all stages of their career, because it is likely to have a strong impact on their work and life. People will think that work is just working when they started working career. However, when they choose a company, it is actually equal to chose a lifestyle. Culture forms their reaction in a strong but subtle way. Culture allows them to become diligent or drag, severe or friendly managers, group collective members or lonely individuals. When they worked for a few years, their manners will restrict cultural, although they still don't know what they have, and then they will be shocked.
So, can each company build a strong corporate culture? The answer is yes. But to do this, senior executives should first know that the company has a cultural form, even if it is a weak culture. The final success of a general manager depends to a large extent on whether the company can correctly understand the culture and the ability to refine culturally and make it to form the ability to adapt to the market.
From the importance of corporate culture, you can also see the level of corporate culture. The core value is the core layer of corporate culture. It is called spiritual culture; system and habits correspond to the institutional culture of enterprises; employee behavior corresponds to enterprise behavior culture; the most surface material level is subject to enterprise material culture. Second, the problem that should be avoided in the construction of corporate culture
1. Advocating "cultural universal"
Some propaganda to corporate culture has made some companies blindly believe that corporate culture is a spirit Dan wonderful medicine. Everything in the enterprise can be solved by corporate culture. Therefore, regardless of whether some specific content in management is related to corporate culture, it is allocated to corporate culture, causing so-called "corporate culture is a basket, and everything goes into it." In this way, corporate culture is incorrectly understood as the idea, behavior and process of all business management of the company. Here we must emphasize that corporate culture is a deep surface from culture to study and explore the success of enterprise management and business operations. It penetrates all aspects of business management, guiding various business management activities of enterprises, it There is essential difference from other management ideas, not a specific management process and management behavior. We often say that corporate culture promotes the improvement of enterprise competitiveness. Corporate culture must be combined with other management methods and management methods to achieve results. The practice of blindly expanding the content and role of corporate culture, not only is not only uncomfortable and cultural construction, but sometimes affects other management functions.
2. Excessively emphasize "people-oriented"
Some researchers and business operators often unconsciously assume that employees are all-oriented. However, in reality, each employee has its own interests and purpose, which must have some interests and tenets of the company, and it is the so-called "there is burnt incense, there is a temple". "People-oriented" is not wrong, but to implement the expected results under certain premise and conditions. First of all, "people" should be competent, and their personal interests should be consistent with the interests of the company. Enterprises care for employees, employee care business, with each other is a peer relationship. Measuring whether employees are competent, it is to see employees to deny the values of the company, whether they are working hard to work, whether they have united cooperation. Secondly, the post should be reasonably prepared, no redundant is exist. Because companies are not charity, excess people can only reduce the efficiency of work.
IBM has emphasized in the early days of entrepreneurship, and the most important assets of enterprises are employees. Inside the company's headquarters, there is no title in each table, and the parking lot is not a high-level reservation location, no special restaurant in charge. Conversely, managers must respect any employees, each employee must respect customers, even if they treat peers competitors, the company's Code of Condaining, any IBM employees are unfamiliar or borrow competitors. However, companies' continued success make the respect for people to taste. IBM A senior executive manager describes the scene: "Excessive respect for people will let people forget their position, even if someone is very poor, people will still say, 'Thank you very much, we know You tried our best. '"In the past, the respect of people evolved into a blindly pursuit of opinions, led to the closure and conservative of IBM full enterprises. In addition, another more deadly dead knot - does not dismiss policy, this is one of the commitments of Watson's commitment to employees in the past few decades, causing companies in the 1990s, many reform measures encountered This policy can only waste halfway.
3. Abuse "Democracy Management"
Practice has proved that democratic management can greatly mobilize the enthusiasm of employees, but democracy management is not a premise. Decision needs to be democratic, but the management must have authority, and an ordinary people have to have a pair of classes, let alone a business. If a few hundred or even thousands of employees in a company are the protagonist, how to manage? Companies need a guidance of a core values, to let employees know what the company's goals, what is the mission? Japanese entrepreneur is rushing to say: "Enterprise size hours, what is the ability to look at the boss; after companies do big, how much potential depends on employee's mind." IBM employee has averaged 55 hours a week, that is, each person is working overtime 3 hours a day; GM Welch is called "neutron", means that he has power like nuclear weapons; Microsoft's Ballmer nickname "Butcher" . Under the modern enterprise system, the best management is the employee mans yourself, and the employee's acceptance of management authority stems from the recognition of the core values. They feel that the company has the future, they can develop, and heavy work. It is also happy to bear. For employees to emphasize less awareness, more work, and rely on the implementation of corporate culture, make up for the defects of the system.
Third, the impact of corporate culture on enterprise development
Corporate culture has arisen with the development of enterprises, with the development of enterprises; but corporate culture is not only a single industrial development, but corporate culture has a huge impact on the development of enterprises. The following is the influence of corporate culture on enterprise development through enterprise development and growth, corporate culture and corporate strategy, corporate management performance, corporate competitiveness, corporate culture in enterprise management.
1. Corporate culture is the power of enterprises.
China has entered a new development stage of building a well-off and accelerating the construction of socialist modernization. The trend of multi-polarization and economic globalization is developing in a twist, and China's socialist market economy is facing new opportunities and challenges. In front of the new situation and new tasks, corporate culture as a unity of cultural construction and economic construction, strengthening and promoting corporate culture construction, and has urgency and long-term significance.
Corporate culture is a powerful driving force for enterprises and overall image of enterprises in knowledge economy. Its product quality and sales are increasingly dependent on the human management of the company and the mental state of employees. The theme of "the most admired business" "the most adequate enterprise" in the "Fortune" of the United States in 1998 is "corporate culture."
2) Corporate culture, inserted a flying wings in the rapid development of science and technology, enabling companies in a strong market competition. Undoubtedly, technology is the first productivity. However, the potential productivity becomes a real productivity, and cannot leave the guidance of advanced culture. Culture is a cane and lighthouse to translate technology into real productive forces.
3) Corporate culture shaped the soul of entrepreneurs and corporate employees, industrial reporting, team spirit, dedication, etc., so that enterprises produce forever, cohesive, and pride.
4). Corporate culture is after China's joining the WTO, the enterprise is an inevitable choice of internationally in line with international. Chinese companies enter the international market, not only economic behavior, but also cultural exchanges, including cultural blending and conflicts. We must play the advantages of cultural powers.
2, corporate culture and corporate strategy
Corporate culture and corporate strategy seem to have two distinctive concepts, but it has a close relationship. Harvard Business School has investigated a number of business people on corporate culture and corporate strategy, but the same issue seems to be in the corporate culture. It seems to be a corporate strategic category, thereby Analysis has been obtained, there is no clear boundaries between the two, and there is a cross, which belongs to corporate culture and belongs to the corporate strategy. This cross is the business theory of the company. It is also the starting point of corporate culture and corporate strategy (as shown below):
Enterprise management theory is essentially the business philosophy of enterprises, answering why companies exist, and companies have the deepest level of business management. The importance of business operations is objective, and there will be no business. According to the theory of Peter Durk, the company's main package is the following three aspects: 1). Enterprises' assumptions about the environment, the hypothesis of the enterprise structure, market, and the assumption of customers and product science technology.
2). Enterprises' assumptions to their own fundamental goals.
3) Enterprises to ensure the advantages of ensuring a predetermined goal.
Enterprise strategy is the specific business ideas and arrangements of enterprises on the assumption of the environment, the assumptions of the goals and the assumptions of advantages. It is the overall planning of sustainable development in a changing environment. It can be said that corporate strategy is the rational reflection of business theory.
Corporate culture is the incoming integration of growth environment, ability, experience, is the ability to adapt to change the environment and make this ability to continue development. The deepest level of corporate culture is the company's business theory, corporate culture can also be said to be a company Reflection of the humanity of business theory.
Corporate culture determines the development and business model of enterprise strategy through business strategy, and the implementation of corporate strategy will promote and affect the development and innovation of corporate culture. Between the two are mutual constraints, interactions and mutual promotion. relationship.
Many business companies, especially state-owned entrepreneurs often have such views. It can form a corporate culture through strategic implementation itself. As long as the strategy is high, then the corporate culture formed is not too bad. go with. In fact, China's past corporate change is not for, or is passive change. If this passive change is in the premise of mature market competition, it can be said that there is no chance you change, you have not changed. When you are changing, the competitors have eliminated you. The country has waited for so many years of WTO, which is also protecting these passive companies, but now WTO, no protection, you must always be ready to be active change, you have to actively change, you have to have a long-term sustainable development. Innovative environments, such environments can only be formed by continuous development of corporate culture.
A portion of the more avant-garde entrepreneur mentioned the unprecedented height. They think that there is a good corporate culture, so they will build corporate culture as the center of gravity of business, so that other business systems of enterprises have caused the company's other business systems. Adverse effects. In fact, corporate culture is mainly summarized and integrated by the business process. It does not have a good business process, how come a good corporate culture? This is like a person's career, he can form its own good morality, quality and ability in the process of achieving personal goals, or putting all actions to repair the status, thus improving life quality. It is undeniable that the successful chance of the latter way will be much smaller. Mutual coordination, mutual promotion of corporate culture and corporate strategies can ensure sustainable and healthy development.
3. Influence of corporate culture on business performance
As a core competitive ability of enterprises, corporate culture has a vital impact on business performance, and the performance of corporate management has directly or indirectly affects the intensity and strength of corporate culture. It is complementary and mutually promoted. Excellent corporate culture promotes the improvement of business performance from the following aspects.
First, the core of the core of the corporate culture is reflected in the spirit of the enterprise, so that the company's leadership and corporate employees are easy to reach consensus on the business objectives. Under the guidance of the business philosophy, through the agreement of the company's goals, Concentrateing into a huge competitiveness, eventually reaching the business goal of business, achieving the value of corporate value. Such as HP companies have gradually formed a payment requirement of customers, shareholders, and corporate employees by establishing "corporate development funds, advocating reform and innovation, emphasizing collective collaboration spirit", gradually forming a focus on customers, shareholders, business employees, sincere, fair attitude Serving the consumer, the company has promoted the corporate culture system of human equality and everyone, advocating self-management, self-control and results management in actual work, advocating temperature change, not easy to dismiss employee, nor blindly expanded, insist Loose, free office environment, strive to cultivate open, transparent, democratic work style. Through the recognition of this business value, the business performance of the company has developed rapidly, and the company has increased by 107 times in the 50-60 year, and the return on investment is as high as 15%. The second is that good corporate culture reflects a high quality management, specifically manifested as the management system of the enterprise, the leadership of the advanced management concept, the scientific behavior of employees, etc., thus achieving the highest efficiency of the enterprise operation, maximally Reduce the cost of production and operation in the company and achieve the maximum business efficiency of enterprises. For example, Kodak Enterprises has greatly mobilized the enthusiasm of employees through the new management system of the "Kodak Suggestion System", and created an extraordinary business performance, and summed up the seven elements of enterprise scientific management through this recommendation system. Personnel, funds, methods, machines, materials, markets, spirit, through such management elements, can effectively promote business performance.
The third is that good corporate culture has finally placed excellent corporate brands through a variety of communications systems, through the radiation power and appeal of corporate brands, thereby attracting a larger resource aggregation. Enterprises can roll through the development, achieving a benign circulation. Best benefits. For example, Daimler-Mercedes-Benz Enterprises are the shaping of their quality management and quality culture, and finally create a top brand of well-known world, and have a rich profit and extensive praise for the company, and if someone discovered Mercedes-Benz cars have been repaired by the repair car, we will give you 10,000 US dollars "such a heroic slogan.
The fourth is a company with a good corporate culture. It reflects a good management ethics and ethical awareness during its business. It is a good business environment to create a good business environment for the enterprise. It has won valuable social resources for the enterprise. Thus, it is great to reduce the external operation cost of the enterprise, and ultimately realize the two harvest of business efficiency and social benefits. Since the establishment of a factory since its establishment in 1978, it has actively explored the new road of modern steel enterprises and environmental protection and environmental protection and environmental protection, coordinated development. In January 1998, ISO14001 International Environmental Management System was taken in January 1998. Standard review certification, and through its environmental protection "six-level" strategy, the leading environmental goal, the leading environmental education, leading environmental protection technology leads, leading environmental management, leading environmental results, initially established world first-class steel enterprises A good corporate image has laid a solid foundation for the sustainable development of the company. In turn, a company with excellent business performance will recognize the important role of corporate culture construction, and conscientiously strengthen the cultural construction of corporate culture and realize the interaction and benign circulation of corporate culture and operating results. Companies with poor business, often do not understand or have no efforts to take into account corporate cultural construction, easy to limit the economic interests in front of you, and believe that corporate culture has not been compensated, thus limiting business operations to higher levels, more difficult to get rid of Dilemma, there have been a vicious circle of enterprise production and operation.
4. Corporate culture is a booster for business competitiveness
With China's accession to the WTO, China's economy is further integrated into the trend of economic globalization, more and more multinational companies enter the Chinese market, and Chinese companies are facing unprecedented competitive pressure, how to effectively improve the competitiveness of Chinese companies. Enable companies to survive in fierce competition, and become a major topic that all companies must face. Recent research believes that corporate competitiveness refers to providing products or services to the market more effectively than other companies in a competitive market, and obtaining profits. The overall quality of its own development.
After long-term research, the internationally renowned Rand Enterprises have been found to be divided into three levels: the first level is the product layer, including corporate product production and quality control capabilities, business services, cost control, marketing, research and development capabilities; The second level is a system layer, including structural platform consisting of various business management elements, an enterprise internal and external environment, resource relationship, corporate operation mechanism, corporate scale, brand, corporate property system; the third level is a core layer, including corporate philosophy, enterprise Values as the core corporate culture, consistent corporate image, corporate innovation capabilities, differentiated personalized enterprise characteristics, robust finance, have excellent vision and long-term global development goals. The first level is the competitiveness of the surface layer; the second level is the competitiveness of the support platform; the third level is the most core competitiveness. From this conclusion, we can see that corporate culture has an important role in enhancing competitiveness in business.
The practice of various companies in all countries in the world proves the importance of corporate culture. During the success of IBM, Sony, General Electric and China Haier, the company's internal powerful corporate culture did not play a decisive role in the competitiveness of enterprise competitiveness. For example, Shenzhen Hua is, this successful communication equipment manufacturer recognizes that "the resources will be exhausted from the day of its unique vision," resources will be exhausted, only cultural and endless ". It is always paying attention to cultivating Huawei's corporate culture and consciously puts this unique cultural injection into the business management activities of the company, thereby producing huge cultural management efficiency.
Therefore, strengthening corporate culture construction, promoting enterprises to improve competitiveness and become an inevitable choice for enterprises.
5. The role of corporate culture in corporate management
There are many levels in corporate culture, and there are different performance and connotations in different stages of enterprise development. The initial corporate culture is mostly the level of material culture. He relys on some specific things to reflect the culture of the company; followed by the behavior of corporate culture, he is an active culture produced by corporate staff in interpersonal relationships, is a Enterprises culture, such as enterprise's vision goals, enterprises, and behavioral guidelines, interpersonal relationships, such corporate culture, through employee training, daily work, can ensure that employees can be skilled in daily work, However, it is necessary to establish a comprehensive rules and regulations of the enterprise, in order to ensure the smooth formation of the corporate culture atmosphere; ultimately the spiritual level of corporate culture, he is a company's spiritual consciousness and spiritual culture formed in its production and business activities. Level, this kind of corporate culture is already a ideology in the enterprise. If we are talking about corporate philosophy, corporate values, corporate philosophy, etc. At this time, corporate culture has become a potential consciousness of employees, in daily work The employees in life will naturally reveal, do not require the supervision and guidance of the company, become a part of the employee life, and as a cultural form, it is understood and accepted by society, and has become part of the social culture. It is a social recognition level of corporate culture. .
Corporate culture has spiritual, team-friendly, continuity and learning. He is based on corporate people. He played a corporate spiritual pillar in the enterprise. It is the company's own and The system of social reality is the cultural performance of enterprise competitiveness in the enterprise. One kind of thinking precipitation, he is more likely to be accepted by traditional teaching, and it is more likely to form a thinking mode in people's brain, and once formed It is rooted, which can effectively reduce the level of enterprise supervision level to improve employees in the enterprise, which is conducive to work, and play the subjectivity of employees and improve work efficiency. Corporate image should not only rely on the propaganda of the company, but more should rely on the propaganda and publicity of the society, the publicity of corporate culture, and the rendering of corporate culture is more advantageous than the company's propaganda. Culture enters people's lifestyle with a subtle form, compared to traditional propaganda, it is easier for people to accept. In the current advertising war, more and more companies pay attention to the cultural propaganda of the enterprise, and shape the image of the company in culture. On the one hand, it is conducive to the publicity of enterprise products, avoiding the product chain of enterprises in a single product promotion, saving publicity costs; on the other hand, through a publicity can achieve comprehensive publicity, and cultural promotion is conducive to improving corporate image and shaping A healthy business figure.
According to the above, it can be seen that the excellent corporate culture, the content is simple and clear, and the values are widely recognized by organizational members. Enterprise practices under this values are successful, so that the main members of the company have a mission, so that employees Leaders of enterprises and enterprises, the company symbolizes a strong sense of identity. This is the basis of corporate culture has become the inner motivation of enterprises. A positive impact on the development of enterprises, promoting the development of enterprises.
In summary, the era is moving forward, the market economy is constantly developing, and the enterprises must have a large number of large enterprises in the world. The economy should continue to grow rapidly. The corporate culture requested by the development requires the huge spiritual strength to condense the majority of employees, pick up the magic weapon of the company's survival and development, and more articles in "excellent", and truly create a large number of world influence has excellent enterprises. Cultural well-known enterprises.
Therefore, while continuously strengthening corporate culture construction, it cannot be blindly, but it can be used, but not taken to copy the company's own corporate culture, the impact of far-reaching significance for enterprises, and promoting the development of corporate productivity.
