Wang Yongqing's fish bone theoretical business

xiaoxiao2021-04-05  255

Reduce costs, is a well-known business operation, but many people don't care, but they have become Wang Yongqing's money treasure and look at the family. Wang Yongqing said: Do business should adhere to a simplest principle - "Good value is good". People are seeking secrets of Wang Yongqing's success, hoping to get enlightenment. In fact, in fact, Wang Yongqing's operating enterprises have achieved great success, and there seems to have no special invention creation, just in some business knowledge, others can't do it, he did it; others did not care, he To do it, I have to do it. Over time, he has his own business philosophy and philosophy, and it is a successful business master and management master in many peers. Reducing costs is a well-known business truth. But many people have used bad, and they don't care, Wang Yongqing is using it, and it has played his best, and became his money treasure and the family skills. Wang Yongqing reduces the cost of cost, even the world-level management master is amazed, watching dust. He did a business firmly believed a simple belief, "cheap and beautiful". From this belief, Wang Yongqing pursues efficiency, reducing costs, there is a lot of energy, and the stream has become a river, from a millet to a plastic kingdom. At a speech, someone asked Wang Yongqing: "Your South Asian strength is powerful, how do SMEs survive under South Asia?" Wang Yongqing's chest replied: "Constantly pursue rationalization, reduce costs, winning the price of cheap and good." "Good value is the beauty", this is the simplest, the most ordinary philosophy of life, has become a successful, developed magic weapon of Wang Yongqing. Reducing costs have always been the main goal pursued by Wang Yongqing's business enterprise. He improved the traditional cost control method and proposed its own set of modes. For a long time, enterprises have investing, and the cost of control is taken in unit cost analysis. It is about to compare the number or amount of the original material using the number or amount of the raw materials, and the average number or the minimum is to control, and in the execution Improve. This method is not ideal, and its actual product cost is often higher than the original expected cost. Wang Yongqing believes that there are three reasons for this result: First, after the cost analysis, let the business will be implemented, but it is often the implementation of weakness, management is not good, and the cost analysis is placed on one side, and it is not possible to control the procedure; Although a good company can perform and control according to the target of cost analysis, the original objective cost is not scientifically, the depth is not enough, especially the materials that the materials fail to understand how to reduce costs, so that it is not possible to act according to the situation. The role of control; the third is that some enterprise cost control goals are too low, and it is not necessary to work hard to achieve the purpose of reducing costs. Therefore, Wang Yongqing repeatedly emphasized that it is necessary to seek effective decrease in cost, no matter how must analyze the most essential things in various factors in the cost, that is to say to make the analysis of unit costs, only this completely lists the questions one by one. Review improvements can we establish a standard cost. He said: "General cost analysis work is to do unit cost, I think this is still not complete enough. Taking financial expenses as an example, we should subdivilize the financial expenses of raw materials, financial expenses for manufacturing process, product financial expenses and business Financial expenses, etc. If only the simple financial expenses is unit cost, then the analysis work will not be inaccessible, and the conclusions come out are often a certain distance from the actual situation, and it is not possible to obtain the right cost analysis. "This is the famous Wang Yongqing "Fish Bone Theory".

The cost of any size, constantly decomposes its constituent elements, and all the factors that may take into account all the costs may be found, and it is specifically distinct to be in detail like a fish bone. For the establishment of unit cost, it is first to understand that the cost of a piece of article can be summarized into two types of fixed costs and variation. The cost is divided into various items according to direct or indirect raw materials, manual and other manufacturing costs. Its purpose enables changes in the cost unit to effectively control. This requires the actual content of the various cost units that make up the cost unit of the cost. The unit cost of constituting a product may have thousands of species, each of which has different factors that have changed, we must start from these unit costs, seek cost-saving factors, including technical and personnel control , The reasonable or not of the information and business management, the high production efficiency, the amount of waste of waste, and the quality of the quality, and the establishment of a reasonable standard unit cost, achieving the ideal target cost control. When Wang Yongqing set up a PVC powder plant, the design capacity was 40,000 tons of Nissan, and its equipment investment reached 40 million yuan. After more than a year, it has been found that he found that if you can increase a certain device, you can increase the output, so add 10 million yuan, increase equipment and improve production conditions, and increase it by five times. This amazing result gives Wang Yongqing's great inspiration, which is to reach the maximum economic benefit as much as possible. Therefore, when developing a new plan or expanding equipment, in addition to pursuing engineering quality, it is necessary to strictly control the standards of investment costs. An important means is to design, control costs. When Pla Plastic, South Asian company set up a multi-fat cotton silk factory, the initial plan is six tons of Nissan, supplied from a German company. Its cost is high. Wang Yongqing believes that this is not cost-effective, and it is decided to let South Asian corporate workers and manufacturers jointly study the process, design and expand the project, press down cost, and improve efficiency. After the construction of South Asia, the production of multi-squeezed cotton has increased rapidly, and competitiveness is enhanced. It has hopped in the world's third largest multi-lipot cotton manufacturer. When South Asia set up a plurality of fat cotton silk furnishes in the United States, the same method is also used, which greatly saves costs and improves efficiency. Although the annual capacity is 200,000 tons, the employee is not more than 500 people, only 1/3 of the number of employees of the same size enterprise, only one person fees, can save 50 million US dollars a year, greatly improved the competition of the company Force, the arrogant Americans once again convinced Wang Yongqing's business capabilities. Under the guidance of strict unit cost analysis, Wang Yongqing can do things, save costs, and have achieved good economic benefits. In business or production activities, you can do it, try to do it yourself, which is better to reduce costs than to ask others.

Taiwan plastic is a huge 笠    飨 喙 氐ノ 氐ノ 皇 缣 缣 菥 菥 菥 菥 个 个 个 个 缣 缣 缣 缣 缣 代 代 缣 代 代 维 维 维 维 维 维 维 维 维 维 维 维 维 维 维 维 维 维An important expenditure, and the maintenance effect is not ideal. Wang Yongqing is very dissatisfied with this, trying to improve the improvement, reducing unnecessary expenditures. In 1980, he decided to cancel the agent and reclaimed all elevator maintenance work, so that the Chang Gung Hospital of the Group was responsible for repair. This is a seven-person maintenance team, which has become a cost center, paying a $ 200,000 elevator repair fee every year, in which Chang Gung Hospital's working department is 30%, the actual income of the group is 140,000 US dollars, from seven people Average distribution, per capita annual income can reach 20,000 US dollars. If you are managed in your employee, you can only $ 10,000 in salary revenue per year. After changing into a cost center method, the annual income increased double, and also improved the enthusiasm and responsibility of employees, ensuring elevator maintenance work. At the same time, the Group also saves 30% of the $ 60,000 expenses. For this reform, Wang Yongqing deeply said: "Due to these benefits arising from these creation, we have prompted us to further discuss the feasibility of implementing internal production sectors in the enterprise. If each production plant is established as a cost center, let The current factory manager acts as a operator's responsibilities, and the class leader has become a manager. The following levels of cadres are pushed by such push, and they will have their own responsibilities, and fully enjoy the results of management performance will be able to stimulate all staff. Sense, close together, work together to pursue more good performance. This is not only beneficial to employees and companies, but most importantly, through this approach, employee and company's potential can play the fullest. Wang Yongqing has to get in the United States When preparations in the world's largest PVC plastic plant, all hardware equipment has been installed in the US installation of Tahang's Machinery Division in Taiwan. This way, the whole plant's construction cost, about only Americans invest the same factory 63% of the expenses, 75% of Japan. The construction plant cost saves nearly 40%, naturally enhances the competitiveness of the enterprise. Wang Yongqing is working on the production of high-density polyethylene and polypropylene plants, he still adheres to himself. Consistence policy. In addition to the process and instrumentation, the personnel are responsible for the basic design and factory construction in order to save a large number of design fees and project fees. As a result, Polyethylene Investment has spent 1.2 billion coins, Polypropylene Factory It costs 1.6 billion yuan, all of which are only 70% of foreign countries' investment planting factory. In particular, the price of Polyethylene products is listed. The price is more than 20 yuan per kilogram, and it has become a best-selling item in the market. Wang Yongqing is very proud : "When we build a factory in Tai Plastic Group, there are many equipment manufactured by Taiwan's Machinery Division, and it is quite good, even compared with foreign products, will be proud. When Taiwan plans in the United States, many machines are also designed by Taiwan, and it is manufactured by their own machinery factory and is installed. The technology and quality have been praised by Americans. I think it is quite achievement. of. "In the early 1980s, Wang Yongqing was built in the United States, which plans to transport some PVC raw materials back to Taiwan. At that time, some shopping boat companies in the international business ships were voluntarily reducing freight, and they were discounted. A huge business. After Wang Yongqing appointed experts, it was still considered that the shipping company shipped after discount is still high, which decided to a self-contained chemical fleet. This is the first time in Taiwan. The difficulties and challenges are ideal. Also. Self-organized chemical fleets must have a knowledge of shipping, familiar with related technologies and business. At that time, Tahun Company had no experts in this area.

Wang Yongqing immediately broke, and the person in charge of the Taiwan Plastic Shipping was to go to the Ocean College to study. This Soviet manager has finished working on the four-year compulsory shipping management for only a few months. Subsequently, Wang Yongqing subscribed two chemical boats from Japan with $ 35 million. At the same time, Wang Yongqing took 20 graduates of more than 20 marine colleges from Taochang, enriched the power of the fleet. Wang Yongqing rely on his own strength, has achieved great success, in April 1981, "Tai Plastic No. 1" and "Tai Plastic No. 2" chemical boat officially sailed, directly from the US and Canada to the middle raw material --- - Dichloroethane. Afterwards, Tahun's heads of the person in charge of Su Zhongzheng, after the Taiwan plastic chemistry boat, the original shipping costs per ton of 100 dollars, soon fell to around $ 40. If it is 200,000 tons of cargo in 1 year, it is equivalent to saving 12 million US dollars, equivalent to 2/3 of a chemical boat. Five years, Tahhang's chemical fleet accumulated transportation capacity of more than 166 million tons. If the commissioned merchant company is transported, the shipping cost is as high as $ 120 million, using his fleet transport only 65 million US dollars, only this saved 5000 Ten thousand dollars, achieving significant economic benefits. With the expansion of business operations, this chemical fleet still does not meet the needs of transportation, Wang Yongqing decided to order a chemical boat again. At this time, Yong Yongning, who took over the chairman of Taiwan's "Sino-Boat Company", tried to fight for the manufacturing business of Taiwan's chemical boat, which can not only improve the situation of "China Shipping Company", and can accumulate The experience of chemical boats is based on the expansion of the business in this regard. However, the foreign shipers who are sensitive are not willing to return, and they have participated in the bidding and hope to take this business. As a result, Wei Yongning led the "Sino-Boat Company" and other nine foreign famous shipbuilding companies such as Japan, South Korea, and hoped to get orders from the Taiwan plastic chemistry. In the bidding of 10 companies, the "Sino-Boat Company" bidding price is not the lowest, but Wei Yongning has thought that there is a relationship with Wang Yongqing. However, Wang Yongqing is like "iron-free selflessness", when the price is constantly lowered, and Wei Yongning has reached the goal of not Wang Yongqing, and Wang Yongqing still reverts $ 500,000. Wei Yongning listened to the long way to listen to the Hundreds of times, and considered "China Shipping Company" after a few months of rushing efforts, the price has dropped to almost losing the game, Wang Boss is still killing, and he is angry with Wang Yongqing. "Wang Chairman, we are still good Friends, if you kill the price, I will not do this business! "Wang Yongqing believes that his goal has reached, and also is touched by Mr. Wei, and will make this big business to" China Shipping Company ". After the "Sino-Boat Company" got this business, it was fully committed. After some efforts, February 28, 1984, the "Tai Plastic No. 3" chemical boat was officially launched, joined to Taiwan plastic chemical fleet. After the establishment of the chemical fleet of Tahun Group, it will not only save a large transport machine fee for the group company, but also need to worry about the production cost of the PVC, which plays an important role in reducing the production cost of enterprises. Soon, the price of international dichloroene (EDC) fell all the way, and the lowest hour was less than six cents. Some vendors still expected to continue to decline. Wang Yongqing believes that some of the production of dichloroelectric enterprises may stop working or transfer due to price, and the price will rise, and they will acquire dichlorethylene raw materials in the international market.

Just like Wang Yongqing, after three months, the price of Dalchloride on the international upper dichloropathy has risen all the way, and the highest time is 13 cents, which has risen more than double, even the savvy Japanese businessman did not expect. At this time, Wang Yongqing's chemical fleet was transporting a group of cheap dichloroethons back to Taiwan, ensuring the supply of raw materials, and therefore reduced production costs and improved product competitiveness. Not only that, after buying the ship, I have established my own fleet. Wang Yongqing should use his unit cost theory to fleet shipping. The Group's total management office sent a cost analysis project team to board, and record various units with the ship. Cost, monthly or by voyage record, then determine the cost of each unit or a standard cost with an average value. After the standard cost is set, the comparison of standard costs and actual costs must be compared each month. If a unit cost is exceeded, the competent related to this unit cost must be reviewed. If the reason for the cost of the standard unit is that the non-supervisor can be controlled, such as the increase in oil prices, the supervisor can pass, does not affect the future performance. Otherwise, it will remember a bad record, affecting the assessment, and the person who is related to this matter must also find out the cause together. Of course, it is not a matter of doing things, some equipment purchases, construction of engineering, etc. may require professional companies, but Wang Yongqing also adheres to the lowest expenditure to obtain the same results. An important way is to prevent talking when bidding, try to reduce costs. At the choice of supply, you will focus on your eyes, you don't have any places that may reduce costs. Taiwan plastic companies are petrochemical industries, using a large number of vapors in production. In 1973, a ton of fibers were produced, and 100 units of vapor were required. After continuous improvement technology, by 1978, only 85 units of vapor were produced. By 1981, only 40 units of vapor were used. In 1979, the second oil crisis occurred, resulting in rapid rise in global oil prices. In February 1980, the Taiwan authorities have doubled the price of oil and electricity within four months, and the energy expenses of Taiwan plastic enterprises have increased from less than 5.4 billion yuan to more than 7 billion yuan. Come to a great burden and impact. In the face of this situation, Wang Yongqing immediately broke it, and fully promoted energy savings in the group, first settled the energy improvement project team, responsible for all units themselves on energy improvement matters, continuously reviewing; secondly, organize all unit energy responsible personnel to go to each The factory understands the energy savings and improvement of each enterprise. At the same time, the Group will deliver energy promotion activities. Wang Yongqing first started energy-saving activities from the head tube of the group's electricity. Taiwan Plastic Group has more than 1 million double-tube lamp, very much electricity, and now installs the reflective lampshade, and the two lamps are reduced to one, and the illumination is not reduced. This energy-saving measures are investment of 6 million yuan, but the electricity bill saves electricity bills in one year. This energy saving movement has greatly improved the energy-saving efficiency, and the economic benefits have received nearly 1.3 billion yuan, offset some of the energy costs increasing due to increase in oil and electricity. Taiwan Plastic Group is like many other units, using a briefcase in office, this is a very common thing. Wang Yongqing found that the cost of the official documents produced by Ta-Plastic Enterprises is, a one-yuan two-angle, and the official brusker used by Taiwan Plastic America, how much is it bad? Tai Plastic Group uses a large number of briefcases in a year, how much is it more than a year? One year, five years, ten years, how much is it? This is still, he caught it.

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