Website (Internet Creative) Auction
Site creative, please see: http://www.mingxing520.com Business Value Please see: http://www.mingxing520.com/else/x1ceo.htm Intellectual Property: Hunan University of Technology Network Economic Research Association
The value of Internet business is in innovation, constantly satisfying people's new needs. Ding Lei became China's richer because of the two profit models of SMS and online games
eBay triggered an online auction revolution from a lonely soleno to the world
The small cultural relics store owner in the Midwest of the United States is now completely getting rid of the inconvenience caused by the business of her life: It is originally, only 54,000 people in the town she lived, come to visit the customer of his business. Very few, even if it is a sale, the price is low.
However, since she put the goods in her shop, after the hottest online auction store ---- eBay, Sharon found that she became part of the international market: she launched the original price of 20 US dollars in EBAY. After collecting an art ashtray, it was quickly raised by the auction, and finally sold $ 29,0; and her offer 5 dollar vases, finally sold at a high price of $ 585; it sounds more incredible Yes, Sharon has a vintage tractor, but also sold $ 2,300.
Now Sharon's business is good - every day, there are constant cash checks from Iceland, Egypt and even China to her hand, and originally sold 15 goods, now one month, now one There are so many hours.
And all this, 7.7 million eBay registered members represented by Sharon, etc., a US woman who rely on a smart French Pierre-Omdia and a more savvy and more professional skills. Margaret - Whitman, a commercial revolution first --- Internet auction movement.
Working from a decisive business
It can be said that it is a very chance to make the 32-year-old Omdia have become the engine of "commercial transformation" affecting the far-reaching "commercial change". In 1995, Omdia worked in California at the time, I have been pondering how to use the Internet to create a more fair city, and his wife complained to him, she likes the laser sword in the "Planet Wars" series But you can't find more than the same hobby collectors to communicate and exchange. So Omdia wrote some programs using the rest day, launched a auction site called eBay. At first, Omdia rely on the $ 30 network resource service provided by the network service provider to launch auction site and is completely free. But soon, his site attracted a lot of surfers, so that the monthly network service fee increased to $ 250. This is not a small number, Omdia decided to pay a charge for the transaction on your website. His toll-free fees are still used in: the seller's auction of each item, you have to pay 10 points; if the transaction is reached, the last transaction amount is 1% commission.
It can be imagined that the initial payment of Omdia is a small amount of money. But all of these summary, but still a considerable business - the first month after the start of the fee, Omdia has more than $ 1,000 on this. In the second month, this number increased to $ 2500 and then $ 5,000, $ 10,000.
Omdia finally decided to abandon the original work and put all the time to EBAY business. In order to further promote its own "network fair market", Omdia decided to add the trader forum in the eBay website, so that they make their own opinions, complaining or thumbs up. This successful pioneering makes eBay to further ripe.
At this point, another key person Whitman jump into Omdia's eyes. Whitman has previously served as the market in Disney, which has unique experience in consumer market behavior forecasts and risk financing. In the commercial figures of eBay's rapid growth, Witman resolutely accepted the invitation of Omdia, serve as the new president of e bay. Whitman quickly applied a series of clear rules that were still in the chaos. It also integrates EBAY's finance and foundation framework, so that it quickly has the conditions for listing. In the first few months of her early 1998, Whitman raised a large number of venture capital in led EBAY management. Since 1997, a $ 6.5 million risk investment begins, from September 24, 1998, eBay is listed in 18 US dollars per share, and now $ 47 per share, EBAY's total assets have exceeded $ 10 billion. . Omidia and Whitman have become a billionaire overnight. Expel
Today, online auctions have become a big market in unknowing, and the auction site has also become the most popular "Dear" from the original people.
A number of bidders who participated in the network auction rushed into a variety of auction sites after they were afraid - there were the most ordinary, such as the U bid.com of household items such as special auction ovens; there were very professional, such as dedicated to the agent The patenal lawyers open a bidding website ELANCE.COM; with the most affordable, if you can pricize the items such as travel tickets. COM. Of course, the earliest, and the strength is also the most powerful EBAY.
After four years of development, EBAY's performance can be surprised. Now, EBAY's annual sales has reached $ 4.5 billion, and in 2001, this number is expected to increase to $ 15.5 billion. EBAY's dominant status in the network auction kingdom can be apparent from the number of membership of the members: So far, there have been a total of 7.7 million items on Nearly 3 million items on EBAY.
This global network auction method represented by eBay can be said to be the first truly realistic of Adam Smith in the "original rich" dream ideal market concept - because at least in theory, eBay sales method It has guaranteed that the price of the seller will not be too low, they can break the world's highest price to sell the goods to the Earth, the highest price; More importantly, the network auction this virtual big market overcomes the limits of traditional stores: here, everyone, no matter what you are the streets of Paris, or the super rich in New York Manhattan, standing in the same The horizontal line.
The online auction is completely shocked by every businessman to do business. More and more people are considering abandoning daily work, and the traditional retailers have also increased sales through eBay. At the same time, those old-fashioned business, from the ancient playing shops to the newspaper's classified advertising departments, are facing the risk of being eliminated. There is also a more far-reaching: Internet auction may eventually move the concept of fixed prices for hundreds of years, allowing the seller and the buyer to conduct a more extensive consultation on the traded commodity prices. At the same time, it will further erode economic barriers between the country and the country, accelerating a single global city, although we have not fully experienced the ultra-efficiency of Ebay launched, expelling the middle-aged business revolution Impact, but some can be determined: this purchase and sales mode based on the Internet will continue to continue, crack down ...
