At the beginning of this year, Microsoft China R & D Group was established. Zhang Yaqin should use more than 1,000 R & D staff to put into the challenge of "former comrades", and extend the front of the new generation of multimedia, a new generation of information processing technology, new generation user interface And a new generation of wireless and network technologies. Zhang Yaqin said: "It is expected that our R & D staff will reach 3,000 to 5,000 in the next 3 years to 5 years."
When is China software industry catching India?
China's annual graduation IT college students are 5 times the US, 2 times the India, current
China has become the world's largest mobile communication market; China's number of people in the Internet, China has also jumped to the world in the world, and it is expected to exceed the United States in the world in three and five years.
In fact, relative to automobiles, energy, ICs, etc., it is necessary to generate effective industries,
The desired investment of software companies is relatively small, short cycle, and fast return. Zhang Yaqin believes that "China's software industry is in key transformation phases, the software industry has a unique advantage in China. China's sufficient talents, huge markets provide a good platform for the high-speed development of software industry."
"We need imagination, need to have curiosity." This is Zhang Yinqin's request for China's software talent. " In fact, on the current situation, Microsoft still has a situation in which China's industrial layout still has not mature enough, and can truly take the software talents of leaders' roles, and really can solve the CTO (Chief Technology Officer).
From a capital point of view, when the international tour is looking for a project, China has such a huge market, there is no doubt that it has become the most fertile investment soil in the software industry. Zhang Yaqin said: "I have participated in an international venture capital seminar, and I learned that in 2006, the venture capital fund will be more than $ 2 billion, 60% will set to the software industry."
In the face of China Software Industry, "Jin Enemy" India, Zhang Yin is not afraid of: "India can only do the external demand after you can do it because of its own reasons.
China is from domestic demand to outsourcing. In terms of software development, China is definitely better than India. "
He talked: "I am very optimistic about the development of IT industry in China. The reason is that through various data, IT, PC, hardware, software, and communications are all in the world. Especially
In the embedded system, Internet services, horizontal applications, software consulting services, etc. are far more prospects. "
Microsoft's "three-three quarters"
How does Microsoft do such a high-tech company innovation? This is a problem that many people want to know. Zhang Yaqin believes that the key steps to create a strategy in the process of innovation strategy, create knowledge and hatching products. "The World Software Industry is facing networking, service, and internationalization trends." Zhang Yaqin is particularly emphasized: "Microsoft currently 70% of profits from other regions outside the United States, less and fewer companies in future countries, More and more companies in the company. "
It is understood that there are currently 1,000 R & D teams in the entire team of Microsoft China R & D Group. However, Zhang Yamu specially valued "the importance of technique original transformation", "If it is not good, it will be eliminated."
As the world's largest modern office equipment manufacturer, the inventors of the copier, Xerox's brilliant almost a household name. In English, "Xerox" is often used as a verb, meaning "copy". Relying on the leading copy technology, Xi Xi is ranking 500 worldwide. However, in 2000, the copying machine giant was caught in an unpleasant situation, and the stock price was a thousand feet, and the debt was as high as $ 18 billion.
Zhang Yaqin believes that: "Xerox's case can be explained,
Even if there is a technique original, the leader has no strategic awareness, no industrialization, and the company will lose their vitality. "In fact, the icon, drop-down menu, mouse, etc. in the computer are the invention of Xerox, laser print technology, touch screen, etc. are also the contribution of Xerox. Because there is no timely brand extension.
The Xerox case was described as "a big early morning, and rushed." In order to avoid Microsoft to lose their vitality due to heavy, Zhang Yin said: "At present, Microsoft uses a five-year strategic reflection and transformation. At the end of the 2012 Microsoft Asia Research Institute Strategy
, .NET strategy to the live strategy, movement strategy of these years, these four overall strategies make Microsoft still maintain vitality, and then strong. "
In 2004, Microsoft's Live Strategy is actually the extension of .NET strategy, Zhang Yaqin said: "It is through this strategy to search for information-oriented, people-oriented, customer-centered Microsoft concept."
And such a Microsoft concept is also more embodied in the movement strategy of Zhang Yun, he recalls: "November 2003, Ballmer said to me, want to integrate Windows Mobile and embedded business, and increase this Introduction, you are not interested. Then Gates wrote an email, I also talk about this, I think it is both fun and challenging. After repeated thinking, I decided to transfer me back to the headquarters to be responsible for mobile strategy. "
With the implementation of the mobile strategy, he boldly predicts that after 3G in the future, mobile communication will be integrated into the Internet, PC, becoming a full-featured application platform. Zhang Yaxin said: "
3G is not a choice but trend, the world has given 3G nearly $ 300 billion in investment, maybe the technology is not the best, but it has already represented the interests of the industry. "
According to the idea of moving strategy, the future
Calculation, communication, and control of this 3C will make communication uniform, the world will become simple, research "control" market potential will exceed communication and calculation, "
The control data stream will be the future of the future industry, "Zhang Yaqin said:" In the next 5 to 10 years, the mobile phone should control the data movement, which will be the expansion of people and people.
The future mobile phone will be a platform for a lot of things. This is already very clear in Europe, Japan has seen it clearly, which will completely change the information exchange method. "
It is said that at that time, there was a debate on the future products on the future product. The focus was the mobile phone or a platform, and later, it was a platform. "Because we think that its market is amazing," Zhang Yaqin said.
Basic research is like "venture capital"
Zhang Yinqin, as one of the Microsoft Leaders, has never waived basic research. He believes that basic research must be unified, new, mainstream, and in line with industrial development. When it comes to "the correlation between basic research and enterprise", Zhang Yalin still took the example of Xerox.
Zhang Yaqin believes that "Xerox PARC (Paro Out Research Center) has done a lot of great research, Internet technology, laser printer technology is from PARC, they are first-class, mainstream, useful, but finally Your own company. Xerox did not earn any money, but Parc has not existed. "So in Zhang Yaqin's view, the successful research institute should be the idea of thinking is the company's ideological leader.
Zhang Yaqin said: "In fact, basic research is like venture capital.
Risk and returns are proportional. If each of our projects we have succeeded, this may indicate that the risk we have taken is not enough, and it also shows that the role we have or is relatively small. The topics we have now do, relatively, but there will be a lot of factors, but everything will have a lot of factors, and it is very important to increase the competitiveness of Microsoft products if it is successful. "
In Zhang Yarin's view, Microsoft China R & D Group should do Microsoft's future "technical strategy of thinking"; becoming Microsoft's "Birth of Research"; the role of Microsoft's future "Core Technology's incubator". He said: "The research institute in the enterprise must try to affect the entire company. It is a company's ideological leader. This is the value of the research institute." As a scientist, Zhang Yinqin, more manager, has his unique Method, he simplifies them into five equations: IT = IQ IP, E = MC2, △ V × △ P ≥ 2, EC → α →, 1 1 ≥ 3, which represent Zhang Yin's management philosophy to pay attention to talents, Pursue speed, balance risk, open environment, and brave in the spirit of cooperation. Zhang Yaqin said: "Be sure to cooperate with the best people, must cooperate with people in different fields must cooperate across the discipline." (End)
