Sichuan News Network - Chengdu Daily News: - An ideal of "mobile phone search" of Chengdu IT entrepreneurs
If you enter "Pizza" (Pizza) on the phone, enter "Pizza" (Pizza) and send it to Google SMS (SMS) Search Engine, google will feed back the phone, address and introduce several features package; if proceed Enter "Manhattan Avenue" (Manhattan Street), Google also tells you that there is a small shop called Hotty from the back of the street ... Today, if you are walking in the streets of Chengdu South Gate, I don't know where to eat nearby. To the authentic hot pot, you only need to send "South Gate Hot Pot" through the mobile phone to "916028", after a few seconds, "Sichuan People", "Yulong Hot Pot", etc., the name, specific location The short message will appear on your mobile phone ... in the launch of the above-mentioned local service, the general manager of the communication, General Manager Ma Zhaode, the SMS search service model that has been launched in the local area is not inferior to Google's search giants; he is convinced In the "big net" of the mobile communication, the "big net" in the Internet will have more applications and services in the future, and this search is in the Internet economy as "Pocket Pearl", and will also communicate in mobile phone and mobile communication. Online accounts for important sites. 5 years attached IT dreams
"I always have an IT's new economy has a persistent pursuit and dream!" I have learned marketing, I have done patent trading, and I have successfully operated Ma Zhaode of Tea and Tobacco Industry Co., Ltd., which has special attention and persistence on IT industries. As early as 2000, in the chat with a friend of Chongqing, Ma Zhaode first exposed to the new Internet economy. "At that time, the online domain name is registered, the website is very hot, almost the same day I made a try to make a try The decision of the hand. During the initial entrepreneurial process, Ma Zhaode rented a small room in the provincial seminar, recruited several employees, mainly engaged in the registration of the domain name, production website, and the service period agent, "Everything Is the most original startup status. " Since these most basic Internet services are still very new at the time, the profits are also very high, and a simplest web package can earn hundreds of dollars. Although the business is not bad, the customer has done a lot, but always helping others to make a proxy, there is no original business model to let Ma Zhaide have more confident, "I feel the product, the market is not my own, there is no core competitiveness! "Plus, the threshold of the agent is constantly decreasing, the market competition is increasing, and in 2001, Ma Zhaode took the initiative to give the network agent this business to friends. Also in Ma Zhaode exited, China Mobile has a long history in the mobile interconnection field: launched a value-added business platform carrying various mobile phones and mobile communications networks - "Mobile Dream Network". "Now, the mobile operator is a good pavement for the commercial application of the wireless mobile phone network in the future!" Ma Zhaide said, and he truly realized the mobile communication network - such a new Internet value is Last year. After the arrival of the online shopping market in 2002, Ma Zhaode has been focusing on the development of the IT industry, and the success of Tencent QQ and Baidu search makes him see the prospect of IT, he is constantly looking for time. Go to the IT industry. By observation, Ma Zhaode slowly discovered that this network composed of mobile phones and mobile communication networks compared to the Internet, and the value-added services on its platform have huge markets. The prospect is not developed. "That feeling is like discovering a treasure island, there are many gold and silver jewels waiting for you!" Ma Zhaide recalled this to describe this time. "If you have to enter the area of mobile communication network to find business opportunities!" With this belief, in 2005, Ma Zhaode returned to the entrepreneurial road of IT.
After the startup of the mobile phone search, after the decision, Ma Zhaide started thinking about what kind of service and application would recognize this online network. At this time, Google, Baidu and other search giants have become the most striking figure in the Internet. The rise of the search boom makes Ma Zhaide realize that today's search is in the Internet, the future is likely to get Copy on the mobile Internet. (copy). "China has 100 million network people, mobile phone users are three times that of this number. Since 100 billion netizens can create such a large number of search markets, 300 million mobile users have reason to produce 3 times market," Ma Zhaode is clearly recognized With the increasing businessization of 3G (third generation mobile communication technology), the application of mobile communication networks, the service begins to heat up, and the timing is not missed. "Currently searching directly through mobile Internet access, it is also very limited, but the search is very easy to accept with this mature business model!" After analysis of the market, Ma Zhaide's initial model of his mobile phone search in SMS mode, That is, through the traditional SP SMS, provide local service information based on search requirements to the terminal mobile phone user. "To start business in the IT industry, you must first have your own technology!" He insisted on the experience of his initial business, Ma Zhaode has developed technology before all plans. At the end of March 2005, it was benefited from the cooperation of other project development. Ma Zhaide found a group of technical personnel of the University of Electronic Science and Technology to develop a search center platform based on mobile phone SMS. "It took a lot of time for more than half a year, and it was investing in funds. I finally realized breakthrough!" Ma Zhaode said that this search center technology can search results with the intelligence of human-machine dialogue, but also meet several conditions at the same time Search, such as users can enter several definitions such as "South Gate Hot Pot" to give the best results that meet the needs of users. In October last year, the autonomous search center successfully passed in internal testing, Ma Zhaode began to contact mobile operators, seeking business cooperation; at the same time, he applied to the local communication industry authorized business license. In December, after getting the business qualification, Ma Zhaide leases the half-level writing between a high-end office building in the city center, and the company has "floating the surface". Plan to enter the national market
On March 17, the global Chinese search giant Baidu announced in Beijing, and the two sides will cooperate in the Chinese market. In the new mobile phone in Nokia, Baidu search service is implanted, which means that all the Internet, etc., including Google, Yahoo, Baidu. The world's search giants have entered the domestic mobile phone search market; almost at the same time, in a office on the 7th floor of a high-end office building in Chengdu, Ma Zhaide gazed on the Internet before his computer screen. News, the business model of Baidu this mobile phone search in his heart will affect what kind of SMS search.
"Mobile phone users are better than watching audiences, I hope to get the goal of customers such as singing actors, my role is to build the game to let the actors to sing, attract the audience's table!" When describing his SMS search business model, Ma Zhaide used this metaphor to reporters. According to Ma, it is different from the traditional search engine to the "big and full" model. He mainly excavates the local search information to represent industries closely related to local people, such as catering, entertainment, tourism, and real estate. Waiting; in the profit model, in addition to being divided into the SMS communication fee, SMS search is also charged directly to enterprise users with the search needs. "Every company entering my search database needs to pay 1000 yuan / year. Service charge, if the user searches for your merchant through the 'Keyword', you still need to pay 0.1 yuan to me. "Of course, in the current service, we will provide as many search information as possible." For mobile users! "Currently, communication has already had more than 10,000 people in Chengdu local merchants, many of whom are free to users due to their own popularity and search requirements, but truly payable enterprises have also exceeded three. Ma Zhaode said that in the future, there will be more profitable in the future, such as a hot pot restaurant wants to row the search results, you need to pay higher fees. In addition, mobile search vendors can draw industry and brand advisory reports through future statistics keywords, providing value-added services for related companies. "The initial stage is definitely necessary to cultivate users' habits and market demand!" In the face of Baidu, Google, Yahoo's search giants "coming", Ma Zhaide is rooted in Chengdu's "search newcomers" more. Future market prospects. "What we have to do now is to enter the national market as soon as possible, so that more mobile users can have the opportunity to experience this SMS search service!" According to Ma Zhaode, it has begun to collect agents in nationwide, planning before the end of the year. More than 20 key tourism cities and big cities in China open SMS search service, Kunming, Zhengzhou is expected to open SMS search services in the short term. "Every city can engage in its own platform, you can send a local search directly in the local users." In Masha, it seems that you can adhere to your own "mobile search" ideals, there is always one day ideal to become a reality. Ben reporter Meng Feihong
