At present, people have gradually realized that e-commerce that combines mobile communication technology will have greater potential. The third generation mobile network will arrive soon will provide people with high-quality voice, group data to support high quality voice. , Multimedia business and multi-user rate communications, which will completely change people's communication and lifestyle. Based on wireless network mobile commerce relying on its technical superiority, it began a useful supplement to traditional e-commerce. Its several times the Internet user group makes mobile commerce have a broader prospects and huge business opportunities. The market prospects of mobile e-commerce are generally Be optimistic by the industry. IDG venting experts pointed out that the summary report of the 10 trends of mobile e-commerce in 2004, corporate applications will become the center and hotspots in the field of mobile commerce. Mobile business, Internet, entertainment is the three major directions of IDG this year, especially optimistic about mobile commerce current application model. More than 10% of e-commerce transactions are completed by mobile communication equipment; global existing 2 billion mobile phone users, including 400 million US US, US $ 2 billion; worldwide is 729 million Internet users, including 120 million, US $ 120 million. 25% of data services will be transmitted through mobile communication devices. Especially in my country, many mobile phone users and PDAs, these mobile terminals constitute a huge potential market in mobile e-commerce, and the mobile e-commerce era is coming to us.
Mobile business advantages
The main feature of mobile e-commerce is flexible, simple, and convenient. It can be customized according to consumers' personalized needs and preferences. The selection of the device and the way of providing services and information are fully controlled by the user. By moving e-commerce, users can access the desired services, applications, information, and entertainment, cars, beds, and even toilet, using smartphones or PDAs to open or find their customized content, select and Buy goods and services, publish your own thoughts and supply and demand, and procurement can be completed immediately, business decisions can also be implemented. Service payment can be carried out in a variety of ways, directly transfer to banks, user telephone bills, or debit on dedicated prepaid accounts in real time to meet different needs. The ability to perform reliable electronic transactions through personal mobile devices is considered an important aspect of mobile Internet services.
Application and development status of mobile commerce
In the mobile commerce field, it is mainly available for product sales, service, bank trading, business, booking, shopping, entertainment. Currently more mature abroad is the I-Mode of Japan NTT Docomo, Asia Pacific, and NTT DoComo is pioneered. I-MODE mode, allows mobile phone users to "online", especially the mobile commerce development of the entertainment industry is quite large. At the same time, Japan's mobile operators provide a concise business platform for content and application providers, and has established a good interest in division of interest, which has stimulated the enthusiasm of content providers. This model has also become a model of mobile data communication business model, which has become many objects that move operators. The 3G LIVE of Europe and the United States is also worth mentioning. Vodafone can make mobile users online with Vodafone to pay the mobile user online. In addition, there is an Orange mobile operator's T-Mobile and other forms.
From the world, although the overall is still in the early stages of development, mobile commerce has begun from germination to the era of rapid development. An Ovum's research report pointed out that in 2005, mobile commerce has nearly 500 million users, created $ 2 billion of revenue. And Japan's Docomo is expected that by 2010, the company will have 360 million mobile users. Commercial enterprises, public agencies and government departments, etc. will be more and more urgent to mobile business business, but also pay more attention to mobile commerce development is getting better.
Domestic mobile commerce started late, currently with Europe and America, Japan's development level has a certain gap, but in just a few years, use the domestic large user base and favorable market environment, and learn from Europe, Ya The experience of developed countries, the development of mobile commerce is still faster, and the scale has also surprised the world. Since 2000, domestic data and multimedia mobile users have gradually increased year by year. After experiencing the first generation, the second generation of mobile network technology, in order to overcome the shortcomings of wireless network bandwidth, the third generation mobile network technology 3G is also open, which will greatly promote the development of mobile commerce, and make it easy to carry out richer and diverse business models. . Since 2003, China's mobile operators have also begun to pay attention to cooperation with content providers, service providers, terminal manufacturers, forming a powerful mobile commerce industry chain, providing more types of mobile users. service. Domestic 3G business platform, such as "master the world" WAP access: http://wap.zwtx.com Web Access: www.suob.com From 3G Entertainment to 3G / Web / IPTV three network interactive business, "master the world" Take the lead in moving out of the key, fully exploiting the business application of the network, free business, WEB / 3G / IPTV three-mesh combination and "people Web / 3G / IPTV interactive business card", each business personnel have Independent domain names, in business cards, unlimited integrated business features, and business cards can be sent to the appropriate users in the way, "Interpersonal Business Open Interpersonal Communication", buyers Free Phone Inquiry, Integrated Phone Book Features, It is expected to become a global business card, mobile, interactive business standard. The advantage is:
1. The urgency "search convenient interaction" of people-centered high quality precision business information, solves the inconsistency of Baidu, Google and other search, greatly improves the efficiency of search.
2, yellow page information, traditional business card, SMS URL upgrade demand
3. Strong demand for business interpersonalization, fast bidding
4, free mobile commerce, mobile collaborative office needs
5,3g / web / iptv interaction, video advertising, and corporate television construction needs
Attachment:
One: 2005 China Free WAP Site Development Status Research Report:
http://irm.im.pku.edu.cn/report/index.asp
2: 2005 Free WAP website TOP50 strong grand announcement
Http://www.ucun.com/news/newscontent.jsp?id=850
