At the beginning of June, in Google stock Baidu, Yahoo launched its first overseas independent brand "a search", just brought a series of clusters of new business philosophy in Ocean, which was replicated by China .com.
Google and Yahoo's fighting law in the Chinese market, followed by a long-awaited domestic portal pattern - from email to search businesses, from instant messaging to e-commerce, point-of-the-style change, and lattice reconstruction.
Fire search
Mid June, including Google, DFJ (one of the top three venture capitalists in the United States) to invest Baidu. The reporter learned that Baidu's total private funds totaled $ 15 million, rather than a rumor, of $ 100 million, of which Google invests $ 5 million, accounting for 2.5% of the stock (8 institutions for Baidu valuation of $ 200 million).
Some insiders said that Google entered Baidu, more like a spying in the Chinese market, rather than substantial entry.
"Different from eBay acquisition, Google has a certain share, and Baidu constitutes direct competition. If you come to 100% to acquire Baidu, it means that the previous efforts have been abandoned, it is obviously unwise. You can acquire less shareholding, you can prevent MSN and other competition Square, because if there are any other people to acquire, Google has the right to purchase as an existing shareholder. In addition, it is not excluded that Google will reduce Baidu market share through competition, and lower their company value. trick".
Another strategic intention of Google is to fight the old Yahoo China, which has just launched a search portal called "Search" on June 21, and the team is the general manager of Yahoo China Search Division. Zhang Qian.
According to Zhang Qian, a search and sorting technology including web content analysis, link structure, and query intent (LINKFLUX technology) are used, and the technique of paying in China and other technologies such as Pinyin fuzzy query. In addition to the network content, there is a variety of local files.
In order to achieve a more stable search results, Yahoo will also move more than a thousand global Chinese server groups to the country in August, and consider the application of desktop search tools. Different from Yahoo China, I have given up quite attractive ranking advertising business to ensure the clean page.
In addition to Yahoo, Microsoft's rapid rise in search technology has also made Google's sense of pressure. In May of this year, Microsoft has begun to start new search technology with the integration plan of the Longhorn operating system that will be released in 2006. Before Longhorn shipments, Microsoft will take the lead in providing MSN search services in the test version, search from regional PC search, email search, and networks to database depth search, etc.
In order to cope with the challenge from Yahoo and Microsoft, and in the Chinese market, Google has launched a search custom service and desktop search tool, and develops a technique that can be searched on a PC hard disk. However, some operators said that in view of Yahoo's Internet advertising company Overture's litigation of "Infringement Online Bidding Advertising Technology", Google's Promotion Plan in China does not delay.
Free rebellion
As the side wing of the search competition, Google, Yahoo and Microsoft are also constantly impressed in the email field.
The starter or Google. In April this year, Google took the lead in launching thousands of Gmail test accounts up to 1G, launching a challenge to Microsoft and Yahoo. Yahoo followed the chasing and gradually expanding its free email with 6MB of 6MB of 6MB of free email, and expanded the charged email capacity to 2G.
During the period, Microsoft also said that the MSN Hotmail free email capacity will be expanded from the current 2MB of free email to 250MB, while pricing $ 19.95 / year's advanced Hotmail mailbox capacity will be expanded from 10MB to 2G. At the same time, there are also LYCOS and SPYMAC companies in the 1G capacity mailbox. According to Zhou Hongyi, the President of Yahoo China, after the 100MB free mailbox, Yahoo will launch a capacity of more than 1G or 2G this year later.
The major portals have also begun to re-all the free mail. On June 14th, after the introduction of 100MB free mailbox, Sina will once again upgrade from 9MB from 9MB; June 18th, Netease will expand free mailbox to 260MB, and the charged mailbox expands 10 times. To 2G; there are 362, TOM online, 21cn, etc. in front of the rearward.
Two years ago, for reducing operational costs, Sina, Netease, 263 other portals were forced to reduce or discard free email, rushing to launch the charged mailbox, lest for free emails to drag the company. Just this year, when the sprayer Google starts to sacrifice the free killer, the major portals seem to begin to realize the free power.
"Although the huge traffic, it is not too late to start, but after all, many loyal customer resources have lost, giving a lot of Yahoo, MSN and other multinational companies to take the opportunity." This is expressed.
Portal movement
There are signs that search for home, the google that is about to expand the IPO program is not limited to the search field, and it is still increasing service and close to the portal. Some analysts even expect Google to introduce some of the features provided by the network user, and Microsoft is fully confrontated in various fields.
Compared with Google, the portal plan for searching for the nasal nasal Juni is more intebriring, and the instant messaging, B2C, C2C, ranking business, etc. are included. It is reported that Yahoo's search portal in China is a search for a portal site including email, instant messaging, SMS, search, e-commerce, etc., which is auctioned with Yahoo China's content and auction business. Behind Yahoo's three carriages in China.
"The increasing segment of the online market makes it necessary for certain basic services. As long as the user has reached a critical point, these basic services will become the core competitiveness of network companies." Lu Benfu, Internet analyst, said China Online The market is currently in the eve of the large-scale growth.
For example, the content displayed next to the search results is associated with advertisements, which provides a great business opportunity for e-commerce. At present, three major portals, Yahoo China, Baidu, etc. have carried out such services. This association makes a network search possible to become the largest economy business on the Internet.
"After SMS, online games, with search-related e-commerce and online advertising will become the next cheese of the portal, the market pattern of the portal will change, and now the stage of running the horse." Lu Benfu said.
