Unique trend culture (on)
PC-CILLIN, INTERSCAN, Scanmail ... These famous anti-virus software come from Trend Micro - a multinational enterprise that is based in Taiwan. From the eleven years ago, the couple did not look at the small company, and the multinational enterprises from the Ou, Ya, Mei Sanzhou, in the United States, Japan two divisions; Trend Technology with teamwork, creating value Core, showing extraordinary achievements! At present, there are about 1,000 employees around the world, including Asia, the United States, South America and Europe. Since its establishment, the average annual growth rate has grown more than 80%, which is a full-scale computer anti-virus leader in PC, NetWork Server to Internet Gateway. The success of the trend is a very important factor in its unique culture. 1. The most valuable assets of trends are "people", and the culture created by people. The establishment of a software company may not require expensive production equipment, and there is no need for large-scale land and factory or storage materials, the most important thing is human wisdom. It is the strategic policy in the leaders, the logic of engineers, the logic of engineers, the idea of marketing salespersons, the product knowledge base in the minds of the technical service personnel, and the planning analysis experience in the head of financial administrative personnel. Everything is in the mind, produced is a smart property; the market value created, and it is maintained in the invisible value of these intelligence. Therefore, talent is that the biggest asset of the software company is not too much. 2.3C Culture 3C refers to Creative, Communication, Change. Among them, the change is the best and most in the 3C culture. Big to the company's business direction, product strategy, personnel organization, small to individual meeting itinerary, dispatch abroad, work priority, no change, time changing. The trendman must learn to randomly strain to meet the changing large environment. Since the trend is engaged in the most adequate high-tech industry, the external environment changes fast, if individuals do not seek change, how to survive in such an environment? Besides, the company itself is manufactured by software, not hard hardware, of course, more soft, adjust the pace at any time, otherwise how to eat "soft rice"? Under the culture of the changes, of course, the company does not exist of the system of surface wells. This is something that must be put, but the pursuit is free to open, you can't ask for a rules; if you want to change, you should allow confusion. Connect the wafer, the most demand for the process specification also endors the culture of "chaos". Be sure to find the tenet of the work in the chaos, in the changing truth, constantly seek all consensus, and innovate to create a new bureau. The trend people know that obey, do not seek creation and change are evil, internal struggle, not good to communicate, the sin, the dead, and the biggest risk, who is afraid of changing? Of course, there are also many people to go ask for cultures that cannot be adapted to this turmoil. An engineer who used to have a trend requires notifying him to go abroad three days ago and at least give him two weeks! Some people say: Once the product specifications are fixed, they should not be changed. I have gradually changed, some people have changed the cultural trochant, and some people can't adapt to it. More people are unchanged, and they are not tired! People who join the trend technology have basically seek factors that have changed in the blood. Over time. Change in progress, find fun, and inject new blood into the trend, constantly blood blood, so you can always be young. 3C culture does not only affect the company's business form, but also affects many people's thinking guidelines, even life attitudes, and can be seen in the daily activities of trends. We always deliberately integrate the cultural and philosophy to convey into the atmosphere of the joy, reflect the values of our affirmative in entertainment.