Comment: Software entrepreneurship is again facing life and death

zhaozj2021-02-08  228

"Give you 200,000 yuan, how much can you earn back within three years?" ruthless. The last climax in China's software industry is not in the past 2000, but a "red genuine storm" 1 year ago. This year, whether it is "I Software" or "Jinshan .NET", it is suspected of being a concept speculation. This year, China's software industry is in the direction of the idea or the development direction, and the turn of the brush has turned to the Internet, as if there is no Internet as a support, the development of the software industry lost the direction. For software, Internet is not universal, but there is no Internet is absolutely unable to do. The Internet Storm, the scenery of Linux is a moment, all OICQ, let us confuse: China's programmer, what should we do? Just when we were confused, an oriental software empire, when the railway and the highway did not trim, it took a highway that made us envy, it was India. In 1999 (April 1999 to March 2000), the Indian software output was about 5.6 billion US dollars (about 47.6 billion yuan), exported $ 3.9 billion (about 33.15 billion yuan). (The above data is from the "programmer" magazine) and the scale of China's software industry is 17.6 billion yuan, which is the Indian programmer we called: "The procedure written by the procedure" is let Bill Gates. call. Where is the Chinese software industry? How do China start a business? Operation, however, no matter what, the coming of the Internet era, the rise of e-commerce will have caused major changes in the IT industry. The software industry is in the heart of change. From the calculation mode, technical framework, development management, market services, various positional software industries will have revolutionary changes. In the Internet era, the software will no longer be a general title of a type of product, and will become a whole process of providing services through the network. Under this trend, all aspects of the software industry will be deeply affected, and from the software manufacturer-led product center, the service center dominated by customers. This transformation will increase the user's efficiency, greatly enhance personalized service, so that users' satisfaction. At the same time, software vendors must also adapt to this change from concepts and actions. The China software industry is in the beginning of development, and the change is our opportunity. The most important change in the Internet era software is that the user's personalized demand can be better than satisfied. The network is the network of each app, each user has an unprecedented control of the network, just like the TV viewer held by the remote control, each user can completely choose your own product provider and service provider. The computing platform will completely mask the user, the core competitiveness of software companies is no longer available, but how to meet the needs of various users. Individualization is the key to service business success. The environment has been very difficult in my country, the software industry has been very difficult. It is initially pirated question. In addition to piracy, there are free software online, and the big company has some direct bundle in the system in order to compete for the market. Software, so it is very difficult for many individuals who want to make software entrepreneurship. With the thoughts of low-cost software, the sales prices of software are now continuously decline, while product development, publicity and other costs are upgraded, there is not enough market share, software companies are difficult to use the product's own income to achieve rolling development of. Many companies can only seek foreign investment or injecting in such an environment, seize market share with low prices, and seek more investment. The developer of the natural code believes that this economy can only be a false bubble economy. If an industry cannot achieve real profit, although the initial looks seems very prosperous, it hides the great problems.

If the relevant parties continue to encourage such market behavior, the software industry will also see the "economic crisis" of the software in the near future. When the "Red Genuine Storm" in 1999 was just blown, He Enpei, the general manager of Zhandai Company, predicted: "This price war will greatly improve the threshold of market access." At the same time he thought this The negative impact of price war is to make some small but creative companies more difficult to enter the market. However, from the purchase ability of Chinese users, the sales price of software developers is far exceeding the economic suffering, so the price of the price can only leave the development space for piracy. On the other hand, China's programmers have never formed a true team of teamwork, maybe because the Chinese is too admiring hero, so each famous programmer has a dazzling aura. So, our programmers will show their smart in all possible places. For a while, in my country's software talents, "individual heroes", "single" style, etc., such as unregulated software development, so that China Software Talent Team The overall quality is poor, and there are not many people developed in the team, which directly affects the development of China's software industry. It is not possible to form an industrial scale over, without a scale, and there is no industrialization. Compared with foreign countries, domestic software research and development process, personal color is relatively strong. Software management is one of our weaknesses. The world recognizes that the Chinese are suitable for software development, and the development level is high, "" because the Chinese logical thinking is strong, it can work hard. " It is alleged that in the US Silicon Valley Software Developers, Chinese and Indians account for most. Zhang Qi Chun, chairman of Oriental Technology Company, believes that today's software development, especially the development of large basic software is highly central team behavior, and there must be team spirit. One person is single-handed "personal hero" era has passed. However, many of us in software development, neither the overall design plan, or write a document, only written procedures, and the standard overall development ideas do not. "The software program developed is often" bundled " There is no general idea, it is also difficult to develop regular products, not to say is a large basic software. Sometimes, a person's departure may affect the development of the entire software product, and even lead to the early "abortion". There is a bigger problem is our programmers lack customer service awareness. When our software is developed, there is no careful study, and it is more convenient to use the user who can use it. It is not only the user's level is too low or too stupid. Yes, there are many people who do after-sales service. Another situation is that the continuity of the product is very poor. Every upgrade of the most prestigious network communication software now will lose most of the history of the old version. As such a problem, it is actually true that our developers are very small to design new software when designing new software. In 2000, China Software Industry In 2000, the State Council issued a number of policies to encourage software industry and integrated circuit industry. It involves the social investment / financing, taxation, industrial technology, export, income distribution, talents and other related policies and regulations, and the preferential level is unprecedented. The structural adjustment of the software industry will accelerate after the policy is introduced, and the operation environment will be better, and the listed companies will benefit. At the same time, it has a large discount. Overall, in general, the new policy is very strong, and some of the presence of my country's software industry has long been resolved. But we have been late. This year, Linux myths have been released from a cycle of prosperity, and I don't know what the next opportunity is. By December, Linux's boss Redhat also started layoffs, reduced, although there is still more than 200 million US dollars on its book, but still prepared for winter. Subsequently, Linux is incompatible with Pentium IV. In addition to hype purposes, several Chinese Linux vendors have not seen follow-up action after they have become a national designated operating system.

It is intended to implement the idea of ​​integration with the Internet. This year, the largest application software manufacturer of personal users, such as Jinshan, Mingtai, as the main development object, on August 8, Jinshan Beijing officially released China Software .NET strategy and IWPS.NET. On March 22, Mingtai held a press conference of "I Software" sports in Shangri-La Hotel in Beijing. It officially proposed the concept of I software. After two months, its first "I software" product Oriental three kings ishop "Oriental Shopping King ", IBID" Oriental Auction King ", ipage" Oriental Website King "is also listed at the end of May, and the listing of I software has formed a boom of I software, and half a month has sold nearly 150,000 sets. On August 12, Beijing Zhandam Mingtai announced that "Dongfang Hong" network platform software is listed at the same time across the country. The same type of software is like this, and the four-way persons also launched the Sina 2000 Internet platform. These software provide all functions required by netizens in the Internet, such as email receipt / distribution, download, browsing, search, chat, etc., their intelligent features are active, interactive, personalized three In terms of users can easily access network resources, personalized, and efficiently high quality and high quality. But by a more terrible beast in June, it is Microsoft .NET. In September, Microsoft CEO Ballmer came to Huen .NET. Then later Comdex, several products of .NET began to slowly reveal its true face. I hope this .NET is not another Venus. Anti-virus software is the only market that can be avoided from piracy in general software. This year, China's market is still selling. However, it is really like the 1998 Wang Jiangmin predicts: In the future, the virus will decrease, but the hacker software will increase, the development trend of the entire anti-virus software will turn to "anti-black". Sure enough this year, in February, a group of American hackers attacked 5 websites in the United States, and the wind was hob. The hacker attack is continuous, and finally, Microsoft has also fallen into "black hand." The hacker attack and being black have become the inspiration in some websites, and they actually play "I am black, my glory" game. Therefore, domestic anti-virus software manufacturers also fry. This year, the anti-virus software market is still the first two chairs of KV300 and Rising's steady sitting, and PC-Cillin also winds. However, the star of the entire anti-virus software industry is Jinshan Taxi in this year. When this small drug tyrants are still in the middle, the peers are already very nervous, I am afraid that this little guy has become the anti-virus software industry. The result is a birth, but it puts a smelly egg, actually with the body of the virus, for a time, full of hope and the hearts of the alert, etc. In other software industries, like financial software, management software, education software industry is striking this year, but they have hit a lot of money quietly. Because it is estimated that the growth rate of China's software industry is still more than 30%, although everyone knows that this data is slightly blush than India, this data is at least a layoff data in China's network. China's software entrepreneurship In 2001, China's Internet will completely get out of the shadow of "bubble economy", will survive in the whole way. Similarly, the Chinese software industry should also seize this opportunity to achieve your own transcendence. China's software industry needs to re-entry. But how do you start this business in a new situation? What do we need to write for the atmosphere and environment of this industry? To this end, we interviewed some famous people, and they talked about this issue. Yang Yuanqing (senior vice president of Lenovo Group): Software industry is the Chaoyang industry in the Age of Knowledge Economy, how to attract and retain excellent talents, and it is important to software. The development of Internet and e-commerce has brought tremendous opportunities for domestic software industries. The transformation of software industry from products to services will be an inevitable development trend. In the face of the changes brought by the Internet, the China Software Industry is in the beginning of development, and the change is our opportunity.

Software companies must first be updated in time, adjust their business model and core competitiveness. At the same time, users also need to change the concept of software. To recognize the value of services, from purchasing tangible products to purchase services. This will be a long-term, gradual process. Yanming (US Silicon Valley, a company researcher): The software industry has no play, and the fate is still in our hands. Just look at the government, the industry, and all the owners have done the media. It is now a good time to review, learn from lessons and the rise. Linux did gave China a breakdown. Don't look at Linux, you don't have your future. For example, if you really use Windows pirated use, see if people go to buy genuine Windows or use Linux? The most effective weapon challenge Microsoft is a backlitation. At that time, Jinshan, Zhida, Sang Xia, surf, blue dots, ... all live, there is power. Zhou Zhi Nong (Natural Code Chinese Character Input Law Inventor): Software entrepreneurship wants success, must work hard in software and quality, so that users have inseparable feelings. Relying on free or low-priced methods short-term market share does not have long-term development, but it is impossible to achieve normal market returns. In addition, the industry colleagues are also important to maintain a healthy competitive environment. Software companies do not blindly fall to the wind to reduce product prices to can't be profitable. The consequences of making malignant competition can only make software companies to develop properly. We should see that there is only a reasonable price that is only a reasonable price that is really a reasonable price. Ding Lei (NetEase CEO): China can develop some important improvements in the future software industry, rather than placing some blurred systems, including the development of the game industry. China's software industry can no longer wait. The state must encourage policies, otherwise no reason has been developed. Wang Wenjing (president of UFS): The key to the software industry is in the enterprise, and is also entrepreneurial environment. It should be said that the entrepreneurial environment of the two-year software industry has been greatly improved: the state has issued two policy documents that actively support the development of software industry (1999 Zhongguancun documents and this year's State Council No. 18), greatly Improved the policy environment of the software industry (which is especially the tax policy); venture capital has begun to intervene in the software industry in recent years, and largely improve the fund / financial environment of software entrepreneurship. The problem in the current entrepreneurial environment is mainly: financial environment - entrepreneurship version should accelerate the opening, policy and legal environment - stock options system and related policy law must formulate and implement, market order, talents, and educational environment as soon as possible. Legal environment. Gao Chunhui (Beijing Tianxia Network founder): At present, there is a split phenomenon in the domestic software industry chain. If this problem is not able to solve it, I think the software industry is hard to revitalize. HMB (Shanghai a network company staff): China has never been a country that is re-developed, and innovative, and believes that high salary of developers is not worth it, and it is not worthwhile to invest in the development, because it does not see direct benefits. Speaking of the final possibility is a system problem. Wang Donglin (vice chairman of Zhongguancun IT Professionals Association): Building a good IT entrepreneurial environment, first need reasonable policies, truly attach importance to software, the government itself uses genuine software; the second must be fully, good communication, true To make a pulse beating; the third must have a good strategy, for example, piracy can't eliminate, do a pirated international market and professional market, rather than empty waiting for the people. Macon (famous IT writer): China software industry has never died, I think the most fundamental or capital issues. There are no a few people have confidence in universal software, and industry software is much more moisturizing, there is no market promotion problem. The general software company like Jinshan is different, and it is necessary to speculate, there is no known sense, the people will not come to buy. Chen Wei (editor in Fuzhou): The development of the Chinese software industry is still in the system.

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