Google Marketing 1 - 6
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Google Marketing (1) After two years of practice, Google Marketing has summarized some experience, and it is aware of the factors in the success of a marketing strategy in a shared software. Now some of the skills of Google AdWords. share it. Everyone knows that Google provides a service called AdWords, let the people who advertise in Google take a click to pay, that is, when customers click on your advertisement, you will pay money. Since Google is the most popular SE now, the design well ads can make a lot of customers, and there will be quite good purchases (see how to improve the purchase rate, see subsequent articles). When you are ready to start your advertisement, what is the first thing to design your advertisement, Google provides a total of 85 characters to let you write your advertisement, divided into Title and Text two parts, how to put your products The characteristics exactly uses no more than 85 characters (including spaces), it is really cost to spend some brain cells. Let's try some examples: Try with 'Adware' to pay Google, you can see a series of advertisements appear on the right, look at it, seems to be similar, such as: Remove Adware, Adware Removal, Spyware and adware cleaner, etc., if you don't want to have a very high price, your advertisement is very difficult to rank in front, even if your ads are very boring, customers are hard to look at you from many similar advertising . Then you may wish to change your advertisement to: Completely Remove Adware or Safely Remove Adware, your ad will be more embarrassed. Advertising words tips: 1. Try to have different advertising words of your controversy, plus some modified language. 2. It is best to contain keywords used by users in Title and Text of advertising words. 3. Avoid repeated narratives, you can connect Title and Text into a finished sentence. Example: Design a advertisement, display when the user uses: Excel Addin, is displayed: Title: All Kinds of Excel Addintext: for Technical Analysis OFTEXT: Stocks and Commodities.google Marketing (2) Keywords About keywords, try to Maintain a principle: do not require more, but seek fine, ask for. Don't think that the keywords are used, the more people have more people, the fact is not the case, if your keywords and your advertisements are not very match, that is, the characteristics of your product is not very Mong, even if you have your keywords to be used, he is likely to point your advertisement. After many customers, your advertisements will fall, fall to a certain extent, Google will delete you. Advertising, because of your CTR (Click THROUGH RATE) to Google's minimum requirements (0.1%), that is, if your advertisement is now a thousand times, there is no one click, it is facing the danger of being deleted.
On the other hand, if the customer uses a keyword with your product, even if he clicks your advertisement, do you think he will buy your product? Imagine this situation: You have a product to help users kill computer viruses, if you use Virus to do keywords, but a person with SARS is in your ad, do you think he will buy your product? ? The selection of keywords To ensure that we bring us truly customers who really need our products, we call related customers, or related clicks. Now many machines have infected so-called "Adware" (Spyware), if you choose 'adware' or 'spyware' to do keywords, your advertisements will be subject to advertising Submerged. If your product can clear Comet Adware, why don't you use Comet or Comet Adware to do keywords? Keyword trick: 1. Don't use a very rough word to do keywords, the better, the better 2. Let the keywords are included in the advertisement. After selecting a precise keyword, you can extend it to generate more related keywords, such as: CometComet Adwareremove Comet Rid of CometHow To Remove CometHow To Get Rid of Comet This is to make your ads as much as possible The appearance in the related returning, so that you can improve your CTR, which improves your advertisement. Google Marketing (3) Budget Google makes you have decided how much you have spend more money to advertise, once your clicks have more than budget, your advertisements will not see, until the next day. In fact, Google is not based on the upper limit of the daily you set, but use this upper limit 30, which is calculated on a month. If you set up no more than two dollars per day, then Google guarantees your month's advertising fees Will not exceed $ 60. But the daily cost can exceed $ify. How big is the upper limit set? This depends on your ads, if your ads are more than 500 clicks per day, and you can bring good benefits, you may want to set the upper limit, which can be set to 50 - 100, 0.05 / click. Have a period of time, I have an advertisement on Google, about 400 clicks per day, I set the upper limit of $ 200, $ 0.05 per point. However, only 400 clicks on the day, spending about $ 20, never no day is 200 dollar flowers. So don't worry that your own upper limit is too high, the cost is too high. This is a biggest advantage that you can always guarantee your ad. Because Google calculates whether your budget will exceed it, it will be calculated in the month. Once it thinks that your budget may be exceeded, your advertisement is disappear, although the cost of your day is still Did not reach your upper limit. Budget Tips: Setting up a budget ten times for your expenses. If you are only willing to spend $ 20, you will be $ 20 per day. Google Marketing (IV) Reduce Cost A If you advertise is to provide a free product or service for users, please skilled this chapter. We advertising is to attract those who really want to buy to our website, but unfortunately, there are many people on the Internet just want to find some free stuff, if these people have some people point your advertisement, will only increase Your cost is not your income.
How to make such people don't go to your ad? Of course, it is impossible to avoid it. The following methods can avoid most free people don't go to your ads: reduce costs: Declaring your service or product in your advertising words is not free, but charge. You can do it with the following method: 1. The prices for your product are directly added to your advertising words such as $ 45.95 USD2. Write on advertising words: Not Free But ... example analysis: I have said that I have 400 clicks a day, and it can bring about 10 or so, with a purchase rate of about 2%. But when I added no free information on the advertisement, I clicked up to 170 to 200 points a day, but I still brought about 10 or so, the purchase rate was 5%. Save more than $ 10 per day, but the income is not reduced, you can see how many people just want to find some free things, how important these people are slightly. Google Marketing (5) Reduce Cost B If your product is designed for your personal users, this chapter is suitable for you. Working in the company in North America, it will be severely punished when you go to work, and you will be severely lost, unless you are not discovered by the boss. So people working here, rarely use the company's machine to be hosted by the company's machine, and even if you find what you need, you will be very troublesome. Even if someone is willing to buy your products in the company, you also know that you have a self-credit card in a public place, and then a single table, how cumbersome, in case it is not seen by boss or colleagues. So we can conclude that there are very few people who will buy a product that is ready for the computer in the time of work. Look at the statistics that I did, it is correct: Time purchase quantity 0 - 7 AM (North America Western Time, Eastern Division 3 Hour Dive) 287 AM - 15 PM 815 PM - 23 PM 57 The above data is five days of purchase, all purchase IP is coming from North America, removed the buyers of Europe. It can be seen that the highest purchase rate is one night in the morning, while the proportion of normal working hours during the day is small. However, from Google's report, it is not a decline in the day and clicks to 15:00 during the day, so, this time can not bring our benefits, why not put our ads during this time Is it close? Wait until after get off work, do you save some advertising costs? It is indeed harmed, but if you really close your advertisement between 7 or three points, please think about it, in North America, it is the time to go to work in the evening of Europe, that is not closed in Europe. Does the user see the possibility of our ad? A viable improvement method: Establish two ad groups, a set of only North America, close to 7am - 15 pm, another group only on Europe, close to 12 AM - 8 am.
Note: The above time refers to the West Time of North America, the time difference of Beijing time is 15 hours (summer), 16 hours difference (winter) Google Marketing (6) Increase Income A How to know if I clicked my advertisement? product? How can I increase the purchase rate? How can I let the users who click on the advertisement to buy the desire to buy? These issues are the most concerned questions, and there are many solutions. I propose a certain point of program: We are all shared software, sharing software has a feature to try again, that is, users can have the software for you. Try a period of time and then decide whether to buy. There are many ways to increase users' favorite or dependencies of your software, so that you can buy your software, if you increase the trial time, limit the trial function, but I have to talk about how to make our Google Advertising To a higher yield? Imagine that there is a software, when the user clicks on your ad, then download your software, you can try for 30 days, it is likely the next day, this user will give you, we must know that The engine is looking for software and directly downloading a software download website such as Download.com to find the software. It is different. Use Download.com users to find software, once they find a software, rarely continue to find another software, only When they tried this software, I feel unsatisfactory or I can't try again, they will choose to buy or continue to find additional software. Otherwise, users who use the retrieval engine, they are to find solutions, that is, to be a solution, find something that can solve their problems, not trying to try one software. So when such users find your software, install, trial, you believe that your software can be tried to all features in a short time in a short time in a short period of time and know your software to solve their problems? I think most of the software is used to be familiar with it. It is not to say that your software can't solve the problem, but users don't know your software to solve their problems, so they will go to find other software. This is a pity. Increase income tips: turn your shareware into Payware, your original software is trying to buy, now turn it first, try first, that is, only when the user pays, you download the address. Do you not believe this can you increase your income? May wish to try it. This eliminates the recovery tracking of clicking / purchase conversion, and can generate income immediately. It is best to design two sets of web pages, a set of Shareware for you, first try, another set is used for Google Advertising, first buy, do not have any links between two sets of pages. Buying links should also be used, so that it is easy to count, as long as someone purchases you, you can know where it is. Try it, which one can bring more income. Attachment: Statistics Payware VS Shareware The following statistics are the same software fifteen days of sales, of which PayWare is the sales of Software through Google Advertising, and the software is paying for download. ShareWare is the sales of the website through the software download, the software nature is first downloaded and decided to purchase.
