Main principles for business website design
The main principle of business website is a way to provide information (including products and services) to users and netizens. It is the infrastructure and information platform for enterprises to carry out e-commerce, leaving the website (or just use third party websites) to talk about electronics Business is impossible. The company's website is called "network trademark" and is also an integral part of the enterprise intangible asset, and the website is an important window to promote and reflect corporate image and culture on the Internet. Enterprise website design is extremely important, and below is the principle that should be noted in some website design. I. Clearly establishing the goal of the website and the user demand Web site design is an important way to showcase corporate image, introducing products and services, reflecting the importance of enterprise development strategy, so it is necessary to clarify the purpose and user needs of the site, thus making practical design plan. To make comprehensive analysis based on consumer demand, market conditions, enterprises, etc., keep in mind that "Customer" is centered, rather than design planning by "art". Considering the design plan: What is the purpose of the construction site? Who provides services and products? What kind of products and services can companies do? What is the characteristics of the destination consumers and audiences? What kind of performance (style) is suitable for corporate products and services? Second, the overall design plan is clearly based on the target clear, and the integration of the idea of the website is the overall design plan. The overall style and characteristics of the website are positioned, planning the organization structure of the website. The Web site should have different forms for the part of the service object (agency or person). Some sites only provide simple text information; some use multimedia manifestations, providing gorgeous images, flashing lights, complex page layout, and even download sound and video clips. A good Web site combines graphic manifestations and effective organizations with communications. It is necessary to make the subject, it is clear, and it is clear that the subject is in a simple and clear language and the picture. Mobilize all means to fully express the personality and taste of the site, and set the characteristics of the website. The basic ingredients of the web site home page include: page: Quickly identify your site and enterprise logo; email address: Used to receive user inquiry; contact information: such as ordinary mail address or phone; copyright information: Declaration copyright owner Wait. Pay attention to reuse existing information. Such as the customer manual. Public relationship documentation. Technical manuals and databases can easily use the enterprise's Web site. Third, the website is designed to design web design as a visual language, to pay attention to the arrangement and layout, although the design of the homepage is not equivalent to planar design but they have many similar situations, they should be fully utilized and drawn. The typographic design is characterized by a space combination of text graphics, expressing harmony and beauty. An excellent web designer should also know where the text graphics will fall, in order to make the entire page glow. Multi-Page Site Page Solution Design requires that organic contacts between the pages are reflected, especially to handle the relationship between the order and the content of the page and the content. In order to achieve the best visual performance, it should pay attention to the rationality of the overall layout, so that the viewer has a smooth visual experience. Fourth, the role of color in web design is one of the elements of artistic performance. In web design, different colors will be combined according to the principle of harmony, equalization and focus. Match to make a beautiful page. According to the impact of color to people's psychology, use it reasonably. According to the principle of memory, the general warm color is strong, and the color also has the substance of Lenovo and symbol, such as red symbol, the sun; blue symbolizes the sea, sky and water. So design the virtual store for selling cold foods should use light and quiet color, which makes people feel cool.
The color application of the web page has no quantity limit, but it is not necessary to use multiple colors without such modulation. In general, first, according to the overall style requirements, one to two main tones are set, and there is a CIS (corporate image recognition system). The VI according to the VI is used. One problem that should be noted in the process of color is: due to national and race. The difference between religion and beliefs, as well as the geographical location of life. Differences in cultural cultivation, etc., different people have a big difference in the degree of nausea of color. Such as: children like to contrast. Psychic pure color; people living in the grassland like red; people living in downs like elegant colors; people living in the "desert" like green. Consider the background and composition of the primary reader group in the design. 5. The form of web pages and content must organize a rich meaning and more forms into a unified page structure. The formal language must comply with the content of the page, reflecting the rich meaning of the content. Use contrast and reconciliation, symmetrical and balance, rhythm and rhythm, and whitening and other means, through the interrelationship between space, text, graphics, establish a whole equilibrium state, producing a harmonious beauty. If the symmetry principle is in the page design, its balance sometimes makes the page, but if there are some dynamic words, patterns, or use exaggerated techniques to express content often achieve a better effect. Point, line, the plane as the basic element in the visual language, use points, lines, faces to do with each other, line up, and replenish each other. The use of the web page design is not isolated, and many times the time you need to combine them and express the perfect design. Six, three-dimensional space constitution and virtual reality network 3D space is a hypothetical space, this spatial relationship needs to be modestly changed. The spatial factors such as the proportional relationship of the image are expressed. In the page, the image, the text is stacked before and after the position, or the visual effects generated by the page position change are different. Picture, the space hierarchy composed of the stack before and after the text is still uncomfortable, more online is some design comparisons, concise pages, which can produce strong rhythmical space level, strong visual effect. The web page is common is the spatial relationship generated by the page, lower, left, right, medium position, and the spatial level generated by the decent position relationship, which makes the spatial hierarchy elasticity, but also let People have a relaxed or urgent psychological feel. Now, people are not satisfied with the two-dimensional Web page prepared by HTML language. The temptation of the three-dimensional world begins to attract more people. The virtual reality will showcase their charming style on the web online, so VRML language has appeared. VRML is an object-oriented language that is similar to the HTML language used by the web hyperlink, which is also a text-based language and can run on a variety of platforms, but can be more available for virtual reality environment. Seven, one of the advantages of multimedia functionality is one of the advantages of ç. To attract viewers, the contents of the page can be manifested with three-dimensional animation, flash is waiting. It is important to note that due to network bandwidth limits, the transmission speed of the client should be considered when using multimedia forms. 8. Website testing and improvement tests are actually analog users to ask about the website. To discover problems and improve your design. Be careful to let users participate in the website test. Nine, after the content update is established and the communication enterprise Web site is established, the content is constantly updated. The continuous update of site information, allowing the viewer to understand the development of the company and online positions, and will also help companies build a good seemingly seeming. On the Web site of the enterprise, you must carefully reply to the user's email and traditional contact information such as letters. Phone is inquiry and fax, doing a question must answer. It is best to classify the user's intention, such as pre-sale. After-sales service, etc., deal with relevant departments, use the station visitor feeling the real existence of the company and is trustworthy.
Be careful not to promise something you can't do. Before you really have the ability to handle the reply, don't ask the user to enter information or a big pile you can't reply time. If the visitor is voluntarily providing its personal information, it should be published and earnestly fulfilled. X. Reasonable use of new technology new web production technology almost every day, if not introduced the professional site of network technology, we must reasonably use new technologies for web production, and avoid the website to make a web page technology booth, always remember It is most important to get the information you need for your user convenient and easy. For website designers, you must learn to track new technologies such as Java, DHTML, XML, etc.
