Wang Zhidong predicts that China's portal website is generally Chen Shaohuo
"Beijing's winter is really cold?" Wang Zhidong, president of Xinhua Wom, and President Wang Zhidong, and the new white. After the "diving" in April last year, the stock price of the three major portals in China is worse, and the international website is more interested in swallowing and their news. Where is the road of China's portal, undoubtedly paying more attention to the industry. As the head of China's first portal, Wang Zhidong was invited to speeches on the International Seminar of Hong Kong Information Infrastructure on February 22, the topic is the "Opportunities and Challenges of China 's Internet Market". Did the Chinese network have entered the winter? In this regard, Wang Zhidong said, "As the saying goes, the foreign lines are lively, and they can see the door. China Internet can say very lively in the past year. This is also concerned by the pastness. Doubty, many people are asking, is China's Internet market that has already entered the wind? "" From the surface, the situation is really very serious. But I think, how to find out the doorway in your lively. Let us use the number to see, Will Beijing, is it really so cold? "Wang Zidong pointed out: First, with the mainland's telecom tariffs gradually decrease, the number of netizens will continue to maintain rapid growth, may not be like the past, but in 2001 "Breaking through 30 million or even more than 40 million is totally possible"; Second, with China Telecom, Netcom, Radio, TV and other large telecommunications companies have laid several national fiber optic backbone networks, and gradually put into operation this year. The entire China's Internet infrastructure will be more perfect in 2001; third, in the past few months, the Chinese government has introduced a series of regulations, and the Internet policy has gradually clear, the market has further standardized; fourth, the past year In the United States, the three major portals in China has listed in the United States, coupled with other financing methods, all the funds, the international management, and the benefits achieved are the best in history. In other words, the industry has unprecedented conditions in the new year. Two new peaks will promote the development of the Internet For most of the current network companies, online advertising is not ideal for the ideal goal, and Wang Zhidong puts forward its own views. He analyzed the composition of the mainland netizens and the "content" pointed out that the mainland netizens were mainly concentrated in developed cities. The Chinese urban population is about 300 million, of which the population of developed cities is approximately 100 million. That is, more than 20 million netizens have more than 20% of the population of developed cities, it is quite considerable, but also continues to grow. On the other hand, these netizens are basically higher education, and the income level is higher, and there is also a lot of money on the Internet. He touched himself, these people told him: "We are willing to spend money, just watching Internet companies to make our money!" He believes that compared with traditional media, the network media development speed, achieved The scale is amazing. A newspaper, to reach 500,000 copies, 1 million issuance, how long is it? How much money is needed? However, Sina.com is now easily reached 2 million to 4 million visitors per day. From this point of view, the portal has become a very influential media. After reaching this scale, let's take a look at China's online advertising. Whether in Beijing, in Shanghai, in Guangzhou, the annual advertising revenue reaches a few billion newspapers is not individual. This proves that the entire industry is very huge in advertising investment. The Internet industry is fully capable of expanding greater market space, and Internet media has a richer way. Wang Zidong believes that the development of the entire Internet market is subject to three promotion.