Amazon's eight outlet (middle) Tian Huining
Roland Berger Strategy Consulting Company's partner ARik Kimtez said: "Amazon online sales is very potential. Amazon can be a company specializing in providing online sales services for other companies. If Amazon has become a leader in various commodity retail fields Amazon will be very powerful, which will truly let Amazon's potential to play. "Out of the way: Abandon" Make the world's largest "target Amazon's registered trademark is not small to investors. Many analysts believe that Amazon has come to get rid of all-round combat mode, and Amazon is currently even doing the advertisement of woodworking tools, and everything else. Amazon boasted in the fourth quarter of 2000, 35% US consumers purchased goods from Amazon's electronic products, kitchen supplies, tools, hardware, toys, game stores. But Amazon really needs to sell everything? According to analysts, Amazon is currently not able to master enough detailed information to make them think about which product is the most potent. For example, 35% of users only buy a toy rather than a tool? This is just a guess. But you should have a most secure suggestion to Amazon, let Amazon find which product profit is the highest, which product users are likely to buy. Bernstein's Rands said: "I personally think that there is no significance of the department store that can buy all the goods." Out of the way 3: Can a user who have low profit margin open, have he heard that 80:20 rules? " This theory believes that retailers should identify the 20% of the 20% of the market for profits and markets. Taking Amazon as an example, this means that Amazon should stop the approach to 29 million users, and the difference is to treat users who have true meaning for them. This is actually an extension of Amazon's second way. Ke Han said: "If I am the CEO of Amazon, I will try to find out what the 20% of the users are, and then the 20% of the users will serve, kick the remaining 80%. "Outline 4: Investigating prices, Amazon users, but this is a more convenient strategic transfer. This will make Amazon's economic situation completely improve. The President and CEO of the Impiric Market Service Company in New York, David Saber believes that there is a considerable part of Amazon's users who will still choose Amazon without the discount. There are many online stores that have a cheaper price in Biama, but Amazon is still leading sheep in the network retail market. If Amazon has lost a user, the overall profit will increase. (See Amazon's outline 3). In addition, Amazon users may wish to pay additional services for certain specific services, such as selling difficult books or for sale in advance for the upcoming DVD. Sabau said: "When the" Capener "has not yet listed, I have already seen this film in my home. How cool? I am willing to pay more than one dollar." Out of the way 5: Digital distribution here has one The method can make Amazon thoroughly cut the cost and pain associated with management inventory and transportation: only the sale of goods that can be distributed in electronically. In the future broadband world, these items include books (of course, e-books), music, audio-visual products and software - those that can be transmitted with network only click on the mouse. Of course, Amazon is also doing this, but more importantly, Amazon should completely abandon the goods that need to be stored, packaged and distributed. Another more radical approach is: Jintach recommends that Amazon sells higher profitable goods, such as stock proxy and life insurance services. This doesn't need to worry about the problems generated in distribution. Obviously this will be a major turning fold in Amazon in its long-term strategy, not Amazon, can do tomorrow. But this idea has the simplicity of this indement worth trying. Thomas Friedman, the issuer of the Retail System Forecast, said: "The best reason is to peel some business, then do the best business, and gradually migrate to digital economic." The company is actually, this is the extension of the first way.
