Do software, Chinese is not bad better than others
Interview with Dean of Microsoft China Research Institute: Zhang Yinqin
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On November 5, 1998, Microsoft China Research Institute came to China with a race.
Bill Gates said that he is pursuing China's talents, in fact, he value is China's market.
The emergence of the Internet will re-plan the map of the world,
Zhang Yaqin, the new dean of the Microsoft China Institute;
American Electrical Electronics Engineer Association (IEEE) The youngest academician;
Experts from the Internet and multimedia communication;
He pointed out "five years later, China will become the second largest market in the world IT industry."
are you ready?
According to CCID statistics, the total sales of China software market products in 1999 were 17.6 billion yuan, with a growth rate of 27.5%, including domestic brand software product sales of 5.7 billion yuan, accounting for 32.4% market share. The sales of foreign brand software products is 11.9 billion yuan, accounting for 67.6% market share. Foreign brands still occupy high-end system software, database software, industry application software, and ERP software vast majority of market share.
Some people have broken down the main cause of China's software industry, and the external forces are too strong, and their own technical power is too weak. An industry insider said that China's software industry has today's situation, because in the past 20 years, there is a big market opportunity. Not our basic research, nor is our skills, not our R & D personnel, but in China's software industry has non-technical concept and obstacles.
When the online tide is coming, Indians have established a personal free mailbox website Hotmail, and Microsoft is working hard to make network operations into the company's second largest business, and Infosys is also built in the e-commerce field. It is worth noting that when they enter the network economy, there is no abandonment of the original advantages and software professionals.
In the future, China will become the world's largest market in the world, facing opportunities and challenges, is Chinese companies ready?
Q: For some time, you have visited Taiwan, and you will focus on visiting, and investigate Taiwan's Hsinchu Science Park. Which of the mainland's technology parks and Taiwan is more developed?
A: The development of hardware industry in Taiwan is relatively mature, the overall system, and the environment is also very mature. However, the speed of development in recent years has been significantly slowed down. Some data can be explained that 1999 global hardware market share, the United States ranked first, Japan second, China Taiwan third, but from the perspective of development, 7%, Japan, Japan, 13%, China, China The mainland of the motherland is 38%. By 2001, it will exceed Taiwan, which is the third place in the hardware market, which can be seen that the development of the mainland is very fast. If the technical content, Hsinchu in Taiwan far exceeds Zhongguancun in Beijing. If you spend a talent, Zhongguancun's talent and talent intensity, not only China Taiwan, Japan, and even the United States can't compare. This is also the main reason why our Microsoft China Institute will be located in Zhongguancun in Beijing. Although there are a lot of differences in the mainland of the motherland and Taiwan, the advantages of both parties are complementary. At present, the domestic hardware industry has more than one-third from Taiwan. It is worth noting that the market in the Mainland is very different from Taiwan, and the mainland has a local market, and a major part of the market in Taiwan is overseas. The mainland tends to be inwardly-shaped economies, and there are many export type ingredients. Q: Microsoft puts the first research institute in Asia in Beijing, will it set a similar research institution in other places?
A: Although Microsoft China's research institute is located in Zhongguancun, Beijing, our entire work range is not only for the country. Our research institute is the only family set up in Asia, and it is the second of Microsoft. Research Institute, another Cambridge in the UK. At that time, Bill Gatz was selected at the place where the establishment of research institutions, investigated Japan, India and other countries, the final research institute still settled in Beijing, China, there are many reasons, one of the important reasons is China has a lot of first-class Talent.
Although our research institute is located in Beijing, it is facing the entire Asia. This year, we will expand its work, this time we have also visited Hong Kong, which is also the first visit to Hong Kong in China, and we have a fruitful exchange with some universities in Hong Kong. Most of these activities are exploratively.
Q: Can I explain the NET strategy proposed by Microsoft?
A: .NET plans will be the most important development goals in Microsoft's five to ten years. It is also a major transformation from Microsoft. This transformation is like a huge transition from DOS to Windows. Now Microsoft's all technology is tight. Fully surround the .NET strategy, the more convenient human-machine interfaces they bring will bring new feelings for Chinese users to use computers. We also adjusted the direction of research, four research directions are closely related to .NET, .NET plans have many new concepts, the most important thing is to extend the functions on the PC to non-PC. With the convergence of multimedia, wireless communication and the Internet, the amount of information increases, the rate of information growth in the network is: the content in the network is based on the speed of N2, and the speed of N2 is considerable. With the increase in information, the information is increased, this will bring a few very important challenges, one is how to describe information, if only one calculation, the information is acquired, it is impossible to transmit it on the network, the reason is The information is too big, and data is required. The compression of multimedia data technology will be a very important issue. We now have a research group being doing this study because compression is not just compressed and compressed, and compressed should adapt to different environments. The information after compression can be effective. Transfer on the network. This network can be a wired network or a wireless network; the terminal can be a variety of devices, must be effective, reliable transmission.
The second challenge is how to find online information content. As the online information content is increasing, how to effectively find, the information needed to visit will become increasingly important. Some people have said that information is increasing, but knowledge is less and less. How to find the required and useful information is a challenge, and we also have a research team in this regard study. Q: Do you have any information technology you need to find what you need is similar to the search engine?
A: Search engine is just one of them, the search engine can search for text or search images, videos. However, with the information content, the increase in the type, simple search is not necessarily possible, and the high-level content must be described by the feature itself, and then the information required for content recovery. This is a new discipline, called content-based search, description recovery, this discipline is from Zhang Hongjiang. In 1991, he has done a lot in this respect. Now there are many channels in TV, it is impossible to finish all channels, perhaps only 1% of information is useful to you, and everyone's hobbies, what you need is different, so how to effectively watch what you need. This requires a system to be personalized. For example, you often watch a certain such program, and you can automatically search such information, then classify, summarize, then you can use a short time to browse the information you need. This is also an important part of .NET, making the content more personalized, providing customers with complete bodies. It is also possible to optimize the fast transfer after the information is optimized according to different locations, different terminals, automatic adaptation. Also automatically adapt to the device, network bandwidth, network error rate, and very personalized.
Q: What kind of technology will the next year's next achievement release will release?
A: It should be compressed and transmitted by multimedia, how to compress a lot of video information, 10,000 times, and then effectively transmitted on the Internet. This is a very core technology, which will be brought by me. Our technology has entered an international standard for Internet, wireless networks, which is also a technology in China to enter international standards.
Q: The Microsoft China Research Institute is a research institute, another business, so in the process of innovation research, we must consider market efficiency, how do you guarantee the balance of these two?
A: We are a corporate research institute, so we are both enterprises and research institutes. We have many differences from the University Institute, the same is to do technology research. The biggest difference is that our relationship with the market is very strong. As a research institute in a company, not only want to serve the public, but also serve the company. We hope that our research is applied to the product, not only can bring profits to companies, but also affect the entire society. So when we choose a large-scale topic, we will carefully consider it. For example, I will often ask some of the project research manager. First, this product research has been developed, who is, who will use; second, what kind of product should be made; then what kind of technology does this product; final What kind of research is needed for this technology. These issues are pushing, and it is determined by the user's needs. Perhaps a study takes five years from the beginning to the market, but if successful, it will have a big impact. In addition, we also do some small studies, you can immediately enter the product. But these are not our goals, otherwise we have no difference between our research institute and product research and development department, what we do, one is to have academic value; second, the risk is relatively large, but if success will be social, the company will produce a lot Impact. At present, based on the status of Microsoft in the world, it can have a big impact on the company, and the impact of society will not be too small. Q: As you talk about, a study may take five years or even ten years. So in such a long time, the market demand is likely to change, if such problems do you adjust?
A: First: We have developed a problem during the study, but this topic is constantly adjusted, time is about half a year. Indeed, after some new technologies, some of our research will overtime, then we have to evaluate, continue, change the direction, or stop. Sometimes doing research must bear some risks, just like venture capital, do ten projects, as long as there is a success, it will have a very effective and impact. We must have a risk preparation. The second is: In addition to large research projects, we have some small research projects, which are completed separately. We give the researcher's space is very big. Every project is an exploratory trial. Every researcher can try if there is a good idea. Sometimes I feel a study that is not feasible, and researchers I feel feasible, then we still decide to do it, although I am the dean, but not authority, and the research results are often difficult. I feel that I have to study, the most important thing is to respect, listen to others' opinions.
Q: So, is there a priority for this item by individual individual operation?
A: Basically, we believe that all research projects are important. We have a long-term research direction based on .NET plans, and we have to see what kind of talents we have. If we have some worlds in one side. Level experts will focus on this aspect. Talent is very important. Although there are more than 100 people in the research institute, plus more than 200 to more than 200 students, and the human hand is still limited. Effective distribution must be reasonably assigned. Especially in research, if there is no advantage in some areas, it is best not to do it, otherwise it is a biggest consumption.
Q: The Microsoft Research Institute can say the elite gather, and the research institute is a large number of first-class talents every year, then some people think that the research institute can help Chinese software training talents, and some people think that Microsoft is fighting talents, causing "Brain" lost? A: I think the research institute is a very positive impact on China, and even a very positive impact on Asia. I can very confident that from the understanding of the content and level of research, Microsoft Research Institute is in the forefront, which brings a lot of new weather to the Chinese market. In terms of technology, our results open day, and we often go to colleges and universities to do some speeches, which is completely open, unlimited mechanism. Second, China Institute has introduced many outstanding talents. There are 15 people from overseas, and these people are basically experienced and achieved. They came to China and trained a lot of talents in China, and those who were trained through them, mostly did not stay in the Institute, but returned to their original place, such as colleges, institutes, and enterprises. And they returned to many people, so we have cultivated many talents in China. There is also direct access. In addition, we also help the country to keep many talents. Every researcher here has a lot of choices before coming to our research institute, we provide a good environment, development space and treatment, retaining a lot of prepared abroad. Develop and work talents. Of course, we have benefited from it. This is a win-win mechanism. Another point, Microsoft has established a research institute in China, with its advanced management experience and mechanism, has a certain impact on the structure of domestic traditional research units, and has an impact on the development of scientific research, these impact, affected It is positive and actively effective. And Microsoft is a quite successful company, Microsoft's advanced management method, market experience is a domestic company can learn from.
Q: At present, many colleges and universities are very intended to work with the Chinese Institute, then which colleges and universities will you choose?
A: We value the level of scientific research and the quality of students in college scientific research at the choice of college colleges and universities. We are very hoped to maintain close relationships with many universities, but our ability and resources are limited, so we can only choose some universities cooperation. We cooperate with more than 20 universities in China, including Tsinghua University, Northern University of Science and Technology, Harbin University of Technology. We still have a very important purpose. It is that these universities have high quality, and we hope to attract them to Microsoft.
Q: As the researchers in the Asia Pacific region, you think that China's IT industry will be similar to the United States or other countries in Asia Pacific? If different words, where is the different places?
A: I think the development of China's mainland has many similarities to Hong Kong, Taiwan and Japan, which can learn from these regions for 20 years of experience. Moreover, these regions, national natural resources are relatively lacking, in traditional industries, have certain disadvantages in manufacturing. Fortunately, the biggest resources required by the network era are "brain" and information. East's education and culture have a certain advantage in this area. The difference is that Hong Kong, Taiwan and Japan mainly use overseas markets as the mainstream market, while the mainland can start from its own market, then radiate to overseas markets. In home appliances, PCs and other industries, some domestic companies have achieved certain achievements. Therefore, the market is the most important part, which determines the trend of the industry, track. From the perspective of tale, the United States is the most ideal place, the US open mechanism, the inclusive culture has formed a big advantage, gathered a lot of world-class outstanding talents. This advantage of the United States is difficult to compete with other countries in a short period of time. However, it is gratifying that China has a lot of potential outstanding talents. However, domestic talents lack technological innovation and risk of risk in research. In the market and entrepreneurship, China is never lost in the United States and is relatively more successful in some way. From Zhongguancun, Taiwan, the new bamboo in Taiwan can see the enthusiasm of hiking. In addition, I think there is still a very important, China's IT industry needs a stable, sustainable development environment, the role of the government in this area is gradually weakened, and it is important to develop some laws and implement it. Moreover, I also believe that China's enterprises have to grow, and must remove the country's keeping umbrella, because the future technology, the market will go globalization, and future companies are not borders.
Q: With the rapid development of the global IT industry, what kind of layout of the world will be a five year after five years?
A: I think of five years later, China will become No.2 and wireless communication will be in the Asia-Pacific region, and more to China; China will also account for NO.2 in the field of Internet; China's software industry also Will develop into No.3. At that time, China's IT strength will move to a higher level, second only to the United States, maybe after a period of time will exceed the United States.
