Using new ideas - allowing the best talent failure
In 1988, the trend technology established in Silicon Valley is just a non-drug software small company that is less than 10 employees. In just a few years, the Trend Micro ranks among the world's second largest enterprises, Asia's largest anti-virus software company,. Where is the secret of the success of the Trend Micro? The key to achieving the company's prospect is to make it a real international business, successfully combining different technologies and talents. Of course, technology and talents are the most difficult to manage. The first step in hiring the best talent is also the most critical step by hiring the best talent and retain them. Trend Technology requires employees to be young, flexible, willing to learn and change, and have passion for technology. The company picks first-class talents from the best universities to test them (IQ) test. The interview is very important, so the company's interview is very strict, only a few people are selected, then invest in training and incentives for them. Today, Trend Micro has an excellent talent team consisting of first-class software developers. Of course, it is difficult to attract them, because excellent talents like to work with other outstanding talents in a challenging environment. In terms of international Internet marketing software, it is a new thing and is constantly changing. Vibrant people like this challenge and change. Trend Technology is also very important to empathless IQ (EQ), and also requires talents with high IQ. Excellent engineers who are good at writing procedures are naturally high, but the company strives to hire IQ and emotional IQ very high talents, and to determine the ability of emotional IQ by testing and interviews. In Zhang Mingzheng, emotional IQ is appreciated, which is to understand others while maintaining certain individual independence, and work with others. It is different from the team thinking of Japan, that is, it turns everyone into a look; it is also different from the Western format. It should be the combination of both. Talents with high emotional IQ must be able to understand customers, and produce customers who really want to produce customers after repeated trial errors. Only customers like and buy these products, the company can take advantage of the profits to invest in. If the company can't get a good product like a customer, it will fail. Emotional IQ is highly important, who can develop customers like products, and create these products, which will inevitably make many errors. Enterprises and culture encourage employees to fail to fail the trend technology based on the concept of "dare to fail". Zhang Ming said: "We love the failure." Trend Technology tells employees: "If you make mistakes, don't be tight." If they are too much to make mistakes, it may cause greater mistakes. The company found that many marketing actions failed not in that people dare to fail, but they like to do things according to the safe age. Once a trend engineer is more perfect, temporarily modifying the upcoming product feature, due to the advanced computer used by the engineer, causing new products listed at the time that the new products listed will not be installed and complained by customers. The trend company just started, facing unprecedented storms. Honestly, it means that huge economic losses and inevitable goodwill losses, and even a new small company even means out of the market by the market. However, Zhang Mingzheng did not escape and defend, but when it was interrupted, honestly apologize to the customer, and unconditionally recycled and updated all products. This makes the trend technological loss at least several million yuan. This approach is a superman's courage and determination for the trend, but the trend technology is from this error, and it has attached great importance to the quality of each product. The trend is not damaged, and the opposite trend is honest, responsible, professional image is recognized by the market. Zhang Ming said: "Failure is always a risk, but as long as my failure is smaller than the competitor, I will win." Zhang Mingzheng loves to make such a story to the employee: the general manager of the two software companies meet in the forest Tiger. A general manager is replaced with running shoes to escape.
