Where is the software road (2)
The software experiences from remote operation, the terminal uses the process of running directly on the terminal, now, the appearance of ASP has the trend of re-pulling the software back to the remote server. Regardless of this trend in recent years, it can be successful in recent years, and the ASP has become a service from simple product changes. For software industry, it is not small. A year ago, "Application Service Supplier", namely: ASP is popular all over the industry, and venture capitalists offer their big banknotes, and most software companies also want to make their own software to run on the server. Today, the initial enthusiasm seems to have slowly faded, but it is quite important for a reason for the closure of many ASPs. In fact, the software industry is still in mind, because they understand that it is like electricity to replace the steam machine, the concept of ASP To replace traditional software concepts. However, the current software industry must solve several tricky problems. First, which software needs to run on the local PC, what needs to run on the server? Second, is the company should manage application software or outsource? The last question is, what kind of ASP can be successful? Locally, depending on your business focus, industry heavyweight manufacturers have different answers to this question. SUN microsystems "Susseted" companies believe that most software should run on the server, and users use software through browsers. Microsoft believes that it is essential to run Windows's intelligent terminals. Their answers have their own reasonable, and they have biased. On the one hand, running software on the local computer is still necessary. Since the current network speed is slow, it is not reliability, some small software, such as word processing, and table software, are generally running on the local PC. Moreover, the recently raised P2P makes the balance of victory toward Microsoft, which can use the household to share various data directly. Users need powerful computer and large-scale hard drives, rather than only run the browser "(Thin Clint). On the other hand, some software is suitable for running on the server, such as those that require multiple users sharing through various devices. Objectively, any software that needs to be upgraded is suitable for running on the central server. Nowadays, there are now many new business management software, such as managing online markets or customer relationship software, is suitable for direct online operation, and even like traditional applications such as human resource planning (ERP) can also be transferred to the Internet. Software companies now have begun to rewrite ERP and other applications for the Internet. For medium and small-scale companies, it is the most suitable for software service outsourcing, which is not necessary to invest much more in IT infrastructure, and the most advanced technology can also be used. Asp's attractiveness is not that large, main reason is that large companies have the ability, and they are willing to control applications and data, but there are still some big companies to "convince" by the benefits of ASP, they don't need to be in new Technically spend a lot of money and technology, just hand over the relevant IT data to the ASP, but focus on its own main business. Successful models, but now ASP and .com have faced the same problem: there is no proven to be profitable. Software company PeopleSoft believes that most independent ASPs do not have a profitable business model, and market competition is too fierce. Its personally believes that ASP can be used as a sales channel of its software, but cannot be a main business; ASP will have a beautiful future, he can gradually turn his company to ASP. But another software company believes that from a model to another model is quite difficult, so if you want to do ASP, you need a step to stand.
No matter which mode, the huge impact of application services on the software industry is unsubstrated. Because the software industry has been extremely inefficient, software vendors are more regarded as manufacturing vendors, paying attention to services. This makes the software company have an incorrect motivation. They don't consider how to develop better and easy to use software, but more important to sell more software. After the software evolves into services, the benefits of developers and the interests of users are consistent. Traditional software developers are only concerned about the number of software sales, and they don't care about the user's usage. In new business model, only users will pay the ASP when using the service. In large software companies, Oracle is the largest company with the "online" to "online". As early as 1998, it put most of the software online, mainly to save costs. A senior official of the company said that if it is running these software by Oracle, its maintenance work will be easier. So far, Oracle.com's turnover only accounts for a small amount of Oracle's turnover. The company's CEO Ellison said that two-thirds of the application will run by ASP within three years, and this market will grow at its high speed. The challenge to the Internet to Oracle does not transform to the ASP, and the other as severe challenge is to rely on the open source trend of the Internet. (to be continued)
