Author: winter Source: http: //ciocto.e800.com.cn
[E800.com.cn) Press] Almost the beginning of the year in the second half of 2003, just being flustered by SARS for half a year, suddenly turned into search engines and e-commerce, until today, these two topics There is still no cooling, and almost become synonymous with the Internet.
The content of the search engine has published many related articles, including the search engine technology, sorting technology, network spider, and system architecture of the search engine technology written by this author, and the channel is also carefully produced by this channel. Topic. These articles include all aspects of the impact of technology to search engines on network life, are well received by readers.
Since the scope of search engines are no longer limited to Internet users, it is just stepped to enter the corporate field, so we have reason to pay more attention to it. The corporate market must be the next focus area of the Internet. As Microsoft should join the search function added in the latest operating system, Google is a search service that is customized by the enterprise. The enterprise market has undoubtedly become a new hotspot that gradually warmed. . The future search engine hegemony is to do the ruler of the Internet user or the leader of the corporate market, and it is more perfect for the technology and funds.
[E800.com.cn]
Bill Gates said: Where to make money, there is Microsoft. We will not discard the search engine.
Ballmer said: There is no huge investment search engine is a serious mistake!
Yang Zhiyuan said: Search engine is the most important strategy of Yahoo!!
Zhou Hongyi said: "Search" will become China's best search portal.
Schmidt said: Google is a search engine expert, and we never afraid of Microsoft.
Li Yanhong said: Baidu is the largest Chinese search engine.
Chen Pei said: China Search is the third generation search engine, that is, the intelligent search engine.
Winter said: Let the search engine competition is more fierce!
Guide Directory:
Mountain rain is full of wind
On July 8, 2004, Microsoft launched its search engine trial version ... Microsoft's development of all products have a feature: never do the first person to eat crabs. Only when a product market began hot, Microsoft began to do it. This is true for Windows, Office, IE, SQL Server, and the launch of this search engine is no exception ...
Who is the world's hero
Microsoft can have a universal world in many industries, and the competitors have gradually driven out the historical stage. As time, Bill Gates also is lonely, retreats to the second line. However, this search engine competition may be a little different. Some people evaluate the search engine is the technical dream under the capital game (see literature [3]), and the technology is heavy for search engines ...
Decisive battle forbidden city
Since the Third Plenary Session of the Eleventh Plenary Session, the spring breeze of the reform spread through the land of China, and China's economy has developed rapidly. There are many people in China, the market space is large, so that the leaders in various industries around the world are coveted, the search engine industry is no exception. According to CNNIC statistics, at the end of 2002, the number of people in China reached 56.6 million. On July 1, 2003, the number of Chinese netizens reached 68 million. On January 1, 2004, the number of Internet people reached 79.5.5 million (see literature [4]), expected By the end of 2004, the number of Chinese netizens is expected to approach 100 million. At present, China Network ...
Mountain rain is full of wind
On July 8, 2004, Microsoft launched its search engine trial version ...
Microsoft's development of all products have a feature: never doing the first person to eat crabs. Only when a product market began hot, Microsoft began to do it. This is true for Windows, Office, IE, SQL Server and other products. The launch of this search engine is no exception.
There is a feature of Microsoft's release of all products: mountain rain is full of wind. Bill Gates always makes the moment before all products, then look at it. In this way, the market can respond to the other hand, attract old customers and fight competitors. The release of this search engine is no exception. Microsoft has a characteristic of the competitors - the first gift. Microsoft has to enter a certain industry, first considering the acquisition. Microsoft, the wealthy, never lack, but the money is never universal, and Many of Microsoft's acquisitions have become a courteous. When the acquisition does not, Microsoft will use all means to combat competitors. This entered the search engine will not exceed the exception.
The history of search engines (see literature [1]) should start from the early 1990s. The most beginning of the search engine is the 1990 McGill University Student ARCHIE, a FTP search engine, a FTP search engine, and the user must enter the exact file name search, and Archie will tell the user which FTP address can be instructed Download the file; 1994 American Chinese Yang Zhiyuan and David Filo jointly founded Yahoo (Yahoo), established directory search engine (http://dir.yahoo.com/), catering the most direct demand for people at the time: I know which websites can go after the Internet; there are many web search engines, including Lycos, Infoseek, Altavista, Inktomi, etc., but the most eye-catching or 1998 google designed by Larry Page and Sergey Brin (http: // www .google.com), Google introduced PageRank's web sorting technology (see "[2]), in the context of Internet information explosive growth, better solves the page-related problem. After Google launched, it was unable to clean up, soon became the world's largest search engine, and in 2002, two consecutive years were rated as the world's first brand.
With the production of Overture bidding, the search engine has become a gold mine in the Internet. According to data, the 2003 global fee search service market has reached 2 billion US dollars, close to 25% of the entire online advertising market. It is estimated that by 2007, the search engine market will grow at a rate of 35% a year, and the scale of the entire search engine market will reach $ 7 billion. Until 2004, Microsoft did not act, it is no wonder that Microsoft CEO Ballmer said: Without huge investment search is Microsoft serious mistakes!
Microsoft never let go of making money, see the market of search engines and Google's gradual powerful, Microsoft uses its consistent mode - acquiring Google, but twice be rejected by Google. Google's reasoning to refuse Microsoft, one is Google's ambition; Second, Google's Chairman and CEO Schmitt have been competing with Microsoft when Sun and Novell have been served, and it is suffering from Microsoft. This time, I have a chance to reach the Microsoft, and I think Schmidt will never let go.
I missed the sun's Microsoft, I don't want to miss the stars and the moon. In June 2003, Microsoft said that it is increasing the development of new Internet search engine technology, including testing a more advanced technology prototype, and officially announced the search engine. It is really a mountain rain, and since Microsoft announces that it is guessing Microsoft's strategy and search engine's pattern change. The major search engine companies have also stepped up, "welcoming" this giant's arrival. By July 2004, Microsoft finally launched its own search engine: MSN Search (http://search.msn.com). Who is the world's hero
Microsoft can have a universal world in many industries, and the competitors have gradually driven out the historical stage. As time, Bill Gates also is lonely, retreats to the second line. However, this search engine competition may be a little different.
Some people evaluate the search engine is the technical dream under the capital game (see [3]), and the technology is the importance of the search engine. However, in market competition, technology is never the most important, Microsoft understands this truth:
MS-DOS is not better than other DOS systems, Word and Excel, etc. are not Microsoft's own inventions. Not only one of the Windows Strong operating systems, Microsoft Visual C has Borland's programming software in the world, Oracle, DB2 When the database such as Infomix is widely used, MS SQL Server has not yet available, and Microsoft's IE is launched. Just as Netscape Hessing period ...
Microsoft launches search engine because the search engine starts to make money? Is it worried about the threat of Google? Microsoft does not lack the money, and from the overall strategy, Microsoft really wants to deal with Google, but Yahoo. Google and Microsoft compared to a very small company, although Google can go to $ 25 billion, but its entire market value is still a large amount of 400 billion, and Google's service is absolutely Most of the search engines, the risk is very risky. Yahoo is not the same, Yahoo is the largest network company, and its services involves people's aspects. Microsoft is the absolute overgenlian of the enterprise and the personal software market, but in the Internet service, there is no much advantage. Today, the Internet is already changing everyone's life, how is Microsoft not want to make greater doing on the Internet?
The search engine has become one of the hottest services on the Internet. Yahoo is in the past two years. It has a large-scale collection of Overture, InkTomi, Altavista, Fast, and except for the portal of Yahoo.com itself, formed: Search Engine, Yahoo, Yahoo Email three major network business. Search engines, instant messaging, email are all closely related to end users. These are the best choices in Internet services from the establishment of brand, expand impact and income. In Microsoft's network services, MSN and Yahoo are chess, Hotmail and Yahoo Email will be good. The most shortcomings are search engines, and search engines are currently the most potential to optimally optimistic online services. From this point of view, Microsoft launched a search engine and has become a strategy for granted.
"Ten Steps and One Kill" is eliminating Qin Shihuang, Google's CEO Schmitt reads the "hero" and also understand this truth. In order to fight Yahoo and Microsoft, Google took a series of measures, and Gmail was one of them. Personalized Search is a major trend of search engines. To achieve personalized search, you must get user hobbies and information. Free mailbox is the best way to collect user information, and free email is the best way to build user loyalty. Under the background of user loyalty in Internet services, the status of free emails is particularly important. Yahoo and Microsoft have accumulated for many years in this regard. If Google does not strengthen, it is difficult to expect any impact. However, the free mailbox of 1G space really makes everyone a big shock, forced Yahoo and Microsoft to announce the email expansion, Google also hopes that this will be rendered. Enterprises have always been the subject of network service payment. The software service of the company is also the backyard of Microsoft's software revenue. In addition to the IBM's ability to compete, other companies are like. How to increase your influence on the company, become Yahoo and Google have been working in the direction. Yahoo acquires China's 3721 companies, which is to optimize the 3,721st $ 3,400,000 enterprise user resources. Google also announces the company's search core, announced the launch of enterprise search services and desktop search services, which is Google announced the search integration in Microsoft. One of the important should be one of the important should be in the next version of the operating system Longhorn. It's really, it's not alone.
In nature, the third is a magical number, and three points are also the most stable balance. Microsoft has launched its own search engine, Microsoft, Yahoo, can Google continue to compare other princes, form three-legged balanced situation?
Bill Gates, Yang Zhiyuan, Schmidt three people are ambitious, have already launched a fierce competition in the United States, but the part of the three companies is in the United States, each has their own forces, and any family wants to achieve absolute advantage. Not easy. Therefore, they all choose to open a new battlefield, so all eyes are in China.
Decisive battle forbidden city
Since the Third Plenary Session of the Eleventh Plenary Session, the spring breeze of the reform spread through the land of China, and China's economy has developed rapidly. There are many people in China, the market space is large, so that the leaders in various industries around the world are coveted, the search engine industry is no exception.
According to CNNIC statistics, at the end of 2002, the number of people in China reached 56.6 million. On July 1, 2003, the number of Chinese netizens reached 68 million. On January 1, 2004, the number of Internet people reached 79.5.5 million (see literature [4]), expected By the end of 2004, the number of Chinese netizens is expected to approach 100 million. At present, the Chinese net employment is second only to the United States, ranking second in the world.
Search engines and other products are somewhat different, evaluate the good and bad of the product, decided to have a big sum of traffic. Chairman Mao said that there are many flow of people. According to the inevitable law of nature development, the netizens will have a search engine. The fact is true, the United States and China are the most lively place in the world's search engine market.
In order to further explore the Chinese market in November 2003, Yahoo has acquired 3721 companies in November 2003. The 3721 company can enter Chinese directly in the address bar, search the relevant URL through the address bar, search the relevant URL. According to 3721, it is said that the current network real name covers more than 90% of Internet users in the country, with three or 400,000 enterprise users. After the acquisition of 3721, Yahoo was re-integrated, and the new Yahoo China was formed.
In April 2004, Yahoo China's high-rise China is enough to reflect Yahoo's attention to the Chinese market. In June 2004, Yahoo officially released the search portal "one search" (http://www.yisou.com), which is the first brand of Yahoo in non-US local release. One search is based on YA Tihua's $ 2 billion YST technology. In the two weeks, the traffic quickly reached 30 in the world. This also fully reflects the resources of Yahoo China. With Yahoo China's tourism, major media is also reported. Yahoo search range is also gradually expanding in China. Google is in Yahoo, the road to the Chinese market is much more hard. Google launched a Chinese search in 2000, and encountered Baidu, China Search and other local search engine company sniper. At the same time, due to political reasons, Google has not been able to set up their own companies in China. Its search service will occasionally be shielded by the government. . Despite this, Google has been widely recognized and has always had a large number of faithful users in China.
With Yahoo's series of movements, Google has to speed up the pace of China. In August 2003, Google and China's largest portal Sina Sina, providing web search for Sina; June 2004, Google invests 10 million US dollars to Baidu, and the two is jade; July 2004, and the three major portals in China One Nets and Cooperation, provide search services; at the same time Google's search engine keyword advertisements have begun to sell a wide range in China. It seems that Google only has no branch in China, but it has been done a lot.
Microsoft is a late arrival of a search engine, there is no initiative in China. However, Microsoft's strength in China is absolutely not ignored: the absolute monopoly position of Windows operating system, bundled IE browser, as long as these two items are sufficient to use a Microsoft search engine with Many users. From the previous experience, Microsoft has always been soft in order to combat competitors. In the early days of IE and Netscape competition, Microsoft is not just letting IE free, and gives each OEM vendor installed for each OEM vendor for 3 dollars of Windows product discounts; in order to promote MSN, the current Windows version has been installed directly MSN Messager. Now Microsoft also announced that the search function has been integrated into the next version of the operating system. Perhaps all products in IE address bar, toolbar, Word, Outlook, Excel, etc. will be subsequently in the IE address bar, toolbar, Word, Outlook, Excel. From this point, Microsoft's search is not defeated unless the Windows operating system disappears on the market.
There is "Time is not as good as the land", Chinese and English are obvious in writing methods, and the English words are spaced apart from spaces, but Chinese is a single Chinese character. To do search engines, you need to perform Chinese word (see literature [5]) Therefore, Chinese people have their own home advantages. While overseas entered China's search market, China's local local also has many excellent search engine companies. 3721 The company has always occupied a large number of search traffic; the inventors of super chain analysis, Li Yanhong, established Baidu Company, now known as the world's largest Chinese search engine. Chen Pei, who is considered to be "China Search First Person", has built a HC search engine, and then renamed to Zhong Sushi, claimed to be the third generation of search engines. One of the three portals, Sohu, also claimed to be a search engine in early 2004 and met with netizens in recent days. Many search engine companies have launched fierce competition in technology research and development, market propaganda, advertising sales.
Yahoo acquires 3721, Google Investment Baidu, has formed two major camps. Microsoft wants to fight for the Forbidden City, is it necessary to recruit heroes? As Microsoft's own strength, Microsoft has a large number of researchers, engineers, markets and salespersons in China, more than Yahoo, Google's accumulation is strong in this area, single-player horses are enough; if you look from the search engine, Microsoft There is still very little accumulation on the search engine. If the battle is coming in advance, it is probably a rush. How to choose may only know if Bill Gates know. Throughout the history of Microsoft, Microsoft is not a success in all investments. Microsoft claims an alternative BOB user interface product as a Windows user interface, and now has been forgotten; Microsoft spends $ 425 million to acquire Web TV products, attempt to use TV instead of display to browse the Internet, now it is changed to MSN TV, A few people pay attention to the small control; Microsoft has been invested in the X-Box of a lot of money, and it is also difficult for Microsoft to ride. Moreover, Microsoft faces large and small monopoly lawsuits in the world. Many anti-Microsoft emotions are increasing, and Microsoft's most proud Windows operating system is also facing linux's huge threats.
This time Microsoft launched a search engine, and what is the result, the author does not dare to guess. However, the author believes that with Microsoft's joins, the search engine market competition will appear extremely fierce. Who can win, and the time will give the best answer.
More references:
[1] Search Engine Development History Blog China Blog China
[2] Chinese search engine technology revealed: Sort Technology Winter
[3] Search Engine: Technical Dream in Capital Games Yan Hui
[4] "Thirteenth China Internet Development Statistics Report"
[5] Chinese search engine technology revealed: Chinese word Winter
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Love life, love search!
