Entrepreneurship must read: Top ten qualities in China (full text)

"Scientific Investment" studied the case of thousands of entrepreneurs in China, and found that domestic entrepreneurs can basically divide the following

Types of. The first type: survival entrepreneur. Most of the entrepreneurs are laid-off workers, lose their land or because of the causes of farmers who are reluctant to stay in the country, and college students who have just been able to find a job. This is the largest entrepreneurial population in China. Tsinghua University's survey report said this type of entrepreneur, accounting for 90% of the total number of Chinese entrepreneurs. Many of them were forced to be in Liangshan, in order to make a living rice. The general entrepreneurial range is limited to commercial trade, and a small amount of business is basically small and small. Of course, there is also because the opportunity growth is a large and medium-sized enterprise, but the number is very small, because the domestic market is now not more than 20 years ago, like Liu Yonghao Brothers, Lu Chairman, South Chai, their entrepreneurial age, economic shortage, mechanism chaos, opportunities Everywhere. Nowadays, there is a lot of people who are full of the world every day. It is a chance to make money. In the saying go, it is a small meat, just want to rely on opportunities to achieve great cause, it is already unrealistic. Fantasy. The second type may be called a realized entrepreneur. It is in the past, in the party, political, military, administrative and institutions to master certain power, or in state-owned enterprises, private enterprises when they gathered a lot of resources, in the opportunity, fell to the sea, open the company, and actually It is a change in the past power and market relationship, and the invisible resource is made into tangible currency. In the late 1980s to the mid-1990s, the first type of transients were mostly in the second type of transients. However, the first type of transients currently have a trend, and a considerable part is encouraged by local governments. For example, some local governments have encouraged civil servants to have a salary of the sea, allowing government officials to return to the original job post after failure, all Pushing for the first type of transition entrepreneur. This is an act of openly destroying the market economy and the unfair competition in the manufacture of people. Third type: Active entrepreneur. It can be divided into two kinds, one is a blind generic entrepreneur, one is a calorie entrepreneur. Most of the previous entrepreneurs are very confident and impulsive. Some people say that this type of entrepreneurs, most of which are gaming enthusiasts, like to buy lottery tickets, like gambling, and don't like to review success probability. Such entrepreneurs are easy to fail, but once success, it is often a big business. Cold entrepreneurs are the essence of entrepreneurs, which is characterized by minting, not unpacking, or mastering resources, or having technology, once actions, probability of success is usually high. "Scientific Investment" In the investigation, it also found a strange type of entrepreneur. In addition to making money, they don't have any clear goals. Just like entrepreneurship, I like to be a boss. They don't think what they can do, what will they do. Maybe there is such a thing today, and tomorrow is doing such a thing, and what they do is completely unsatisfactory. Some people, even even have no obvious interest in making money, and never consider the loss of the success of their own business. Surprisingly, there are a lot of money in this type of entrepreneur, and the probability of entrepreneurial failure is not much higher than those who are conscientious and diligent. Moreover, this type of entrepreneur is mostly very happy. "Scientific Investment" once wanted to explore the truth, and later found that it was white. It seems that this phenomenon, in addition to using "positive, relaxed mentality" more sensitive to external changes, it is easier to find business opportunities to explain, and can also explain, and have to pull a saying, that is, "Lin Zi is big, what bird has "Just like radish, cabbage, although nutrients, the taste is different, but they are vegetables, they can make people fill, nourish the body, which is their commonality. Entrepreneurs also have their commonality.

It is a very meaningful thing to study their commonality and grasp these commonality. Tolste said: "Happy families are the same, unfortunate families have their own misfortunes." With this sentence, we can also say: "The successful entrepreneur is the same, failed entrepreneur Then there are all reasons. "Through the study of the commonality of those successful entrepreneurs, they can disclose themselves, you can at least understand whether they are suitable for entrepreneurship. If entrepreneurship is the possibility of success, but also a chance to fail. This is the meaning of "scientific investment" work. "Scientific Investment" passed the study of thousands of cases, discovered that successful entrepreneurs had a variety of common features, and "scientific investment" is the most obvious, and it is considered to be the most important 10, which will call it "China's entrepreneurship 10 major qualities. Among the experts visiting the "Scientific Investment", some people believe that it is more appropriate to refer to China's successful entrepreneurs. 1. The desire will "desire" in the first place in China's entrepreneur, do you think it is strange? There is a word in the Buddha, called "No desire to just", means that if there is no desire, he is not afraid, nothing is nothing. The monk cultivated in the temple for a lifetime, there was no one who didn't want to go to the sky; the Taoist closed closed, there was no one who didn't want to fly in the day, but although "no desire is just", how difficult it is? " thing. "Desire", actually is a life goal, an ideal life. The difference between the desire of entrepreneurs and the desire of ordinary people is that their desires often exceed their reality, often need to break their current foothold, breaking the fan cage in front of them, can be achieved. Therefore, the desire of entrepreneurs is often accompanied by action and sacrifice. This is not an ordinary person to do. You can find such a person at the door of any government agency, you can find such a person: mood, actions, the mind, the unique wish, is the situation in front of you can maintain. Their pray is that the institutional reform must not change to his body, and then the monthly salary can be issued on time. They have had enough knowledge, have enough ability and resources to create a career, but there is no such desire, they feel good enough. These people are not limited to the agency, and anywhere has such a person, how can you expect him to start a business? The desire of the entrepreneur we said is that it is uneasy, it is higher than the reality, it needs to be able to get enough, sometimes you need to jump. Shanghai has a Wenfeng International Group, the owner of the owner, is a 40-year-old man. In 1995, Chen Hao came to Shanghai from 200,000 yuan, starting from a small beauty shop, now has more than 30 large beauty salons in Shanghai, a biopharmaceutical factory, a cosmetics factory and a beauty Hairdressing Vocational Training School and established more than 300 chain franchise stores nationwide, it is said that individual assets exceed 100 million yuan. Chen Hao has a sentence: "How big is a person's dream, how big is his career." The so-called dream is just the alias of the desire. You can imagine how much desire is for a person's driving role. "Scientific Investment" research found that the desire of successful entrepreneurs, many of the stimuli from real life is produced under external force, and is often not a positive encouragement. Stimulators often make the receiver feel humiliating and painful. This stimulus often arises a strong angry, resentment and resistance in the heart of the stimuli, so that they make some "super conventional" action, glow, "super convention", this is probably Mencius said "Sense of shame and then courage".

Some entrepreneurs often said after the successful entrepreneurial: "I didn't think of myself, I didn't have this two down." Because I want to get it, I can't get it now, I have to start, so I want to start this business. Entrepreneurship changes identity, improve the status, accumulate wealth, which constitutes many entrepreneurs' lives "trilogy". Jisheng Weibang, who made furniture, has a lot of reputation in Shanghai, and its boss is Zou Wenlong. Zou Wenlong's Changchun from the Northern Ice Snow, I have always looked down on "field", especially the "North 佬", Shanghai has played a world, and the family should calculate a number of billion yuan. Zou Wenlong said that his entrepreneurial motivation came from "three differences" in an interview with the media. This "three differences" is not his own, and it is his current father-in-law to give him. Zou Wenlong said that his early love, the high school began to fall in love, the body is not good, and later, the girlfriend took a university, but he fell a list. The father of his girlfriend said to him: You and my daughter have three differences. The first is the urban and rural difference. My girlfriend is a city account and Zou Wenlong is from poor rural. The second is the difference in mental labor and physical labor. Zou Wenlong's girlfriend had already taken a university, and Zou has to pick up a relative class, and go to a small grocery store to carry oil salt sauce vinegar to sell labor. The third is a healthy difference. Zou Wenlong did not take care of the university because of his body, it was difficult to imagine how to eat a physical activity, how can you raise my daughter? So, you and my daughter talk about love, I am very unfailed! If you want to give up your girlfriend, there is only one way, it is to eliminate "three differences". In this case, Zou Wenlong began entrepreneurship and started successfully. Now, my girlfriend has already become a wife. Zou Wenlong still likes to say to his wife: "I am doing for you." In fact, Zou Wenlong said wrong, he did not "do for you, but" for you Do it. "This is the role of desire, and then supplement with excellent action. Zou Wenlong finally gave birth," Hold the beauty ". Inadvertently, the new entrepreneurial entrepreneurship of the big name is also from a stimulus. However, this stimulus is more unforgettable than Zou Wenlong's "girlfriend", because it is related to his father's life and death. Zhang Shuxin recalls: "I remember that my father had cancer in 1989 to Beijing, until 1992, we almost pilot all, and finally wanted to do a lot of things, but they always had a lot of shame. There is a lot of societies. People go to the sea, there are many different people's lives on the street, you will feel that you have no ability to change your life, don't talk about so many big truths. "As the saying goes, mourning is greater than the heart. Zhang Shuxin is in such a state, and the reporter of the newspaper is entrepreneurship and becomes an entrepreneur. The purpose of entrepreneurs is simple, that is, there is no money, want to have money, to make money. Later, Zhang was founded to establish Haiwei, the first big Zhangqi drum introduced the Internet into China. Now Zhang is the boss of the joint and transportation investment company. It has been developed into a professional investment in investment in our own money. Because of the desire, not willing, starting, and succeed, this is a common road that most of the startups of most white hands have passed. The Liang Liang Sheng of the Sitter Group is now famous, and "Forbes" Chinese rich list, but in the past, Liang is just a wage. Just this work is a bit different. In 1982, the Liang took his wife, and more than 40 Chinese workers in the mainland factory were sent to Hong Kong. At that time, "(Liang Shengliang) is only four or five square meters of housing in Hong Kong. That is a house with less than 30 square meters, lived in three people, removes the public kitchen, toilets, walkway, and the room is difficult to imagine.

His two sons have rented a room, and the two people have rented a room. Because others go to work during the day, he will pull a plastic cloth from the hall, leave a aisle, their husband and wife can only squeeze on the sofa. At that time, the dream of Liang wants to have a building. "Even under such difficult conditions, Liang still insisted on going to school every night. In Hong Kong's 3 years, the beam system learns the course of shipping, English, international trade and economic management. Later, Liang relies on international trade. To the domestic trafficking in the woodwood, I got the first bucket of gold. After later, I will start the silk treasure group, pick up Shu Li, wind shadow water. Now Liang Station said in the perspective of the winner: "Go back, together More than 40 people in Hong Kong are now working in the factory, because they meet the status quo, I feel that now work is much better than originally in China. "The meaning of Liang said that it is a desire to encourage him to succeed. Because he feels that he can do better, earn more money, live better, he wants to give himself as a boss, do his own owner And the more than 40 workers who have worked in Hong Kong, but they didn't have such desires, so they did a workers for others 20 years ago. After 20 years, they can only give others a workers, make money for others. Xuan Yonggang and Liang Liang Sheng did the same way. Zheng is not satisfied, it is not satisfied in the army, after the reticiency is not satisfied. From a company to a company, he always feels bigger things you can do. It should have a larger stage. He is in such an unsatisfactory, and he will push his career step forward. Now he finally makes "Sushi Suit" become "China Suit First Brand", but also makes himself A billionaire. About people's desires, Feng Lun, a very brilliant discussion. He said: The most enjoyable life of the landlord, the most accomplishment of the life of entrepreneurs, "landlord How much food can be played, it is expected to be clear. Once the expectation is clear, the desire will be constrained by natural, and it will not work hard, so it will be very pleasant. Unlike entrepreneurs, entrepreneurs' expectations interact with his efforts, the higher the higher effort, and the greater the efforts, the higher the expectations, these two roles have alternately, forced entrepreneurs. "If you use the" entrepreneur "instead of the" entrepreneur "in the words of Feng Lun, you will find it equally, maybe we can use a great man:" Desire is the maximum driving force of entrepreneurship. "A true entrepreneur must be a strong desire. They want to have wealth, think of people, want to get social status, I want to get respect for others. Some people think that these things feel very vulgar, or even some success is not willing to mention Such topics, especially if they involve money, they become very sensitive, taboos, in fact, do not have to be true. The era of banned "desire" is already over, unless you must be selfful, then no one can, otherwise, You can fell vigorously, and you will pursue your own desires. Once you have learned it, you can't learn from the country, you can't help you. It is visible, in some things, it doesn't matter With the good. 2, there is a "difficulty and hardship, Yu Yu in the temper", and there is a "筚 筚 蓝 蓝", meaning is not easy. Not easy to? First of all, to endure the flesh and spirit Torture. The torture of the flesh is still better, and it will pass it, just like Wang Jiangmin.

Wang Jiangmin went to Zhongguancun to start a business, relying on selling anti-virus software, almost one night became a millionaire. After a few years, it became a billionaire, he was called the first person in Zhongguancun Millionaire. Wang Jiangmin's success looks easy, not blowing ash. In fact, when Wang Jiangmin is difficult, he has been scamned 5 million yuan. The success of the king can be said that it is inevitable. Wang Jiangmin suffered from pertish disease when 3 years old, falling for lifelong disabilities. He has never entered the school gate of the regular university, in 20, still in a street factory as a technician, I don't know what the computer is in the 38. The success of Wang Jiangmin is that he has a painful endurance. From the middle school, he began to consciously hone will, "For example, climbing. I often go climb, five hundred meters high, I will climb it, slowly I don't feel tired. One is to swim in the sea, never swim to the sea water, and finally go to swim, I will swim in the cold sky, go to exercise my own in the frozen sea. To improve endurance For example, others have to swim to 1,000 meters, two kilometers, then I have to swim to one kilometer, two kilometers, and I will not walk when I will go to the next two or three meters. I can't walk. Get up. Just exercise yourself, come to temper your will. "When he went to Zhongguancun, he went to deception, facing the business opponent's not worthwhile, and he had a hit hard blow. Therefore, although Zhongguancun can have a lot of people, so that such a foreign disabled has pulled millions of people. Zhongguancun has a person with the same work with Wang Jiangmin, is the Huawei Feng Jun. Feng Jun is a high-quality student of Tsinghua University. When he read college, he will make an international student who will rehabate in Beijing when translated out. After graduation, there is a good job, but he is not willing to do, so I would rather ran to "the village" to play Jiangshan. Feng Jun also had the title of "Feng 5" in Zhongguancun, meaning that he only makes you five dollars everything. There is a media that I used to describe Feng Jun in the village. "Feng Jun used three boxes of keyboards and chassis to go to the electronic market with three-wheeled car, but he could only move in two boxes. He moved two boxes to what he can see, folded back In this way, he moved four boxes from the first floor to the third floor, and then moved from the third floor to the second floor, so recovered. "Such life, sometimes people are tired to sit on the ground stand up. Feng Jun started in Zhongguancun, and one to lose the face of Tsinghua University. As the saying goes, "things are gathered together, and people are divided into groups." Most of the people who live in Zhongguancun and Feng Jungan, most of the farmers from Anhui, Henan, such as CPU wholesale business in Zhongguancun, more than 60% of the farmers from Fengjing Town, Huoqiu County, Anhui Province. A Tsinghua University's high-profile students, must be dealing with such people, and some people are mixed, not a good thing, need a good psychological ability. Secondly, in order to let people act in their own products, "Village" The owners are their own grandfather, and they have to nod, they have to take a good words. Zhongguancun's quality of the doctrines is well known, and there will be no more words. From "Feng 5", I can see the "status" of Feng Jun at the time. Now Feng Jun has encountered a new problem, which is the dispute between the Horizon's USB flash drive. Deng Guoshun, the founder of Langke, is also a legendary figure, from a workmanship to billionaire, Deng Guoshun is only used in just a few years, and the middle has also suffered numerous torture. "That kind of torment is unbearable, but we didn't think about giving up. Even when I am tired, when we are fast, we are just thinking: no money, return to Singapore to work, make money Continue to do. "Deng Guoshun said that he and the entrepreneurial partner became a scene when developing a USB flash drive a few years ago.

Now, Deng Guoshun's Joran has a patented patent, Feng Jun's flag wants to take a piece. Deng Guoshun did not agree, two of them got a dispute. Feng Junxians wanted to reconcile, every day, I called Deng Guoshun, but Deng Guoshun was heard by Feng Jun's voice, and forced Feng Jun had to change the number to him. Feng Jun size is also a boss. Huaqi does not count the extraction in Zhongguancun, but it is not a silence, so whispers are not waiting for it, it is not all for the company's business. This is another kind of mental torture that entrepreneur needs to endure. However, Feng Jun is affected, and it is compared with Yu Minhong, and it is a little witch. Yu Minhong is the founder of the new Oriental, a new Oriental school, a domestic English training. For the entrepreneurial experience of Yu Minhong, the Chinese Youth Reporter Lu Yuemang has a detailed record in "Oriental Car Car - from Peking University to New Oriental". It is an impressive thing to have a description of Yu Minhong's drunken experience. Yu Minhong drunk, and he was hurt by a knife with a knife with a knife when an employee of the new Oriental was attacked. Yu Minhong realized that he was mixed in society, but he should meet several police officers, but there is no such doorway. Finally, only one side of the policeman is only one side, and a political commissar of the Criminal Police Brigade is "sitting". Lu Yue is described in this way: "He took 3,000 yuan in his pocket and walked into Hong Kong. In Zhongguancun for more than ten years, he walked into such a good hotel for the first time. He has a problem in this scene, one is His mouth Jiangyutong call, don't twist, don't go to the teeth with Beijing police; I can't find it. In order to cover my heart, I will drink, I will drink it, I will drink it first. I will only drink, because I will only drink. Because Do not calm, light, drink, drink, drink, Yu Minhong lost the perception, drilling to the table under the table. "The teacher and the police sent him to the hospital and rescued two and a half hours. The doctor said, change the average person, drink it, it will come back. Yu Minhong drank a bottle of height 'five grain liquid', almost died. "The first sentence he woke up is: 'I don't do it!' The school is on the way home, more than an hour, he cry, shouting with heart: 'I don't do ! - I don't do it again! - Close the school! - Get the school! - I don't do it! ... '"He said:' At that time, I feel particularly painful, especially helpless , Four-sided breaking office, no birth, no teacher, no ability to cope with things in society, classmates are abroad, they are doing a career without hope ..... '"He kept shouting, shouting The people around them. "Cried enough, shouting, fell asleep, waking up, waking up, 7 o'clock in the evening, as usual, the bag is going on the book. "In fact, it is very good to deal with it, but the spiritual pain is not so easy to endure. After the" Wuxiang Six Junzi "Tan Yitong failed, he was taken to the top day of the dish of the dish to cut his head. It is "I know that I can't do it." There are a few people who can experience deep pain. Drunk, cry, shout, don't do it ... but I wake up next day, I still have to be hard, I still have to go. We can't do it in class. The tears of the eye can be in class. The tears of the corners can not do it. The doing thing can't do. According to Lu Yue, "Don't do school, do you go? "Yu Minhong still has a kneeling, and it is also known to know in the new Oriental School.

That is a dozens of sons, in their own classmates, colleagues, when they are not co-careful outside the hotel, Yu Minhong, "Following", I gave my mother. The cause is that Yu Ma will recruit Xin Dongfang's briefing, the first tuned hall finance, the rear management department, but some people are not willing, I don't know who secrets Yu Minhong's office equipment. Yu Ma is anger, no matter Yu Minhong Zheng and Wang Qiang, Xu Xiaoping negoties in the room in the hotel room, moving the stool, blocking the door, the door is broken. Wang Qiang and Xu Xiaoping saw Yu Minhong standing up "大 凛 然" to the door, I thought he was to do a strong struggle with his mother, who knows the principal of this new Oriental School, Chinese students studying in China, "Teachers", " Follow the sound, when everyone's face, gave the mother. Getting Wang Qiang and Xu Xiaopian looked at each other and stunned. After Wang Qiang, she recalled: "We look forward to Yu Minhong walking from the mother, but he kneel down. Suddenly let me collapse! Humanity collapsed! Dignity collapsed! It is very painful!" An outper saw such a scene and feeled "Collapse", I feel "very painful", then what kind of feeling is it as the parties and the squid? ! Now everyone knows that Yu Minhong is a million rich, billionaire, who knows how the entrepreneur such as Yu Minhong become a millionaire, billionaire? They are becoming the road to thousands of people, billionaires, how to pay, how to work, endure how many others can't endure, how many people are willing to pay the same price as they Get the same wealth as they today? What is even more, when the chairman of Jiangsu Mingjia Enterprise, Zhang Zhengji, because of the violation of his father's meaning, even by his father to the tax bureau, saying that his tax evolve, the father and son have been broken, and you know the time. Is Zhang Zhengji's mood? For the average person, patience is a virtue. For entrepreneurs, patience is a must have the character. Telephone Dawang Wu Ruilin (Qiao Xing Boss) When I started, "Go on the road, I usually smile in the township of the township, there is always the same night, and some people have finger a point behind me. Not long, the children cry back The family told me that the teacher took their seat from the first tone to the last row, the students didn't play with them. "Wu Ruilin had to bring his family," chose to have a high black wind in a month. I quietly left in the middle of the night, "I left the hometown of him to raise him. Right of the royal king Liang Boqiang started at a time, and a hard work is accumulating a wealth, and every bit of accumulated wealth is always being deprived of a variety of "inexplicable reasons", and the general people go crazy, but Liang Boqiang has endured. Now he is a winner. The old saying goes "eat vegetable roots, Pepsi can do". For entrepreneurship, the body is not worth it, the spiritual torture is fatal. If you have your own business, you must first ask yourself in your heart, facing the whole body torture from the body, you have There is no kind of "compelling" and "spiritual power" who are invincible. If not, then be careful. For some people, I will work for others for a lifetime, and be a wager, it is a more suitable choice.

3, the old name of the celebrities is a very interesting person. It is said that this person will carry two babies in any case: the same is a laptop, because the celebrity has many divisions, branch, and morality Where is it, there is a company's headquarters; another travel box, all of which are all kinds of newspapers, where to go, where to read, put a box of newspapers, as a spiritual food. People like to boast of themselves, I have seen it, for entrepreneurs, it is not boasting, it is necessary to really see how wide. The knowledge of Guangbo, the open eye, can effectively close the distance from our success, so that entrepreneurial activities will bent. "Scientific Investment" studied thousands of entrepreneurial cases, of which hundreds of entrepreneurs who visited people were not found, and they found several common sources of entrepreneurship. First, occupation. As the saying goes, it is not familiar, and it is very familiar with the operation of the industry, the operation of the industry is very familiar with the law, the technology, and the market is also familiar. This is the most common source of entrepreneurial ideas. Second, read, including books, newspapers, magazines, etc. The entrepreneurial inspiration of Biyudi's Lao Tong Wang is from an international battery industry dynamics, a briefing thing. One day in 1993, Wang Chuanfu read in an international battery industry, Japan announced that the nickel-cadmium battery will no longer produce nickel-cadmium batteries. Wang Chuanfu immediately consciously triggered the international transfer of Nickel-cadmium battery production bases, and consciously entered the opportunity to start business. . Sure enough, in the next few years, Wang Chuanfu used Japanese companies withdraw from the market gap, and it was originally in the battery industry for many years of technology and people's foundation, and made a smooth water, and wealth was like a water. He entered the "Forbes" Chinese rich list in 2002. Another wealth hero Zheng Yun just, it is said that after doing the company, it is not too much to ask the company. It takes a lot of time every day to read the newspaper, thinking about the company's strategy. Many people will read and leisure, for entrepreneurs, reading is work, is part of the work, must have such a sense. Third, the road. As the saying goes, "read 10,000 books, the thousands of miles". Road, walk around, is a good way to open your eyes. "Forbes" China's rich, there is a small female rich in the rich, and saying that your favorite is going abroad. Going abroad is not to play, but to grow and better lead the enterprise. In the case of "Scientific Investment" research, there are 20% of the initial entrepreneurial creative from them from them to travel abroad, visit, and learn. Like Liu Li, I found Beijing Volkswagen Expansion Training Co., Ltd., regarding training as a major foothold of their own business, and inspiration comes from its investigation in Britain, Sweden and other countries. Contact. "The original shocking non-text can be expressed." After returning to China, Liu Li took the cat and painted this thing, the effect was very good. Now I have time to expand the training lesson, have become a fashionable thing in the city, and the North University and other schools have expanded training is one of the important means when helping business training business leaders. There is also Huang Yong in the West Bank. The West Bank is one of China's best public relations companies, last year, because of the merger of Ogili, it is boiling. Yellow Yong, the founder of the West Bank, was originally a successful scientist reporter. The media described Yellow Yong's entrepreneur: "In 1992, Huang Yong was invisible in Hong Kong. The branch of Boya in Hong Kong. This time, Hong Kong is the final Changed the fate of Huang Yong. Boya's business made Huang Yong feel interesting. He did not expect public relations to become a specialized industry.

"The result is that Huang Yong uses a large number of resources accumulated when he is a reporter, and the first person started to start a public relations company in China. The West Bank is probably one of the public relations companies in China's earliest, and later because of the agent Microsoft. "Venus" (a set-top box) is famous in the domestic public office. The reporter saw in Beijing Xidan Times Square, the West Bank is not more than a thousand square meters of office space in this luxury office lease. The road means something, or in other words What does the eyes mean? If you are an entrepreneur, the open eye means that you can start more than others, but sometimes it can even save you and your business. The role of the eye, Not only the beginning of the entrepreneurs, it will always run through the entire entrepreneurial course of entrepreneurs. "A person's cardiac breast is wide, how big is his world. "We can also say that" there is a wide range of entrepreneurs, and how much will his career. "For example, Cobbao. Kitchen, Kitchen, today, is very famous in China, but Bao Bao is starting, not to do the overall kitchen, professional is a hood. Later, Cai Bao's founder Cai Ming found that many customers were buying After the hood machine, they will be customized to them, and the kitchen cabinets will be customized to place some kitchen supplies or even a refrigerator and other electrical appliances. At this time, Kibao began to transform to the overall kitchen. "At that time we understood the whole The kitchen cabinet is doing a few cabinets, putting the gas stove and other kitchen utensils. This situation has continued until May 1999. I went to Cologne, Germany, participated in the furniture accessories exhibition in every two years, and opened an eye. I saw the exhibition, I found something you have made before, where I called the overall kitchen, it was simply garbage. "After the exhibition, Cai Ming directly went to Italy from Germany, hired an Italian driver, from Venice in the north, I have been south." I let the driver help me arrange the route, along the way, as long as the door written Cucina (Italian kitchen I will go in. I have seen dozens of manufacturers, and each manufacturer has dozens of hundreds of stations. Classical, modern, public, avant-garde, all kinds of geography have seen it. In the end, I want to vomit Cucina. "This road has seen more than 20 days, Cai Ming returned to the country, ordered all the things they did to push down. European geography, style, integrating their own philosophy. Bao, or Cai Ming, doing the whole After a few years of the kitchen, until the European trip to 1999, only what is the real overall kitchen. This is the role of the thousand miles. The boss after the opening of the eye will bring the original mediocre company into a new realm. At the same time, the boss has also entered a new realm and found a new world. Fourth, make friends. Many entrepreneurs original entrepreneurial IDEA (idea) is generated under the inspiration, or simply brought by friends. So After the successful entrepreneurial, these people will be more active to maintain contact with the previous friends, and the people are listening to the world, and constantly open their own social circles. Fashion candle leader Yang Shandong Jinwang Group found people Chen Subin's entrepreneur IDEA The chat in a friend's home. The famous "Yunnan King" in Kunming Hehe, Xinyiyuan (Kunming's largest auto parts company) The boss He Xinyuan has two great hobbies, and still maintains a good hobby with friends to drink tea in the tea house. He Xinyuan named it as "brainstorming". Such a brainstorming, so that he can constantly there is new ideas, new ideas, business, more, more and better. All said that Cantonese is a born businessman, you see one Look, there are a few of the Cantonese people who are not good to make tea. Drinking tea is on the one hand, making friends talking about business is another aspect. It turns out that Beijingers don't love to drink tea, now Beijing The teahouse is more than rice.

This has become more and more uncomfortable in Beijing in the past few years, and people in the teahouse, ten eight nine is to talk about business in a friend. The source of the four major entrepreneurial IDEA is the effective way to open an eye. Seeing the money, I don't know how to see the money, and I can see more money and make more money. "Scientific Investment" advises entrepreneurs, there must be more walking everywhere, and talk to friends talk about the sky, reading, more observation, think more. "Opportunity is only a preparation of the mind", so that yourself "eye is big" is the best preparation. 4, the gesture is the meaning of two layers, as an entrepreneur, one to be awarded, and two must be all. Let us first say. Potential, it is trend. People who have done their futures know that if they want to make money, they are going to do the direction. This direction is potential. For example, the big potential is empty, you are too big; or you will be empty, you don't lose money! Conversely, you just don't want to make money. Potential points, moderate, small potential. People who started, must follow the situation and study policies. This is a great potential. Many entrepreneurs are not paying attention to this work, thinking that policy research "false, big, virtual, empty", is meaningless. In order not to. For an entrepreneur, it is more than a national leader, and it will have an impact on himself in a township sesame. In terms of policy, the state encourages what is developing, what is restrictive, and there is a great relationship with the success or failure of entrepreneurship. Due to the direction of the direction, it will work hard to encourage the country, it may be more than half-mexual; for the direction of the direction, such as a certain type of enterprise, the state is preparing to limit the policy level, eliminated, you biased at this time I know that I will hit it, I will be hit by the chicken. The Australian Health Industry Group is located in Shanxi, which is based on the miner. Guo Ruiping is based on a bankruptcy-based small bicycle factory. Time is only 10 years, and the annual output value has now exceeded 100 million yuan. Guo Ruiping's secrets are the situation. Originally, the Changzhi area of ​​Shanxi is a poorer. Some people eat unsaturated, where there is something to do. Based on unreportable, the entrepreneurial is positioned in a local fitness equipment, and many people in the local area seem to be dead. However, Guo Ruiping has a very good-use mind. He uses the national competitive sports and the mass sports two-handed, and the two hands must be hard, and the entrepreneurial goal is positioned in the "People who like the people who use the people to use the fitness equipment". Competition with many professional competitive sports equipment production plants in China, using the national issuance of sports lottery, some of the income designated the opportunity for the investment of mass fitness equipment, using a good relationship that has been carefully established and maintained with the State Sports General Administration official, first A complete set of "mass sports fitness equipment" was installed in the State Sports General Administration Longtan Lake Family Hospital, and then from this family hospital to China. You now go to Beijing Street to see, it is this kind of brush into yellow, red, orange fitness, a group of 10 people also have 10 incompets, which are marked with "Australia", only this If you do business, Guo Ruiping earned a lot of money. Working, it is a boat. Li Bai poetry "Dynasty, Dynasty, and the millennium." That refers to the boat. Su Dongpo took the ship back to the hometown, and Li Taibai is the same road, but spent 3 months. The reason is nothing, too white water, the east slope against the water. The truth of entrepreneurship is also the same. Observing the government, researching policies is to make a great potential. The meditation refers to the market opportunity.

What is the current situation in the market, what is popular, people now like what, don't like what, may indicate the direction of your business. If Yu Minhong is not catching up with national English hot and going abroad, he is a big strength, sprinkling more tears, and there will be no more sweat, and there will be no today's success. In the Pearl River Delta, the Pearl River Delta, now also includes the long triangle, many small and medium entrepreneurs are very understandable. Many people rely on the home. What are you borrowing? With foreign investment in local investment, for example, a Taiwan computer motherboard manufacturer builds a factory in the Mainland. He cannot produce himself, there are some spare parts, including some living provisions, but also rely on locals to solve. This is the potential, some people call it "selling water for the gold". In fact, it is not selling water, but everyone is gold together, but some people are big, there are some golden blocks. Some people are small, and they have a difference, but in the end, everyone has money to earn. In one place, everyone is doing IT, you have to go to ironwork, do you lose money? Like market leadership, this has an industrial leading concept. Regardless of what, you must take a photo with the environment, and start a business is easy to succeed. "Scientific Investment" teaches a trick, if you are going to start a business, and your capital is insufficient, the experience is insufficient, then you can see what the people are doing, everyone is doing, you can do it, you must have no mistakes, Although it is impossible to earn big money, the chance to lose money is small, the risk is also small, and it is more suitable for entrepreneurs that are weaker than those of the risks. Can earn average profits, for small business entrepreneurs, through such exercise, you can slowly learn the skills of making big money, slowly accumulate capital of big money, once the opportunity is coming, is Long Xiang nine days, or phoenix dances Isn't you said? If your capital is strong, the risk is strong, you can of course go to the sword from the beginning of the entrepreneurial, seeing the cold door, making big money, just this entrepreneur. Proficiency is personal, character, and extraordinary. When the entrepreneur is choosing an entrepreneurial project, it is necessary to find a project that is suitable for yourself, accompanying your own interest, and you can play your own specialty, so you can make your own persistent whole body. Entrepreneurship is an activity of a torture. The other layer of the dominant is all things, and an entrepreneur must know what people feel away. The old saying: "The world is learning, and the human feelings will practice the article." The primary purpose of entrepreneurship is to make money reasonably, not to transform the society. The transformation society is waiting for your development, you need to have such interest. Entrepreneurship is not to be with you, how do you do it? Do you think how you feel this person, you feel comfortable, you are yourself. For a few more, Hebei Province was arrested, and many people hug it on the Internet. Some laws, financial experts to blame the local government to blame Sun Daobao, illegal fund-raising, I feel that I am far less than private, I can't talk about it, I can't talk about financial order. The local tax department accused that the tax evasive tax on Sun Dichi also has so far. But this is not what we care about. We care about Sun Dahun to fall into the situation today, and it is a prisoner from the millionaires, there is no reason. After the grandchild was arrested, some people said a word: Sun Dichon was arrested, because Sun Dicho did not speak, will not do things.

From 1,000 chickens, 50 pigs, have developed large-scale scientific and private enterprises integrated into aquaculture, planting, processing, industrial, and education, and fixed assets over 100 million yuan. It is said that Sun will not do things, it is certainly not to do a business. So, what is Sun a afternoon? One is "". The Monasque Group is ongoing diplomatic, there is no reception fee every year. Sun has never been invited. Even if you give some a few units, you will be a box of eggs. The second is "proud". Usually Sun Daobai likes to be in the academic name, but "disdain" for political people, so that some people feel that Sun is very high, very mad, and it is very uncomfortable. The third is "axis", do not understand human accidents, with local government relationships, and local tax bureaus, industry and commerce bureaus, and land bureaus have a conflict, and turn over the lawsuit. Through the report of the Water Group, an important leader in the local tax department has also been arrested by the procuratorate. Sun Du's enterprise development should use money, but from banks and related financial institutions, they can't make money, so I have embarked on "illegal fund-raising". Confused the same company in another family, people who are almost the same, people are still lacking, but also need financing, but the ways taken are very different from the Water Group. According to the "China News Weekly" report, through the personality "coordination" of the county party secretary. In March this year, the company received a loan quota for banks of $ 10 million, of which 10 million have been implemented. This company is closely known as the government relationship. Entrepreneurship is an activity that survives in the sanctuary, especially in the social transition period, all systems, legal environments are not very sound, and entrepreneurs can only be able to protect the society in personnel joints. As a comparison, many foreign-funded foreign companies that were very popular, they didn't work, that's not, only foreign monk can read it, and now I realize the importance of talent localization. Why is talent to localize? Because the local talents are more familiar with the local situation, they can do things in accordance with the "local rules", which means that they can enter the countryside. Entrepreneurs must be dominated, not only to clear the political affairs, business, but also to know the event, personnel, this should be the basic quality of entrepreneurs 5, sensitive sensitive is not nerves. The nerve allergies, like those characters in Qiong Yao, can be a vase, you can do the pastime after tea, but it is not suitable for entrepreneurship. The sensitivity of entrepreneurs is sensitive to external changes, especially for the rapid response to business opportunities. Pan Shiyi is now the red man of the mall. Pan Shiyi has become a reason for him to become a red man. Who can listen to the business opportunities from someone else, and is a few words that are not coherent from a word at the table? Others can't, but Pan Shiyi can. There is no such thing in others, and Pan Shiyi has this matter. In 1992, Pan Shiyi was also at the Hainan Wantong Group as a financial manager. Wantong Group was founded in Hainan in 1991 by Feng Lun and Wang Gongquan. Feng Lun, Wang Gong Quan has been done in the South German Group, and it is the "China's Rich". The first two years of Wantong established, making a lot of money in the Hainan fried building. In 1992, with the breaking of the bubble in Hainan, Feng Lun and others decided to make Wan Song into Beijing, send Pan Shiyi to play forward. Pan Shiyi's willingness to Fenglun, with a 50,000 yuan travel fee came to Beijing. "On this day, he (refers to Pan Shiyi) Eating in the cafeteria of Huairou County, listening to people next to eating says that Beijing has given a joint-stock company indicator for Huairou four orientation, but no one is willing to do.

Pan Shiyi, who stayed in Shenzhen, knows that the indicator is money, he does not move with Huairou County Physical Education Director to eat while watching: 'Let's do a line? 'The Director of the Physical Reform Office said:' Good wow, but now you have no time, you have to prepare 6 materials, and report it next week. '"Pan Shiyi immediately told Feng Lun, and Feng Lun hit him to find a person in charge of the Beijing Institute of Physical Improvement Committee. This leader said:' This is a good thing, you are willing to actively support reform, you can give you Groading for a few days. 'To make a joint-stock company to raise funds, you need to find two' characters in the two 'characters. Through a variety of relationships, Pan Shiyi finally found the China Engineering Society Federation and China Coal Science Research Institute as a starting unit. Everything, Pan Shiyi uses mobile phones who have just bought 40,000 yuan to call Feng Lun: 'How big is it ready?' Feng Lun said: 'It is necessary to discuss with Wang Gongquan.' Wang Quan said: 'Let's do things now, definitely 100 million. '"Pan Shiyi urged Feng Lun to make decisions on the phone,' This is also waiting for the reporting materials. 'Feng Lun tells Pan Shiyi on the phone:' 8 The most grease, register 8 billion. "Beijing Wantong is like this, and if all don't do it, I got 8 billion cash financing. "The above text is from the IT name, Liu Ren's hand, very vivid. This is the legendary story of Pan Shiyi's" one words 800 million ". Later, Wantong lost this in Hainan, thanks to Pan Shiyi's ear" listening " 8 billion, only Tong Tong's today. Later, a few brothers were born, so they bought Pan Shiyi's modern city next to Pan Shiyi and the modern city next to Beijing Northern kiln. Pan Shiyi can earn this money is not from accidental, It is derived from his business sensitivity. We have said Chen Sokin. Chen Sohibin is a "sea return", leaving learning in the United States, there is a master's degree in economics. Chen So Bin has nothing to do with candles, he has never been There have been any contact. Why will he choose a fashion candle as its own business direction? Originally in 1993, Chen arrived in a friend's home, suddenly encountered a power outage, a friend's wife quickly found a red On the candle, the candle of the candle is smashed, and the wisdom of the friend is suddenly dark. The wife 's wife is complaining next to say: "Now the satellite can get to the sky, how this candle is still old, who can be drum I don't break the candle of the smoke, maybe I can get a Nobel award. "That is to touch Chen Subin, so I have" Golden King "soon, soon," Golden King "became the king of China's fashion candle. With the success of" King Wang ", Chen Subin naturally became Billionaire. I believe that Chen So Bin has heard it, why only he seizes this opportunity? This can only be attributed to Chen So Bin more strongly than the average business. If Pan Shiyi, Chen Sokin The initial wealth is "listening" in the ear, then the initial wealth of Xia Mingxian is "see" in the eyes of the eyes. In 1989, the Xia Mingxian in the mountains in Chongqing, and suddenly found to buy a water pipe joint (one There are more people who have a steel pipe. He felt very strange. What did these people buy such a water pipe joint? Later, he listens, and found that it is some of the richest mountains, in order to safely and family property, start reinforcement Door and windows. To buy a water pipe joint, in order to weld them, be made into iron door anti-theft (there is no security door in the security door). After Xia Mingxian discovered this secret, immediately realize that he is coming. He immediately rented a Waiting air defense cave, bought corresponding tools, planers, saws, welding, grinding. More than a week, he did more than 20 "iron rods", earned a lot of money.

Later, in this way, there was a "beautiful security door", together with the Panpan security door, became two brands that were in the Chinese security door industry. The original Hardware store boss became the current security door big boss, and became a monetary owner in the mountains of Chongqing. There are many such stories. Shanghai's famous billionaire, the bathing industry and catering industry, the company, the chairman of Shanghai Yunhai Industrial Co., Ltd., also rely on people's commercial sensitivity. Shi Yi is narrative: "In 1995, I took a plane from the US Hawaii to Tokyo ... My friend took me to a bath to go ... By taking this bath, I opened this bath, I felt that this moved to China very well." A Japanese bath, later washing out of the universal family. What exempts? The Ministry of Public Security issued a decree to prevent the driver's excessive fatigue driving vehicle: the driver engaged in highway passenger transport, and a continuous driving vehicle must not exceed 3 hours; the actual driving time is not more than 8 hours within 24 hours. He learned that the first reaction was decided to go to the highway to repair the motel. Some people's business sensitive from ears, some business sensitive from the eyes, and some people's business sensitive from their own legs. Beijing people are very familiar with the latches, black and red two colors, very conspicuous. These people are a portion of young people named Xu Yong. In 1990, Xu Yong, a hobby photography published a photography set called "Hutong 101", and a foreign friend who is interested in Chinese folklore seeing this shadow, and begging Xu Yong to visit himself, explain the alley Cultural history. Xu Yong immediately realized that there was an opportunity here. Soon, he took a tour company with the theme of Beijing "Sitting in Trinity". When Xu Yong told his friends and his family, it was almost all of the consistent opposition. Beijing can watch things too much, the Forbidden City, the Great Wall, the Summer Palace ... Which one is more attractive than alley, how much is Beijing? People will be interested in seeing that broken alley, Beijing local people will not be interested. The government's departments are not optimistic about his idea. Now, Xu Yong's "alley tour" has entered the golden gold, so that everyone has fallen. Beijingers said that a person did not understand, he would say that he "didn't see the eyes", it means not to see it. In fact, in the face of the business opportunities to smash in front of you, have a few people with "eyesight"? Zhang Wei Yang and the Northern University of Northern Zhang Wei won a word, and now is the chairman of Shenzhen Dongjiang Environmental Protection Co., Ltd. This company is the first private environmental protection enterprise listed in Hong Kong. Prior to 1987, Zhang was only a general employee in the Shenzhen urban management department. One day, a foreign-invested company in Shekou, Shenzhen found the Shenzhen City Management Department, which proposed to help to deal with the industrial garbage generated by its company with a high price of HK $ 500 per ton. The urban management department sent people to pull back two or three tons of waste, but I don't know how to deal with it. A staff member got these garbage to laboratory test, found that the content of copper in the waste was high. After a technical means, it can be made to be widely used in chemical raw sulfate sulfate in industrial and agriculture. This thing did not pay attention to it, but I was silent in my heart. Soon, Zhang Wei resigned and started, from the process of handling garbage for Shenzhen enterprises, and later developed to garbage harmless treatment and turning into treasure. At that time, the country vigorously advocated environmental protection, Zhang Wei Yang's good wind, and it was developed. It should be said that at that time, this opportunity was placed in front of each colleague of Zhang Wei, everyone's opportunity is equal. Finally, only Zhang Wei Yang grabbed this opportunity, because his business felt better, more than a powerful action, so he can finally win unwind. Talking about business sensitivity, Liang Boqiang can't talk. On the road of wealth, Liang Boqiang is not a lucky one. He has been defeated in the ground several times, but finally climbed up.

His accumulated wealth a few degrees of smoke, but once again, he re-gathered in his "another time" shout. In 1998, perhaps, fate has changed his attitude toward Liang Boqiang, and began to care about him. One day in April this year, Liang Boqiang was accidentally read in an old newspaper that others used to make things. The name of this article is called "words". The article said that October 27, 1997, Zhu Ji, deputy prime minister of the State Council, said in the 5th employee representative of the National Light Industry Enterprise in the Central South Sea, "(you) should focus on the market gap to find a living road, such as nail clamp, The nails we produted, cut the nails in two days, making it strong also cut. "The article said that Zhu Chauli also deliberately brought 3 a nails to his nails to his representative Its excellent quality, beautiful modeling and practical function, and use this as an example, Incentive you to attach great importance to product quality, hoping technological progress and technological innovation, developing more and better new products, putting product grade, quality as soon as possible Raise it up. Liang Boqiang read this article and lit up in front of him. He knows again that this time it is very stressed that the national light industry department is high, and it has established a project team. The Ministry of Light Industry also opened a few meetings in Jiangsu, Jiangsu, seeking to break through the program, but there is no fundamental solution. Liang Boqiang learned that he was very excited after these conditions, because he did more than ten years of hardware, which is what he is good at. He knows the opportunity. Liang Boqiang's "very small, San Yale" nail clamp is generated in this context, now Liang Boqiang called "World Remote Tong Dare". A entrepreneur who has always been unhabined, after half a lifetime, finally relying on his own sensation to change the destiny. Of course, Liang Boqiang's success, there is also a very important point, that is, he knows the foresight and borrowed efforts of foregoing. He borrowed the trend of Zhu Ji, borrowed is the "old house" of the light industry, so it is a shocking. Some people's business feelings are natural, such as Hu Xueyan, more people's business feelings rely on the day after tomorrow. If you have a businessman, you should train your business feel like training hounds. Good business feeling is the best guarantee for entrepreneurs success. 6, the human version is not "passive water", plant "none of this wood". Everyone starts a business, it must have its conditions, which is its resources. What is the quality of an entrepreneur, you can know if you have the ability to build and expand your resources. Entrepreneur resources can be divided into external resources and internal resources. The internal resources are mainly the ability of entrepreneurs, and the production materials and knowledge skills they possess are, that is, people usually tangible assets and intangible assets, but this tangible asset and intangible assets belong to individuals. Entrepreneurs' family resources can also be seen as part of the internal resources of entrepreneurs. With a good internal resource, it is undoubtedly important for entrepreneurs, but most of them are not acquired through entrepreneurs, but natural properties, we are here to discuss. What we want to discuss here is the creation of entrepreneurs external resources. One of the most important points is the entrepreneurial of the human resources, that is, entrepreneurs build their interpersonal networks or social networks. If an entrepreneur cannot establish its own most extensive interpersonal network within the shortest time, his entrepreneur will definitely be very difficult. Success, we can also assert his career must not do it. Unless he is like Bill Gates, it can develop a Windows, no ancient people, no replacement, have to be dominated by him.

Entrepreneur interpersonal resources, according to their importance, the first is the students' resources. Nowadays, the classmates in the society are very popular. Only by Peking University, all kinds of classmates will not be dozens of dozens. It is said that there is a classmate meeting composed of financial investment trains, only more than 200 people, the funds controlled Up to 1200 billion, it is an amazing. It is said that there is a School of Shanghai, China, European Business Administration, one of China's best business and commerce school, in addition to a schoolmate club in Shanghai, in Beijing, China. People's Congress, Peking University, Tsinghua and other famous colleges in Beijing, Shanghai, Guangzhou, Shenzhen have classmates or alumni councils, in these places, have a variety of classmates. At the weekend, go to Peking University, Tsinghua, the People's Campus, will find a lot of people who seem to be unlike students. Many of them have spent a lot of money from all over the country. Learning knowledge is the reason, making friends are more important reasons. For those students who "adult class", such as entrepreneurship, financial home class, international MBA class, etc., make friends may be more important than learning knowledge, some of the only purpose is to make friends. Some schools also saw this, and they will tell the other party in the admissions brief: Have a classmate resource in the school, will be the most valuable wealth in your life. In the thousand entrepreneurial cases studied in "Scientific Investment", there are many successful people to see the figure of the students, have a classmate of the juvenile era, have a classmate of the university era, and there are more adult class such as the training class. Classmates in the training class. Herch's famous "Forbes" China's rich Nanchang and Hu Chengzhong is a classmate in primary and secondary schools. One is a squad leader, one is a sports member, and later two people have a business. After the company is bigger, it is divided into family, and established a Zhengtai Group. And Deli Group. A entrepreneur said in an interview with "Scientific Investment" that he went to Zhongguancun to create a company, he spent half a year to go to Northern University of Entrepreneurs. He started more than a dozen business, all done between students, or made by classmates. The help of classmates played a lot in the starting stage of his business. In fact, between classmates have the obligation to watch each other. In today's era, with the purpose of commercial or utilitarian, I have nothing to do. Between the students, it is more understanding because of each other, and because the young people do not have interest conflicts, the adults will come together from the four seas in the five lakes, and they have little conflicts, so friendship is generally more reliable and pure. high. For entrepreneurs, it is one of the most important external resources worth cherishing. Similar to classmates, it is a comrades; it can be compared with classmates and comrades. The common human geographical background has made fellow a natural close sense. Zeng Guofan used a soldier only like to use Hunan people, the most successful two major business blesses in Chinese history, Hui Hui and Jin Merchay no matter where it goes, it is a hometown to help set, and it is a group. It is the interaction between the homology, interacting with each other, and has achieved the glory in the history of Jinshang and Huishang. For a long time, almost all commercially prosperous places in China, the most eye-free, the most static building is not a Hui Hui Chamber of Commerce, is the Jin Chamber of Commerce. The museum, the homes and the hometown exchanges. Today, a person will go out to start a business, such as a Hunan people want to start a business, or a Fujian wants to start in New York, and many of the most favorable conditions are still one of the most favorable conditions. This is the reason why the homesicks in the same township in recent years. Classmates resources and homosal resources can be referred to as the most important external resources of entrepreneurs. The second is professional resources. For entrepreneurs, the utility is the most clearly promoted professional resources.

The so-called professional resources, that is, the various resources established by the entrepreneurs before working, including project resources and interpersonal resources. Take advantage of professional resources, starting from professional resources, in line with the "unusual" tutor of entrepreneurial activities. Especially in the country, there is no such thing as the United States or European countries, universally identifying and implementing the "Junctional Action" rules, and has chosen from professional resources to start a business, has become a shortcut and magic weapon of many people's entrepreneurship. For example, Kunming's "Wangnan Auto Parts King" He Xinyuan, before the establishment of Xinyiyuan Auto Parts Company, the provincial supply and marketing society is engaged in the same work; the famous treasure supply logistics, its founder Liu Wu originally a Shantou Supply and Market " "Socialist", was sent to Guangzhou Railway Station to carry out goods transfer work, later contracted the transfer station, then use the various relationships established in the work, create treasures, through the logistics and distributors of P & G, becomes a domestic logistics industry Hardcore. Former Middle School Mathematics Teachers, "Good Kids" founders, "Forbes" China Rich Song Zheng still passed a parent of the students, and he got the first batch of stroller ordered. . At the same time, Song Zheng also did the first fund for the baby carriage to be obtained through a parent of the student who did the director of the bank. If there is no help of parents, Song Zheng may not be incompetent. And Wantong's Feng Lun and Wang Gongquan were originally a colleague. The two have worked together in Nande. Later, two people left South Germany and went to Hainan to play the world, and they have now prosperous and developed. Feng Lun and Wang Gongquan are a pair of perfectations in the business, as if "Feng Shen Romance" inside the Hat, a bomb, a singer, cooperating with the sky. According to the survey, the personnel who have left the Sea Entrepreneurship in China, using more than 90% of the resources and relationships that were originally accumulated. The third is a friend resource. Friends should be a general name. Classmates are friends, comrades are also friends. The fellow is a friend, and the colleagues are friends. A family of entrepreneurs, three people who have been taught, talking, put it on, just like the eighteen millennium, it is not necessarily used. Friends are especially capital, which is much better for entrepreneurs. "At home, you can go on your parents, go on a friend", "More than one friend is more road" is a famous saying. If an entrepreneur can not make friends, there are no friends, and they must only have a dead road. Yu Minhong gave a friend with the police, drinking almost dead, but he later found that this "almost a dead", value! "Scientific Investment" believes that interpersonal communication skills should be the first in the entrepreneurial quality. 7. The reason why to make a slightly Chu King is not worthy of people, it is his courage, and the second is his wife. Shopping malls such as battlefields, a person who is brave and unable to become a dining in someone else sooner or later. Coca-Cola is 30 rules, the strips are bright, that is because it is so big, if it starts at home, I launched 30 rules, I am afraid I have been eaten by the enemy. Entrepreneurship is a fighting physical activity, and it is a trusted activity. Entrepreneurs' intelligence will greatly determine its success or failure. Especially in the current product is increasing, the market is limited, and the entrepreneurs must not only be able to keep them, but must be surprising. Opu Baba is now the first brand of domestic bathroom heating products. Its founder, Hangzhou Op Electric Co., Ltd. Chairman Fang Jie, when introducing the Yuba Products into China in 1993, the Chinese people have not yet in the bathroom ceiling. Fang Jie wanted a way to position the Yuba as a fashion product, and is specifically for marketing for those who have been twenty-year-old.

The speech of Fang Jie is: "I am the sea. I am studying abroad. As a white collar, I can't take a shower at home, it is a hipster lifestyle, a sign of your life." Haicai girl The logo is the except for Chongyang, look down on "own people". If there is anything, they can distinguish their "own people" with the surrounding soil, they are willing to pay any price. Fang Jie has cleverly uses this "Haicai" psychology of Shanghainese, and will shoot the Ophuma in Shanghai. Many people now admire Feng Lun, I feel that this person can do it, very can't afford it. Feng Lun did not have money, he was because of his ability to have money. In 1991, Feng Lun and Wang Gongquan were in Hainan, and there were 30,000 yuan in pockets. 30,000 yuan should be real estate, even in Hainan is also a heaven. But Feng Mun thought a way. The trust company is a financial institution, rich. He found a boss of a trust company, first gave the other party to his own experience. Feng Lun's experience is very dazzling, the other party does not dare to look down; then talk to the other party, there is a good business opportunity, and there is a good business in his hand, and the bag will not pay, say that the other party is in the heart; then put forward: It is better to do this, this single business is doing I have 13 million yuan, you have 5 million yuan, how do you see? This is a good business, the other party is such a person, there is such a experience, what are you don't worry? Ok! So the boss has generously smashed 5 million yuan. Feng Lun took this 5 million yuan, let Wang Gongxin go to bank to make cash mortgages, and the loan has been loaned by 13 million yuan. They used this 18 million yuan, bought 8 villas, slightly wrapped up, earned 3 million yuan, this is the first bucket of gold, Feng Lun and Wang Gong, who is in Hainan. Feng Lun's statement: "Do a big business must have money first, don't have money for the first time. At this time, you can know that you have no money, but you can't let others know. When everyone thinks you have money When you are willing to cooperate with you, you really have money. "Feng Lun first went to Hainan, despite no money, it must packed himself with the company, and the saying is a one-time It seems to be very powerful. "Forbes" China's rich Chen Jinyi has also experienced this year. Chen Jinyi has the opportunity to make a honey processing plant before no hair. It takes 300,000 yuan to build a honey processing plant, but when Chen Jinyi's hand is only 30,000 yuan. He deposits the 30,000 yuan into the bank, then uses this 30,000 yuan to make mortgage, from banking out of the bank's loan, use 60,000 yuan to make mortgage, and the loan is from 120,000 yuan, so until the loan out factory It takes 300,000 yuan. The honey processing plant has made up, Chen Jinyi's cause gradually stepped forward. Now this has become the "original crime" of private entrepreneurs. Some people say that they are empty gloves white wolves, in fact, most of them use the deficiencies on the banking system. It is a kind of intelligence to use the defects that use the existing system. The market economy is the foundation, that is, people are selfish. Everyone wants to maximize their personal interests, and the result is that people have reached the purpose of profits, and personal interests and social benefits have maximized. Speaking of drilling drills, businessman's nature is looking for an empty space. Some people diamonds the empty space is not surprising. If you see the empty there, no one is going to diamond, that is a strange thing. Talking about the empty gloves white wolf, which a white hand starting home does not need to pass a null glove of white wolf? Blank hand can set to the wolf, not what is wisdom! Wu Jingxi wrote the article "Where to find big wisdom", for the entrepreneurs, it doesn't matter if you have a big wisdom, you can do things well, you can make money is good wisdom.

The Beijing-King's white-collar has not eaten Lihua fast food, the streets of Jingcheng, often see the bicycle delivery team of painted Lihua fast food logo. Lihua fast meal was created by a person named Jiang Jianping. It is Jiangsu Changzhou. It is nothing but it is a small workshop in Lihua, Changzhou. Under Jiang Jianping, it is quickly developed into Changzhou First Fast Food Company. A few years ago, when Jiang Jianping decided to enter Beijing, the Beijing Express Market has been nearly saturated. Jiang Jianping's sword took the front, starting from the canteen of the contracted Chinese Academy of Sciences, doing the staff meal and making fast food, so that the investment is small and the effect is fast; therefore, it is wide, it seems that the Star fire is the original, and the Lihua fast food will enter Beijing. If Jiang Jianping entered Beijing, according to routine, rent an facade, recruit employees, kick off the rack, and I am afraid Lihua fast food will not have today. Talking about commercial strategy, Liang Boqiang is the most admirable. Liang Boqiang wants to make a nail clamp, but it is found to find a hard-working technology in China. He found that the Korean is in this regard and technology. However, the Koreans have always turned to the door, and it is very strict for their own technology. Publicly can't ask for technology to Koreans, it is certainly not willing to buy people. In order to steal the teacher from the Korean, Liang Boqiang wants a "curve to save the country" approach. In the first step, he first figured a way to become a Korean agent, wholesale sales nail clamps in mainland China. This has established its own nail assembly network and has achieved the trust of Koreans. In the second step, after obtaining the trust of Koreans, Liang Boqiang began to find an excuse, saying that the Korean goods will not work, the quality is not too, the product is old, and the trouble of Koreans is looking for a high-spirited Korean people. Not. Finally, in order to prove that his product quality is passed, the Koreans have told him that the product production materials and craftsmanships under an angry. Liang Boqiang listens to the great joy, immediately started, "very small, Saint-Jelen", so he went out of the mountain, and got a full look at it. Liang Boqiang's stolen story, can't help but remember the first Rich Li Ka-shing in the Chinese. When Li Ka-shite did not rise, in order to obtain the production process of plastic flowers, I have played this. It seems that the wealth of wealth is sometimes amazing in the wisdom of wealth. Strategy or wisdom, time through every entrepreneurial action of entrepreneurs. Wang Chuanfu is BYD, others are replaced with a complete set of machines, and he is against the road, replacing the machine with a large number of human resources, only a few of the machines have to use a small number of machines. The reason is that Wang Chuanfu knows that as a power supply, Chinese workers are far below the cost of purchasing a complete set of machine equipment. Using human replacement machine, although the BYD's factory becomes so good, it is not so modern, but the production cost of BYD has dropped down, it is below 40% of the Japanese. With the advantage of the price, BYD swept the world market and smashed the Japanese. Wang Chuanfu has also accumulated huge amount of wealth in just a few years, entered the "Forbes" China's rich list, ranking 41 in 2002. Strategy, it is a way of thinking, a way to handle problems and solve problems. When Welch and General "6 Sigma" swept China's business community, everyone in China's business community Feng Wellch was the god, and "6 Sigma" as the Gui, a venturemer said. He said: "In my business, under my current situation, I only need 3 Sigma, 4 Sigma is enough, if you must be in my company to push 6 Sigma, then my Enterprises must die. "Now, this guy's company is very good."

For entrepreneurs, wisdom is no level, it is not good or bad, and the difference is not high, and it is only useless, and it is not applicable. I went to Xie Shengming with the red peach K, in the rural pig circle, the toilet was brush, and many people were laughing. However, Xie Shengming, who is in the pig circle, has become a billionaire, and what kind of people who laugh at him when they are in the past, how can they still poverty today? We have been attributed to the wisdom of entrepreneurs: unrestrained, surprising. As an entrepreneur, is your thinking still follow the old? 8, courage to ask a question: What kind of person is best for entrepreneurship? The answer is: gambler. The truth is very simple, and the entrepreneur is an adventure. The gambler is the most gut, dare to bet, I want to win, so they are best for entrepreneurship. Scientific research found that gamblers' psychological tolerance is far from ordinary people, while entrepreneurship is the most powerful psychological ability. "Scientific Investment" found in the study, and the number of successful people have some degree of gambling, and the corporate people are especially. Shi Yuzhu's gambling everyone knows. In the same year, the M-6401 desktop printing system was developed in Shenzhen. There was only 4,000 yuan in Shi Yuzhu, but he set a 8400 yuan advertising version to the "Computer World". The only requirement is to pay after the presentation. His deadline is only 15 days, and he allocated in the first 12 days, he received 3 remittances on the 13th day, with a total of 15820 yuan. After two months, he earned 100,000 yuan. Shi Yuzhu puts 100,000 yuan to all advertisements. After 4 months, Shi Yuzhu became a millionaire. This story is now in people, but I want to think about it. If I have passed the past, Shi Yuzhu received the money enough to pay the advertising fee? If the "Computer World" will send a debt declaration to Shi Yushu in the newspaper? We probably never see a vigorous histori pillar and a gambling Shi Yuzhu. Many entrepreneurs have experience in "thrilling" on the road of entrepreneurship. This jump is successful, the merit is named, the day is flying; if you can't jump, you have to have a Phoenix. Zhou Feng took people to Tingmei, a project of 5 million yuan, has been doing more than 2 years, spent 4.4 million yuan or not. It's gone to see the money, the partners have lost their confidence, and Zhou Feng sells this project. Zhou Feng said that such a good project can not sell, and sell it to sell a good price. Partners say how such projects can sell so much money, or you have to buy this project. Zhou Feng took 50,000 yuan to buy this project. It turned out that everyone has a partnership. As a price, Zhou Feng gave up all the interests of this partnership, it is said to be tens of millions of yuan. Single Zhou Feng took 23 employees, morting their houses, with a total of 3 million yuan. He puts 50,000 yuan, and the other money, he counts, a total of 2 months of 2 months. From the end of November to December, he told employees. This time, we became it, it couldn't make it, you divide it 50,000 yuan, and you don't owe your salary. Let's do this! These words move his employees to cry, when everyone is struggling to fight, and they are extremely unforgettable. As a result, Tingmei succeeded. Zhou Feng became billionaires, many of his employees became millions of people, millionaires.

There are many professors in universities, market experts have many reasons for Zhou Feng and Tingmei success. In fact, things are not so complicated. To put it bluntly, it is just a suitable product, plus a leader of the nature, plus some suitable marketing tools, in such a successful case. Sun Guangxin and Zhou Feng have the same work. "Forbes" China's rich grandson Guangxin did not have a small business in Urumqi. Such a small businessman is in a commercially tradition of Urumqi. Sun Guangxin started to do a restaurant. One day in the fall of 1989, Sun heard the boss of Guangdong Restaurant for Cantonese cuisine, because of debt. Sun Guangxin ran to it, um, this restaurant is good, the geographical location is good, the facade is not good, the line can be done, it is a chance. At that time, I borrowed 670,000 yuan, I took this Guangdong wine property, and I invited the cook from Guangdong, I entered the live seafood, fish, shrimp, crab, and there were live snakes. Previously, Sun Guangxin had never done a catering industry. Xinjiang people habled the beef and mutton, not interested in raw seafood, and interested people did not dare to easily. Head 4 months lost 170,000 yuan, lost Sun Guangxin's eyes. He insisted that the source will put the source through the fierce advertising fierce. Sun Guangxin earned money from the hotel. China's restaurant is much, the owners who make money are a lot, why now has Sun Guangxin famous? Because Sun Guangxin is nothing to observe his customers in the restaurant, pondering his customers. One time, a guest set a table of 5,000 yuan, and the Sun Guangxin was shocked. At that time, 5,000 yuan was not a decimal. He figured out, why do people have money, shouting so? One play, it turned out to be oil. I have listened again, I can't, I have to do oil so fat, so I can't make money. Sun Guangxin began to go to the oil. Later, Sun Guangxin became "Forbes" China's rich. Sun Guangxin is now doing something is the West. Even the country must have the project to feel the headache. He dares to do, and there is capital to do. Entrepreneurship requires guts and needs to take risks. Adventure is an important part of the spirit of entrepreneurs, but entrepreneurship is not gambling. The adventure of entrepreneurs is very different. There is a story: one person asks a philosopher, what is the adventure, what is the joining? The philosopher said, such as a cave, there is a barrel of gold in the cave, you go in to take the gold. If the cave is a wolf hole, you are an adventure; if the cave is a tiger hole, you are advancing. This person said it. The philosopher also said that if the cave is just a bundant of firewood, then even a dog hole, you are also advancing. What does this story mean? It means that the adventure is such a thing, you have been working, it is possible to get it, and that thing is worth you get. Otherwise, you just have to take it, it is not worth it. Entrepreneurs must distinguish between adventures and advancing, and distinguish what is brave, what is ignorant. The ignorance of ignorance will only make things worse, your behavior will become meaningless, and it is full of smile. 9. The wish to share with others Liangshan under the governance of Songjiang, a prosperous development. The brothers have a big bowl, drinking a meat, big scale points, and it's not good. Song Jiang governance Liangshan relied on two means, one is to build a constitution, from Songjiang, the brothers arrange the fruit, the division of fruit, the division of labor, the division; the second is to share with the brothers, Song Jiang .

Whenever "Trading" is won, Song Jiang always arranges the best of the credit, the brothers, and the profits will be fairly distributed according to the contribution of each person. "Water Margin" 120 times, never said that Song Gongming hurts more people to eat more, in private hunarily. According to reason, Song Jiang is not amazing. The paper cannot be poetry, and it is not possible to take a gun, but it is very simple to take Liangshan. The reason is very simple: Song Jiang's leader will not let everyone lose. According to economists, even if someone does not accept him, it is the best choice for Song Jiang's head for the maximization of personal interests. As an entrepreneur, you must know how to share with others. An entrepreneur who don't know how to share with others, it is impossible to make a business. A few years ago, the reporter interviewed a entrepreneur in Zhongguancun. The entrepreneur did product supply and demand information in Zhongguancun at the time. At that time, Zhongguancun did very little person, and thus the entrepreneur's income is considerable, I bought a car in a short time, I bought a house, but I've been a little for my employees, I can give less, never Give more points, he said this is a low cost operation. Now I have passed in Seven or eight years. The entrepreneur company has moved a few times, but it always changed the appearance of the small face, and the employees always have a few, and constantly replaced. Zhongguancun is fiercely competitive, and there will be many people's entrepreneurial dream into bubbles every day. So many years have passed, this entrepreneur still exists, still in Zhongguancun, there is his success. However, starting with him for almost time, do the same industry, and it is more than a good fortune. Now Guo Fasisheng's Hui Hui yield has already over 100 million. There are thousands of square meters of office area in modern office buildings, and there are dozens of branches across the country. Guo Fan sings have also become a millionaire. Guo Fasheng and the difference between the entrepreneurs are to understand with everyone. HC was founded in 1991. The content of labor shares has been written in 1992 Huicheng. Guo Fasisheng, which studied the economy, explained his labor shares: "We stipulate that any people of Hui Cong must not exceed 10% of the total businesses, and the directors must not exceed 30% of the total businesses. At the time, I accounted for 50% of the company in the company. The shares of the entire directors are more than 70%, 20% are preparing stocks, but for more than 8 consecutive years, HC is a dividend division of more than 70% to the company who does not share stock, and our directors are very good. Clear, who left the company, this gold returns, do not allow stocks. So our directors are the company president, vice president, participation is also the knowledge dividend. When the HC is started in early 1992, it established the knowledge distribution. The allocation method. "It is said that when Guo Fan sings gave employees to employees, one of more than 3,000 dollars. That is the early 1990s, 3,000 yuan but a big money. The employee thought that the company made a mistake, did not believe that there would be "such a big boss" in the world, and then rushed away after the night. Guo Fan Sheng has a high-level theory to why Zhongguancun's enterprises and China's high-tech enterprises do not have a high. "Zhongguancun enterprises have 1 million profits, there are 2 million profits to fight, why don't you do it? Just a boss, the boss takes the absolute benefit, and this company is not the boss's capital to promote development When its main body becomes a knowledge, the company will continue to split, so Zhongguancun's business is not big, China's high-tech enterprises are not big.

"American psychologist Maslow has a hierarchical theory. It is said that people have five needs according to level. The first is to survive, the second is safety, the third is social needs, the fourth is respecting, fifth It is self-realization. These five need to be specific to the corporate environment, and the company's employees are required to share with employees. When the boss is paying, she is willing to share with employees, the survival needs of employees, safety needs, respectable From the boss here, they are grateful, and because they are afraid to lose everything, they will generate "self-realization needs", through self-realization, do more things for the boss, earn more Money, make greater contributions, return the boss. This constitutes a positive circulation of a company, a benign circulation. This should be the appropriate explanation of Maslow's theory in the enterprise level. When Zhou Feng successfully completed Tingmei "thrilling After jumping, I was unswervingly following his employees now can enjoy it. Not only these employees, now all the employees of Tingmei are sharing Zhou Feng and Tingmei success. Now in Zhou Feng's company, more than 120 Name employee light cars have 96. These cars are the company as a reward for employees. Zhou Feng stipulates that the employees who have worked for 3 years in the company, they gave a special set of housing. Now Zhou Feng also bought 28 sets of "ministerial" housing, each set of 150 square meters. Zhou Feng stipulated that employees who have been working over more than 5 years can get these housing. Zhou Feng explained his success: I think I think There is such a successful factor, that is, I can share it with people. Zhou Feng, is of course his "Xiao Jiu". He said: I have a lot of cases now, such as three plants, sun gods, etc. How to fall. After their success, the employees and major cadres are kind of welfare treatment. We have a phenomenon in China. Once a emerging industry is fired, it will burn it. It seems to be a given The owner of the boss brings the rich opportunity, then this company will soon sell, this is a phenomenon worthy of our concern. For example, an oral liquid, after doing fire, then there are a lot of different oral liquids. You think about it, where is it from these oral liquids? It is derived from the original company. There is a high-paying reason, more the reason for the boss itself. Boss earned money The deputy general will think that the boss earned, see my own money, still there is no rise. That's good, I would rather not take you more than 5,000 yuan of money, I don't go out to give others, Because give someone, I may still take that point. I have a company, and a few people don't do it alone. Because I don't do it, I will look at you. Once I made, I will It became a millionaire. So this is constantly derived, today's fruit tea wars, tomorrow warm underwear wars, and all kinds of health care products, basically this, but you see I did the business that basically followed by people who followed. Why can Tingmei can show alone? The reason is that we have a team with a strong cohesiveness. For the company employees, if this business is developing, he also takes the money for thousands of money, he will have an idea. But if he can take a year of 300,000 yuan, if he will take it, he will consider that he is going out to be a boss, take the risk, not as good as it. This kind of economics determines that you will kill him for 5 years. You will consolidate in the future, and if you say it for 5 years, your brand is coming out. Others will compete with you to do the same thing, you have died him by the brand.

Therefore, an entrepreneur should know how to share with others, share the interests, fair allocation. After doing this, you are honest, and one of a woven is the kind of sincerity, which will have a strong cohesiveness. In fact, doing this, but also protects yourself, for example, after you divide, you have to cancel the competition of each other with a larger ad. Now like me, the amount of advertisements per year will be reduced, and I still protect your own interests. Zhou Feng is so savvy, so this will be accountted, and you can't do something like it. And as long as it is what he has done, it has done the first country. People who do business will be accountted, but some people have a big account, some people have a small account. Business law: people who have a big account to do a big business, do a big business person; those who count the small account will only be a small business, be a little business person. Sharing is not limited to enterprise or team inside, but also for entrepreneurs, the externally sharing is equally important. No matter when, Wang Jiangmin is a word for his business partners: there is money to earn. The growth history of Zhengtai Group, some people say that the history of Sinsho San Suan's continued shareholding diversion. In the history of Nanchanghui, there have been four large-scale equity diversion, from the initial shareholding of 100%, and then only hold 28% of the Zhengtai equity, every time, South Chai, dilute his equity, will Your own equity is taken out, and when you go into other pockets, you are accompanied by the high-speed growth of the company. But South Model felt that he didn't suffer, because the cake was bigger, although the relative income was less, but absolute benefits were greatly improved. Sharing is not generous, for entrepreneurs, sharing is wise. 10. The ability of self-reflecting September 3, 1992, the first anniversary of Wantong, Feng Lun established this day as Wantong "anti-provincial day". "I have been now, I have to come to the company annually, we have to review yourself." Actually, it is actually a learning ability. Since entrepreneurship is a process of continuous exploration, entrepreneurs will inevitably make mistakes in this process. Investigation, it is a premise of understanding errors and correcting errors. For entrepreneurs, the anti-provincial process is the process of learning. With the ability of self-reflection, there is no self-reflective spirit, I decided that the entrepreneur can recognize the mistakes you commit, can you correct the mistakes made, can you constantly learn new things? Fang Jie is an Opuba, everyone feels so easy, it seems to be a chance. In fact, when he was studying in Australia, Fangjie consciously went to work in Australia's largest lamp company "Light Up" company. He still didn't understand business negotiations. He knows his shortcomings and I hope to learn the skills of negotiations. He knew that his boss was a master of negotiations, so whenever there was a chance to carry out business negotiations with the boss, he always secretly put a mini recorder in your pocket. He also recorded the boss and the other party's negotiation content, then went home to secretly listening, trying, learning, see how the boss analyzed the problem, how is the other party questioning, how is the boss answered. He learned like this, and it has become a master of business negotiations in a few years. Finally, the boss retired, gave him the seat. In 1996, Fangjie had become a professional manager of Australia. Then he didn't want to work, I would like to return home to start a business. Fang Jie's Opup is made in this basis, and Fang Jie is not a natural businessman.

In the thousands of entrepreneurial cases studied in "Scientific Investment", in addition to a few "new economic" front line characters, such as Shanghai Easy Shao Yibo, Shenzhen Net University Huang Wei is said to be the goddess, most of the other is like Zeng Guofan The "Chinese people" is not in the intelligence, such as the IQ to 180,200 in the intelligence. On the contrary, these successful people have a common situation, which is very good at learning, very courageous to self-reflect. Gao Dekang is doing Bosideng, often "can't sleep at night, I want to worry about it, often wake up in the middle of the night." Gao Dekang why? " A farmer in Changshu Town, Jiangsu Province. Gao Dekang used his entrepreneurial experience. At that time, Gao Dekang made a tailor, organized a sewing group, relying on the processing of clothing in Shanghai's garment factory to make money, to return to Shanghai from the village to Shanghai, deliver finished products. "From the village to the Penglai Park in Shanghai, there is 100 kilometers. I ride a bicycle to run back every day. I can't ride a few times. So I just squeezed the bus, carry a heavy goods bag. Squeeze down, it is tired to be sweating. Because I crowded is also working in work, the car is squeezed. I will take the bags and not easy to squeeze, and the people on the car smell me smell. I pushed down, once sprased my waist. Sometimes they still have to say, you have a country, the township. I can't get it ... but the bag is heavy, you put me down, what do I do? At that time, I couldn't cry, I think those people don't understand me at all. Sometimes I don't even think about doing business with Shanghai people? But don't go to Shanghai, I haven't lived at home, I can't eat, I can only On the ground. Doing business gantry to jump, dog holes to drill, no way, can only be wronged. "In this case, Gao Dekang can't sleep, and later his career is big, Bosideng has become China down jacket A brand, I have become a million, billionaires, but still often sleep. Gao Kang is always reflecting, for some questions that I don't understand, he also deliberately ran to Peking University, and the Tsinghua has a year. He said: "I often listen to people, listening to the challenge, and then inspect in practice, to finally look at the results, see if it is true." Gao Dekang only had primary school culture, and he is now the biggest Hobbies are just reading. "Time is nervous, learning can not be sloppy. Usually I have time to read books, sometimes watching on the plane. In this case, I must concentrate 3 days for each month. Concentrate 3 After the day, I made my own ideas. As a leader, I don't have to be busy all day, I have to lead my thoughts, there is a state of thinking to consider the development of this company. "Gao Dekang as a farmer in a mountain ditch, the villagers of Shanghai people's mouth, but in the end, I can let the Shanghai people robbed their down jackets, put the Shanghai people's banknotes to put the big pocket, why is it? Now you understand. As an entrepreneur, it is a common thing to encounter setbacks, and it is often a thing in this case, in this case, the anti-provincial capacity and self-reflective spirit can help you spend the difficulties. Zeng Zi said: "I have three provinces in my day." For entrepreneurs, the problem is not the three provinces of the day, four provinces, but should be alert to the moment, reflect on themselves, but only so, can always stay awake. "Scientific Investment" will put the ability of self-reflecting in entrepreneurs 10 major qualities, and we do not mean that we think it is the least important.