Compile an investor satisfaction business plan
Text / Yue Youzhen / Cool Fan Information Management Consultant General Manager
E-commerce does not seem to have a good turn, so the scholar expert begins to discuss whether the new economic bubble is from? In addition to the time of life, a good idea requires good execution, so there is a chance to create good gains.
If you look from the historical perspective of pathway development, unified Super Business (7-11) Innovative pathways have a long pain period, so many e-commerce companies also have the "": and other communication technologies more than the consumption behavior Slowly change; other e-commerce markets are more mature ... However, in terms of current situation, financial issues may be the first priority, so it is necessary to develop a Business Plan, which may help you attract investors.
Strictly speaking, there is no standard format of the business plan, as long as the investor understands, the executive is good. Recently, the author has exposed to foreign investment representatives and organizes them to provide a reference for the contents of the business plan. The plan of the plan is four parts: the plan summary, company profile, business planning and financial draft.
First, the plan summary
The plan will be the focus of the book, and the explicit exposing is concise, clear and significantly revealed for investors. Before the plan is put on the directory, make the reader quickly disabled the need.
Second, the company profile
This part is the extension of the plan summary, mainly descriptions of the company, including:
(1) Who is the founder for the founder? Why do business philosophy and company positioning?
(2) What kind of market is pursuing? Is the market demand be created by the company, or already existing? Views on the growth trend of the next five years?
(3) What conveniences provide for consumers? Such as reducing cost, enhancement efficiency, etc.
(4) Who is the buyer (describe customer positioning, not a specific object)? Who is a competitor? Their scale, market share, competitiveness and weaknesses?
(5) Special resources have companies owned? Such as patents, agents, other technologies (KNOW-HOW), etc.
(6) How many people have it now? Expected future growth amplitude?
Third, business plan
(1) Market analysis: This part of the content often constitutes an obstacle to the compiling of traditional enterprises, but it is very good at e-commerce operators. Market analysis is focused on:
1. Industry Status Description: Including market size, market maturity, development trend, etc.
2. Competitive environment analysis: You can refer to Potter's competition five forces, where is your competitive advantage. Here, the performance of the market will have a deep impression of potential investors.
3. Market area: The market is based on the competitive environment analysis, including natural segmentation - geography and industry, a large number of buyers vs. individual buyers, while describing the growth expectations of each zone.
(2) Marketing strategy and implementation: Deeply narrative how to serve the company's products in the consumer, you use what practice to help achieve this strategy.
1. Confirm that the niches you have in the selection market area. What is the reason for these Niki just suitable for your rapid growth? Is it because the competitors are shallow or not serious? If you join and get a profit, what bigger competitors did not join?
2. Describe marketing strategies and practices with marketing 4P, and systematically description of potential investors concerned, such as product lines, supply, sales pathways, logistics distribution, etc., and also express the company's growth direction.
(3) Product, Production, and R & D: It can now be good, but foreign investors are more concerned about the future profit potential, so the marketability of research and development capacity and product will be asked very carefully, and request proposes prove. At the same time, it is proposed to increase equipment, human resources, technology, funds, so that investors know the use of corporate funds. (4) Business team: Foreign investors believe that excellent business teams can reduce investment risks, so emphasizing the experience of business teams, especially for companies that have just started or rapidly developed.
1. Introduce the personal history of business teams, especially emphasize the functions and duties of each member now, focusing on successful cases and experience, but avoid too many details.
2. If there is a vulnerability in the team complementary function, don't urgently cover up to take effective measures honestly.
Fourth, financial drama
(1) Sales prediction: the strategy, practice, practice, use reasonable way to sell forecast, specifically calculated the profit, and expressed in a suitable coin value.
(2) Preparing for the five-year profit and loss prediction: Based on the first year of profit or loss, it is possible to predict the future four annual profitability and other factors.
(3) Cash budget: Five-year cash budget flow table, investors understand the peak of future capital demand, how big is large, how is the medium and long-term investment?
(4) Balance sheet: It can be expressed in a usual accounting format.
Although the financial drama is the predicted nature, the number proposed must have a basis, and the details have a more in-depth discussion, and in the financial statements, the hypothesis should be clearly used.
It has been touched by many business counts, and found that the e-commerce industry talents, especially in the performance of market analysis and business strategies, but it is weak in financial dramas, especially sales forecasts. There have been a company to describe the prospects in 20 pages ..., but investors need to know how much earning, how long is the problem, only one page, the endless missed investment opportunity. Foreign investors pay more attention to financial grants, if there is a need to invite accountants to assist.
