The blog is a new name in the IT era. In recent time, blogs have become a very high communication rate in the net, and blogs have become a new goal of some websites. The blog may be in foreign countries to acquire BLogger.com. Popularity, and in China, the development status of blogs is not optimistic. Foreign blogs are concentratedly of thought, and in China, it is porn with frequently in the media. The current situation may not change in the short term, then let's take a look at the prospects of the blog.
Mobile blog foreground
With the joining of Google and other foreign companies, mobile blogs quickly rid of the wind, the reason is very simple, the SMS once is a Chinese website to save straw, China has hundreds of millions of mobile phone users, during the peak period, China Mobile, China Unicom's SMS traffic is daily in millions of gold. If there is a user who uses mobile blogs, it will become a huge profit point in the future. Because there is such a huge mobile phone user group in China, it will make you have such a big embarrassment for mobile blogs.
According to Japanese media reports, in February this year's "Demo 2004" exhibition, the function of mobile blogs has a prototype of future development, for example, while sending information, it can easily expressed its location, and in other Portable devices such as smartphones, PDA applications. A company can easily make blogs on mobile terminals to increase research. For example, users send emails, including text files, photos, and sound files, etc., automatically process email data and user login. Blog and other aspects. In addition, there is a dedicated client software running on the PDA of PALM OS.
However, in China, MMS (MMS) has launched more than a year of embarrassment, but people are worried about mobile blogs. China's user groups are different from Europe, the United States, Japan, etc. Many figures have less applications that can take pictures of mobile phones, not to say through mobile phones. Wap (GPRS) was also hoped before MMS, but it was eventually failed to rise. Although Netease, Sina and other portals were continued to invest in WAP, but they did not seem to add blog capabilities. After all, so slow speed, more users are just in a particular situation.
Of course, the reality is grim, there may be more people to see his prospects, such as some telecom operators are also testing blog function, there are also ambitions of cake, but there are currently some websites launched so-called mobile blogs, hype The concept of the concept, their mobile blogs still stay in the simple application level, in fact, based on SMS send, then automatically registered online, without doing corresponding research and development on the latest 3G, etc., of course, this is also China The national condition is related.
With the continuous development of hardware and network technology, terminal equipment such as mobile phones will be more powerful, resources will be more abundant, and the terminal equipment will also be a small computer. Only when it is that, the mobile blog can really move.
Interpersonal network and blog
At present, successful financing in some foreign SNS (Social Networking Service) has made many people to see hope, China is a place to speculate on the concept of speculation, and the domestic SNS is suddenly hot, and some companies have obtained financing, such as uume, etc. The website claimed to have a second generation of friends, named the top-level venture capital. This type of website, mostly claimed to "circle" culture, through the invitation to join the individual circle, let the circle share our thoughts and diary, etc.
Some SNSs are also integrated into blogs, such as UUFRIENDS and BLOGDRIVER and cooperation, or some blog sites into SNS functionality, such as Netease tribes contain circles meaning, famous Blog researcher isaac is thinking, open Blog Community (BC) and open SN are best matching, SNS and BC loose cooperation are not a good choice. Otherwise, it is possible to fall into a category, nothing is nothing, or some companies have set up SNS from the BC, and the idea is simple, that is, add a "Dating" button based on the BLOG. It is easy to realize the SNS, but it is a blog roll, or it is still unable to reflect the value of Social Networking, because the closed BC and the open SN itself are a contradiction. In fact, individuals think that SNS is still blogging, the key is to vary from person to person. Some people think that the content written is their own things. I only want to share with people around you, then I feel suitable, if I think the content is open, and I hope to promote the opening or need to let more people share your ideas So, you may choose Blog will be a better choice. It is only different for the side weight of the function.
Gates prediction
Recently, Microsoft Chairman Bill Gates said in a speech that Weblogs can become a business communication tool. Microsoft's competitors Google have previously passed more information to netizens through Weblogs. Recently, Google also upgraded its Blogger.com service, allowing the mobile phone or other handheld devices to be at this site.
Gates believes: "Weblogs make up for the shortcomings of emails and websites. Weblogs will become more popular over time." Some analysts believe that blogs can actually become online reviews of various information. Logs, such as people's evaluation of enterprise products and society, etc. Of course, if the company integrates the blog into it, it can become a very good platform to communicate with customers. This is a very good business opportunity, which can communicate very intuitive, easy to communicate with customers, reduce time, space limit, also reduced cost.
Jupiter analyst JoeWilcox said that Microsoft attached great importance to Blogs and RSS because Microsoft considered this technology as a threat, and it was also a new opportunity. Wilcox said: "If I am Microsoft, I want to sell more Windows products, then I will use WebLogs.
Of course, I don't know how many people have to pay attention to the prediction of Gates. When can you achieve it?
Cheap learning tool
The blog must be online, and based on the network, therefore, the development of the network is very large, as the promotion of the blog is very large, just as the development of mobile networks, the form of new changes for the blog. Network speed is developing rapidly, providing more powerful support for blog sites.
Now the blog site, in addition to the text, it is sticker, if you put the song on the page, you will feel that the speed is slow, this is due to China's Internet speed decision. Of course, this speed will definitely develop very fast, after all, in accordance with the development speed of Chinese netizens, operators must keep up with the trend. After the network speed is developed, it can be convenient to put the sound, short film on the Internet, whether online or offering download, will add a richer content for blogs.
The rich website content, plus the improvement of the searched classification of the blog site, will be easy to search for the same type, and the information of this information is the information of learning, and this is the case, the blog truly becomes online learning platform, its cost is compared Traditional training courses may be less cheap, time is also more flexible. New advertising form is about to appear
RSS (RICH Site Summary) Allows online publishers to automatically send web content to the subscriber, providing a powerful tool to the reader, can immediately obtain the latest headline message from several different sources. There are several bases for building a new website publishing form, and RSS has been in a leading position in various standard disputes.
Although Google has supported RSS rocking, it is strongly standing for this side, but it is supported by all news channels to support RSS. Users need to log in to Yahoo websites, just need to catch through software. Take back all the headlines and introductions on Yahoo websites, including column news can also catch back, which undoubtedly makes the big sea fishing needle have a more targeted choice, no need to endure every time you go to the website, you don't worry about it. . Although it is still unable to see complete news through software, it is already a big choice. At least you don't have to conversion.
However, in this case, the advertiser is greatly lost, because netizens see the opportunity of advertising is significantly less. Because of this, after Yahoo announced the support of RSS for a long time, the domestic business website has no action, which is related to the earnings of domestic business websites. Despite this, the content of the RSS type is the trend of future development, and support is just a late breakfast. As a website operator, in order to retain advertisers, the corresponding changes must be made, the most direct may be the change in the form of advertising.
According to CNET reports, Nike learned from the common difficulty in the magazine, the "Advertorial", "Advertorial", so that Blog is a high-quality brand and product transmission pathway. They signed an agreement with the fashion comment site blog-gawker, published 15 NIKE sponsored short films on their blog. It is determined by Gawker and publishing other comments and layouts and links. Although the click rate has dropped a lot, but NIKE's public relations manager thinks: "This is a correct community. Perhaps it is relatively small, but it is an important and affected group."
This may be a way for future advertising to rationality, perhaps Nike's form can be a future case, because the current domestic website is mostly pursuing a click quantity, and the advertiser is also pursuing the amount of hits, but did not find the big sea fishing pin is not as good as the needle. Good effect.
Any new phenomenon is urgently promoted. Now China is not lacking in netizens. It is deficient to support the entire Internet industry's support, see Google, Microsoft and other international giants have strongly supported the rise of blogs. China's Internet companies, what are you thinking about?
(Reprinted from: Pacific News Center)
