The Adfficient of Exploit The Oversea Market
2004-6-20 Sunday (Sunday)
Some suggestions for the development of the International Market Dubai (UNITED ARAB EMIRATES) Dubai (Dubai), which is absolutely a big event for the company. Although there is no final list of resident people, but the mall is like the battlefield, if I may be selected by the company, I will start preparing from now, I can't make no preparation. If the company has another suitable candidate, there is no relationship. After all, there is a wife, home and everything. I know yourself and know each other. I don't have a rich experience in commercial warfare, improper, please correct manager. One. Analysis of the Middle East Market. What is the Middle East Market Middle East Market usually refers to the 9 countries around the Boss Bay and the Ala Sea, with a total population reaches 5-700 million, per capita annual income from the UAE, Kuwait, etc. 3-4 million to Iran, Iraq, Yemen and other countries have 5-6 thousand US dollars. These Light workers, daily use, electronics and clothing in these Arab countries must depend on imports. The price requirements of the product are medium and low requirements, and the grade is not very high. At the same time, these parts of the region, almost a feature of pure consumption, and more than 80% of the goods in the Middle East should be transferred through Dubai, while radiating most of the Africa countries, the radiation population reaches 1.3 billion. As the second largest port of the Middle East, the advantageous tax-free policy and free trade economy, Dubai has become the largest trade wholesale market in Africa and the surrounding Gulf countries, and the trade coverage population reaches 1.3 billion. Here is a close Africa For more than 30 countries, the goods are purchased here, light industry, appliances, clothing, and so on. Usually the import translational amount of 75% re-export African market, 20% of the Gulf countries, 5% directly in the UAE. 2. The product requirements of the Middle East market are not very high in the Middle East market, and there is no strict quality and industry association certification requirements. The number of orders is relatively large, and as long as paying attention to the buyer's letter of credit, do customer reputation in advance Investigation, you can make a safe commission. 3. The Middle East Market is characterized by a trade market dominated by ordering and spot. Spot trade is a chain store. The profit margin of the chain is about 30%. The profit margin of orders is generally 6%. --10% inequality. Middle East customers usually sample ordering, multi-party inquiry price, a price list if there is no quotation result in 3-5 business days, the quote is self-invalid. Business Talking is relatively simple Whether the product is completely dependent on the price and quality, as well as the reputation level of the supplier, there is no domestic special and complex personnel relationship network. The buyers and sellers in the spot trade and orders will basically under the premise of equality and just. Most of the goods trading, the commercial letter of credit will be opened from the famous major banks such as HSBC and Citi. At the same time, the product quality Terms will be marked in the contract. Of course, there is no eliminating economic phenomenon. Dubai Market is the most important Trade is characterized by wholesale-oriented, the product is mainly medium and low price, quality is medium-sized, and the number of purchases is huge, mainly for re-export trade, spot trading and ordering trade. 4. The Characteristics of the Middle Eastern businessman (1) Arabic personality is impatient, for the normal trade delivery period, the consistency is very sensitive to the consistency of samples and quality, once negligent delayed delivery and quality problems, supplies are not It is important to face the price reduction.
(2) Arab people are savvy, they have to show their friendly enthusiasm for any customers, they will not reveal, but usually they speak, involving prices, etc., if you can't get it The reason for convince is convinced, and the price is difficult to rise. (3) The relatively heavy relationship between Arabs and friends can have a vital impact on the success of business, and all daily friendly courtesy is essential. Two. The proposal of the development of the Middle East market is to carefully carefully prepare for all development markets, including market inspections with practical results, visit major customers, etc., conscientiously control the quality, pay attention to the product area packaging characteristics, in the contract Insior, clarify various terms and is clear. " . 3. Have a good relationship with local agency and customers, regularly visiting customers, do not drag the drag, more contact with the Middle East customers, learn more about the local market, and have a good relationship. three. Several specific recommendations 1. About the determination of the candidate. The determination of the candidates is a key to the company's development of the Middle East market. First of all, be sure to choose people who can suffer, willing to suffer. If people who don't want to go hard press the cattle, it is not appropriate. Not only the waste of company funds, but more importantly, it will delay business opportunities. Second, I don't recommend people under 30 years of age and less learning ability. Because most people under the age of 30 are immature, it is not suitable for pioneering work (of course, those under 30 years old, special excellent people). After Dubai, there are many things to learn, so people who are unwilling to learn are obviously not suitable. In addition, the candidates should be less and fine, although the outside people will be more hard, but can reduce the company's burden. 2. The company's trust and support my biggest advantages, I don't know if the general manager knows. Only the company trust, can you let go of your hands and feet, if you do anything in advance, some people will have another idea, or someone makes a small action, this is a bit trouble. About the company's support. If I go, the company strongly supports me at least in two ways. One is a business, general manager needs to give guidance. The second is the technical, quality, J workers, M workers, L work, and W work should be guided frequently. Due to the high telephone costs, I suggest that the broadband is installed in Dubai offices, with a camera, so you can call your computer to your computer. Communicate regularly and regularly. My advantage is that knowledge is rich, and the disadvantages are lack of actual experience. I can overcome the shortcomings through the general manager and the company's internal support. I suggest that the general manager can take the time to learn the basic operation, typing, online, etc. There are other support, I will find ways to solve. In short, people have a lot of power, and to do one thing in success, to effectively integrate all aspects. The general manager advocates collective wisdom in management decisions and product development, but I am learning to general manager. 3. The work should be stable. HZH has first gone out of the country. The first work strategy is to be stable to prevent the business scam. Treat any customer, not easily accept the trade form of the long-term check payment and release, not easy to accept the letter of add-on soft terms, not to give up the principle, do not believe any attractive promise and conditions.
