Whether it is for ordinary network surfers or webmasters, Google is the most popular search engine in the world. It processes a search request of 150 million daily, accounting for almost 1/3 of all world searches. The network surfers have a soft spot for Google, which is due to the fast search speed and high-rate search results provided by Google. These are all based on Google's complex text matching operation algorithm and the PageRank® system (web level technology) used by its search procedures. Below we will introduce you to Google's PageRank® system.
The reason why Google is affected by website administrators and Internet media service companies because it is not only using keywords or proxy search technologies, but it is based on advanced web level technology. The other search engines provide a rough search result for a variety of channels, while Google provides a search for its own highly accurate search results. That's why website administrators will do everything possible to rank your website in Google.
Another reason for Google is favored is its website index speed. Submit your website to Google until you are included in Google, usually just two weeks. If your website has been included for Google, then Google will traverse and update your website information once a month (re-index). However, for the PR value (PageRank), the Google index cycle is short.
Google's index / reinterpretation cycle is shorter than most search engines. This allows website administrators to edit the page attributes of the website, such as web headings, heads of text content, big character title, keyword distribution, of course, there is also an external link. Then they will soon find these changes to these changes to the web page.
Because Google is very popular, you need to know how Google's search engine works. If you don't know how it determines your rankings, then those sites who are just a little familiar with Google Ranking algorithms are more than your rankings. Let us now look at the Google's ranking algorithm.
Google's ranking algorithm uses two parts, the first part is its text content matching system. Google uses the system to discover the search term related to the search term typed with the searcher; the second part is also the most important part of the rankings algorithm, is the Google's patented web level technology (PageRank?).
Let me introduce how to make the website have relevance, ie the algorithm of the text content matching portion:
When searching for a website keyword, Google gives a higher weight of keywords that appear in Meta Title. So you should make sure that the most important keywords in your website are included, that is, you should decide on your most important keywords to determine the contents of the web headings. However, the title of the web page is not too long, generally between 35 and 40 characters.
As we all know, Google does not use meta tags such as keywords or description tags. This is because the text used in these meta tags cannot be seen for actual visitor. And Google believes that these metammarks will be used by some webmasters to fraudulently placing some popular keywords with their website, and to improve their website's ranking on this unsolicient keyword, thus Means get more visitors.
This feature that does not support Meta Tags means that Google will generate a description of a website from a few lines of text of a web page. That is, you'd better put your keywords or key phrases to the top of the web, so if Google finds them, it will improve the relevance of your website accordingly. Once Google can't find this related content, then you have to spend a lot of effort to make the rest of your page.
When deciding on a website, Google also considers keyword density of the content in the web page, so you have to make sure that there are several tips and key phrases that appear in your entire web page. But to remember that "it is no longer", 6-10% of the keyword density is the best. Other strategies to increase page-dependent include: put keywords in the title content and thickening keywords appearing in content as much as possible. Google is now indexed with an Alt property text and incorporates correlation calculations. So in your alt property, you should contain keywords to increase the relevance score of the website.
Increasing the last trick of page relevance is to make external text links on your website contain your keywords. In the external text link contains keywords to effectively improve your site-related score (Google's description of its PageRank technology, also mentioning the external links of the site when calculating the web page level) and incorporated .
How many keywords should I contain in the text link? This is a question of seeing the benevolence. But I noticed that there are many websites in their switched link area, have provided the corresponding text link content. For example: "Welcome friendship links, and use the following code to establish a link to this website."
Above we introduced how Google calculates the relevance of the website and how to increase the relevant knowledge of the website-relevance. But what method does Google use to measure the quality of a website? The answer is the -google PageRank® system.
PageRank is taken from Google's founder Larry Page, which is part of the Google Rank Operation Algorithm (Ranked Formula) to identify the level / importance of the web page. Levels from 1 to 10, 10 levels. The higher the PR value, the more popular (more important) the page is. For example: a website with a PR value is 1 indicating that this site is not very popular, and the PR value is 7 to 10 indicates that this website is very popular (or extremely important).
When calculating the website ranking, PageRank will take into account the number of external links to the site. We can say this: The more the number of external links of a website has the higher its PR value; the higher the level of the external link site (if the Macromedia website is chained to your website), the higher the PR value of the website is higher. For example, if there is a link to the XYZ.com website on the abc.com website, the abc.com website must provide some good website content, so Google will use the link from XYZ.com as it voted to abc.com website. One ticket. You can download and install Google tools to check your site level (PR value).
So, is it, the higher the number of external links of a website (the more votes), the more important this site is, so it will achieve a higher ranking when you use keywords related to it. - Big wrong.
Google's emphasis on the number of external links on a website does not mean that you can establish a connection with any website without seeking policy. This is because Google is not simply determined by the external link of the calculation site. If so, all website administrators can only do something - crazy switched links, and get the most external links as much as possible. Google is described in this: "Google doesn't just look at the number of votes of a website, or the number of external links of this website. At the same time, it will also analyze those voting websites. If the PR value of these sites is quite important Sex), its voting website can benefit from it (also of importance).
So, is it for a website, the higher the quality of the higher website quality and higher PR score, the better it? - Norty.
Say that it is wrong because -google's PageRank system does not consider the external link quality of a website, and it will consider the number. For example, for a website X with a certain PR value, if your website y is its only external link, then google believes that the website x will use your website Y as the best external link, thus Will give your website Y more points. However, if there is already 49 external links on the website X, then Google believes that the website X is just regarding your website as its 50th good website. Therefore, the more external links on your external link site, the lower the PR score you can get, and they are inversely relationship. Say it is because - in general, a PR value is greater than the external link site equal to 6, which can significantly improve your PR score. But if this external link site has 100 other external links, the PR score you can get is almost zero. Similarly, if the PR value of an external link site is only 2, but you are the only external link, then the PR value you get is far greater than that of the PR value of 6, the external link is 100.
This problem now seems to be more complicated. Don't close, see below this formula, you will fully understand, just need a little mathematical knowledge.
Let us first explain what is damping factor. The damping factor is the actual PR score value obtained when you vote or link to another site. The damping factor is generally 0.85. Of course, it seems to be slightly less than the actual PR value of your website. Let us now look at the calculation formula of this PR scorepoint:
Pr (a) = (1-D) D (Pr (T1) / C (T1) Pr (TN) / C (TN))
Where PR (A) is represented from an external link site T1, based on the PR score value added to your website according to the PAGERANK® system; Pr (T1) represents the PR score of the external link website itself; C (T1) Then indicate the number of external links owned by the external link site. Everyone is advised: A website's voting weight is only 0.85 of the PR value of the site, and the weight of this 0.85 is allocated to each external website to which it is linked.
Imagine a website named akamarketing.com, which is linked to the PR value of 4, and the external link number is 9, the calculation formula is as follows:
PR (AKA) = (1-0.85) 0.85 * (4/10)
PR (AKA) = 0.15 0.85 * (0.4)
PR (AKA) = 0.15 0.34
Pr (AKA) = 0.49
That is, if my website gets a PR value of 4, the external link number is 9, the last website, and finally my website will get the 0.49 PR score.
Let us look at the link to the website that is 8, the number of external links is 16, then the PR score I will get is:
Pr (AKA) = (1-0.85) 0.85 * (8/16)
PR (AKA) = 0.15 0.85 (0.5)
Pr (AKA) = 0.15 0.425
PR (AKA) = 0.575
The above two examples show that the PR value of the external link site is important, and the number of external links of the site is also an important factor that needs to be considered.
Ok, you don't need to remember the above formula, just remember: When building an external link of your own website, you should find some of the PR values and fewer links. The more external link sites on your website, the higher your PR value, so that your ranking is significantly improved.
However, in order to improve your PR, one of your most should do is - Submit your website to DMoz, which is included in DMOZ, an ODP (Open Directory Project). As we all know, Google's PageRank® system is especially true for those portal network catalogs such as DMOZ, Yahoo and Looksmart. Especially for DMOZ. The DMOZ link on a website is like the PageRank of Google. It seems to be valuable as a gold. At this time, the PR score value of the DMOZ catalog page of the site is also incompetent. I have seen some sites, just because the ODP is included, it is doubled, and its PR score is immediately improved on Google. This is because Google uses its own ODP version as its website directory.
ODP links are very important to PageRank? If your website is included in ODP, you can effectively improve your page level. Do not believe?
That's it. Looking for a word search in Google, you will find that in the first 10 sites of the search results provided by Google, there are 7 to 8 also appear in the directory of Google. This fact is enough to explain that if a website is not included in ODP, then it doesn't expect to get too much access from Google.
Submit your site to ODP and include it, it is not a difficult thing, just take more time. Just make sure your website provides good content, then click "Add Site" in the appropriate directory of the ODP, follow the prompts to step by step. At least to ensure that your index page is included in. I said "at least" because although the ODP claims that they only collect your index page, but in fact, there is no shortage of 5 to 10 pages on the website on ODP. So, if your website content involves a completely different piece, you can submit the web page of each content to ODP - but please remember that "the speed is not reached". Wait until Google updates its directory, you can see what you have changed.
If your website is included in Yahoo and Looksmart, then your PR value will be significantly improved. About "Yahoo Submission Skills", if you have time, you can read the following article "Yahoo website submission skills".
If your website is a non-commercial nature or is almost completely non-commercial content, then you can pass
Www.zeal.com allows your website to be included in the famous network directory Looksmart. I personally love Zeal.com, just like Google, Looksmart is also a non-commercial search list from the Zeal network directory.
Let us continue - I am on a Tuesday to Zeal, I'm going to Zeal on Thursday morning. In Monday, I checked my log file and found a lot of nominees from Looksmart, which has been included in Looksmart. Later, I also viewed my log, I found that MSN has updated its own database according to the Looksmart database, and the good rankings that improved the improvement have brought me a lot of visitors. Think about it, I have appeared in Zeal, Looksmart and MSN within 6 days. So if you have a non-commercial website, don't forget to go to Zeal.com to submit your website!
Before you submit your website to Zeal.com, you have to test it through it. Don't worry, this test is very simple. If you are a website administrator, and your website has been included in the three famous network directories DMOZ, Yahoo and Looksmart, I guess the PR value of your website must be high, and the search ranking will not be poor.
Overview:
1. Contains key keywords and key phrases in the title tag (Title Tag). 2. Improve the quality and quantity of the external links of the website.
3. Enable the website to include three well-known network directories DMOZ, Yahoo and Looksmart
