Amway's "short film" Amway I have repeatedly seen the TV propaganda film in Amway's "shop". This film is repeated in the Amway store, it seems to be a CD. This The basic meaning of the film is that Amway is exploring the company's strong cooperation with the world's famous TV media discovery. Let's take a look at how Amway is working with the exploration channel. Amway said they have broadcast a minute and three in exploration channels Ten seconds of short film, and jointly produced a special program about nutrition health with the exploration channel. It turned out that this is a cooperative ?! I am the industry insiders made by TV advertising, and I will analyze this thing the most saying. First, short film This short film is very horizontal, beautiful picture, and almost no Amway or Amway's brand Nutrili products, not like Chinese companies, it is not as straight, hate, a fifteen second advertisement to make product close-up Going to the end, and the exigron is full of their products or the name of the company. Amway production is an image advertisement. You say it is a short film, because the business atmosphere they shoot is very small, this is a high Horizontal image advertisement. But this is still a TV advertisement! TV commercial is a TV short film? Cannot be negated. And most TV commercials in mainland China is fifteen seconds, up to 30 seconds, so Amway will make a minute This is called a short film is very accepted by the Chinese. How can I be an advertisement one minute? It is so beautiful, then natural, there is almost no product and slogan. Amway doesn't lie, but it is cleverly changed, but this One said that there is no mistake, but it is very easy to mislead the audience. It is not right to mislead the audience, because most of the audience cannot watch this so-called "short film" from the TV, because the exploration channel does not land in China, Therefore, Amway has made a CD in the Amway store in all parts of the country. About this short film, how to introduce it to himself. In order to strengthen this effect, Amway has produced POP hanging flag, and each store has a few strings. The picture is concise, only Amway is strong with the world-famous media exploration. This concept is very good? Is it possible to say that if I pay the CCTV advertising fee, advertise in CCTV, so I can say that I am Working with CCTV? Again, Amway and Explore the "large piece", a large piece of film about nutrition. I didn't see the whole article, because the disc only included the fragment, I can't learn the details. I don't know if it is All about Nutrilite is still only on the overall nutrition concept. If it is the former, it is the topic of the advertisement, and there is no essential difference between the world's designer, the therapeutic disease skin disease. If it is the latter, then Amway The role played can only be "sponsors"! But they say that Amway has made a TV film with exploration cooperation! In the industry, we call it "patch" advertisement, I provide sponsorship for the
There is a Chinese philosopher often say that Russell once personally, please teach him questions. He is not ashamed when he says these words, because Russell asked when he came to the UK, did you live, etc. I often I heard the city-level Amway's mouth train, I think they are irresponsible. In fact, this is the whole Amway's corporate culture! Sometimes it is very learned. For example, a friend is in a certain The leased classroom in the university campus has run a college entrance examination art tutor. He has a propaganda of the foreign advertising must be a certain university art tutor class. Almost all sexual diseases across the country are individuals, they just rent some hospitals, and then pay the cost. However, it is a regular hospital's scorpion. It seems that people and companies like Amway are a lot. But Amway is not the same as guys who have swindled their money people. It has a comprehensive transformation from behavior to thinking, called "Amway Life". Amway has a basic element of certain religions. Amway is a place where Amway is not completely bad, but it is good and bad hybrid. You can't complete it clearly. Still bad, should be accepted or should be refused. And when you rise to almost religious colors, you will agreefully, this is more powerful than peace evolution. Another myth is the Amway's marketing system is included in the textbook by Harvard University. As a classic case, we specialize in e-mail asking Harvard Business School, their answer is that many people have asked them, this is purely non-said, this is a big lie, the original: We never has ... We do't ... and have no plan to do so. (we have never ... we won't ... we don't have any plans to do this.) Amway borrows the radius of others, and the results The owner discovered. Amway often said that someone also did Amway, he is still a professor, a certain person is also Amway, he is still a director. How many professors have a professor? Have a director? There is also a lot of murder. After all, there are not many profit in Amway. But they often use this as a radio to call everyone. In fact, it is still a vulnerable group. Amway and other merchants legalization It is the emergence of the store. This is the biggest change. Others still have no fundamental differences from previous. But actually this is not a shop. Is there such a shop? No salesman, only the cashier and the shipper. And is particularly strange In this store, almost all things are "out of stock"! It is like this! In the case of such a market economy, there is no such thing in the seller. Why is the competition is especially fierce, and the health products will have "out of stock"? After my research, the senior business director of each region has "priority distribution rights", which is monopolized, but they are not for the goods, but to cause the market (in the store) looks out of stock Thus, "tight" goods are sold to the lower line, and this sales is gift! You can only buy it from it, and these few offline, it is also spent, and he sells this kind of tight goods to the next line, and finally, the bottom is all costly! Only they think it is out of stock, and it is grateful to the superior! Amway's direct salesmen are really intimate and sad. They have become incompetent under the evolution of Amway's unique corporate culture. They are clearly stupid, but they think they are the smartest; they are clearly hypocritical, but they think they are the most sincere; they are obviously despicable, but they think they are high! They are clearly It is despised by people, but they think they are respected. Why is this so? Because Amway has instilled a set of strange ideas, this system is infused through a large number of conferences. They gathered all day, sitting every day in the so-called studio, encouragement, infection, here to be satisfied. And they have found a satisfactory reason here, which is the most embarrassing place in Amway.
