The following article was originally contained in the "Science Investment" magazine 2004, 6th, the best personal entrepreneurial, investment, wealth management and SME operational practical guidance magazine eight entrepreneurial profit model starting from the starting point, the suffering is difficult, but return to the starting point . This is the greatest troubles facing many entrepreneurial companies. What is the cause of a large number of entrepreneurial enterprises even can't even enter the gate of the profit area? "Scientific Investment" lasted several months, and hundreds of companies in the "Scientific Investment" Entrepreneurship Enterprise Case Libuard in the Entrepreneurial Enterprise Case Library were counted, and the data was obtained in entrepreneurial enterprises, only 23% of the strategy Because it is only 28% because of the implementation reasons, but because there is no way to find a profit model, it is as high as 49%. What is the profit model? There is a story to introduce you: a monkey looks for food around. He saw a fruit tree covered with fruits on the rocks from the gap of a rock. So desperately drilled in the narrow gap in the rock. If the monkey is, the fruit of the rock is the profit of it is eager, what will the monkey do? It chooses that will succeed, and the body has been grinded by rocks. Because of tired and hunger, monkeys are thin. In this way, at day 3, it was very easy to drill past, and eat fruit. After all the fruits on the tree, the monkey is ready to continue to find food, then he discovered that because it is too full, it can't come out again. This poor monkey did not find a profit model, the ending must be very tragic. Because, when it is finally hungry, it is exhausted from the gap of the rock, it is even weak to find new food. In fact, it can choose such a profit model: After you have a hard drill, put the fruit first to the side of the rock, then drill out, look for the next fruit tree while eating; he can also call a small monkey drill Over the gap, send the fruit together to share. Obviously, looking for a profit model, the result will be a hetero. Enterprise profit model or business model, like the blood vessels of the body. The blood vessel has problems, and the blood pass cannot be smooth, and a person can't live healthy and comfortable. The company is the same, there is no reasonable profit mode or a business model, no matter how big your business is famous, how can you toss, you can do it, it is just a breath. For business operators, this is a painful thing! Is there any regularity? Have! "Scientific Investment" has passed a large number of cases and visits to many successful entrepreneurs, and found that there is an easy to neglect between corporate strategy and enterprise operations. This rule is the profit model of the company. Look for this mode, and transform according to the company's own situation, enterprises can find their own profit, get rid of the unsolved situation. Enterprise profit model is a topic that often talks about in the business community and academia in recent years. The so-called profit model is that it is a way to make money, and it is a regular way. It is not the kind of east, the wind of the West, is not a shake. It is such a thing: it can maintain a continuous profit from a longer period of time and bring a continuous profit from enterprises. How many companies have how much make money, but only the best (not necessarily the biggest) enterprises will talk about mode. The pattern can be grasped because of its regularity, so you can learn, you can follow it. It is like a piece of clay, a semi-finished product, you can transform according to your own situation. "Scientific Investment" adopts a large number of studies to extract the most common 8 profit models of entrepreneurs. Seriously study and study, maybe you can help some entrepreneurs go out of trouble.
Entrepreneurial Profit Mode Safety Index: ★★★★★ Continuous Profit Index: ★★★ Innovation Ability Index: ★★★ Key Reminder: Find the common interests of the large industry or large enterprises, take the initiative, will be strong Competitors are transformed into dependent partners, borrow boats, borrowing ladies, to achieve the first goal of striving for profits and make companies grow rapidly. Wenzhou Linhai, is said that Wenzhou people are extremely familiar with fish. In the sea, sharks are a very fierce guy, very bad, many fish are their attack targets, but there is a small fish to swim with sharks, sharks are not doing it, and they are opposite to it. It is a squid. The way to survive the fish is to attach to sharks, where is the shark get it? When the shark is hunting, it follows some of the disabled, while it is also because it also drives the drone on the body, so the shark is not only disgusted, but it is very grateful. Because there is shark's protection, the situation of squid is very safe, no fish dare to attack it, can attack it. This kind of survival method and philosophy of survival are very discouraged, but it is very effective. It is based on the natural revelation of this "survival". Smart Wenzhou people have realized a lot of truths, which is that weak people have to survive, not only wisdom, but also effective. Wenzhou Peak Motorcycle Group is just a small factory that produces motorcycle vehicles. However, the product originally developed by this company has a uniqueness, and its surface anti-corrosion performance exceeds Japanese corporate standards, which fills the domestic gap, which has become an alternative to motorcycle manufacturers to replace Japanese imported originals. The company initially won the products of China's famous motorcycle companies through marketing, and then cooperated with this large enterprise. In 1992, the two sides jointly funded Rui'an established a motorcycle accessories Co., Ltd., with a registered capital of 6 million yuan, and 70% of the deposits, and this company is 30%. Life is designed for this enterprise to produce zero accessories such as motorcycle brakes. This peak became "squid" attached to "big shark", and the output value has been doubled for several years, and the scale and benefits have been extended more than 10 times before the cooperation of the company. Subsequently, Peak uses the money to earn, continuously expanded, and the product is hosted by the gate, and the fuel tank ... finally developed into the whole vehicle production. Starting for an alternate, later developed to independent operation, and obtained a motorcycle production license issued by the country. After the time is mature, Peak is separated from the partnership with large enterprises, and become a separate motorcycle vehicle production enterprise, "squid tactics" is successful. This model is very popular in the long triangles of the machining enterprise, and the Pearl River Delta is very popular. In Guangdong, Guangdong, Jiangsu Kunshan, similar small companies can be seen everywhere. Practice has proved that this is a shortcut that starting to success in a start-up small business, and the risk is small and the probability is high. Similar to the peaks, the final development of "comprehensive", more companies, more, go to the specialization, walk "special, essence" road, such as Jiangsu Jiangyin's Cao Mingfang is a Shanghai FAW specialized production car bumper, even Become "Forbes" China's rich. The essence of this model of "squid" is that large companies have a smooth product circulation channel, with a wide range of customer groups, just a huge fierce shark, and SMEs are in terms of funds, technology, or talent, There are many innate shortcomings. If SMEs can find the binding point of the big enterprise, form alliances with large companies, they can effectively make up for their own short boards, naturally you can share the profits of large enterprises. "Squid Tactics" for SMEs, can be rejected by a high degree of extent and is an effective profit model.
And the method can be diverse, such as: supporting the Global Economic Integration Economic Integration, Social Division Work, Multiple Assembly, Production and Marketing of A Community, which is often subdivided into many links Provide opportunities. Big, complex whole machine - car, motorcycle, household appliances have many supporting manufacturers, even small items such as tables and chairs, cigarettes, liquor, telescope, etc., there are many products that work together, such as Shandong's There are many white wine to use Sichuan roasted pulp. The Qinchi of the year also set off a large wind wave. These supporting manufacturers are like the moonsticks in the moon. Don't be a small set of this role, although the starting point is low, the profit is thin, but the investment is small (many projects often take hundreds of thousands of investment can be operated), so it is appropriate for entrepreneurs that are lack of funds and lack of experience. As long as you do a good job in relationships with the upstream manufacturers, work hard, guarantee quality, then you can use this platform to complete your entrepreneurial transition and dangerous period in less than a long time. It is a more new type of cooperative relationship for brand manufacturers. In order to reduce production costs, or in order to open up new business areas, it is often produced by the products that are trusted by the goods. OEM production is not only popular among multinational companies, but some domestic well-known brands or regional brands also provide an OEM production. That is the sentence: first-class enterprise selling brands, second-class enterprises selling technology, three streams of companies selling products, of course, there are super-flow companies, they sell standards. In the era of such a brand, a brand is established to be a lot of manpower and material investment. But once the brand is established, you can generate a so-called brand effect, the brand itself can be used to make money. Processors are produced by an active, and it is the brand's reputation and consumer recognition. Oil is also divided into two kinds, one is self-produced after an alternate, this is called a borrowing, which needs to be delivered, usually only in the regional market; the other is that after product production, give the original brand all Sales, also known as founders. The former risk is greater than the latter, and the investment is also greater than the latter, but the finals are easier to achieve, generally only in domestic brands, and there are few international brands to use this method, and entrepreneurs can choose. Agent agent is a manufacturer's business extension, which has its agents that affect the big item. Although the agent is married for others, it is also accumulating the experience for ourselves. Making agents can accompany the capital original accumulation for their own tangible items. At the same time, you can learn marketing knowledge and establish channel networks, which can be described as two. Looking for products for those brands having good reputation or developing potential, is a small profit, a half-time sale. The initial entrepreneur can consider only one store, start from one county or a prefecture city. However, the big wrist can not over-reliance on the big wrist. The biggest danger of doing agents is to be unloaded by the manufacturer. "Scientific Investment" has reported more, and has a professional analysis, some cases are deep, and readers can refer to. Not only is a small and medium-sized businesses, but some companies have been large, once they are deeply derived, they only rely on "", it is also very dangerous. Like Shenzhen Huawei, a "huge Chinese", which specializes in providing telecom operators to provide optical network, fixed network, mobile network, and value-added business sectors, is one of the main suppliers of China Telecom market. And China Telecom has become a big wrist in the big wrist. With the development of telecommunications, Huawei sales have soared, and sales in 2001 reached 2.25 billion yuan. Huawei does not have a very advanced management means and technology, but it stands on the shoulders of China Telecom's giant, and it is very profound.
In recent years, China Telecom has been subjected to demolition, and investment shrinks. Huawei follows it. It is increasingly not good. Ren Zheng did to write "Huawei's winter" and put forward alert to Huawei employees. Under the big tree, it is very dangerous, once the sun is high, it is very dangerous to stand under the big tree, it may be shocked by electric shock, or the wind blows the tree to die. Therefore, the small business is in large enterprises, agents can only attach, but can not rely. It is ishled, soaring rain, it is healthy, and it is a rattan to the tree, leaving the trees, and it will be unstable. When the entrepreneur starts to start business, it is inevitable to pay yourself in people for a while, but it is necessary to lose this period as soon as possible, can't add their own fate to others. Small enterprises in large enterprises, entrepreneurial companies in mature companies, the most ideal state is both operational links, there is a capital linkage relationship, but not being held, not an endless relationship. When the small businesses are still independence, it still needs to have large business self-sovereignty. It is possible to try to hold a large business or mature enterprise. You can receive "Dongfang's unrestrained Western bright The effect is great to improve the health of the enterprise.
Entrepreneurial Profit Model Secondary Model Mode Safety Index: ★★★★★ Continuous Profit Index: ★★★★★ Innovation Ability Index: ★★★★ Key Reminder: Specialization is to specialize in one, too Say "a trick, eat all over the day." In such a temptation, it is necessary to calm down, and it is not easy to specialize. Otherwise, it will not have a "diversified" in the domestic business community in several years. Maybe you think that the nail clamp is too "small device", the nail clamp is very small, but you think about it, as long as there is 1/5 Chinese use the nail clamps you produce, how big is your profit? If there are 1/5 of the world use the nail clamps you produced? If such a profit space is still not big, you may wish to think about it, and the normal grade nail profit is indeed limited, but if is the high-end product? If it is a specialized finger repair tool for specializing production? Liang Boqiang is tightly grasping the main business of the nail pliers. It is stronger on the nail clamp, so he successfully entered the profit area. With the "very small" nail clamp, the San Yale brand has become China's first, the third nail scales of the world, and Liang Boqiang has become a billionaire. In April 1998, Liang Boqiang reads a story called "said words" from the old newspaper who came to the bag. The article refers to Zhu Ji as an example, and requires light industry enterprises to improve product quality. Develop a speech for new products. He produced a thought: to be a Chinese brand nail clamp. Soon, he rushed to Guangzhou "555" national nails, but the factory has been discontinued. Later, he went to Tianjin, Beijing, Shanghai and Suzhou's four representative state-owned nail clamps. These factories have all closed. State-owned enterprises will not have a pity, but they also have a market for private enterprises. So, Liang Boqiang began learning technology and locks the target in Korea's famous "777" scorpion clamp. Liang Boqiang has booked 300,000 yuan from South Korea, and then organizes the "777" technology, and then sells the bought nail clamp, the researchers don't understand anything, Liang Boqiang fly to South Korea. Since Liang Boqiang is in front of the identity of China's distributors, the Koreans not only explain in detail, but also take him to the factory. Such Liang Boqiang carefully understands their automation production technology and equipment. One year, Liang Boqiang flew more than 20 times, and bought more than 10 million yuan. During this time, his researchers have basically learned "777" technology. By doing "777" dealers, he gradually spreads their own sales network, soon, his first batch is "San Ya" The nail clamp of the Lun "brand is fresh. Liang Boqiang did not hesitate to pay attention to the experts from all directions, and several times to fly to the Shenyang Hardware Testing Center several times. In June 2000, "Saint-Jean" has been awarded the first "nail quality test certificate" issued by the National Hardware Society. Of course, truly achievement "very small" in China's nail manufacturing expert status, not this paper certificate. Making a brand must increase the added value of the product, Liang Boqiang is on the details of the product and the cultural content of the product, emphasizes the product's personalization and environmental concept. Just a small nail clamp, there were more than 200 varieties. This laid the professional status of "San Yale" in the nail clamp. Liang Boqiang has always been developed in the specialization model. It not only lets "San Yale" becoming a brand name of the world, but the most critical is to make the small nail tongue get huge wealth. Why can specialization be your profit mode? One of the simplest explanations is because it is fine, so it is deep, and it will improve the threshold. Others are not easy to come in competition, and professional production, their organizational form is simpler, and management is relatively easy.
In the marketing method, once the market is open, there is almost no need to have more investment. Another side of the cost reduction is the significant increase in profits. In general, specialized production generally finally form exclusive production, at most, the industry's oligarchy competition, the industry is relatively easy to coordinate, and the industry is more likely to form mutual understanding, which is conducive to maintaining a high industry average profit. This is a closed or semi-closed market, unlike the products on the market, once you see your professionals, everyone flocks, the profits are quickly diluted, the cost is rapidly climbing, the product that can be mapped quickly into a chicken rib Everyone feels inevitable, and I feel that I feel unfortunately. After calculating, the producer of ordinary products, if its profit is 15%, then a specialized product, its marginal profit can usually reach 60-70%. When a company is specialized in professional production, most costs are used in the development and creative phase of the solution. Once the scheme is established, they can constantly copy, according to their own will, determine a higher market price, because you are the only Or a small number of people who can provide this solution (or product), so the market is fundamentally unable to oppose your high pricing. Another way for specializing production is to quickly drive large-scale, rapidly reduce the average profits of the industry, so that small-scale producers will not be able to compete with you, and don't want to compete with you. Galan is used by this approach. The method used by Liang Boqiang is to personalize the product. In Germany, Genzhou, Liang Boqiang has seen the best nails in the world, which is the German "Shuangli" nail clamp, but such a company is only produced by an auxiliary product. The main business of "Swing people" is a kitchen supplies. Japan's green clock, Yu Li and other brands are also attached to cartoon products and produce. These well-known nail scales have far more profitability than Liang Boqiang's "very small", but they earn is dependent, which is attached to other products, and the profits produced by other products, but not nail clamps. The profits itself is produced. This is a good production form and is also an effective way of profit, but they are not specialized. Liang Boqiang is specialized, because he only produces a nail clamp, all profits are from the nail clamp. So, what is interested in studying the man's nails, what is the woman's nails, what is the child's nails? What is the nails of the elderly, what is different from the nails and fingernails, and designed for different crowds Sexual product. For example, the nails specifically for the baby, the nail clamp is flat, which is shorter than the adult, so that this design fully considers the characteristics of baby nails to avoid harm to infants due to equipment. Once the product is launched, it becomes a mother of mothers. From the product to the production organization, then to marketing, because the face is the same product, only the shape of the shape, the substance is exactly the same, so the same process can repeatedly reproduce, constantly copy, basically will not increase what new cost . On the contrary, with the deepening of the proficiency of each link, the cost will quietly decline. This is the advantage of specializing production, simple and elegant. Another source of specializing profits is an expert, not only have research and development experts, but also experts in production and organizational management, marketing experts. Specialized production, repeated process, which is conducive to rapid cultivation of professionals who specialize in one link. The experts mentioned here are different from those of ordinary experts, but this is an expert that can produce and bring profit. In general, this expert employee will bring 10-15% of profits than ordinary employees, which is the unique benefit of specializing production.
Entrepreneurial Profit Mode Three Profit Multiplier Mode Mode Mode Safety Index: ★★★★ Continuous Profit Index: ★★★★ Innovation Ability Index: ★★★★ Key Reminder: Packaging production, It can produce good benefits, which is similar to Making multiplication. The profit multiplier mode is a powerful profit machine. The key is how you have the correct judgment of the business value of the image or concept of your choice. What you need to find is such a thing, its business value is a positive number, and it is greater than 1, otherwise, this thing is not only meaningless to you, but will cause harm to you. A few years ago, several Chinese people put out online instant exchange platform ICQ's Chinese version - Oicq (also known as QQ). Then QQ has developed with a rapid speed. The current registered users have exceeded 100 million people, and the number of independently online people reached more than 12 million, alone in China's online instant messaging software market, almost covered all China Netizens. And the cartoon image of QQ - a small-scale little penguin is gradually known and loved by millions of netizens. At this time, the Guangzhou Dongping Company, which is started with the import and export business, and the prospect of the QQ little penguin image in the commercial field. In December 2000, Tencent, the owner of QQ, signed a seven-year QQ image. Paid use agreement. Can a penguin bring how much profit space? This is clear that it is clear for Dongli, who has been operating and importing and export. So from the beginning, they already have a clear profit idea. This profit idea or "patent" of the profit model is not a Dongli. Their idea comes from Disney Company that uses cartoon images to get the most profit, just put the pattern, which makes it better to guarantee their success. US Disney is the founder and faithful practitioner of this model. It puts the same image in different ways, rice mouse, Mei, little mermaid and other cartoon images appear in movies, television, books, clothing, backpacks, watches, lunch boxes, and theme parks and stores. Each form has a rich profit for Disney. Before signing the agreement, Dongli's in-depth investigation has been conducted to QQ users, and it is very powerful to be young people through QQ chat. Therefore, Dongli proposed the "Q human Q life" cartoon fashion life concept, and positioned the derivative product consumption group at 14-26. Subsequently, Dongli has successively developed 106 series of 106 series of 106 series, about 1000 QQ logo, etc. If you think that Dongli will invest your own money, produce these products, then you are wrong. Many years of experience in importing business, so that they are very clear from a very popular way of creating profits: image authorization. In fact, the Eastern Dynasties is the first bucket of gold on QQ with this authorization. The so-called authorization production is to grant a certain number of usage costs by charge a certain amount of usage fee. The benefits of manufacturers are the market can quickly open the market through images or brands known to people. Dongli's acquisition is accumulated in QQ, first authorized a revenue, when the type of product reaches a certain number, in 2001, Dongli's first "Q-Gen" store in Guangzhou is the most prosperous Beijing Road Pedestrian Street opened. The specialty store opened, and the Q fans were strongly sought after. The Japanese business has been more than 100,000 yuan, which exceeded the original "paving Wang" Giordano store in the same street. There is also a third step in Dongli, that is, the Guangzhou tricks join. Open a store is not the final way of obtaining profits in Dongping. In their plans, the biggest profit will come from the franchise store. To put it bluntly, the store on Guangzhou Beijing Road is only a model store in Dongli, which is the use of a considerable business benefit to potential franchisees. In other words, the store on Guangzhou Beijing Road is just a bait thrown by Dongbai, and their purpose is to catch more fish behind.
In just a few months, "Q-Gen" has more than 100 franchisees, all over the country. A small cartoon image allows the Dongli to taste the sweet time in a very short time, due to the popularity of QQ, the gross profit margin of some QQ products reaches 50%. In fact, this practice is more popular in the publishing industry, such as "water cooking" series that appears as Cheng Junyi "boiled three countries", with "sending letter to Garcia", "plus The West Asia series, and the "who moved my cheese" series with "who moved my cheese" series, the sold is a concept that has been well known to people, even for people. Several simple texts of cognition. The risk of this model comes from the extensive authorization of the image or concept owner, for some of the difficult-owned image or concepts, such as the above "water", the risk is greater, and its profit multiplication is likely Less than 1, even negative. That is to say, for such image or concepts, you don't have to be better than using it. You don't have to make money, you can use it, you can only wait for money. The profit margin mode of profit march is very extensive. It can be a cartoon image, which can be a great story, or a valuable information, or a skill, even any other asset, and profitable The way, it is constantly repeating them, uses them, and can also give them different external images, such as the world's most expensive cat - Hello Kitty (Kati Cat), the world's most famous one Dog - Snoopy, the world's most popular Bear - Winnie Pooh (Winnie Poolet) and other cartoon images are the most classic cases of profit multiplier mode. How is the Cartoon image of Katie Cat, Snoopy, and the Cartoon of the Weapon? How do you make companies achieve profits? Careful research is not difficult to see, the use of cartoon images well known to make companies reduce product development or development cost, shorten the time of R & D or development. The most critical point is that most developing have produced any valuable end products that adapt to the market, and this image does not exist. With a wide well known image, it can make the product more quickly into the market, reducing the risk of enterprise, and improving the success rate of enterprises. Easy line is using this profit mode mode to develop rapidly. This is a shortcut for entrepreneurial success, but there are also various problems. As we say in the earlves, such image or conceptual authorization is generally wide, the product line tends to pull, which requires the following points: First, what are the people who are easy to accept the image or concept? And pay attention to these people's preferences. If the East Liberation of the East Phase is positioned in middle-aged consumers or make a practical rather than fashion products, it is definitely a dead road. Second, due to the flood of homogeneous products or possibly in the future, you need to be extremely personalized, and maintain this personalization. If you have to have a possible way to create a unique, it is difficult to imitate the way. In addition, you can also have a choice, which is to quickly cover the product a finely divided market, do not provide opportunities for later people, but premise is a considerable investment. Third, product production and marketing is carried out by means of a new image or concept, it is already very mature abroad, but for domestic business operators is still a very unfamiliar area. It requires some special talents, and there are some special or unique techniques. If you plan to develop in this regard, then it is best to find some special talents to help you. Fourth, most popular image or concepts belong to fragile products, you need to care for them, try to apply it to products that may threaten their image or concepts.
Entrepreneurial Profit Mode Four Original Model Mode Mode Safety Index: ★★★★★ Continuous Profit Index: ★★★★★ Innovation Ability Index: ★★★★ Key Reminder: The original product here refers to a uniform production process , Formulation, raw materials, core technology, and products with long-term market demand. In view of the exclusive principles of this model, mastering its business will receive a considerable profit. For example, ancestral secret recipe, new products that have entered difficulty. An accidental opportunity, and the country encountered an old man who dizzy because of eating poisonous vegetables. In the evening, Yu Dingguo returned to the family and the landlord said the day, the old man told him that his relatives have also died because of the vegetables with pesticides, and died. The old words touched his nerves again. On the evening, the Qing Dingguo spurted an all night, search for information about "pesticide vegetables". As a result, he found that "pesticide vegetables" may result in a "pesticide vegetable" caused by the "pesticide vegetables", "three", "three", and even "three", which may cause "pesticide vegetables" that may cause people acute poisoning or death. Through the genetic hazard (scientific recognition). By retrieving related materials, he also found that the National Quality Supervision, General Administration of Quality Supervision, Inspection and Quarantine has shown that "problem dishes" as high as 47.5% of the pesticide residue in the market, and nearly half of the vegetables in the country are not "Pesticide Vegetables" ... facing a fear of "pesticide vegetables", the public usually take the method "One Washing Two Tripples", but experts believe that this method is not much. Some people use washing net washing, but the detergent itself is a chemical substance, which has much effect on the human body. I think this is what I can't develop, can I develop a machine that can remove pesticides in vegetables? He thinks this is an opportunity. The second day of the Qing Dingguo specialized to Xiamen University asked the relevant expert professor, so that the use of ozone technology can take off the residual pesticide in vegetables, but because of the technical resection, there is no company to use it to the civilian instrument. I learned about this information, I am excited. King Dingguo quickly completed the "fruit and vegetable detoxification machine" program, with a friend in Shenzhen, he found the most authoritative ozone expert Li Zhonghan, the most authoritative ozone expert, and Li Ji Cheng Cheng's business partner, two divisions Cooperation: Li is responsible for product development, organizing production under the brand owned by Qi, and is responsible for sales and promotion. In April 2002, at the same time as Professor Li, Li Dingguo wishes 500,000 yuan through a friend, and it has established "Xiamen Pepsi Technology Development Co., Ltd. in Xiamen." One month, Professor Li quickly developed the "fruit and vegetable detoxification machine" on the basis of many years of ozone application technology, and successfully passed the product quality identification organized by the National Quality Supervision Prevention. "Fruit and Vegetable Detoxification Machine" takes pure physical principles, do not add any drugs, can strongly remove residual pesticides, fertilizers, non-toxic side effects in 20 minutes, no secondary pollution, no nutritional losses. Through pesticide residue testing instrument, the vegetable residue pesticide removal rate reaches 93-99.23%, which is a machine that actually provides consumers with clean and hygienic "pollution-free" vegetables. It doesn't mean that you can have a market. The first step in the development of the country is to advertise. After advertising, many people have requested product agents. In order to recover the funds as soon as possible, the people don't refuse. But soon, he found this drawback. Some agents that do not have strength, after distributing a small number of products, reduce the number of purchases or simply stopping the goods. The surface seems to have no loss to both sides, but actually has lost many potential markets, because he could no longer develop other agents, and if this agent If you don't want, then this local market is lost.
In the face of this situation, the sales strategy quickly adjusted the sales strategy, only the business of the power and development capabilities made a leading agent, and the strength of strength became a distribution center, and the headquarters assisted to open up the market; for some small operators Introduce "Pepsi-Shi Decoir Detoxification Distribution Center" to provide joining. These methods effectively meet the needs of different levels of investors, but also enabled the country to dig up to the first bucket of gold. At the time of the development of "fruit and vegetable detoxification machine", the application of ozone technology is still a very unique concept, so his products are also known as high-tech products, which are very honest. At present, with the rapid development of science and technology, some of the life expectancy with original technology products is growing rapidly. Two years ago, very fresh ozone detoxification technology, two years later lost freshness. With the continuous entry of later people, this market is increasingly fierce. The savvy of the customs is that he uses different means to quickly expand the market. Before the arrival of the followers, we earned a lot of profits, and the bag is safe. From the current situation, everyone is looking for opportunities to make money, a favorable product, it is difficult to maintain its "unique". Everyone is looking for its weakness, or cloning, or transforming, so it is the key to the success of this model in high efficiency. Original product model, in fact, many entrepreneurial companies can vigorously use the model, "Original", the high profit can be brought about by high profits. However, the original product model is not "universal key" in the profit zone. It also has many limitations: first, because of the original, that is, "no ancient people", it often requires a lot of research and development costs and a long development time. Second, because of the original, it means that the market is not high, that is, it means to open the market, and get more money to get more money. Third, although you may have done a very meticulous survey beforehand, an original product is that it is difficult to measure whether the market will eventually accept it before really enter the market. One of the frequent happened is: You spent a lot of money, spending a lot of strength to take out the product, but the result is not market identity. In this way, all your investment has grown. Therefore, there is a big risk of playing the market with original products. Fourth, due to the lack of meticulous understanding and cognition of the product, the relevant state departments provide perfect protection for a certain type of original product, producers will face many malicious market competition, this competition often makes it The starter is in trouble. Protect and extend the life cycle of the original product, extend profit-output cycle: First, improve patent awareness, and actively seek protection of relevant state departments. Second, enhance confidential awareness, allowing competitors to have no slogan. Third, perform a periodic product update, improve the technical threshold, making it difficult for later people to enter. Fourth, make companies and products more user-friendly and enhance consumers' loyalty. Fifth, with everyone to eat, in the absence of production capacity or insufficient investment, actively carry out licensed production or technology transfer, so that the product quickly covers the market, does not give later people to take opportunities. This is generally not paying attention to the operator, but it is a very effective way ...
The best personal entrepreneurial, investment, wealth management and SME operational practical guidance magazine entrepreneurship profit model five strategies follow-up mode mode security index: ★★★★ Continuous profit index: ★★ Innovative ability index: ★ ★ Key reminder: strategy Following into the strong, and the blindness of "follow the wind", where is it lively and drilled. Strategy follow-up requires operators to make correct assessments, and analyze their own advantages, after disadvantage, make judgments for future trends. In 1995, Jiang Guiqin, a city in Shandong, had a few days. Seeing the long team in front of the counters selling sauce duck wings. Relatives said that the sauce duck wings in this departure shop is produced by a small plant in the suburban county where Jiang Guiqin is located. Because the sauce is burning very flavor, it is particularly popular in the city. In a few days, Jiang Guiqi will see the long dragon that lined up every passing the store, and often can't buy it later. Jiang Guichen looked at other people to make money like a printing machine, very envious. She also wants to do it. However, she is very clear, although she can suffer, they can learn, the biggest weakness is unlike market, and the market is sensitive, and there is no experience in management. These are all doing business tricks. how should I do it? She hopes to understand before I do it, how to do it to get my profits. So, she found this small factory, soft hard bubble, and the trustee sent a gift into the factory, and when a workshop worker. Jiang Guiqin has worked for 2 months, and the delivery of the goods, production process, sauces, and the delivery channels were touched after the delivery channel during the day, and then went home to secretly try to make it. I finally waited for her to get my own sauce duck wings, please come to taste, she immediately resigned home, began to prepare her own production. Is this factory not doing very well? Isn't it a famous gas in the city? Isn't there a ready-made pattern? It is simply in the beginning of entrepreneurship. Where is the small factory into duck wings, she will go, so that the quality of the raw materials is consistent with the small factory; what is the taste of the sauce duck finished in the plant, she also reaches the process of consumer cognition Which street in the city is selling in the city, she tries to select another deputy food in the same street, so that I can save my own cost of the market; the only thing is that she is more than one hour than this plant. The purpose of doing this is to tell this small factory, just a non-critical trailing, will not prevent her, even destructive move. The results of follow-up make her entrepreneurial process, and smooth. Since the small factory's sauce wings have been named in the city, many people can't buy it every day, so Jiang Guiqin's way to follow the way, let her have a leak, save her to open up The cost of the market. The most important thing is that the factory manager of the small factory knows, I didn't put it in my heart, and I also joked with Jiang Guiqian: "You will follow it, we eat meat, of course, you can't stop your bowl of soup." Seeing that the other party didn't put your small workshop in your eyes, Jiang Guiqin was in the heart. At the beginning, she only sent a family every day, and later developed to 5, 10, less than 1 year, as long as this small factory is selected in the city, it will not be two or three hundred meters. Find the sauce wings of Jiang Guiqin. For only 1 year, Jiang Guiqin leaned with a sate of sauce duck and earned 170,000 yuan. Later, the factory began to add some other products such as sauce, sauce, sauce duck head. Jiang Guiqin did not follow up. She knows that the greatest advantage of people behind is that it can clearly see what happened earlier and the consequences of these things. And since it is followed, then you can't worry, wait, people are selling, then decide what.
Therefore, she contributes the buddy of delivery, let them return it immediately after sending goods every day, be sure to wait until the sales of the small factory is sold back, and the evening will report "reconnaissance". For example, which selling points are the first new products, which new products are sold well, which new products are not very popular. Jiang Guiqi will remember the feedback of his guys on a small child. When the new product of the small factory is sold for half a month, Jiang Guiqin considers whether to add new varieties, first add which varieties, which will be sent to which selling point first. In this way, it is not tightly followed by the small factory, Jiang Guiqin makes it easy to make your own money. By 1997, Jiang Guoqin initially rely on a soy sauce small workshop from a sugar pot has developed with the small factory. She began to expand the streets and communities that were not laid before the small factory. At this time, she has also pondered a new sauce, and the duck fins produced are more fragrant. However, she is not eager to push this duck wing to the market. She waited for the opportunity to continue developing new varieties. Before the Spring Festival of 1998, Jiang Guiqin's capital accumulation has reached nearly 500,000 yuan, and the new plant has also been completed, and Jiang Guiqin is more cooked to the market sales channel, sales environment. She is ready to exceed the small factory. Many small plants in rural areas will give workers during the Spring Festival and stop production. Jiang Guiqin will organize the workers in the factory to work overtime, pay more 3 times a day, and the overtime payment is clear on the same day, and the year 30 overtime will send 500 yuan bonus. At the same time, Jiang Guiqin also recited 15 workers who went home in the small factory, promised to go on the holiday, the daily salary was twice the small factory. From the 100th of the lunar month, Jiang Guiqin will increase the production to 5 times the day, and the product varieties have increased by 11 kinds, but not only old varieties, but also new varieties he developed. At the same time, the delivery time is adjusted, not only for 2 hours a few days in advance, and it has also added a morning delivery. During the Spring Festival, it is the peak season of consumption, everyone is not at home. Friends and friends will always be difficult to drink some wine, and the sauce produced by Jiang Guiqin has become the best underbu. In just one month before and after the Spring Festival, the profit of Jiang Guiqin factory is equivalent to 6 times more than usual. After the Spring Festival, the market is still red. Jiang Guiqin factory maintains at least 11 or more, and has continuously launched a new variety. Every day, the institutions of sending a car in the afternoon are also reserved. From then on, consumers can enjoy fresh food produced by Jiang Guiqin. When the Factory and other Spring Festival resumed production, they found that customers went to Jiang Guichen. Today, Jiang Guiqin immediately followed the small factory, which is no longer a rival of Jiang Guiqin. Now Jiang Guiqin is eyeing a sauce chain in the city. She quietly followed the back, slowly accumulated power, waiting for the opportunity to ripe, beyond. In the marathon competition, you can often see that athletes will form "first array" and "second square". An interesting phenomenon is: Finally, the champion is often started to start racing athletes in the "second square". Because the "second square" athletes are in the position of "running" in most scherators. Therefore, you can clearly see the "First Square Array" athlete, and grasp the schedule according to its changes, adjust your rhythm. On the other hand, as a member of the "second square", the psychological pressure they will bear is relatively small, and because they have been in a state in which they are injective, the accumulated physical fitness is conducive to the final sprint phase. break out. Therefore, the athletes in the "Second Particon" get the championship. Jiang Guiqin repeated this scene often happened in the marathon in the process of entrepreneurship: on the road to grow, aiming at a goal, keeping back, always paying attention to each other, learning his strengths, looking for its weakness, waiting opportunity Mature beyond. After Ganjia people, it is a winner of the winner.
The earlier, some people exceed him, so it is also the most pleasant people who followed them, and even all means to suppress the latter. At this time, if you know "show weakness", you can do it or you don't want to compete with your opponent, your opponent may let you go, and you may have helped you. Jiang Guiqin is always delivered than the opponent 1 hour, hoping to convey this is the information, ie: I am pursuing is just your remaining space, and there is no effort to fight with you. So from the beginning of the opponent, I didn't put her in my eyes. This gives Jiang Guiqin's growth space and time, so that she can quietly grow in the opponent's eyelids. From a strategy, "running" is actually the best way to compress the cost of investment. Jiang Guiqin said that it is to play "running" strategy. First, she doesn't have to consider the market environment, consumers love, what to give up, because the opponent has done this for her. Because of the insufficient experience, the subject is often unable to grasp, take a wait-and-see attitude, and carefully watch the opponent's every move, and it is a sensible strategy. Like Jiang Guoqin, she only needs to follow her opponent, where is the opponent selling fire, she is selling, selling, paying attention to the strategy, not causing the opponent. Jiang Guoqin has used the former market. Step by step, the cognitive process required for new products listed consumers, which will reduce the risk to the lowest market development, and also subtract the product repeated experiment. The loss is increased accordingly. Second, after the strength is gradually accumulated, how to strategically capture the other market. This shows the heartbeat of Jiang Guiqin. At the time of developing the kummer with the opponent, she first used the side roundabout, the opponent's market trial water, using the market trial water, using the new market space, when the strength of the strength or has not fully grasped the battle, avoiding the opposite The frontal confrontation in the limited market space. Wait until the time is mature, and then the strong rebellion is performed. Because of the homogeneous, the opponent has no power at all. From the perspective of profit, "follow-run" is always saving than running in front, so the profit margin is relatively high. In business activities, every business behavior costs costs, and the fruit of picking victory is equal to minimizing cost, which is also equal to the maximum profit. "Follow-in" philosophy is a kind of response philosophy, it is not a coward philosophy, and the "second part of the" second parties "is to fully seek benefits in the second place, avoiding its own disadvantages, and give full play to the advantage.
The best personal entrepreneurial, investment, wealth management and SME operations combat guidance magazine entrepreneurship profit model six-distribution disk mode mode safety index: ★★★★ ☆ Continuous profit index: ★★★★ ☆ Innovative ability index: ★★★★ Key Reminder: The power distribution disk mode is to attract the attention of the suppliers and consumer groups, and the suppliers and consumers provide communication channels or intermediary companies that provide communication channels or trading platforms from the suppliers. But this model is very high for operators, and the previous investment cost is very high, and the risk is also high. Fang Yu loves fashion, and it is a girl who likes to take every detail of his head to the foot. After graduation, a foreign company in Shanghai was working for 3 years later, because the mother's body is not good, she has had to give up the fashion life in Shanghai Metropolis, returning to Guangxi home. Soon, my mother died, left her two real estate and savings of 200,000 yuan. Fang Jie also thought about returning to Shanghai again, but she was attended by a middle school classmate before she was ready to go back to Shanghai. At the party, the glory of the glory of the scene was very eye-catching, and they have asked the skin, how to make the skin so delicate? Why is your hair look so good? How can you match different feelings? How did your nails are so beautiful? How to make your own behavior can be so detrimental? When he is acknowledged, she is even disappointing expression. The words mentioned by Fang Shaoi are known for the metropolis, and the wording of this small cities are all things that are unheard of women. This gathering made Fang Yu discovered a huge market in his hometown. After returning home, Fang Jie will listen out in Shanghai's most important beauty consumption in Shanghai. Suddenly, it's a bright, right, why not put these projects together, open a store to create a beautiful shop. And the name of this store is now out of mouth: a temperament beauty store. But how can I operate this store? Is it just from all over the world and sell it? This is not good at Shuishang, she even bored the car and books, calculate the trivial work in stock. But if you do a retail industry, these work is not in place, it is impossible to earn money. She thinks that the temperament beauty store should be the most comprehensive shop that can satisfy female dress, is a female theme of small department store. As long as you want to dress yourself more beautiful woman, you will get our own professional guidance and purchase items. In this way, you can attract the brand of various types of female goods to this store counter. Square is only to charge the rent of each brand agent, using her expertise to let more women pay attention to this store, and to buy here. Thus, a prototype of a distributor mode is formed in her brain. She quickly spent more than 200,000 yuan in the most prosperous city center to buy a 500 square meter of the base. Then rushed to Shanghai, Guangzhou, Beijing, Shenzhen, looking for a variety of goods suitable for temperament beauty stores. Square realized that this risk is very risky, first, she is a very small city, many big brands have not entered this market; second, she must ensure the traffic and consumption of the store After the amount, you can attract these brands. To do this, just describe her brand agency. She must first make a scale. Therefore, she decided that the first step in first-two batches, promoted the store. In the concept of Fang Wei, the temperament beauty shop is not a simple beauty shop, ornament store, or a clothing shoe store. It can find even a minor to a hairdryer. It is a store that makes ordinary girls enter and become a real temperament store. This requires Square to enter a lot of goods. For a whole 5 months, Fang Yun is full of fantastic female goods in major cities. .
She spent nearly 200,000 yuan, she barely made this more than 500 square meters of shops no longer appeared. After that, she hired three senior image designers from Guangzhou, Shenzhen high pay, and the temperament beauty store finally opened. In order to show the distinct of other women's commercial stores, Square is a high-level image designer hand-handed salesman, and strictly assess, unqualified. However, the new temperament beauty shop is extremely high-grade, and there is a lot of women who have passed-out every day, but there are fewer accessers. Fang Tie realized that even in the metropolis such as Shanghai, her store is a unique new form, let alone is such a small place. So, Fang Jie took out the last 60,000 yuan savings, some printed a very beautiful brochure, and the content is to be a model, showing its entry into the store, the image designer's design and Reconstruction, and in the brochure, each fee is printed, the price of the clothes, shoes, and backpacks, small to a ring, and the overhead of the eyebrows. Also, specializes in the collection of temperament, such as the face makeup guidance series, clothing matching series, skin protection personality service guidance series, Square is distributed with employees to distribute promotional materials every day to each office. Another part of the funds choose a local newspaper, pack a few layouts, introduce the types, content, fees of different services, etc. Finally, when the Spring Festival is coming, the business has gradually turned around. Subsequently, Fang Ju also organized a lot of training courses, such as temperament beauty clothing, temperament beauty skin care, temperament beauty body training, etc. After more than 1 year, the temperament beauty store finally ushered in the popular scene. Fang Ying can finally start her next plan to attract brand agency to rent a counter in her store. In order to ensure the positioning of the store, Fang Jie is only selected to contact the agent of the famous brands. Finally, a Italian simulation jewelry brand promised to enter the temperament beauty store and became the first merchant of Fang Wei. Slowly many businesses see this small city's market space and have entered the temperament beauty shop. Brand gradually increases, more and more customers in temperament beauty shop; the better the sales performance of the store, and also attract more brands. The overall operation of Fang Wei also successfully succeeded. Due to more and more brands, Square has considered to open a larger branch in a neighboring city. She even hoped that she had a metropolis such as Shanghai and Guangzhou from now on. The actual profit model only reflects a part of the distribution disk mode. What is the power distribution disk mode? Accurately, the power distribution disk mode is in some markets, many suppliers have traded with many customers, and the transaction costs of both parties are high. This will lead to a high-value intermediary business. This kind of business is similar to the power distribution dish, which is a platform for building a communication between different vendors and customers, thereby reducing the transaction costs of buying and selling. Enterprises that provide intermediary services, as well as suppliers in the power distributor, can get a high return. In this way, there are some "seams" in the north, which is to make up for the gap between the supplier and demand, and combined with the transactions, so as an enterprise can also get a lot of profits. Not long ago, "Forbes" China's rich Yuan Bao, which is relying on the first bucket of gold. Square is an intermediary that buys a power distribution plate. The profits she acquired originated in several ways, first leased counter allowed her to obtain a certain profit rate annually. 500 square meters of maintenance costs per year, about 200,000 yuan per year; the rent of a standard counter is 3,000 yuan per month, 36,000 yuan a year. After renting a counter, merchants are equipped with two salespersons, the salesperson's salary and bonuses are borne by the tenant. So she is enough to pay the annual fee expenses as long as she rents 6 standard counters. 500 square meters can generally separate 30-40 counter rentals.
On the other hand, there are various training courses of various women, in this way, in addition to promotional purposes, the annual training fee can also reach more than 1 million yuan. By doing a distribution plate, the profits acquired every year are relatively high. However, it should be noted that this mode is relatively large, and it is not suitable for small funds. Square is to do this temperament beauty store, with nearly more than 60 million yuan in the early stage, and the risk is large. However, the reason why the power distribution disk mode is worth reference to entrepreneurial companies because it has a large market space and a strong market demand. Most new companies will have difficulties in the market development. Some entrepreneurs have a good product to find the right consumers, and some consumers have consumer demands and not find the right product. Through the distribution plate mode, the two sides of the supply and demand can be connected together, so that the start-ups directly face their customers, and the possibility of doing business is greatly improved. Taking Beijing as an example, Beijing has set up a lot of special shopping districts, such as the reservoir, a street, Sanlitun Bar Street, Ma Liandao Tea Street, etc., as well as a variety of professional wholesale markets, such as Tianyi small commodity wholesale market, Xizhimen clothing wholesale Street, etc., in fact these special closures, the establishment of the market, is equal to providing a distribution plate for entrepreneurs. Due to the topic purchase, these streets are popular, and business is hot. Select such a market, naturally generally shorten the cycle of entrepreneurs to open up the market. Old talk, the goods sell, say this is this. When a "field" forms a scale, naturally drive popular straight lines, the merchants in this environment will save publicity, promote fees, and greatly reduce the customer's cognitive cycle, thus increasing into the profit zone speed. According to statistics, the use of the distribution disk mode in unit time, the number of business that may be made can reach 2 times or 3 times the traditional operation mode. Due to the application of the distribution disk mode, it is equivalent to the propaganda cost and the cost of operation, and the profit brought by the unit time and the degree of effort is also the traditional model. -10 times. In addition to being a power distribution plate like a party, the entrepreneur may wish to reverse thinking, find a power distribution plate suitable for you. For ordinary entrepreneurs, this is a more effective use of the profit model of the power distribution plate, which can reduce the growth risk of start-up enterprises and accelerate the growth process.
Entrepreneurship Pattern Mode Safety Index: ★★★★ ☆ Continuous Profit Index: ★★★★ ☆ Innovation Ability Index: ★★★ ☆ Key Reminder: In order to meet the different customers, different customers are different from the style, color, etc. Preferences, and differential factors in personal income, thereby maximizing customer base and market ownership, some companies continue to launch high, medium and low grades, thus forming product pyramids, at the bottom of the tower, is low price Bit, large quantity products, earning profits by small profits; at the top of the tower, is high-priced, small batch products, leaned by lean refinement. On a street in Nanjing, many Teddy bear stores have been taken in one year. For Teddy Bear, this relatively single product, the capacity of the Chinese market is very large, but for a city market capacity is limited, so the competition of these stores will soon enter white heat. There is a reasons why there are so many Teddy bear stores, starting from the 1990s, and the Hong Kong and Taiwan regions quickly swept a boom of collecting teddy bear from Europe and America. Soon, Japan, South Korea and other places have established Teddy Bear Theme Park and Teddy Bear Museum, which also allowed this to speed up the love of Teddy bear. With the production orders of Teddy bear, China is produced in China to produce inexpensive labor, and also drives Chinese consumers' attention to Teddy bear. Teddy Bear is a very special product, which is like Barbie, can be designed to be different styles. And different manufacturers, different brands design, market price gaps are also very large. In addition, three international prizes set by the latest Teddy bear each year have spawned a lot of classic collection, which inspires more people in the world, so the price of Teddy bear climbed. The factory price produced in China is only 30 yuan, and it can be sold to $ 60 or more in the international market. Such a big profit space will certainly not be ignored by China's businessmen. However, when a number of Teddy bear stores gathered together, the Teddy Bear Collection Market, which has just been developed, is still very limited, and the market is saturated, and the days of several stores are increasingly sad. Among them, the number of Teddy bear is the most, the owner of the largest store, starts looking for new profit models to get rid of the current status. After a long investigation, he found that most consumers who purchase Teddy bear are high salary income classes over 20 years old. They mainly focus on high-end teddy bear. Every time they come out, they will buy it. . This group will occasionally buy medium and low-grade Teddy bear, but most of them are to buy children, or used a small gift that gives ordinary friends. So the teddy bear in the medium and low grade, they will bargain. At the same time, many people who purchase the low-end Teddy bear will begin to choose a better and more distinctive product with the increase of the number of Teddy bear. After discovering this feature, this owner decided to change the sales method. Due to the vast majority of Teddy bear sales in the Chinese market, the processing manufacturers are completed after the export order, the remaining small batch tail goods, so although the style is wide, the number is limited. Usually this package is down, others cannot have the same product. So this owner has reorganized Teddy bear in the store. Selecting the number of tail goods, and some of the low-end models of other shops will sell directly to the price of large quantities, to attract popularity and effective sales, and make the store The funds are flowing. And those Teddy bear who can only provide improved the price. In addition, he used to find a new source of supply every month to Jiangsu, Guangzhou, and now changed to almost once every week to ensure that the new style of the manufacturer will be obtained in the first time. Didn't go to 1 month, the store's business began to get better. His movement made several stores that operate similar products, they have to fight their hands and feet, and they have to start prices.
Since this owner has a new Teddy bear on a week, this owner has attracted a lot of teddy bear collection enthusiasts, which also makes many manufacturers to contact him, providing him exclusive source. In order to broaden his products more broadly, he found someone to make a website, update the new Teddy bear, so that more people began to pay attention to his store. As the business is gradually improved, the owner's head of the owner began to be pleaded. So he once again took a bold move, specially purchased a batch of mid-range teddy bear in a price of more than 150 yuan; in addition to foreign trade companies, Hua Jin entered a batch of teddy bear with a group of monk. In this way, his store began to form the product's ladder architecture, forming a product pyramid. The quality and collection of high-end Teddy bear, the low-end Teddy bear's material is very cheap, and the Different levels of Teddy bear have begun to pay attention to this store. I have to come in and see if someone has passed from get off work every day. Finally, other stores have lost, and the turn of the rent is closed, close the door. The owner did not think that his initiative was defeated while defeating his opponent, making him more profit. In fact, this owner did not realize that he was using to facing the full competition, some merchants were most frequently taken - construct the product pyramid. The reason why he can win in several competition, is because he uses a low-end Teddy's effective sales to build a firewall, so that other owners are unable to compete with competition. But in the product pyramid mode, the maximum source of profits is medium and high-end products. That is to say, relying on low-cost products, low-cost products, attracting popularity, and relying on mid-range products, high-end products earn profits. If only the firewall is set at the low layer, the company's competition will be difficult to continue. The most perfect interpretation of the product pyramid mode is the United States. Mattel. Now China has a lot of Barbie purchases will complain, just buy a Barbie and can't spend how much money, but if you want to follow the packaging, you will buy the Barbie's various small peplers, you have to buy it. A Barbie has several times more money. Even a small cosmetic box of Barbie is higher than the Barbie itself. Mattel is a famous Barbie producer. In the decades of the company's launch of Barbie, they have to face a variety of imitators, facing the impact of a wave of low-priced products. I often encounter an embarrassing situation, just launched a $ 20-30 Barbie, the mimics immediately created 15 dollars of imitation products. Mattel's Barbie market is facing a crisis. In order to completely reverse this passive situation, Mattel has studied a solution that established a product firewall. The company has launched a price of only $ 10 in Barbie with a price of only 10 US dollars. Such prices are almost unprofitable. However, after this 10 US Barbie entered the market, he immediately attracted the eyes of the whole American girl, so that they have walked into the various Barbie counters set up by Mattel. This trick is obviously fatal, and the imitation in the market will soon disappear. At the same time, Mattel has also received a Nikka, from all over the country, only to buy only 10 US dollar Barbie's girls, will continue to purchase other helper toy equipment and other types of toys, make Matt The company has greeted from these auxiliary equipment and toys. However, this is not the most classic place to use the product pyramid mode. At the same time in the newspaper frequently, Mattel has also begun to re-look for other profitable goods. After hard work, it is a market opportunity for Barbie with a value of 100-200 US dollars. The target customer of the price of high Barbie is no longer those little girls, but a little girl's mother. These mothers have grown up in 20 or 30 years ago, they will remember these Barbie dolls with unpredictable feelings, and now they have money that they can dominate.
These mothers will buy a well-designed Barbie - excellent craftsmanship and unique design, evoke my memories of the past beautiful year. This Barbie is not only a toy, but a collection, just like a porcelain teapot or a precious stamp, lovers will spend a lot of money. This has brought great satisfaction to customers, but also has a rich profit to Mattel. If you want to go on this idea, you will find that the product pyramid pattern is not just a great idea of the toy company, but it can even become a classic model that wants to get rid of the entrepreneurs from the vicious price competition. However, the application of this mode must have a prerequisite, which is to be used in a system or field, and must be closely linked to the customer's market positioning, and a customer base of high school low-end products must have a certain connection. factor. For example, users who purchase high-end Teddy bear generally choose to purchase some low-end products, as a gift between friends; for example, give her daughter to buy a mother of $ 10 Barbie, usually give himself a value of 100- 200 US dollar Barbie, as a reward for yourself. The key is that the build pyramid is more than just simple columns of different price products. A true pyramid is a system, with lower price products, will win the attention of the market and consumers. For companies with perfect product line, your competitors do not have to expect to grab your market share than your lower prices.
Eighth Strategic Profit Mode Eight Strategic Leading Mode Safety Index: ★★★★ ☆ Continuous Profit Index: ★★★★ Innovation Ability Index: ★★★★ 创 关 提:: Starting leading does not mean forever lead, you can't make sure you will win forever. Because there will be people who will come back to fierce competition. So change your competition strategy in a timely manner, by a static to a dynamic leap, you can make sure you lead the leap in the strategy from the beginning to the strategy, so that your profit source is constantly moving. As the saying goes: entrepreneurship is not easy to guard. The businessman who is running in the mall is deeply understood. In 1997, Li Shouliang founded his patented technology product "multi-functional clothing isatal machine", founded the Hefei Positive Practical Technology Research Institute, started his own entrepreneurship. One year later, he broked in the market with the promotion of the product. Subsequently, several patented products such as "strip lead in the pencil machine" were also developed. These products have a practicality, the market prospect is broad, and after the product is listed, it will be the goal of the later people. For a time, Wuhan, Zhengzhou, Beijing, Shijiazhuang, Guangzhou, Hefei and other places, constantly aiming at a special product and market, apparel pad shoulder and striking advertisement of the pencil lead. For later people, because there is no need to invest any previous development costs, as long as you buy a prototype back to test, you can produce a large quantity, and the cost is honestly knowing that the strange market is spreading the whale. In the face of the impact of the market, Li Shouliang suddenly understood that he must avoid this vicious competition, roundabout, and quickly transfer to the development and development of new products, open the invasion by faster speed, win a bigger space new market. In 2000, Li Shouliang developed and developed air conditioning special cleaning agents were born and put into production. This is a fine chemical product, which consists of special detergents, special corrosion inhibitors, special foamers, integrated agents, antibacterial agents, and various additives. After five steps, it is produced by professional equipment production. Suitable for cleaning of various air conditioners such as families, offices, public places. This dedicated product only needs to be injected into the air-conditioning indoor evaporator and outdoor heat sink when cleaning the air conditioner. It does not need to be sealed without disassembling the air conditioner. If you can wash the dirt, purify the air, restore air conditioning and heat Features. After the new product came, it quickly received the recognition of consumers. This time, in the business strategy, Li Shouliang conducted a large-scale adjustment, starting from a single production and sales to production, sales, training, cleaning cleaning and other "one dragon" service. In order to improve the quality of life through this product, Li Shouliang launched his marketing strategy: Developing laid-off unemployed in the country to join, and no agents And franchise fees, free training cleaning technology, free discharge, providing market promotion planning. For a time, the concept of "Market, I will do, the quality, I will come to the package", soon, more than 200 agents and franchisees have been developed in the country. When the later, Li Shouliang has formed a stable sales channel when it started to enter the market competition of the air-conditioned special cleaning agent. He began to ponder the research of the next project. If you ran to the forefront, greatly opened the distance from the later person, you will have a wellness, there will be chasing stars. If you run more faster than others, you can get a leading reward and earn more. The so-called early bird has insects, saying is this. There is a story: a young man takes the train to another city a day. When the train is to bypass a mountain, the speed slowly reduced. At this time he saw a bright cement bungalow, he remembered it in his heart. On the way back, he took the train last way, walked a mountain road, found the house located on the alpine. He raised the homeowner to buy this house. The owner of the house promised to agree and sold 20,000 yuan.
