If next year
If the 3G license can be issued,
The rapid start of the mobile game market and its increase in the value of the operator's ARPU, it is expected
Our reporter Wang Hongliang
The current state of China's wireless field can be said to be new and old, mixed, mixed by 2G, 2.5g, 2.75g, 3G, from GSM, CDMA, Small Songtong, from WCDMA, to CDMA2000, TD-SCDMA, from GPRS, from GPRS , WLAN, CDMA1X, PHS, SMS (SMS), to MMS, IVR, wireless online game, mobile TV, all kinds of "different generations" new things, there is a shoulders. And the game or gang of new and old, middle and outer and outer and the outside is also no day, making the competition in the domestic mobile market show extremely large variables.
One of the variables is that the user's ARPU value is increasing. To reverse the battle, mobile operators seek next-generation killer applications after SMS, all IVR, mobile games, mobile TVs have been released, while 3G standards and 3G licenses are still in the words, in order to give These applications find a better platform, and operators are all inendering, such as China Mobile to develop Edge, China Unicom strives to build CDMA1X; for mobile phone manufacturers, SP, CPs under food chain, also take the iron, So 3G mobile phone has a premature product of abortion, so mobile games have fallen in situations where the terminal and the speed and other flexible and hardware conditions are not yet.
If many and new value-added services can be effectively melted into a furnace, with the poor of the Jejun?
New and old
On the occasion of the new and old, the true and false news is also full of Tianfei - a few paper media reports that China Telecom will invest 80 billion yuan. After 3G, China Telecom spokesperson arrived, denying it.
In fact, although 3G situation is not clear, China Mobile and China Unicom operators are all intended, respectively, in Edge or CDMA1x, but 3G desire to mountain rain, no one is still mistaken, including Unicom It is said that it has been spent 70 billion yuan in secret bet. From this view, China Telecom is alone before got a license, and it is not possible.
According to reports, the Chinese version of the 3G standard mobile phone will have 10 yuan before the end of the year. For example, the Hisense Plan launches a GSM / CDMA dual-mode mobile phone at the end of this year; ZTE will launch its first 3G mobile phone in the third quarter of this year; Huawei may start mass production of 3G mobile phones after reaching an agreement with Hong Kong Sunday Communications; Datang also said that commercial TD-SCDMA finished mobile phones; in addition, foreign mobile phone manufacturers Motorola, Sony Eric, NEC, Nokia, Samsung, LG, etc., earlier, have earned new 3G mobile phones.
Recently, the reporter recently learned that Dopoda, which is investive by Hongda International, Kamoto, and Central Plains Electronics, recently received the latest investment investment in Hongda International President Wang Xuehong, ready for the R & D and manufacturing of 3G mobile phones. Before this, the company has provided terminals for mobile TVs launched by Shanghai Wen Guang News Media Group and China Mobile. It is understood that the mobile phone TV is achieved in the 2.5G network technology platform, and the network speed is therefore a strong man.
Compared to mobile TV, the outlook of mobile games seems to be more tentacles. China Mobile Java business is also good, China Unicom's Brew is also good, and the WAP game that is dead is good, and both moderately becomes the operator to increase the ARPU value, becoming service and content providers (SP and CP). More divided into it.
Ready to move
According to the public information, China Unicom has established a joint venture company Unicom, which is through the US Qualcomm this year, and has a variety of mobile games to complete the test. In addition, China Unicom also uses the CDMA 1X data business faster and cheaper, and pulls the terminal manufacturer and SP camp, which is more than half shots than the value-added business only accounts for 8% of total revenue; as a response, but also to improve the "treasure chest "Java business is not hot, shortly, China Mobile teamed up with Korean game developers Webzen, began to promote online game" Miracle "(MU) mobile game version, prepared for 3G. In front of this fresh cake in the mobile game, the index finger is not just an operator and terminal manufacturer, which is more in the middle and lower reaches of SP and CP, but also because of the historical turning point, it is ready to move.
At present, Sina, Sohu, Netease, Tom online, etc. Shang Da network, also actively investing in mobile game market; as for newly rising mobile game developers, more mobile games as the only appeal, among them, there is a spiritual network, aerial network, palm, mi, digital fish, Tsinghua News, Trouble online, Beijing Qingsheng Net (I play online), palm, magma digital, palm technology, etc.
In addition, after the March this year, the Singtong.com successfully launched in Nasdaq, the Jun Yunfan, who has founded CHINAREEN, and another game manufacturer Jianren Telecom, has begun to operate overseas IPO. In the picture, the picture is rapidly grabbing in the mobile game market that is slow, and it has achieved first advantages.
However, compared to operators' spare no effort, online game developers, mobile phone manufacturers, and portal movements are still lacking, this may be related to the unified standards of wireless online games, profit models, and "mobile dream network" profit points. .
Bottleneck
At the moment, the domestic real multi-person network graphic mobile phone RPG game is still very scarce. As for large multi-person real-time interactive images, there is almost, so so, because many aspects, such as higher resolution and memory color screen The mobile phone is too high, the supply is too tight, the payment means of mobile game tariffs is too single, the mobile phone battery technology is not advanced, the operator's service capacity needs to be improved, so wait.
But a more critical, is the 2.5G network that China Mobile's Java game and China Unicom Brew game, is not enough to support the demand for high-speed operation of mobile games. In order to obtain a richer gaming experience, 3G mobile phones are required, but the 3G license has made it difficult to apply the 3G mobile phone that is quantitative.
The data shows that as of January 1, 2004, the global 3G users using CDMA 2000 (including CDMA 2000 1x) and WCDMA standard systems have reached 73 million. Mobile operators in Europe, America, South Korea, have walked towards 3G-scale commercial roads. Although China's 3G outside field is also officially launched at the end of last year, it has not yet reached a critical issue of standard establishment and license issuance, so many hardware vendors, medium and small SPs are confused, and they are depressed.
More optimistic domestic consulting company is easy to see that China's mobile game users will reach 100 million this year, accordingly, the size of the mobile game market will be close to 600 million yuan, thereby value-added in WAP, KJAVA, BREW. The business will flow everywhere. Now to determine whether the premiere is too early, if the 3G license can be issued next year, the rapid start of the mobile game market and its increase in operator ARPU values will be expected.
[News Background] Mobile game giant hegemony
A year ago, the mobile game industry was only a unpatimental new field in China, but in 2004, mobile games have become one of the focus of the entire communications industry and IT industry. As the most dazzling intersection point in the communication industry and the computer industry, the mobile game has gathered the mobile communication carrier, mobile phone manufacturing enterprise, gaming manufacturer, value-added service provider and other giants.
Ericsson Global President:
The many wonderful things brought about mobile communication have just begun
At the Asian Communication Exhibition, Singapore, the Asian Communication Exhibition, Ericsson Company, said: "So far, we have just begun to experience many benefits from mobile communications, and the Asia-Pacific region has become a global mobile communication development. Greenhouse. "
Si Wenkai believes that Asian emerging markets have a variety of advanced mobile services, such as mobile games, 3G-based various exciting business accepted growth is growing rapidly.
Ericsson plays a dominant manufacturer as a global 3G deployment, will further strengthen the status of the 3G market. At the same time, through the introduction of WCDMA and CDMA's general 3G platform, Ericsson has other economies of economies of 3G manufacturers, and 3G is making many new business and applications a reality, and for mobile game industries, once the 3G is achieved. It will bring breakthroughs to its development.
NVIDIA and Microsoft, ATI battle for mobile game display specifications
The global display chip giant NVIDIA has recently said that they have not only have a 3D display chip for mobile phone design, but also provide complete support for mobile 3D game development environment, so that mobile game development efficiency is more Increase.
In fact, NVIDIA has also set the "CG" language in 2002, and set "CG" language, hoping to develop new standards, more convenient for 3D drawing efficiency, but unfortunately "cg" language has been Unable to resist the "Direct X" specification in Microsoft.
In the face of this new battlefield in the mobile phone market, NVIDIA is still the leading power of hope to achieve specifications, and will also formulate standard specifications, hoping to cut into mobile game development.
At present, most of mobile games are made by Java, 3D performance is lacking, NVIDIA, Microsoft, ATI and other IT giants want to develop mobile games 3D standard specifications, match the display chip for mobile phones, let mobile games to the new 3D era.
Nokia, Intel, Qualcomm have attracted mobile games
According to Reuters, the British Research Institute Informa Media Research pointed out that in 2003, the global mobile game market is approximately $ 587 million, which is more than 1x in 2002. It is estimated that it can grow up to 5 times in 2007, reaching $ 3.8 billion; The annual output value of the overall market is approximately $ 25 billion.
I am optimistic about this business opportunity, Nakia launched the game mobile phone N-Gage at the end of 2003, I hope to enter the mobile game market, grab the faucet of the game.
However, N-Gage is the same as heaven's Game Boy Advanced game consoles, you need to purchase a game card. Analysts said that most mobile games players are not high, because players need to be cheap and fun games, rather than complex consumption.
Current, including Intel, Qualcomm has investment emerging mobile game software companies, develop mobile games, such as Japan's largest mobile game supplier G-Mode, its largest shareholder is Qualcomm.
