■ Zhang Ying
Yahoo company acquisition paid search service provider Overture; IBM acquisition Australian web content management software supplier APTRIX company; Interwoven acquisition of digital asset management solutions supplier Mediabin and document integration management and collaborative content management solutions supplier iManager; EMC It is about $ 1.7 billion in high-priced acquisition content management software company Documentum ... This year, a series of acquisitions will attract countless industry people's eyes - Content Management (CM, Content Management), especially for corporate users, Enterprise Content Management (ECM, Enterprise Content Management) for comprehensive integration management of various information resources within the enterprise and externally. It has been so much attention because it was born in the age of a digital information extremely expanded, it became a "life-saving straw" that saved countless enterprises CIO struggled in the information ocean. Focusing ECM With people's reflection and rendering of e-commerce, the e-commerce model represented by traditional enterprises and governments is being reunited, and e-commerce and e-government are welcoming a new stage of vigorous development. It corresponds to the increasingly high e-commerce activities and demand, and corporate content management (ECM) becomes more and more important. During the continuous advancement of government and enterprise information, information is converted into digital form, presenting information processing, interaction, and propagation, for a government or company for a certain degree of government or enterprises, in the government or There are hundreds of different programs and application systems, which are often running, these different programs and systems often produce some information and content. These information and content are often unable to transmit and utilize, but to form a "information island". If the user is looking for a specific information, it may go to a lot of "information island" in many "information." In terms of query and search, especially for historical content, this work is often difficult to make a needle in the sea. In order to change this situation, in the past, corporate usual practice is to develop content management tools for a particular program and content. The problem brought about this approach is that once this program is upgraded or changing, the content management tool must be changed accordingly. When the company's application system is getting more and more complicated, this process is like rolling snowballs, making this separately developed only the cost management tool for a certain application is very high, and maintenance and The price of the upgrade is even more unhappy. In the face of such a problem, the company has begun to realize that a cross-platform must be established, breaking the content management system of the island (or content management platform), regardless of how many application systems, how much content, no matter where these contents are Who is updating, who is in use, all content is converted, reordbound and provided through a middle content management platform, in order to truly, effectively utilize the information and content of the entire enterprise, making it the greatest benefit. This is especially important for the agency's larger enterprise groups throughout the world. The four major development of ECM has been developed for many years. The concept of content management has been very different from the beginning of development, and a complete architecture is gradually formed for customers, and some basic functions are clarified. These basic functions have also become a standard of "this matter" in a certain extent to a certain extent.
Previously, content management may refer to information management on a platform, a PC; now, the network can already link all the systems, and content management is to build a cross-platform system in the use side. A variety of operating systems, applications systems, databases, such as Windows, Linux, Lotus Notes, Microsoft Office, etc. can run on this cross-platform system, and people with different departments such as personnel, sales, marketing can be different. Used, this is the real-efficient enterprise content management system (ECM). Therefore, content management is to resolve multiple problems such as information analysis, filtering, reading privileges, and content security, and implement the entire industrial value chain of content analysis and other industrial value chains from content analysis, creation. The content management platform is for information sharing, facing massive information, integrating information, digital, distributed storage, management, communication, and query as one management platform. Therefore, the content management system should have four major functions: content integration, content management, content intelligence, and content release (as shown). Content Sets Enable users to find different forms of information documents to different systems, which can help general consumers use the website to query information to complete self-service. The content management function is to allow thousands of users to use different system content, just like a hundred years ago, the concept of production line proposed, so that the employee stood on the production line to put different materials and parts, the production line The product will produce the product. Now, users invested different knowledge on this "information production line", they can get different knowledge-based products from the content management system. In addition, a good content management system should also have a functional intelligence function, just like in the vast library of Tibet, let the user find the book he wants to find the book. At this time, the content intelligence is the role of this bookmark, and the content classification is filed, making information more easily and more valuable.
After these three functions, if the content of the content publishing is missing, it is still not possible to count a complete content management system. The so-called content issuance function is to let all users receive information at the same time without delay any time. Taking a world-renowned investment bank as an example, it will pass a variety of different research reports to customers in 3,300 large investment institutions around the world, and because each report involves the results of major investment cases, so good The content publishing system must ensure that everyone will get the same report at the same time, so that a few users may cause huge investment damage because of the time to get information later. So, how can the content management system bring to the manufacturer? Taking Toshiba US Company as an example, there are hundreds of dealers selling various electronic products, how to manage so many demand varies of the dealership a challenge to Toshiba. The company later established a corporate portal to achieve open, dynamic, intelligent and fast purposes with a content management architecture. As a result, Toshiba US Company saves $ 1.9 million in direct costs in the time of time, and IT staff has also decreased from 8 people to 1. In addition, the company used the company to contact the distributors, now, customers, trails are all connected to the network, complete the contact online, saving a lot of time and manpower. ECM needs to practice "internal strength" in martial arts, and if there is no deep internal strength, it can only practice some flower boxing skills, and it is not very killing. Similarly, the content management system must truly save the company in "water deep", but must practice "internal strength", so-called "there is no diamond, Mo Jade to live". The "internal strength" mentioned herein refers to several key technologies involved in content management. In terms of technology, the company's content management system is first facing the problem, in data acquisition, cross-organizational process reconstruction, internal knowledge resource integration, supply chain management, customer relationship management, e-commerce, etc. Brought a lot of information data from different source of information, different storage formats, different running systems, different access, and search methods, if not integrating it, means that the data source integration is to be "submerged" It is necessary. The current enterprise content management system typically uses platform structures and XML technology to integrate heterogeneous data sources. Enterprise content management platform converts heterogeneous data generated by various application systems into XML formats through a certain converter, implements the structure and format of the content, and simultaneously establish a common directory control mechanism, data of each application system Both this directory distribution, so that the flow across the various systems, neither a concentrated huge database, nor does it need to change the operation of the existing system, to achieve the purpose of the shielding various heterogeneous application systems, easy to further classify the content , Index, sort, search, etc. At the same time, support for XML also enables enterprise content management systems to easily capture user's unique data format or newly added data format. Another important direction integrating is the integration of the content release terminal. The quality of data publishing and service is the most direct factor in measuring the advantages and disadvantages of the company's content management system. It only does it responds, meets different customers, different terminals, different forms of release requirements, and supports the content of content in dynamic environments. Sharing can truly realize the ultimate goal of content management. The integration of this area is largely required to closely cooperate with various terminal vendors (such as mobile terminal vendors), and the ECM system also needs to provide a rich API interface for secondary development. In addition to integration, information retrieval technology, especially Chinese full-text search technology is also a core technology that the company's content management system must solve, and information retrieval technology is currently moving towards intelligent and hologram.
