Google, a dazzling Internet mythist.
Since 1998, the doctoral student of two Stanford University has begun a series of dazzling performances: Become a representative of Internet search - more than 2 people from all over the world with 88 languages every day. If the search request of 100 million, the average of more than 2,300; the growth rate of returns - 2000 is $ 25 million in 2001, and it turned four times $ 100 million in 2001, and 2002 turned three times to $ 300 million. It is predicted that Google may have more than doubled this number this number, reaching $ 700 million; Recently, Google is planning to list ...
In just five years, this "small workshop" consisting of 6 people, rapidly growing into "industry leaders" with more than 800 employees, totaling $ 1 million in risk investment in its hands into 600 million US dollars Year profitability. At the moment when the entire Internet industry is sluggish, people can not help but ask: this is the most jealous Internet darling, how is how to create a miracle?
Innovative profit model, start-up myth as a search engine service provider, Google is known from the beginning of "practical". Unlike other Internet companies, on the Internet, "attention economy" card, Google has always maintained low-key, and the entire energy and funds will be technically. This, not only saves a lot of operational costs when the economy is not booming, but specializes in technology, but also makes Google taste sweets in the effective search engine market. Good reputation, let Google quickly accepted by the network users. But Google's stood out and benefits its innovation. Today, it has been accepted by the majority of netizens, and is the interface that is imitated by the main search engine service providers, which is the first year of Google. This page style that is the main content in a single dialog is changing with a large number of "information" flushing pages, with pictures, flash, etc., and the bright dynamic screen attracts the user's page thinking. It is those "just want to come soon." Searching, then quickly leaving people, also won the favor of users, making it the most influential Internet businesses and users that are difficult to cut. However, for Internet companies, only huge size and visits are not enough to prove their success. In fact, after the bubble is experienced, how to convert technology into cash, has become a problem that plagues every Internet operator. Google is deemed to have a myth of the Internet era, which is largely from its establishment of a simple and effective way to make user visits into real income, and also changed the search service provider. History. The first profit model created by Google is the use of the search engine. Google can charge a certain technical license fee by authorizing other websites or companies using their search technology. According to statistics, including Yahoo, US Online, Netscape and China's global main portal and more than 150 companies, including Google's search technologies. Although Google has publicly indicated that most of its income comes from technology authorized usage, it is reported that two-thirds of its annual profits are also from advertising revenue - Google has become the world's largest online advertising provider, owned More than 100,000 advertisers. Advertising is the most important source of Google.
Google's most common advertising form is a keyword advertising (AdWords). This service combines keyword search with customer ad, ie keywords purchased by customers, place ads in placed on the right side of the relevant search page, with a top 8 such text links per page. Compared with other websites, Google's advertisements also have a distinct personality: there is no picture of pure text format; special marks will be labeled. Surprisingly, this "pioneering" not only makes it trust in the user, but also does not have the trust of advertisers. Because, the statistics show that this type of advertisement of "Sponsorship Link" is as high as 2%, exceeding 5 times the traditional banner.
Multiple attacks, can you hold glory than other Internet companies, Google relies on nearly a single search business, simple profit model, and development is still vibrant today. For history, Google does not seem to be content. From a series of actions since 2002, it is not difficult to see that it is trying to play a search for a better way, in order to enable Google's identity to each corner of the Internet. For this goal, Google begins to get more subdivision: news, e-commerce, directory, Weblogs personal network log, etc. But no matter which field, it has not forgotten its own foothold - search. With strong technical strengths and platforms, Google is often invincible. For example: last year NEWS. Google. COM officially released, through the integration of more than 4,000 institutions of the world, Google News became a well-deserved news link site. Recently, some new members have added some new members, forming the Froogle providing product retrieval service, completing the acquisition of Blogger, acquires Kaltix specializing in personalized and associated search tools. Some analysts pointed out that Google's series of moves indicate that this search service provider known as "practical" is looking for a combination of commercial interests and search services. This initiative to create a personalized search service is also to better meet business needs. In fact, in order to meet the needs of business customers, Google not only launched a new advertising effect tracking tool, but also launched two new advertising business: one, a monthly visual volume of more than 20 million websites for service objects, Help advertisers find the most appropriate place to pay advertising; their second is a self-service service called "AdSense", which can help small Internet sites operators automatically advertise targets on the content page, and each The visitor of the website can charge the fee.
In the face of Google in various fields, in the face of Google's ambitious offensive, more and more Internet companies have begun to be uneasy. In the face of the "Google Threats", "Google Threats" represented by the comments, the "old brand" website represented by Yahoo, eBay, and the United States, has put forward the gesture of active response. Taking Yahoo as an example, after the acquisition of the search advertising provider Overture Services, InkTomi, it also showed the intention of China Search Server 3721. Various signs indicate that although still use Google's search engine, Yahoo has left the road with the road. Although Google has repeatedly stated that it is necessary to continue to maintain a good relationship with Yahoo and the US online and other companies, in order to increase more users, once Google's expansion strategy touches the rear of the latter, the differentiation of the two sides will inevitably. And once the cooperation support of other Internet companies, what will google's meaning? Industry insiders pointed out that the key to dealing with this contradictory is "Google will eat more Internet big cakes, and how to share with other companies." Of course, it is worth noting that Yahoo's acquisition of search technology providers is largely, and it is also a huge market prospect in the field of Internet search. In addition to Yahoo, there is still Microsoft for Google. Recently, the rumors about Microsoft should involve the search market, the ear: First, the microsoft acquire Google, and later, Microsoft is in the network of related technical talents, and strengthens the search engine market through independent development technology. "There is ambush, there is a chasing troops", and the seemingly beautiful google is actually not good.
In the face of the "guess" of the old friends, can Google balance the interests of all parties? Faced with Yahoo, which is coveted in search market, how long can Google sits for the location of the boss? In the face of Microsoft's strong financial strength, powerful technical strength and platform advantages, will Google will become the second?
