Google myths - Internet in the cold winter

zhaozj2021-02-16  53

At the beginning of 1998, two students did not have any cash, but they need to continue to improve Google's search technology. So, they saved the use of 1000g hard drive, and built Google's earliest data center in the dormitory of Raristan, and the dormitory of Serger became a office. Although the Internet is in the day, the two still have no urgent feelings. At this time, Yahoo David Ferro's advice has played a key role. David Ferro admitting Google's technology is excellent, but he encouraged Larry and Serger or first created his own company and launched a service. "When your business is mature, and there is a certain size, we will continue to talk." Other portals almost even the most basic interest, there is a portal CEO, "" Our users don't care about searching. "

In this way, under the encouragement of David Ferro, the two put his doctoral course, in August 1998, the real "sea" began. The primary task is of course financing. They first look for angel investors, the first is that Stanfu alumni, one of Sun company founders, Cisco's current vice president Bedolsheim (Andy Bechtolsheim). Bedolsheim is of course a older hand, he looked at the demonstration, and I think this technology has a play. But he is interested, but there is not much time. I have been in a hurry that day, he will have to rush to go anywhere, he doesn't have to discuss the details, I simply give you a ticket. So, $ 100,000 became the first start-up fund of Google.

This check is still quite tricky because Google has not officially registered, and there is nowhere to deposit 100,000 US dollars. So, the check is preserved in the drawer in Larry, it is a few weeks. The two quickly busy registered, and raised money from family, relatives, friends and acquaintances, and finally set up $ 1 million.

On September 7, 1998, it was an unique day, and this day Google was officially born. It opened in California Menlo Park. The office is a garage who is a friend who has turned to the company's 3 employees. There are many conveniences in this office because there are also washing machines, dryer and hot water tub. It also provides a parking space, just a first employee of the company, Craig Silverstein, is now a Google's technical executive. At that time, Google.com had 10,000 searches every day, and the media also began to pay attention to this rapid dazzling new star. "Today's US" article praised Google's excellent search results, "PC Magazine" also listed Google as the best 100 in 1998. Google will not be able to move towards the world.

In February 1999, the original office has can't accommodate the rapid development of Google, they moved to the New Office of the University Avenue of Palo Alto University. The number of employees has also doubled, reaching 8 people. The daily sector has reached 500,000 times, Google became the first commercial customer of the most famous Linux Software Company Red Hat (Red Hat), from this Google to become a faithful user of open source software and advocacy.

June 7, 1999 is definitely a history day. Because this day they get the exact results: Silicon Valley's most famous venture capital company Clayer Perkins Caufield & Buyers and the US Capital have agreed to invest $ 25 million in Google. It is said that the two competing venture capital companies have never invest in the same company. Two major people of the two companies in America Mike Moritz and John Doerr, John Doerr, and the company's board of directors. These two characters have created the success story of companies such as Sun, Intuit, Amazon and Yahoo. Since then, the standard Google is no longer a garage company, and it has become one of the official players in the Internet tide. The talented Rari and 29-year-old partner Serge Bulin is a gold partner, and the two are the company's joint president. Larry Page, is the president of the competent product; Serger Balin is the president of the competent technical research and development. It has its own company, and the two founders are born in computer books, and Google is a company that is typically technically core advantage.

Both founders pay great attention to technology, and Google has leaving the search engine technology and prides. Many employees of Google don't say "Google", are extremely professional computer engineers, they like to challenge, appreciate technical heroes, so they are put into Google. The most proud of the two is that the company's 1/4 employees are Dr. Computer, and the board of directors is not lacking in investors and technical genius.

However, the light technology is also insufficient, especially in such a tragic development environment, there must be a superb management veteran, to make the helm Google, so that it will sail smoothly, and continuously expand the new aircraft carrier in the Internet. Although the two are closely collaborated, all the roles of the company will share all the characters. However, in 2001, Google faced the danger, requiring a stricter company structure system, an industry master. This is Eric Schmidt. He fell in March 2001 to Google and was appointed as the chairman of the board of directors. On August 6, the same year, he took a 28-year-old Larry and became the company CEO. Google started a new era.

Schmitt clearly remembers the scene when meeting with Google's founders: "They don't have the same views in all aspects. Let people can't understand their views, it is a very refreshing vision. Or unilateral simple days. "Of course, the two have aggressive savvy, but the arrogance of Larry" trying to change the world "and Selghi's dismissal of competitors may cause a strategic blind spot, so that "Google Warship" is exposed to a firepower that includes some newborn power that has not yet entered the "Google Radar Screen".

Probably only people such as Schmidt's techniques and management can make two extraordinary founders. Schmidt's first pointed out that Google's biggest challenge is not technology, but how to manage the growth of enterprises. "The server is overloaded, the resources are short, the customer is more demanding, and Google's problem is a management problem." He said.

Of course, trouble is apparent to management, how to balance business interests, this is a huge challenge. According to reports, Google can receive 10,000 emails from 10,000 commercial companies. Ask the same question: How should they do to make the company rank in Google's search engine, pay a high Can the ranking?

Schmitt clearly said that he also admitted that maintaining technology and business balance is really difficult. In 2001, there were about 70 million US dollars in 2001 (1/3 revenue from authorized usage fee, the rest from advertising). Currently, it has been profit in 6 consecutive quarters, which is a miracle in the Internet. Google's three people, such as three driving carriages, promoted the company's fast and steady advancement: Schmidt's financial and business strategy, Rari main attack, 30-year-old Serger is mainly responsible Develop a company policy, it is the helm people of Google Ethics, so there is also a chance to instill their worldview. Serger's duties make him face many contradictions and debates on the Internet. When receiving the PC World Interview, Schmidt said that Google learned two lessons from other peers, the first is not to go to the morning, the second is to concentrate on searching business. "Some network search companies always try to do a lot of things at the same time, they almost forgot their own Bank. However, it is their 'Don't Zheng Zheng', Google will have today's results."

Although Google is a technology-oriented company, it is undeniable that Schmidt helps it from a relatively simple consumer search engine to convert to an supplier and the largest advertisement on the Internet. One of the platforms. That is, it is Schmidt to excavate the business potential of Google and make their money eye cave. If someone is now, Google is God, then Schmidt is a person who creates God. Schmidt made his company, of course, will truly achieve himself.

Of course, the challenge in front of him is also very huge!

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