Pursuing modernity is not from the West, a new list is something, in the place where our ancestors is buried, and there are some dusty relics.
McKiny soldiers defeated Tell us that even the top management wisdom of the world, it may not solve the management of local enterprises. When foreign management wisdom failed, people suddenly found that thousands of years of historical precipitates, still issued a dazzling light in the dusty corner.
In China, the simplicity of management philosophy, simple and weightlifting is light, which is "morality"; how to manage the strategy, specific and operability, is the "Grandson Art of Art"; the critical stripes of management, the murder of the system Qi, is it in Han Ai; speaking on managers and self-cultivation of managers, it is "the Analects".
After drawing local management essence, a batch of local management masters represented by Liu Chuanzhi was born. In many "sea turtles", Liu is undoubtedly a purely Chinese descent business manager. Some people so in his "Dao", but the theory of Liu, although "soil", this is relative to translated European language, this "Soil" is more likely to be integrated into the stomach and blood in a sense of learners. Guiding Liu Zhi's most effective management idea is obviously not from the 20-year development path of foreign countries, and looking at Lenovo. There may be one hundred reasons to dissent the Liu Biao, and there may be one hundred and one reason to admire his person, he is the NO1 who is not allowed.
And this kind of Chinese rice soup is mainly, and there are still many Chinese enterprises in compatible with the Ocean. They may end if they can't include dimension X-dimensional y, but they don't have to drink rice soup. His company will thrive, and they are not proud to explore their eyes. This kind of character and case are naturally worthy of our respect. The author summarizes the 24 corporate stories of the people who are known in the market, and they are shared with the management term with traditional rails, and share with the industry.
[Slot feed horse]
● Draft: According to the Warring States Wild History: Mongolian Magma is loaded, and Dawan Ma will run. A family is still numerous, Mongolia, the same tank, the same tellement, and the stable. However, kicking each other, two defeatings, the owner is not annoyed. Ask Bob, Bobian, it is recommended to feed. The owner will easily control the second horse, and the family is unhappy.
● Case
1. Present case: Lenovo split, two less handsome points
In March 2001, Lenovo Group announced the "Lenovo Computer", "Shenzhou Digital" strategy into the final stage of capital splitting, June of the same year, Shenzhou Digital is listed in Hong Kong.
After the split, the Lenovo computer passed Yang Yuanqing, inherited its own brand, mainly attacking PC, hardware production and sales; Shenzhou Digital is a leader of Guo Wei, another brand, main system integration, agent product distribution, network product manufacturing.
At this point, Lenovo successor issues with the comedy mode dust, and the "double handsome" of Shenfu's hopes has a Lenovo now, one to Lenovo's future. The issue of succession people who have already plagued Chinese enterprises have been smiling at the vision of Lenovo's "World Cave".
2. Alternative Case: Li Ka-shingpened family successors.
Surprisingly, the style of the style of the style is a new head of the Yangtze River Industry, advocating free innovation, and also likes to make a show, Li Zezhen, another Tom.com career.
● Future revelation:
Liu Chuanzhi slogging horses the meaning of other companies lies in:
1 Talents are best cultured from the system; 2 Cultivate a batch rather than a single successor, let them run out of the same game rules; 3 If you have to get the raceful horse racing, you will cherish this kind of happiness. Don't give the BMW, especially to the enemy; 4 to draw the runway, must be clear, understand, rigorously; if one side is guilty, the other can immediately take help. [金蝉 脱 壳]
● Draft: "Zhou Yi, the 18th": "Save the shape, complete the trend, the friend is not doubt, the enemy does not move," it means to maintain the original formation, causing the strength, making friend There is no doubt, the enemy is not an observation, at this time, the main force is transferred, and the package is jumped out.
● Case
3. Cases: I hope that the group will sell 鹌 and do feed and do financial investment.
Liu's brother's development trajectory is the process of shelling and remating the shell.
In the early 1980s, Liu's brothers started with 1,000 yuan, Hui Village, hatching, hatching. In the next few years, Liu's brothers became the king of the whole country, but Liu's brother saw the crisis when the peak of the quail farm workers. So slaughter or send people. Successfully developed "Hope card" high-grade pig feed, and quickly occupied the Chengdu market.
In 1998, Liu's brothers reached its peak in the feed industry. Then, the asset restructuring, which set up the mainland Hope Group, Oriental Hope Group, New Hope Group, Huaxi Hope Group, and their respective fields. After the East hopes to move in Shanghai, Liu Yongxing began to frequently handling financial institutions. At present, the Oriental will hold a certain shares in the Everbright Bank, Minsheng Bank, Minsheng Insurance, Shenzhen Haida Insurance Bank and Shanghai Guangming Dairy, and Total Investment. More than 200 million.
4. Alternative case: Deli Xiqi into Xinjiang Jinjin.
Do a low-voltage electrical appliance, with Wenzhou People, the Wenzhou People, who is named "Siemens,", "now is now more and more keen to engage in capital investment. In Xinjiang, investing nearly 380 million Dehui International Square, no two years, the value of 500 million yuan. Its boss Hu Chengzhong believes that by making quick money, Deli West will become a new enterprise in industrial and capital.
● Future revelation:
Shell, often represent warmth, comfortable, and solid. People are accustomed to tillage on their own, and they have been working on the land, the so-called "not familiar", and have always hug "gold doll", which has been uncommon in the industry. Compared to other companies, I hope that the group's "shell" is more teaching. It is sometimes complete shellings, and the new body is completely bid farewell to the old shell; sometimes just put a part of the torso extends out of the shell, do some useful attempts And efforts. This revelation is as follows:
1 Any familiarity begins, don't underestimate your potential and value innovation ability. If you don't do it, you will never be familiar; 2 If your company does not get monopoly rules, you must prepare the resource of the side wings to harass the rulers, Make the rule of the company not to play your chest; if your company has established a dominant status, you should take a shell more soon, because you can't escape the object of many opponents. 3 Take a way from doing industries to do virtual enterprises. This also has two benefits: First, there is no need to invest. Because the fixed equipment of the virtual enterprise is in this piece;
Second, make a quick money. Liu Yonghao once said: "Industrial management is a one-point profit, financial investment is a piece of money."
[Want to take first]
● Code: "Morality" Chapter 36: "Will want to go, must be solid; will desire, must be solid." The following words mean: I want to capture it, I must give it temporary . ● Case
5. Present case: Mengniu called "learning to Yili".
At the end of 1998, the former Eri Deputy Church was born away from Yili and founded Mengniu. For Chinese dairy industry, Yili is a "Huangpu Military Academy". Yili cultivated Niu Renno from a brush bottle of small work into a human call rain, Yili relying on the production and business model of "company even the base, the base of the farmer" was also "brought" by Mengniu, and did it more, more thorough . Niu Renheng still has a slogan to print "for national industries, to Yili learning" on the product box. The first billboard of Mengniu is also very "well-behaved" to write "the second brand of Inner Mongolia".
But it is precisely because of the mode of competition in this study, the development speed of Yili and Mengniu is very amazing. In particular, Mengniu has created unprecedented growth rate of 1947.31% of Chinese enterprises. From the name, it is not seen to go to the top five of the current five, and Niu Renheng is full of mysterious "Yili and Mengniu to go together" to give Yili. What kind of signal?
6. Alternative case: Jiangsu Far East shot Huaneng.
In the same year, in order to survive in the electricity market, the Far East put the position of the first major shareholder gave the China Huaneng Group Company, exchanged the support of four major Chinese enterprises such as Huaneng. In 2002, the Far East repurchased some shares of state-owned enterprises, became an independent private enterprise, and Jiang Xipei, Chairman Jiang, attended the 16th National Congress, and the scenery was no longer.
7. Alternative case: Vanke sells China Resources
In 2000, due to the depth of the original shareholders, they were deeply affected by capital disorders, and they were deeply affected by the development strategy. Vanke founders, chairman, spirit leaders sold the Wanke to China Run, and Have Huayuan, Vanke's "China Resources] "Immediately become China's first real estate giant. Wang Shi's chairman is naturally not caught up, including Hua Run people don't understand this kind of congregation of Wang Shi, but the development of things proves that Wang Shi's vision: Vanke's development is obviously more excited.
● Future revelation:
Mengniu's practice is just the use of marketing "than attachment effects"; Far East's practice is the secular interpretation of "staying in Qingshan, not afraid of firewood"; Vanke's practice is to avoid risks of martial arts new solution. With the acceleration of the "National Remarks" process, it is foreseen that more and more managers will become entrepreneurs and also make a business space. In fact, for the "puppy" company, there is nothing more than two ways to survive, one is to create, one is the borrow.
[Stealing Zhao]
● Call: "Historical Record" records, Shengling wants to rescue Zhao, but Wei Wang is threatened by Qin, only makes the wall, under the helplessness, Shouling Jun Buy Wei Wang's most petty, steal, With the elite division defeated the Qin army, Zhao is illegally.
● Case
8. Present case: Hua Ruom.com, Philips CDMA mobile phone chip design business
In September 2001, Huacheng (US) officially acquired the Philips Group's CDMA mobile communication department in the US Sanjose, obtained all intellectual property (IP), research and development results, research and development equipment, and a large number of Philips in CDMA wireless communications. Experienced R & D staff. On this basis, the establishment of the United States Huacheng Communication Group Corporation.
Later, Huacheng (US) directly facing the Chinese market through Zhejiang Huacheng Communication Technology Co., Ltd., providing a core chip and a complete set of technical solutions for China's mobile phone manufacturers, thus making the first company in China's core technology in the IT industry. Huali Group has also stepped up towards the international advanced technology. 9. Alternative case: TCL borrows 4 processor computers
On November 21, 2000, Intel Pentium 4 processors were published by the Chinese computer manufacturers. The next day, TCL gave the subscription certificate to the first "TCL titanium 988h" Pentium 4 in Beijing. In February 2001, TCL took the lead in massage to launch the following Pentium 4 computers below 10,000 yuan, and quickly reducing the price threshold for rushing 4 computers. It is the release opportunity to rush 4 computers to make TCL computers and their less handsome Yang Weiliang become the biggest beneficiary.
● Future revelation:
As a Chinese enterprise, the development process has an adverse and disadvantage. However, Chinese companies lack the control advantage for the core competitive resources, can only be a manufacturing workshop of people, and this role is inevitably worrying. The so-called "天 will come out, who is fighting", there is no "天"? Fortunately, the globalization environment has made corporate technology to become commodities, and it is not intended to use the core technology for me. Commercial smell is keen, and it is tired of the way of making money in the road, and may wish to make raise funds. "Exclusive" results, lay the position of the rivers and lakes.
[Feet "
● Draft: "Zhou Yi, the wording, the coming of the people, the letter, Yumin blooming, the sorrow, the ruler, to ask for a letter, the dragon snake, to stress." The way to survive, flexion and extension. The contraction of the soft insect is to be stretched. The cramps of the dragon snake is to preserve itself.
● Case
10. Preserved case: Geely Guffitarian
Geely, which is "the good car who has entered the Chinese people", is definitely the alternative of Chinese companies. From 1998, the first self-brand car has been from November 2001, Geely got the production license. I can't get a license, and I don't want to be easily defeated by the people's inside and outside. Li Shufu, who is the one-to-face, and the opportunity to give me a failure of the country. On the other hand, He has fully played a wisdom that is good at "drilling anterges": the sedan of the two-axis sedan does not let the private enterprises, I will do a hatch. So I have a "beauty day" car.
In the past few years, Geely took the heavy responsibility of the three major automotive industries, and the three hundred car manufacturers, and more than 100,000 yuan. According to the data provided by Geely, the market share of Geely car is 3.5% in 2001, from about 5% in 2002.
11. Alternative: Wanhe water heater is a wanger
In the 1990s, when the Chinese gas water heater market "Shenzhou", "Wanjiale" second male kills difficult to solve difficulties, with Wanjiale, the same part of the Shunde Wan and the founder Lujia, the three brothers, still doing the accessories of the water heater for Wanjiale, but When whatei and see the market space, successfully developed a new generation, and recommended to Wanjiale, Wanhe I chose himself, and quickly staged the "20,000" battle in the water heater market.
● Future revelation:
The benefit of doing "feet" is:
1 Do not pay attention to people, avoid attacking, can win the development time and space, not eliminated by strong hands in the germination;
2 This kind of accumulation is developed, and it is actually very fast. Because each step is 80 points, 99 points more than this step, the next step is much better than the quality of 50 points. When the opponent is noted, your fist should also be extended to his jaw;
3 powerful adaptability. The movement of "feet" is, and it will come again. The basic requirement for "feet" enterprises is to have a bitter day. It is feasible to "rely on a variety of cabbage, pumpkin over the day", is the weight of the real power of the company. 4 There are many excellent capital hunters to find market spaces, contributing to opportunities, and first, they will succeed, but there are tough companies to run the marathon, and they are constantly exiting, presets, and raise a trophy.
[Sound East Help]
● Code: "Tai Gong Liuji · Dao Dao": "I want to west, hit it." It means that a realistic imagination, achieving the enemy, and unsatisfied with the power of the enemy.
● Case
12. Present case: Galanz "Clean" Beauty Microwave.
In 2000, the microwave oven market is just when LG and Galan don't have fun. When the Galanz will have the advantages of Shunde, but the advantages of funds, channels, and research and development are difficult, advance into the microwave market. At the same year, the beauty of the beauty was a rapidly grabbed the 5.54% share of the microwave oven market.
Next to your couch, you can sleep with others? For the provocation of the United States, can Galanzi, who can happen, can be sitting? Galanz quickly declared: killing the air conditioner market with 2 billion.
Although beauty is not air conditioning overlord, the beautiful air conditioner is definitely the corner of the industry. No matter who, when you are staring at the force by a paranocente, the heart is always inevitable. When Galanz is high-profile, it will reach it when it will "dig" from the beautiful talent team. Galanz air conditioners have not been fired, but under its hoping, the development momentum of the US microwave oven is seriously subject to.
13. Alternative case: "Very Coke" quietly
As of the end of 2002, Wahaha operationed through ultra-low-altitude, making it "very cola" profit, exceeding the profit of "Two Le" in China. It is said that this is the only success of the global market to fight the "two music" to win the region.
● Future revelation
"Sound East" is mostly used in the weak and the power of the strong. The strong is good to fight, hard bow hard horses, array, and the weak is flexible because of the flexibility, in sports, often in the weakness.
1 Make sure you have a resource that you can reliably. For example, Galan Shi's private enterprise system, it is not necessary to take responsibility as the US as a listed company. If Grande decision failed, the most is the boss "one person crying", and the beauty is to bear the "Qi Fu" of the stock market.
2 is the purpose of "confusion", mainly to dispatch the enemy, make the opponent, and then find each break. Imagine if Galan thinks that his air conditioner can quickly summon the fruitful profits, and the microwave oven harass your opponent, don't you laugh?
3 Fast, unified action. Complete the strategic deployment in a limited time, causing a ghosts and ghosts, so that the opponent can't get halit. Waiting for it, it's time to do.
[By borrowing the body]
● Draft: Yuan Yue Bochuan "Iron Track Li, Wedge", said a dead name called Yueshou, the body was fed by his wife. The iron trafficking is loyal and innocent. Borrow a dead body called Xiao Li, let Yue Shou also soul. It is meaningful to appear in another form for things that have been eliminated or undecided.
● Case
14. Selected case: giant rehabilits the rivers and lakes by "brain gold".
The brain confession is the main product of Jagd Biology, and the junior creature is a new platform for Shi Yuzhu out of the mountain. Through three years of market operation, Shi Yuzhu reunited and completed secondary entrepreneurship. From the giants to Ji, Shi Yuzhu got a new job.
The second entrepreneurial motivation of Shi Yuzhu is very simple, and in the CCTV dialogue column, Shi sincerely expresses the unique complexity in his heart:
15. Alternative Case: Shenyang Feilong wants to fake Viagra.
After Dragon silence for a while, Jiang Wei first completed the big play, borrowed "Viagra" curiosity in the people, launched "Viagra Thane Capsule" in time, once purchased two Wang.
● Future revelation:
As an awkward thing as the mall, if you want to continue to engage in fighting, it is best to have the spirit of "mating the door to the belly", and create a base industry in a non-dramatic manner. After the giant collapsed, Shi Yuzhu is always ready to rise to Dongshan. Shi Yuzhu is in Shanghai Jiaoti, with cerebral platinum, and became famous. But for the outside world, if Shi Yuzhu is publicly posted on the media, there is not much money, and there is not much person to know the relationship between the cerebral platinum Tong Yupu, and even if Shi Yuzhu will still stand up again.
Of course, the most important thing to borrow the body is the "soul". This "soul" is the corporate value, "independent of the concept of economic purposes and pursuit" (Druk), Shi Yuzhu is attracted to the "fundraising" money is a moral pursuit, this "soul" A strong agglomeration is shown.
【动】
● Current: "Morality" Chapter 26: "Heavy to light roots, quiet as a man. ... Light disappear, 则 失." Deli is, steady, hidden is the foundation, calm, and heavy It is the master of the mystery, and it will lose the responsibility of acting.
● Case
16. Selected case: Huawei's development strategy of "Wolf!"
The private enterprises have, and consciously unconsciously become the management textbooks in many companies in China. However, few people know that Huawei and Renfa are more. Huawei's telecommunications equipment is in the international and domestic market, but public occasions, Huawei is not (or very little) called yourself first, Huawei is not Zhang Yang to advertise, if not occasional news, Huawei is in a country, or doing M & A transaction, People have not known why Huawei can do so. For example, how it makes marketing. As the international consultation company is a service for it.
Huawei appreciates "group wolf tactics", but overall, but more appreciation "Wolf's order", but away from the public, avoiding the media is the inevitable "Wolf!"
17. Alternative case: Shenzhen Biandimo made a faucet
In July 2002, a private enterprise, a private company-Shenzhen BYD actually issued a successful 10.95 yuan in the Hong Kong motherboard, and the price of 54 H shares were first. In just seven and a half years, BYD developed from a 20-person small factory to China's largest secondary rechargeable battery manufacturer.
● Future revelation
At least three of the Chinese ancient Chinese in different colors can describe the importance of "static". Ya is like "elephant invisible, big sound", popular - "biting dog is not called", neutral "no water is not open, boiling water". Although Huawei has done 20 billion sales in one year, BYD has done a large location in the domestic industry, but they are actually a strategy of "doing small businesses".
"Solden", "changed to death", the weakness of this strategy is:
1 Average person, especially the successful person is difficult to grasp the scale of "propagation" and low-key. Because "propagation" is more in line with modern marketing rules, and low-key doing things seem too tradition.
2 In the case of getting rid of foreign interference and abandonment of outsource, the internal work of the company is not home, such as the number of orders, the company does not have a sharp and simple development direction. As a result, although the time is poor, it is the same thing. From the current experience, it is truly committed to the internal model of stationary enterprises. Like practicing gas, go through the wealth of wealth, and finally condense a gas, injured in invisible. [Kettle bottom salary]
● "Lu's Spring and Autumn": "The husband is boiling with soup, the more but not, go to the fire," will stop. "When the problem solves the problem, we must focus on the root cause of the problem.
● Case
18. Preserved Case: Changhong bought China 70% color image tube
Since 1996, the market color TV price war has risen, causing the price of the color cutting machine to decline. In the entire color TV component, the image tube accounted for about 70%, the price of the whole machine decreased, the imaging tube was the first. Under this circumstance, Changhong has a strong amount of funds and good reputation in the second half of 1998, and a large number of colored image tubes in the second half of 1998. Because of this, when Changhong TV season, various manufacturers have a clear supply of lack of supply, and even stop production, so that Changhong has laid a dominant position in the industry.
● Future revelation:
Changhong's approach is the most important feature. Imagine if his volts can't card in the "enemy" will pass, what will its decision-making costs? In fact, Changhong's approach has indeed raised the collective panic of competitors, and they can only help the government's "tangible hand" interference. Unfortunately, Changhong's "底 抽 抽" is amazing, and the Chinese color TV industry is not a world of Changhong, and the technical threshold is low, so that Changhong does not master the unique spacer of the blood sealing throat. On the contrary, when the color TV industry further competes in killing competition, Changhong had to suffer from the pain of the lotus stock, as this, in 2000, the color TV big crocodile Changhong first reported on the first time.
The positive solution of "kettle is taken": You must guarantee that these "salary" can burn more boiled in your own stove, otherwise, listen to these "salary" blocking your own stove, becoming only smoking, not fire , Squatted his own fire, that is the pole. If there is still one of the killing of the enemy 1000, the self-injury 800 will still do anything, then kill the enemy 800, the self-injury 1000 things will be done, can we give it a title with "brave"?
[师 必】]
● Code: "Sun Tzu, the seventh": "Therefore, the law of the soldiers, Gao Ling Do not go, the back of the bull is not reversed ... It is "The army of the return to the camp should not intercept. Siege the army of others must have a gap, and the small troops that go through the road should not go to death."
● Case
19. Present case: Le Bai's leave to Wahaha
In the mid-1990s, the Wahaha, Zhejiang, and Guangdong's Le Bai in the yogurt market. In a certain year, it is yoghurt sales season, a bad molecule put a dead mouse into the Wahaha bottle, trying to knock a big bamboo bar, some media also take the opportunity to launch the lips. At the time of the crisis, Wahaha Zhao Bai's boss He Boye hopes that Le Bai maintains necessary quiet. He Bobal immediately ordered all salespersons to use this malicious speculation, hit the opponent, from the persons.
He Bo shan after the event, Wahaha was framed by criminals, which is the unfortunate of the entire yogurt industry. Le Bai may take this incident to take short-term interests, but who is the next framed person who is not Le Bai? ● Future revelation:
In modern marketing war, the "Shijian must" strategy is much used. First, the part of both sides, especially strong strength, more powerful. Obviously, a year is called the "Washing Renest" industry, and the ending is nothing more than a good currency, and the inferior currency is not going. If the good coin is hard, the inferior coin breaks the tissue, and the price war is not a loss of the industry. Second, the tide rose, when I came to the stage, I thought of the next day, I would like to know the basic knowledge of a wise. I hope that someone else will give yourself, how do you have yourself. When others are difficult, they may have a drop of 10 barrels when they are difficult. Third, each industry needs leaders. In addition to "digital" strength, it is necessary to build the charm of "business ethics". "Women must be awkward" is obviously more than the N-Doubled.
[Saizi Brew]
● Draft: "The Romance of Feng Shen" wrote His Mountain and Jiang Shangma, because the Shang Dynasty army got a help of Shen Gala, and the Xi Zhou army gradually. At the crucial moment, Jiang Shang got a help of the ancient Buddha, and the beans were soldiers, and the defeat was wins.
● Case
20. Present case: TCL "Channel is king"
In the mid-1990s, when Changhong and Konka were fighting, the old three TCL, which truly grabbed the chance of the gyon. At the time, the color TV companies represented by Changhong use bigger agents, gradually leading to terminal out of control. Under this circumstance, TCL advocates speed winning, TCL is not complicated. It is widely established sales outlets, first shop channels, and last products. Urban and rural linkage, layered wiring, a big spider web is so weaving. At the highest peak of the "network", TCL's first-line sales personnel reached 14,000 people, and the first-line finance staff also had more than 1400 people, leaning against these "beans", TCL quickly jumped to the number of years in the industry.
21. Alternative Cases: Red Peach K Red Tour Chinese Countryside
During the Dingsheng, the Red Peach K has 100 employee construction in more than 2,000 counties in the country. Tens of thousands of employees went to the vast rural world, seeing newspapers, see the wall brush wall standard, so that the performance of Red Peach K has a fission variant, becoming a boss of health care products.
● Future revelation:
The intent of TCL and Red Peach K is very simple, the channel is blood vessel, grabbing the blood of others to the demander, is victory. The channel is also an important propagation process. I can't blame consumers, I don't know, I don't know, I should take the initiative to take the consumers, tell you what products and value have been prepared for him.
However, there is no emphasis, not all enterprises are suitable for copying this "channel-seek king" tactics, including TCL itself can not stand along the same successful model, but also use color TV network sales of household computers to reject the market, even color TV Network sales color TV is difficult to heavy: When profit becomes meager, the cost of network maintenance has led to the maximum degree of clogging of the network.
This requires other business judges who are eager to try to make awakening:
1 Definition of product properties and target markets. If your product itself is a mass consumer product, you need to be broadly cognitive and consumed, and it is of course necessary to spread channels. Otherwise, like when Jianli Bao heard his name and does not see its shadow, its market share is not high-altitude diving?
2 Comparison of industry profit margins and corporate self-profitability, and its own input to output ratio. Large potential, may wish to attack. On the contrary, you can't be happy. 3 Do you have enough authority, a "central command center". It can be imagined, if an old fainted spider is sitting in the market, the information collected on the Internet is unhealthy or unable to decide, or more spiders stationed in the center, each has judgments, politicians, so, Can only cause the network, the more cais, the spiders become a thousand worms.
4 Channel Effect Once a positive returns, it will inevitably cause a big craze. On the one hand, it is difficult to keep calm in front of the results. On the other hand, the expansion share is the value of the value inevitably forming a heat island effect inside the enterprise, thus not counting, contempt, internal improving, mutual fleet, self-chaos. Therefore, if the company can reach a certain share on the sales volume, transfer to the customer's consolidation and the loyalty of the corporate brand, the reputation is the key.
[No Tiger Caves "
● Code: "Han Han Shu Ban Super Biography" records, the class super rate 36 followed the south road in the Western Region, and he received enthusiastic reception in Qingshan State. However, because the Huns made from neutral, Qingshan Wang intended to alienate. The class is full of premium, motivating everyone says: Do not enter the tiger points, abroad, but there is a uninterrupted, attacking the Huns, can pass the danger. When the big wind, the class super-hit the Hungaro cosked, killing, forcing the Shan Wang to accomplish the Han Dynasty.
● Case
22. Selections: Haier United States
Zhang Ruimin's case is big, and choosing to the United States. It is the four words: "First difficult." Although Haier's international process is once included in the US "Business Week" Diseases at home and abroad, but at the end of 2002, in the "China Entrepreneur Annual Meeting", Zhang Ruimin reverse thinking put forward such a question: Who said that we will have a danger of going out of the country, but who can tell me that I don't go out of the country. How many risks?
According to Haier himself, since 1998, Haier has increased by 115% in the US, and the market share is constantly expanding. Haier's apartment refrigerator and small refrigerator have accounted for more than 30% of the United States, Haier cold cabinet has occupied 12% share, Haier wine cabinet has a share of more than 50%.
23. Alternative Case: Universion Group acquires US UAI
In 2000, the Universion Group acquired UAi21% of the automotive parts manufacturer and became the largest shareholder. This transaction is mandatory, and UAI must purchase $ 25 million of products (brakes) each year. Because UAI is 30-40% lower than the previous cost of purchasing products, it will prompt UAI to further expand sales, so that the orders given every year will be less than $ 25 million. This is the reverse OEM mode of the universal group.
● Future revelation:
What needs to be reminded to Chinese companies out overseas:
1 Don't indulge the opportunity, I am looking forward to my strength and stronger, and it can go out in size. This kind of thought is extremely wrong, because it is strong and strong, and there is an arm of the old shop, and the array will fight, fight against the attack, and the fight, it is not we should think.
2 Do not do a surface article. In addition to the "should do" part of the strategy, it is necessary to carefully examine the "Can" section of the tactics. Like Bolong In 1997, the Kobe Investment 1.1 billion yen was set up in Japan, which tried to build a technician, but the Japanese people's conservatives were conservatively, and Japan Kelong became a chicken rib.
3 The most dangerous place is often the safest. Chinese companies entering overseas resumes are often a modern version of "Pony Crossing": The river is not as shallow, and it is not as deep as drowning squirrels. [八 坛]
● Code: Hu Xueyan, Qing Dynasty, Hu Xueyan: "Eight altars seven cover, cover to cover, do not wear help, this is to do business." Hu Xueyan may be the first capital operation businessman in Chinese history. He used 100,000 silver goods, between the silk row and the foreign bank, and it was easy to make a business of 1 million silver.
● Case
24. Present case: Hai Xin Group is superhang expanded.
Hai Xin's growth history is not too far. According to statistics, since Haixin Iron and Steel Company was built from September 1993, the total assets of Haixin have also increased by 34.7 times by 8 years from the end of 2001. In the 2002 experience in 2002, Li Haijing took "capital operation" as the primary factor of Hai Xinchao. Detact is two points:
1 Play limited stock capital unlimited. Li Haijing said: "Hai Xin is a 20 million fixed asset project when there is 20 million assets; 2 billion in assets, 400 million projects.
2 In the expected earnings, we will expect the income capitalization, and use tomorrow's money to do today.
If Li Haizang has no harm, Hai Xin's imperial expansion power and speed do not know how to extend.
● Future revelation
The way the Qikoda 8 is actually a hybrid product between different plant capital. It is the principles of Yuan Longping's scientific results in the capital market (if history is not against the previous assumption). Its essence is the use of rules or gaps to obtain their own capital income, and this capital income is from a resilient increment, that is, makes a larger space for the cake, rather than being extruded in the original cake. Others expand themselves.
When Zhang Hai, the wealth hero of the capital operation is swimming in the economic sector and sought after, and at least the Chinese business community and the global market economy are more biting. This may have cases of capital, scammers, and have a case where parstrolled trading, wealth transfer, redistribution, national and taxpayer assets have suffered huge losses, but this is explaining that we have "escorted" for the market economy. The social supporting system needs to be synchronized, and at least it will catch up with the truth.
In this case, SMEs are developed through IPO or borrowing financing, and the big enterprises through strategic reorganization, mergers and rolling development, actually raise a "speed" card. Go fast, good world. Banks, stock markets, insurance industry are increasingly participating in the business ecological chain with "enterprise" very colored, and grinds new game rules to jointly seek the value of capital on each chain. This is the "Eighth Cove" means a given examination questions in the new era: Let the capital go together, run, not precipitation, weathered.
