The price increase of raw materials is like a cup of hardship, and the company has to drink. Soon, it will be found that due to the effect of the drug, the quality of the company has improved. Just like after the 2003 SARS crisis, companies suddenly discovered their early warning capabilities and the ability to respond to the sudden crisis.
Successful people often thank the parents, teachers or boss's strict management, "forced success." The price increase of raw materials may also make some businesses to "forced success".
After 16 months of continuous price increase, many companies suddenly discovered: It turned out that he had such a strong rendering price, how did you not think of and play? When the external marketing environment is loose, the company's eyes is always the focus of the company; when the external marketing environment is deteriorating, the company is forced to dig up, which is not a good thing for business-benign development.
When we exchanged and appreciate the topic and the company, we found that many marketing people's ideas are amazing - all the issues other than "price increase".
We have observed that the people of insights have repeatedly appealed to but promote difficulties in the development of difficulties, and they have never been so good to be implemented now.
We have repeatedly proposed a reasonable product structure, abandoning a small low-end product price war, but tall and widow, difficult to become mainstream. During the rise in raw materials, the biggest impact is a single product structure, which is simple to do with low-cost market. Even if the scale of such companies is large enough, it cannot be simply evolved by scale advantageous factors. Followed by those products with clear products, can easily improve the average price of the product, or by profit transfer, to afford the price increase.
We have also called for the establishment of a clear industrial chain to play a collaborative combat capability of the industrial chain. But these appeals only get a very little response. During this raw material price increase, it is the company with industry chain advantages to give full play to strategic measures such as "industrial chain advantage overlay" and "industrial chain profit transfer payment" to easily resolve the pressure of raw materials.
As for the development of new product developments we don't worry about repeatedly discussing, in this resolution of raw material price increase, it is useful to use no price contrast, play an important role in invisibular.
We have repeatedly emphasized enterprises to pay attention, analyze the macro marketing environment, but micro-enterprises always feel that macro is very far away from themselves. This raw material price increase, the most research on the development of the company is the prediction and analysis of macro environments, some enterprises even have a good economic trend to Europe and the United States.
What makes us happy is that there is a famous industry association to actively. This time is not a strong leader of the "Second Government", but the active participation of the company. As the first largest province of mid-range instant noodles, Henan Food Industry Association has held several conferences, collective discussions, exchange information and experience. Enterprises have never felt such a big role in the industry association.
Enterprises that have already have a benign strategic planning and strategy, tasted sweets in this raw price increase. No business, or have been eliminated, or have seen their own defects, clearly the direction of effort.
Raw raw rates also make the industrial concentration of each industry have different improvements, objectively played the role of cleaning the portal, and the competitive environment has been purified to some extent.
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Various signs indicate: experience the price of raw materials, the competitiveness of Chinese companies is improved.
Raw materials price increase, crisis or opportunity? Enterprise's own answer.
Raw material price increase, how to "as"
Since the second half of 2003, the price increase in key raw materials has set off a storm in the middle and lower reaches of each industrial chain. "Life and death test" time, where is the marketing "as"? When is the storm end? Can the "storm" end? SARS has tested the company's immunity, what is the price increase? Who ultimately becomes more and more "normal" uncertain environment "buy"?
