Ok, I have a website now, I put my shared software on my web page.
I also opened a credit card service account, I opened my online software store.
Why don't I have a customer?
Because you didn't let others (especially your potential customers) found you.
You need to let others know that you have some Dongdong who wants (want to buy).
You need to info
One way is to let all the netizens you can touch you know your stuff (including your stuff, you don't need your stuff, you may need your Dongdong but now you can't figure it out), Typical techniques are: advertise (Banner, text connection) on someone else's website, spit water on BBS (or news group), spam (absolutely cautious, maybe violence the law, the effect is not ideal), in each Submit your software on the big software download site (striving for a 5 star 5 cattle, famous www.download.com, www.duleciles.com, www.tucows.com, www.winfiles. COM, www.simtel.net:
This approach can cause certain visits in the short term, but visitors, fish dragons, the effect is not particularly ideal, but in the early days, these visits are particularly important, because you have a website, you can use your powerful statistics (traffic analysis software A lot of free) conduct actual analysis.
Another way is to make your potential customers to find you, your "customer" is looking for your product or
Is your competitors' products, let them find you! the way is:
1) Find a post in the newsgroup (or BBS), a post that is concerned about your product,
My product MP3 CD Maker is helping people engrave MP3 into CD, I am looking for it in the newsgroup.
"How to convers MP3 to CD?" This type of post, then answer him
"Hi, It's easy, visit http://www.zy2000.com and Download MP3 CD Maker to Help you."
How simple, some people have asked this similar problem every day, your product can solve their problems, hurry
Tell them the answer!
The method of searching for newsgroups is: http://www.deja.com
2) Log in to your website on the search engine
The most famous search engine with AOL / Search, Altavista, Hotbot, Google, Lycos, MSN, Yahoo
About search engine marketing is a specialized, I will continue to discuss in the following article.
Don't forget to leave an email address in your webpage and software. After a few days, you may already have a group of users who try your software. Many people in them will send you Email to raise a variety of questions, haha. Your opportunity is coming, you can exchange the software needs to improve the place, why do they like your software (your Dongdong is there), they are from finding your webpage! ! ! Your first batch of analytics data is coming, this data is your future gold, carefully analyze this data, improve your products, and launch a new round of development and marketing activities.
Experience:
The biggest feature of Internet is talented and the test cost is extremely low (if you are a programmer, you should understand
This, I don't say why)
The second feature of the Internet is that the test period is very short. You have a round of market experiments (such as improved web text, updating software version, concentrating a small-scale online advertisement), you can master market experiment data in a few days, When or even the next day, you can know how the result is my motto:
Internet Marketing: Test Test Re-Test
Let the numbers explain everything
Programmer can do it!
Prerequisite knowledge:
HTML code, CGI (OR ASP)
Highly recommended skills
UNIX, Linux (or FreeBSD), Perl
