Many marketers feel headaches in the opening of the account, it feels hard. In fact, as long as we pay attention to collecting customer information, it is not difficult to find that in existing customer base, there are many quasi-customer, there is a large customer market. Waiting for us to open up. Through the introduction, it is the most effective way to open up the right customer, but also to ensure that the marketer is constantly obtaining important resources. Through the introduction, it can also reduce the strangeness of the first visit, and there are customers' recognition, more convincing, and win the recognition of the prosecut customer, and promote the signing.
Get customer agreement
First, you should get an accreditation of the introduction person (customer) to the nature of the introduction. Only by getting customer recognition, customers will tell you about the current situation and the family situation to obtain detailed information about the customer. Getting customers agree to do two: first, you must have a sense of responsibility, paying your reputation, and is responsible. Second, it is possible to provide customers with high-quality satisfied service. Only by sincere service, the customer's heart will receive customers' recognition. Customers will be assured to introduce this service to a friend, recommend you to friends, voluntarily feedback on friends. Therefore, when operating the customer, we must pay credibility, credit, and win customer trust with practical actions, and customers are willing to do. Of course, it will also encounter customers who refuse to provide introduction. At this time, marketers should find out the reasons for customer rejection, cancel the customer's concerns, relieve customers' concerns, and regain their recognition.
Get quasi-customer information
After getting customer approval, chat with customers, customers will tell you their understanding and emotions to friends, thus obtaining detailed information on the account. When collecting information, it mainly teaches the name, age, family and unit address of the accounting customer, the educational background, and future plans, current income and future possible highest income. At the same time, you can also get the interest of the customer, master the emotional and character of the accounting customers, lay the foundation for strange visit. There is information provided by our customers, and the customer has a general understanding and understanding, easily master the life details of the procurement customer, and then plan to prepare for the preparation of the prosecutive customer, the right medicine, and organize the insured plan will be more convincing.
Accurate locking customers
According to the information you have, carefully check the customer to screen, choose the most likely and the most probabilistic customer who has the most purchasing power to make a visit, lock as the target. After locking the customer, choose the right time, visit the way, visit the topic, and carefully design the insured plan. Although it is a strange visit, but the customer information is as good as a person, if you eat a fixed pill, introduce more heart, the sentence says it is quasi-customer. Then I came to friends. The accounting customer will not refuse you in a thousand miles, and it will not be difficult for you, and even a kind of intimate, trust. You can use our own service to provide customers with facts to prove your credibility and ability. When you win the gauge approved, then introduce insurance, instill insurance awareness, so in such a double administration, the role is more obvious, and I believe that the meeting is half-meter. Quasi-customer will also be in your heart to become your customers, and finally make a sign.
