Social network and network socialization
Computer network technology and the emergence of various network economy have enabled the development of human society from industrial society to information society; computer and computer network technology to penetrate human social life and economic life, have given all society Whether it is personal, group, institution, or even the whole country, the world has brought huge vibration, and it has clearly suggested that the future is far-reaching, deeper, until the whole human social structure change. Many famous sociologists in developed countries, future studies have made the phenomenon of phenomenon, and published, such as "Third Wave" (Alwin Tofl 1980), "Digital Survival "(Nikola Nigerloni)," Information Age: Economic, Social and Culture "(Man New Caste): The first volume of" The rise of network society "(1996), Volume II recognition The power of "(1997), the third volume of the" End of Millennium "(1998) affects the world's huge pace. This paper tries to explain some of the understanding of the network and society from the perspective of historical development.
A social structure and network
First we have to make a simple statement on the concept of society and the network.
Society is naturally formed as human beings, in order to achieve different needs levels of each individual (physiological needs, safety needs, social needs, respect demand and self-achieving demand, a variety of divisional methods, we are here The complex relationship system of mutual benefit and topiness is established without distinguishing. The essence of this complex relationship system is the interaction between information exchange and behavior. Human society has been interpreted of millions of years of development, forming a complete set, as a society must obey, and the most reasonable relationship system under every moment of realistic conditions, even if development and change is eternal And it is time, but it is just to produce the layout or sacrifice of future reasonable and improvement. The structure and form of society are still in reasonabilities forever.
Network, before computer technology, the concept of the network has already existed in our vocabulary and objective society. The idea of the network refers to the association between different individuals, which is related to each other, is actually the association of information, and interaction is an interaction between behavior including ideas.
After the computer network technology has occurred, due to the basic development of computer network technology and the inevitable limitations of phases, and its rapid development is far from other network forms to people's impact, people are now related to the network concept. The awareness has narrowed, and people now use the network two-word syndrome computer network; thus pointing the network concept to the general limitations in information based on computer, communication system, interaction with the current electronic system, can be implemented The limitations of technology limits people's thinking orientation to some extent.
With the continuous improvement of technology, rapid progress, the technical limitations are quickly broken, the concept of the network is also in terms of comprehensive return, that is, replies to people in objective society, the integrity network concept.
After the concept of the network, we will undoubtedly get a conclusion that it will be relaxed: the original society is a society! Whether this network is through the face-to-face listening, say, the network is written, but also through the bonfire, station, telegram, telephone, the Internet; no matter what this network is hunting through people, various laws of human society , The system is connected, or through the cable, the cable, the radio remote, the Internet, the way is only the different embodiment of the essence.
Networked network
With the in-depth of computer applications, the popularity of computer network technology, and people have always courageously trying various new technologies to break through the nature of their own social patterns, the network of all kinds of members of the whole society is in full swing, we can call it Networked social network.
If you do not assess the effects of all kinds of social members, we have seen that netization has been in various levels of society, all industries. All walks of life, enterprises in establishing their own e-commerce, to promote products, industry products sales and services; the government is building their own e-government to improve the level of service to the public; securities, banking has been applied in network technology It has achieved certain results; all aspects of education, media, medical, logistics, etc. have almost not found the field of networked work.
From the way, the Internet has developed hotspots throughout the period, from the initial portal age, to later online advertising, charged email, online games, web text messages, instant messaging, and current hot search, network services are involved in news , Advertising, entertainment, communication, business, medical, life, economic, and political society.
The netization of society has been fully launched.
Three current network development status and cause analysis
Although the process of networking has been fully launched, the current networking effect is still far from people's hopes and requirements.
Analysis: 1.CNNIC "2003 China Internet Information Resource Survey Report"; 2. Cooperation with Computer World Media Group and Computer World Media Group, questionnaire survey on China's 3,000 large enterprises; 3. China Enterprise Federation ( CEC) Hosted, Bothwitz, the Bothwitz, as an actual institution, is the first Chinese enterprise information process survey; 4.Chinese Corporate Information Strategy Research Report; 5 China Logistics Information Center in the country A questionnaire survey on logistics information is conducted; 6 "Internet Week" 2003 "China website 100 China website 100" survey; etc. Many authority, or affected Internet industry survey reports, we can At present, the typical defects in China's Internet applications are insufficient for website and reality. The overall number of websites is not enough, and the content of the website is not enough, the content of the website is insufficient, the website and the company's core business, government service functions The degree of combination is insufficient, the integration of the information department and the business unit is not enough, the number of website online databases is still enough, the static website page still accounts for the vast majority, the number of websites that provide interaction function is not enough, the number of websites is not enough The distribution of websites in various industries is also extremely imbalance. Simple mutual links between websites are not enough, and the deep interactive links are almost no, the number of multilingual sites is very small, and the information is not available in the outside world.
All of this, from the perspective of history and social development, the cause can be summarized as the following:
1. Only 40 years of history of online society is still very naive in front of the complexity of human society that has experienced millions of years;
2. People have lack basic understanding of the network they have created, and the forms of network society that have given birth, and only a few first-character philosophy may have enlightenment in the future network society;
3. The current network due to the double limitations of technology and understanding, so that the function of the network's functionality is far from the nature of the information exchange and behavior interaction in the human reality society, some or even have not exceeded the current network technology already provided. It may, the limitations of understanding have restricted the current technology of current technology to a certain extent;
4. A large number of static websites are similar to those who have been evolved into people, and a small number of dynamic websites with a database are just producing simple languages, and the network society is basically in the early state of human society, and can be classified as the primitive society; Social members, the capacity and activities of each independent website is just like human society, and there is no interactive and affiliated relationship between websites and websites; the appearance of current search technology is only similar to the network society. The emergence of simple transportation of human society is similar to the ideological exchange and behavior interaction between human society, and there is almost no production in the current network society; 5. Network society will be completed in a very short period of time in human social highly mature environment Similar to the historical evolution of human society, the transcendence of human social form, eventually driven the changes in human society, and the emergence of online society will undoubtedly accelerate the realization of human communist society.
The understanding of the typical problems of the network society
Regarding some statements that people usually exist on the network, we believe it is necessary to do some understanding of communication, otherwise, it will mislead a large number of people who are still in contact with the network, which is not conducive to the development of network applications.
Virtual
We often hear people with "virtual" to describe the functions or services made by computer networks, which is actually a general statement of people to a new, people's traditional tactile unknown things. When the camera just appeared, I didn't hear that someone didn't dare to take pictures, were afraid of being stolen from the soul? In essence, the phone is also a virtual because it is not directly propagated by the original sound, and TV is even more. But now, how many people we have in suspected that your friends' voice is fake, and the things reflected in the TV are also fake? With the familiarity of network technology applications, the judgment is enhanced, people will definitely, and the consciousness will take the initiative to accept computer networks like a telephone, TV, the same real-time media and tools.
2. Network integrity
For business websites, ordinary people will put forward online integrity issues, and they do not agree with integrity to be a primary reason affecting business website business. In fact, integrity should be a scope of objective reality is a general problem facing a real society. There is also a deception in the real phone, and there is definitely in the TV that you can see. We have no reason to improve human moral defects as a network, just a collection of networks as a new media and communication tools, providing records that cannot be compared than ever before, and reproduce various network society. The actor's behavioral or evil may serve the improvement of people's own defects, and people have sent hope. Thousands of techniques, the gradual improvement of the legal system, and people's improvement in the level of new environment will also make online integrity, and the level of essential is constantly improving. The development of future technology will also provide the most advanced tools for trace crime.
3. Foam
All economic bubbles are caused by the immature understanding of the people, and the real estate, the land can burn the bubble, not to mention the stock market, and the people of the people have not received the network. Bubbles are due to people's dreams of new things, and using new tools to change their own social patterns, the foam also illustrates that people have generally recognized by the new network, and the network itself has no bubble.
4. E-commerce
In the current Internet circle and in front of our customers, it is impossible to mention the "e-commerce" both sides. If you don't have the same time, you can sit, you can sit, you can sit, the opposite is a certain degree of derivation, the customer is very It is easy to refuse the business because of these four words. This is actually a healthy return. The purpose of the business is to sell and market, in addition to any other purpose, regardless of the way the business is through the phone, the way the TV is directly met. Who can talk about the way the phone is not an electronic business.
5. Payment and Distribution
Payment and distribution are always two components of business inseparable, but existing payment and delivery means do not affect real business, as long as business, the two sides of the business will be accepted in the existing choice, online trade is also The same is true. The prospect of online trade does not rely on the improvement of payment and delivery, although the improvement of payment and delivery methods must be conducive to the development of online trade; but the root cause of online trade is not a network of payment and distribution, but the network is conducive to The payment and distribution method is greatly improved. Socialization of the Six Network
The rise of online trade, or more broadly, the various problems involved in the process of social in the network, the most fundamental solution is to form the socialization of the network.
We agree that this statement: network socialization is the network to form a real society, not just a new medium, new business and new communication. The biggest feature is the subject of society (including personal and social group) to become the internet. Now, social members are mainly consumers. Future members are the real producers of the Internet; now members are mainly the Internet users, and future members become the owner of the Internet. Specifically, in the future, every social member (including personal and social group), in addition to ourselves in the real society, there is also a representative on the Internet, which can reflect your personality on the Internet, your thoughts, yours Various information, while also communicating with others at any time. Every social member becomes a node of the Internet. Therefore, in general, the core of network socialization is the profound network of society.
However, we also need to explore the specific way of network constitutes a network society, which is confused by many people. At the beginning of this article: Human society has been interpreted by millions of years of development, forming a complete set, and each member of society must obey, the most reasonable relationship system under each time. Then, as a member representative, serving member will and behaviors, the information exchange and behavioral interaction between network society must also be carried out in accordance with the information exchange and behavioral interaction between the owners in the real society.
Although these two information exchanges and behavioral interactions have a strict one, but due to the infinite expansion of the network society, the social members will make social members in the real society's information exchange and behavioral interaction. .
July 7 network socialization
The socialization of the network uses a website as a social member to form a network space-time social relationship with the exchange and role of information between websites. The mutual exchange and role of this information is to complete a series of operations closely related to the real society in accordance with the pre-setting representative owner of the website owner, and directly affect the real society.
All activities in the network society are based on information as the core, and different social members are engaged in the production, storage, transportation (propagation), sales, distribution, and use of information, respectively. As a whole, the network society will be the large integration of human cognition and practice records, and the improved practice records further catalyze the improvement and popularization of human cognition. It is contained in real society, expanding human thoughts and interaction time and space, and accelerating human society constantly surpassing themselves.
This kind of transcendence is not only given us the gratification of human overall progress, but also brings different groups of society: individuals, individuals, enterprises, regional and regions, and national and national cruel-surpassing reality, although this transcendence Finally, in order to build human equality and Datong. But in the process, it will be a strong power that subverts the existing pattern and creates new human new order.
The informationization, characteristics of the network age are: customer lead, fast response, continuous improvement; information characteristics of the industrial era are: product lead, single phase adjustment, stage upgrade. The business model of the information age is "competitive" between enterprises than "competition". Enterprises strengthen the contact with customers, with the slogan of personalized services to subvert the value of "standardized production" in the industrial era.
As the main body of economic activities, enterprise organizations have also emerged, and network enterprise organizations have changed the form of traditional teaching organizations. It enables companies to change a large number of production in the factory to elastic production, and decided to produce according to customer needs. . The new management method emphasizes cooperation, establishing a work team within the organization, establishing a supplier and customer relationship with suppliers and customer cooperation in an organization. Enterprises present levels in the management process, and expand the corporate network upstream, all of which have a new enterprise organization. Therefore, in the new economy, companies with flexible mechanisms and extensive network relationships will be more vital. For China's industry, traditional growth models have basically went to the end of the globalization: invented new products, selling to the world, hunting profits. The expansion of the South and South and the increase in South-South issues make many markets have saturated. The Chinese industry is fortunately, according to the last big market in the world, even if the growth rate of this market is compared with the velocity of multinational companies, it is still a mystery after the envoyed baptism, but Chinese companies have begun to synchronize with multinational companies. Innovation is for Chinese companies, it is not only impossible to deepen the relationship with our customers, but also imply new production processes, improve the efficiency of each link, and achieve cost control. It is said that in the international general rules, the price of the car is basically 3%, but the profit margin of the Chinese auto industry is 15%, which is not because Chinese people like to buy noble things, but because the cost of automotive production is high. There are still many cases. Removing production processes and corporate management with new technologies, that is, "Enterprise E-based" is a global industrial regression situation, and Chinese companies must go to a rising road.
The network reorganizes people's production and cooperation, affecting the economic foundation of society, of course, will also have an impact on the politics of society. The mutual promotion of networking and globalization, "The network revolution is conducive to networking organization structure and form, weakening the rating system, dispelled the right, and ignores the existence of the country." After "Sun Zhigang case", countless people expressed through the Internet Synardous and indignant, the relevant organs have been promoted to the reserved sending system, and some believe that at least the national institutions have attached great importance to the public opinions expressed on the Internet; for the case of Shenyang Black Society, the majority of netizens expressed their own through the Internet. Questioning and criticizing, light on the message board of Sohu.com, netizen opinion is more than 70,000; not just these two incidents, including "couple watching the yellow disc" case, there is a wide range of cases, is not After widely spread through the Internet, the strong response of the people has attracted the attention of the relevant departments. The facts around these things have not been reflected in the real estimate of the network.
Today, in the early days of the network society, although we still don't dare, it is not necessary to assert the network with how fast, how deep the extent to the reality, but we have a general law and acceleration trend from real perception and from human social development. It can be easily judged that we don't advocate network universal, but it should not ignore its powerful strength and rapid situation; network time and space is a strategic place that must be occupied by each of our business, institutions, and countries.
