In the near future, two events were placed together, one is the meaning of Tencent's QQ finally launched an alumni product that relies on its IM group; and Sohu is in its classmate products to promote its new IM products. Q. Domestic IM's overlord fishing through the school's family record market, and in turn, the overlord of domestic alumni products has also risen over the IM market, so it seems that IM and classmates these two services mutual penetration will become a mutual integration. The trend in the short term.
In fact, this is not an unexpected thing. As early as more than a year, when Tencent has just launched a group function in November 2002, the author pointed out that Tencent may enter the military school's visual market, and the specific pen "is instant Communication encounters "group" (http://earl.donews.com/donews/Article/3/36418.html). Now, the author's prediction confirmed that Tencent finally entered the school's friend record market, but unfortunately, Tencent stepped out this step is too much late. This year, Tencent faces MSN challenge has lost too Many loyal users and market share, and these are precisely the biggest capital of Tencent to launch alumni products - this is quite unfavorable for Tencent's alumni product challenges, of course, from another angle For this, Tencent introduces alumni products in the moment, it is also helpful to improve the competitiveness of QQ products, which is great to save the battle in competition.
The author tried to use Tencent's alumni record and Sohu IM, and found that these two fishing are not very beautiful.
First come, Sohu, from alumni to IM, this is a relatively difficult process, and it is also very bad for Sohu. In addition to sending free text messages, the entire IM is a small detail of some fancy, and there is no heart-moving function. It's hard to imagine such an IM software, you can win from QQ, MSN tiger mouth - I don't doubt Sohu's search q will have a lot of users in the short term, but I am afraid more just as a free SMS software, but Not an essential IM software. What's more, Sohu has done a very little action in promoting this IM software - all users who have used QQ, and their registered alumni records will leave a message in its name "I just applied. SOQ, number xxxxxx, now self-written text messages, download one, download one, then the students will be more convenient to talk to ^ _ ^ "from the perspective of the propaganda copy, this way is really good, the whole message Imitating the tone of the user, honestly said that the author saw that it was really a rumor of a classmate and believed. But from another perspective, Sohu did not read a message in the alumni of the user without the user's consent, it is the violation of the user's privacy and the right to sign the right. If you really have a user, Sohu is afraid not good. The fruit is eaten; and this tactics also have the style of the big company, lost their faces.
In the case of QQ, it is much better than Sohu, Tencent's performance. On the one hand, it automatically converts the original "alumni" attribute of the "QQ Alumni" attribute to the class of "QQ Alumni", on the other hand, all members will also "group" in the "QQ Alumni". "The form appears in your IM group. In this case, the user contacts the alumni record and the IM can share the sharing in the background. Of course, there are two small problems that have lack. The first is that the sharing is not high enough. For example, your message left in the schoolmate record does not automatically send all members through QQ group group, and cannot pass the QQ group directly on the alumni - on this point In terms of a website called dudu.com, IM products and alumni products are more excellent in background sharing, and it is recommended that Tencent will study hard. Another problem is also too small. Each user only allows for an alumni record, which is estimated to avoid some people to use the schoolmates to build a group that has nothing to do with the "alumni recording class". But you have to know that everyone will definitely not stop a class, primary school, junior high school, high school, university, four. If a person can only build a alumni record, then other alumni records must rely on other students to build and wait for passive joining - the surface is there is no problem, but I know that there is always one or two people in a class. It is a positive promoter of new services, and the establishment and management of alumni records is often dominated. If they restrict them to build the right to build a friendly record, it is very likely that a class will never be established - In particular, the Sohu alumni is very popular. In addition to a few active promoters, I am afraid that I am not very exciting to build another alumni record. In this case, it is unfavorable to Tencent's quick entry of the alumni market - it is impossible to enrich the alumni of this product, and can connect users and more classes, more class students to establish a consolidated advantage. The above is more detailed to talk about some details of Tencent and Sohu to get through the cross-world. Here is a strategic intention to talk about similar evil issues from a macro perspective.
Speaking of "Alumni" service and IM products, if we can use a fashionable concept, we can call "Social Services" and "Social Software". It is a trendy concept, that is because many researchers have used this concept and such as "six-degree divisions" "150 Subsidic" social theory to study some of the current Internet products and services. In fact, if you leave the concept to study the content, the so-called "social software" is not a new thing. As early as in early 2001, the author is in an article "OICQ's 100 million function - talk about software technology function Social features, the social function is proposed. At that time, the social function concept used by the author was discussed from the "social capital" concept, and the so-called "social capital" and most "social software" researcher. The "social network" concept is actually very close, but the former emphasizes the social resources available from the latter.
As far as the author's point of view, the so-called "social software / service" is actually through network technology means, using client / web to cure, bitt, bits or directly rely on software New bitt-virtual social relationships, and provide various technical functions on these social relations - such as chat, dating, sharing information, etc.
Therefore, the most important roots of social software / services are their social relationships. For all social software / services, it is also primarily starting from its bittical social relations.
Still Tencent and Sohu as an example, why Tencent has possible possibilities of entering the alumni market, Sohu also has the possibility of entering the IM market? The most critical thirst of these two products is social relationships, and a new product is to enter such markets, which is the huge bits of a huge bitt social relationship network, thus playing network effects, consolidating competitive advantage. . To achieve this, different newcomers have different ways - providing the technology and functionality that others can provide, of course, is the most fundamental way, but the most common or some Xiaoyu seduct users, such as Netease bubble and Sohu search Q This strategy is a bit role in free text, but not the best - can only encourage users to use this software, but can not encourage users to build software needs. . In the object, the same policy is also free to send SMS. If it is limited to the user of the IM software, then the user will take the initiative to recommend it to other friends, encourage them to use to obtain each other. Free text offer. So why the author is very valued for IM and alumni records, and it is also an analysis of the relationship between bits. The IM and alumni retriever relying on a bitt-based social network. The thing of the social network is actually consisting of many subnets. For example, there are classmates, relatives, business relationships, intimate friends, these different networks are often accompanied by us in real life. The scene and the played role are switched - when you work in the company, you play the identity of the staff, the main business relationship network; at the family gatherings, you play, such as children, parents The role, the main thing is the relative relationship network. Switching scenarios and playing roles to switch sub-relations networks require time and cost, and the members interact between the subnet will have additional costs - introducing you a relative to your work, compared to you One work partner introduces another work partner to be relatively difficult - because different subnets have different homogeneous. For social software, this switch is done by using different software and services, as for members of the members of different subnets, they have to rely on one member to join another subnet. This obstacle, the best solution is undoubtedly two subnets, reducing the cost of switching networks and disorders between communication between different networks, facilitating the further expansion of the network. In the case of the example of IM and allerstones, Tencent is better than Sohu, which is better to integrate IM and alumni. Think about it, if you need to open a web browser when you need to use the schoolmates, and use IM, you need to use the corresponding software, such trouble and use any software can complete the two functions, you are very bad, very obvious. And this integration is of course, the closer is the better.
There is no doubt that the author believes that the integration of IM and alumni will be a general trend, and the alumni record is a special total of IM, or IM has become another form of expression of another alumni, which is natural. Similar to this integration trend will also become a torrent market, and the late arrival will catch a good opportunity to catch up. The only thing worthy of us today is that anyone can implement this integration, so that the last victory is obtained.
